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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
Klarna and Clover are teaming up to bring Klarna’s BNPL options to over 100,000 in-store merchant locations across the US.
Shoppers will be able to pay in installments directly at the POS, expanding BNPL from online-only into brick-and-mortar retail.
The move signals Klarna’s continued momentum in the US market amid a pause in its IPO plans.
Payments innovator Klarna has teamed up with point-of-sale (POS) platform Clover this week. The two have signed an agreement to auto-enable Klarna’s flexible buy now, pay later (BNPL) payment options in brick-and-mortar stores in the US.
By integrating Klarna into its devices, Clover will offer shoppers the option to use Klarna for in-store purchases. The Klarna logo will appear on the pre-screen of payment terminals, allowing customers to select from a range of flexible payment options, including the ability to pay in four installments or choose interest-free financing plans.
“We’re bringing Klarna to Main Street,” said Klarna Chief Commercial Officer David Sykes. “Klarna started by changing how people pay online—now we’re changing how they pay everywhere. With Clover, we’re meeting shoppers where they are and giving small businesses a powerful new way to grow.”
Clover was founded in 2010 to help small businesses accept payments. Today, the company serves as a one-stop shop for multiple payment needs. In addition to offering a range of payment acceptance terminals, Clover also has software to help businesses with online orders, accounting, loyalty programs, staff management, inventory, and more. Clover was acquired in 2012 by First Data, which was acquired by Fiserv in 2019.
“Clover is excited to join forces with Klarna to leverage our strong presence across US services and retail, to power and engage consumers at key moments—before, during, and after checkout,” said Fiserv Head of Merchant Solutions Jennifer LaClair.
Klarna’s flexible payment options will initially be available at over 100,000 merchant locations through Clover’s point-of-sale devices. A larger rollout is set to begin in early 2026 and will extend to both new and existing Clover merchants across the US. Following the in-store launch, Klarna and Clover plan to expand their partnership into the e-commerce space, offering online merchants the same seamless, flexible payment experiences.
BNPL has historically thrived online, but this move reflects Klarna’s ambition to make BNPL a standard option at the physical point of sale. As major POS providers like Clover embed BNPL directly into in-store checkout experiences, the line between fintech and legacy payments continues to blur. This collaboration not only brings Klarna into more physical retail spaces but also signals a broader shift in consumer expectations, where flexibility, transparency, and choice at checkout are becoming table stakes.
Interestingly, this announcement also comes at a time when Klarna is strategically ramping up its public presence in preparation for going public. While the company postponed its IPO plans just last week, its partnership with Clover signals a continued effort to showcase global momentum and product innovation in the US. Teaming up with a major POS player like Clover allows Klarna to emphasize its omnichannel capabilities and demonstrate strong institutional relationships, both of which are key narratives for attracting investor confidence when it eventually heads back to the public markets.
This week’s edition of Finovate Global looks at recent fintech developments in Canada.
Float Unveils Float FX to Help Canadian Businesses Save on Currency Conversion Costs
Toronto, Ontario-based business finance platform Floatunveiled a new solution for Canadian businesses this week. The new offering, Float FX, will enable Canadian companies to instantly convert funds at rates as much as 90% lower than with traditional banks. Float noted that the solution is part of the company’s broader goal to help support businesses that do business in the US as they navigate volatility in both currency markets and US trade policy.
“With the Canadian dollar under pressure and potential trade disruptions looming, we designed Float FX to give Canadian businesses an advantage when operating across the border,” Rob Khazzam, Co-Founder and CEO of Float, said. “Combined with offering high-yield interest on CAD and USD balances, Float provides material opportunities for companies to save on costs and protect margins—at a time when every dollar counts.”
Even before recent trade tensions with the US, businesses in Canada were facing significant challenges when it came to currency exchange. According to a recent survey—The Financial Outlook of SMBs in 2025—Float learned that more than half of the Canadian businesses queried said that they struggled to deal with high fees and poor exchange rates. In their report, Float pointed to legacy banking infrastructure and inefficient processes as the culprit, noting that many companies continued to patronize financial institutions that required time-consuming in-person visits and manual reviews, or long settlement times. This leaves businesses with exposure to fluctuations in potentially volatile exchange rates, as well as increasing their vulnerability to hidden fees.
Float FX will offer fees of 0.25% all-in, a figure that is up to 90% lower than that offered by Canadian banks. Companies will also benefit from seamless, built-in currency conversion within the Float platform, enabling them to convert, hold, and spend USD in a single location.
With more than 4,000 Canadian companies as customers, Float offers a business finance platform that helps businesses spend, save, and scale. Founded in 2019, the company provides corporate cards, automated expense management, next-day billpay, high-yield accounts, and more.
Float began the year securing $70 million CAD in Series B financing in a round led by Growth Equity at Goldman Sachs Alternatives. OMERS Ventures, FJ Labs, Garage Capital, and Teralys also participated in the investment. The funding brought the company’s total funding to more than $120 million CAD in the past year. Float has used the capital to expand its product offerings and recruit talent.
Banco Santander, Kraken Secure Key Canadian Approvals to Fuel Expansion
Canadian regulators are in a “yes” mood of late when it comes to helping fintechs expand operations in the country. This week we learned that Banco Santander has secured a Canadian banking license as part of the financial institution’s effort to grow its footprint in the Americas. Also this week, crypto exchange Kraken reported that it had obtained a Restricted Dealer registration from the Ontario Securities Commission (OSC).
First up, Banco Santander. The Office of the Superintendent of Financial Institutions (OSFI), Canada’s banking regulator, authorized Banco Santander’s Santander Consumer Bank to begin operations in March. Banco Santander has been active in the Canadian market since acquiring car financing company Carfinco Financial Group in 2014. The firm applied for a Schedule II banking license in 2019, which allows subsidiaries of foreign banks to offer financial services including deposits, lending, wealth management, and credit cards. Santander Consumer Bank was incorporated as a federally regulated financial institution in 2024 by Canada’s Minister of Finance, with OSFI approval being the final step.
Second, cryptocurrency exchange Kraken has secured a Restricted Dealer registration in Canada that will enable the firm to better serve its customers in the country. As part of the announcement, the exchange announced that it would offer free Interac e-Transfer deposits to all of its Canadian clients.
“This achievement marks the culmination of a rigorous pre-registration undertaking (PRU) process, during which Kraken consistently enhanced its governance, security, and compliance protocols to meet the highest industry standards,” the Kraken blog stated this week. “As a result, our Canadian clients now benefit from a solid regulatory foundation, ensuring access to some of the most innovative and secure crypto products in the local ecosystem under the supervision of the Ontario Securities Commission (OSC).”
In addition to securing its restricted dealer registration, Kraken also announced the appointment of Cynthia Del Pozo as the company’s new Canadian General Manager. With nearly 15 years of experience in corporate development, operations, and fintech consulting, Del Pozo will guide an operation that has grown significantly in recent years, including surpassing $2 billion CAD in combined client assets under custody and a doubling of both team size and the number of monthly transacting users during the PRU process.
“Canada is at a turning point for crypto adoption, with a growing number of investors and institutions recognizing digital assets as a vital part of the financial future,” Del Pozo said in a statement. “The Restricted Dealer registration is a testament to the high bar Kraken has always set for consumer protection, client service, and robust security.”
Founded in 2011, Kraken enables more than 10 million traders and investors to buy and sell more than 200 digital assets and six different national currencies including USD, GBP, EUR, CAD, CHF, and AUD on its platform. David Ripley and Arjun Sethi are co-CEOs.
Meet Finovate’s Newest Canadian Alums!
Over the past year, Finovate has been proud to host a handful of innovative fintechs headquartered in Canada. Below is a look at four firms, all Canada-based, that have demonstrated their fintech innovations live on the Finovate stage of late.
PromoComply – Montreal, Quebec – FEU 2025: Offers technology that automates compliance for financial promotions, reducing legal risks, and enhancing transparency for consumers in real time.
TRIYO – Toronto, Ontario – FS 2024: Offers a work intelligence platform that integrates with existing systems, processes, and workflows to bring visibility to high-value processes across financial services.
Brim Financial – Toronto, Ontario – FF2024: Works with financial institutions, fintechs, and brands to enable them to offer their customers an end-to-end credit card and payments platform.
ZayZoon – Calgary, Alberta – FF2024: Offers an embedded Earned Wage Access (EWA) solution to enable small and mid-sized businesses to offer EWA directly from their own platforms.
Next month at FinovateSpring, we’re happy to introduce our audience to one more Canadian fintech, Cinareo Solutions (Toronto). For more about our upcoming FinovateSpring conference, visit our FinovateSpring hub today!
Here is our look at fintech innovation around the world.
Klarna is replacing Affirm as Walmart’s exclusive BNPL provider, marking a major shift in the BNPL space.
Walmart shoppers will soon be able to use Klarna’s installment loans in-store and online, with OnePay handling the user experience and Klarna underwriting the loans.
The deal strengthens Klarna’s U.S. presence ahead of its IPO, giving it access to millions of Walmart shoppers and increasing its loan volume, brand recognition, and potential investor appeal.
Klarna has big news today, and it’s not just that the company filed its IPO prospectus with the SEC. The buy now, pay later (BNPL) company announced that it has struck an agreement with Walmart to serve as the retail giant’s exclusive partner for BNPL installment loans.
Klarna is replacing BNPL provider Affirm, which secured the BNPL provider partnership with Walmart last January. Under the agreement, Klarna will provide the BNPL loans for Walmart shoppers in-store and online.
The online BNPL loans will be extended through Walmart-owned fintech OnePay (formerly known as ONE). OnePay will handle the user experience, while Klarna will be in charge of loan underwriting. The BNPL loans through One will range from three-month to 36-month terms and will charge interest rates ranging from 10% to 36%. Leveraging Klarna’s BNPL tool will add installment loans to OnePay’s suite of existing financial tools, which include banking, credit, and payments products.
“This is a game changer,” saidSebastian Siemiatkowski, Co-founder and CEO, Klarna.“Millions of people in the U.S. shop at Walmart every day—and now they can shop smarter with OnePay installment loans powered by Klarna. OnePay choosing Klarna as their exclusive installment loans partner at Walmart in the U.S. is a huge vote of confidence as we pursue our goal of being available everywhere for everything. We look forward to helping redefine checkout at the world’s largest retailer—both online and in stores.”
This deal is a significant customer acquisition opportunity for Klarna. Walmart serves millions of shoppers daily, and Klarna’s presence at checkout will significantly increase its U.S. loan volume.
According to CNBC, Walmart will initiate the launch with Klarna in the coming months and will roll out to all Walmart channels later this year. It is likely that Klarna will serve as the only BNPL option for Walmart shoppers by the end of 2025.
Walmart launched OnePay, its fintech startup, in January 2021 through a partnership with Ribbit Capital. In January 2022, Walmart expanded One’s capabilities by acquiring two fintech platforms, Even and ONE, which helped Walmart create a more comprehensive financial services app. One launched with a checking account product for Walmart employees, as well as some select customers, in 2022.
“It’s never been more important to give consumers simple and convenient ways to access fair credit at the point of sale—and that’s especially true for the millions of people who turn to Walmart every week for everything,” said OnePay CEO Omer Ismail.“We’re incredibly excited to partner with Klarna to give consumers easier and more seamless ways to shop with OnePay at Walmart.”
Notably, today’s partnership comes days after Klarna filed its F-1 prospectus with the U.S. Securities and Exchange Commission. While this is a much-anticipated move in the fintech community, the official valuation figures won’t come out until Klarna prices its shares, which may take around a month. That said, Klarna hopes to raise at least $1 billion at a $15 billion valuation.
This deal signifies two major things. First, it indicates a major shiftin the BNPL landscape. Affirm’s stock dropped by more than 10% in pre-market trading following Klarna’s announcement, which highlights just how significant a BNPL partnership with Walmart is. Additionally, Walmart’s move to switch its BNPL provider after a little over a year shows that retailers are not afraid to reevaluate their BNPL strategies, and that no single player is untouchable.
Second, Walmart’s move indicates that the retailer is positioning OnePay to compete with traditional banks and fintechs. By adding Klarna’s BNPL tools to its roster of banking services, Walmart is positioning OnePay as a more comprehensive financial platform for its customers, which tend to be financially underserved individuals.
FinovateEurope 2025 kicks off this week at the Intercontinental O2 in London. Learn more about the conferences’s keynote speakers, power panels, demoing companies and more in our pre-show briefing.
In the meanwhile, here’s a look at some of the news making fintech headlines as the week begins. Be sure to check back all week long for more updates.
Payments
Backbase and MeaWalletteam up to bring advanced tokenization solutions to Australia and New Zealand.
Payments orchestration platform Yunopartners with Invest Qatar to as the company opens its new Middle East headquarters in the country.
Digital banking
Digital banking experience systems provider Plumeryannounces partnership with African digital identity verification provider, Smile ID.
As both a conference producer and a news outlet, we’re always paying close attention to the topics that resonate most with you — our audience of fintech and banking professionals. To wrap up 2024 and brace ourselves of what to expect for 2025, we analyzed readership data to gain valuable insights into the stories, trends, companies, and products that mattered most to the industry this year to create the top 10 posts of 2024.
This list is compiled of posts published in 2024 that garnered the highest number of views and engagement in 2024. From breaking news to big IPOs, these were the stories you found most compelling. So, without further ado, here’s a countdown of the top 10 posts that captured your interest over the past year.
Google Pay is adding Afterpay and Klarna to its checkout flow, complementing its existing partnerships with Affirm and Zip.
Adding more BNPL options at the point of sale will help increase conversion rates and average order values.
By offering four BNPL options, Google Pay solidifies its edge over Amazon, which currently provides Affirm as its sole BNPL provider at checkout.
Google Pay is doubling down on buy now, pay later (BNPL) options at checkout. The company announced today that it is adding Afterpay and Klarna to its checkout flow at select merchants. The move will offer consumers more flexible payment options when they use Google Pay.
“People shop on Google more than a billion times per day, and consumers are increasingly looking for more choice and flexibility when it comes to their payment options,” said Google Pay Senior Director Drew Olson. “By teaming up with pay over time providers like Klarna, we are able to give Google Pay users more payment options when checking out, while providing merchants with another tool to drive growth.”
Adding Afterpay, which has 24 million active users, and Klarna, which has 85 million active users, will not only offer more ways to pay but may also lead to increased conversion rates and higher average order values. Customers are more likely to make larger purchases when offered flexible payment solutions.
“Afterpay’s integration with Google Pay comes at the perfect time as next-gen shoppers are fueling mainstream use of BNPL, mobile commerce, and digital wallet use,” said Afterpay and Cash App Head of Global Partnerships Tanuj Parikh. “We are excited to expand our BNPL to Google’s network, creating the best and most streamlined customer shopping experience that meets all the needs of this younger consumer set.”
While Afterpay is now available on Google Pay, Klarna will launch with select merchants in 2025. The company aims to expand the BNPL options to more merchants in the future.
Today’s news comes about a year after Google unveiled that it partnered with Zip and Affirm, two other major BNPL players, to offer Google Pay users BNPL options. While offering four BNPL options at the online point of sale sounds excessive, not all merchants offer every BNPL option at checkout. The selection of BNPL providers is dictated by the agreements between Google Pay, the BNPL services, and the individual merchants.
By expanding its roster of BNPL options, Google Pay strengthens its competitive edge against Amazon, which currently limits point-of-sale BNPL offerings to Affirm. While the exclusivity agreement between Amazon and Affirm ended last year, Amazon has yet to collaborate with additional BNPL providers. Google Pay’s strategic decision to double its BNPL offerings may prompt Amazon to diversify its own consumer payment options.
After what seems like years of speculation, buy now, pay later (BNPL) leader Klarna has filed for its IPO with the U.S. Securities and Exchange Commission.
The Sweden-based company is being quiet about details, however. Klarna released a five-sentence press release with very little color. “This press release is being made pursuant to, and in accordance with, Rule 135 under the Securities Act of 1933, as amended (the “Securities Act”), and shall not constitute an offer to sell, or the solicitation of an offer to buy, any securities,” the release plainly stated. “Any offers, solicitations or offers to buy, or any sales of securities will be made in accordance with the registration requirements of the Securities Act.”
Given its presence in the BNPL space, as well as its lofty valuation, which peaked at almost $46 billion in 2021, there has been a lot of interest in Klarna’s IPO plans. Here are five key things to know about Klarna’s IPO, what it signals for the market, and what it could mean for both investors and customers alike.
The IPO has been in the works for years
Klarna was founded in 2005 and first hinted at an IPO in 2019 in an interview with Bloomberg. At the time, company CEO Sebastian Siemiatkowski mentioned that the company was considering an IPO within the next one to two years, depending on market conditions.
Since then, Klarna has seen significant growth. The company added to its BNPL tools in 2020 with the launch of its own shopping platform that hosts half a million retail partners who list goods across a range of categories. Today, Klarna’s retail site counts 150 million shoppers– 40 million of which are U.S. based– who make two million transactions on its platform each day. Overall, the company facilitates two million transactions per day for its 85 million active customers.
Klarna’s valuation peaked at $46 billion, but won’t reach that figure at its IPO
Klarna’s valuation has fluctuated over the past four years. At its peak, the company was valued at $46 billion in June 2021, making it the most valuable private fintech company in Europe. In 2022, however, the company’s valuation dropped to $6.7 billion.
While Klarna has not disclosed the valuation it plans to reach for its pending IPO, Fortune estimates the company could earn a valuation of about $14.6 billion. This figure is based on a move that Klarna shareholder Chrysalis Investments made in October to increase the value of its stake in the company to £120.6 million ($154 million).
Some of Klarna’s competition has already gone public
Klarna’s eventual IPO will follow in the footsteps of some of its competitors in the BNPL space who have already made their public debuts. California-based Affirm went public on the NASDAQ in early 2021 and now holds a market capitalization of $17.7 billion, while Australia-based Afterpay was acquired by Square (now Block, Inc.) in a 2022 deal valued at $29 billion. Sezzle, which originally went public on the Australian Stock Exchange, listed on the NYSE in 2023. Block also owns BNPL pioneer Afterpay, which went public on the Australian Securities Exchange in 2016 before the $29 billion acquisition.
Klarna’s regulatory heat will likely increase
All across the globe, BNPL is not without its criticism. The payments technology has faced backlash because of its propensity to promote irresponsible spending habits. This has led to formal regulation in multiple countries, including the issuance of an interpretive rule from the U.S. Consumer Financial Protection Bureau earlier this year.
As a public company, Klarna will be subject to a higher standard and will face greater scrutiny to not only comply with evolving regulations, but also to create and uphold higher standards of its own to protect its customers. Klarna is already ahead of regulation, however, as the company has already implemented features incluing spending caps, a transparent fee structure, and financial wellness tools.
An IPO offers potential for growth
Going public will offer Klarna access to additional capital that the company can use to fuel expansion. This is particularly important in the U.S., where it competes with Afterpay, Affirm, and PayPal’s BNPL offerings.
The IPO may also enable Klarna to create additional revenue streams by launching more traditional products and personal financial management tools. This expansion could position Klarna into a global financial power player.
This week, Klarna Checkout, also known as KCO, announced its official rebrand as Kustom. The rebrand comes 12 years after the launch of Klarna Checkout, which at the time set a new standard for e-commerce in Northern Europe. The rebrand also arrives months after Klarna sold KCO to a consortium of investors led by BLQ Invest CEO and Founding Partner Kamjar Hajabdolahi.
“Klarna Checkout is very dear to me, and the impact it’s had on Klarna’s journey is immense,” Klarna CEO and Co-Founder Sebastian Siemiatkowski said in June when the divestment was announced. “I’m so pleased it’s finding a new home, with owners who are carefully handpicked to continue to create outstanding value for our merchant partners.”
A new home back then, and now, a new name. As Kustom, the digital checkout solution stands as one of the largest digital checkout providers in Europe. Kustom has 24,000 e-merchants and annual transaction volume of more than $14 billion (150 billion SEK). Kustom will focus on e-merchants and will add to its suite of payment methods, while keeping Klarna a key component of Kustom’s offering. Additionally, Kustom will focus on optimizing the checkout experience and building related services as opposed to offering its own payment methods or credit products.
“Our full focus will now be on our merchants and continuing to develop this great product based on their needs,” Hajabdolahi said. “We have an incredibly strong customer base, we are profitable, and we have secured financing for strategic acquisitions, which provides an excellent foundation. In the coming months, we will put all our efforts into further developing our infrastructure to expand our offering in 2025, including the introduction of new payment methods.”
Here are a trio of top takeaways from the rebrand.
Kustom will start strong
The rebrand comes at a time of strength for the digital checkout platform. The solution has a market share of more than 40% in Sweden and more than 20% across the Nordics. Kustom will also benefit from its new owners who have been credited for their “Buy and Build” strategy when it comes to acquisitions.
Strategic partnership with Stripe
In addition to its rebrand announcement, Kustom also shared news of a new strategic partnership with payments innovator Stripe. Stripe’s platform will be instrumental to Kustom’s plans to introduce new features and payment methods for e-merchants, starting in the first half of 2025.
Continued collaboration with Klarna
Despite the summer sale and the autumn rebrand, Kustom will retain its relationship with Klarna and, in fact, plans to offer Klarna’s payment methods in the future. Also many of the personnel moves accompanying the rebrand reflect more continuation than separation. Jesper Eriksson, previously Country Manager for Klarna in Sweden, will become Chief Commercial Officer for Kustom. Rasmus Fahlander, previously Senior Product Director for Klarna Checkout, will become CPO. Alexander Olsson, former finance director for the U.S. at Klarna, will take the role of CFO.
Xero and Klarna have partnered to allow small businesses to offer buy now, pay later (BNPL) options at checkout, giving consumers more flexible payment choices.
Under the partnership, Xero’s small business clients will have access to BNPL capabilities that may help boost revenue and enable more large-ticket sales.
This collaboration has the potential to help Xero’s small business clients maintain healthy cash flow by getting paid upfront.
Small business accounting software company Xero and global payments network and shopping platform Klarnaannounced this week that they have teamed up.
The deal is essentially a distribution partnership for Klarna, which will help Xero’s small businesses clients accept buy now, pay later (BNPL) payments from their consumers. Xero small business customers in all regions except Australia can offer Klarna at checkout as a payment option, providing a credit card alternative while still getting paid for the goods or services up front.
“We know that maintaining a healthy cash flow is critical to a successful business, and offering more ways to pay supports increased business growth and getting paid faster,” said Xero SVP Payments & Ecosystem Bharathi Ramavarjula. “In fact, our recent research report shows that if a business doesn’t offer customers their preferred way to pay, they are prepared to take their business elsewhere. By enabling our customers with more ways to pay, including Klarna, we can help them retain customers and increase their revenue.”
Klarna’s BNPL tools include a four-payment, interest-free installment plan, a 24-month financing option, and a pay-in-30 day option. Before a customer makes their purchase, Klarna verifies their eligibility and offers transparent terms of the payment. Once the purchase is made, the company follows up with reminders to help ensure that shoppers stay current on their payments. According to Klarna, 99% of the financing is repaid and 40% of orders placed are repaid early.
The partnership has the potential to provide BNPL capabilities to small businesses that would normally not be able to offer flexible payments or financing. By offering a more flexible payment option, these businesses have the potential to close more larger-ticket deals. It also has the potential to help businesses maintain healthy cashflow, as merchants using Klarna will receive the payment up front.
“This partnership brings Klarna’s flexible payment options to micro businesses of all kinds so business owners can get paid on time and their customers can choose how and when to pay,” said “Klarna Chief Commercial Officer David Sykes. “This includes businesses where gardeners and landscaping services using Xero can now offer a Klarna BNPL payment option, plumbers and heating engineers using Xero can fix their customers’ boilers and let them spread the cost while small businesses involved in the construction industry could spread the cost of smaller projects over three interest-free installments.”
Both Klarna and Xero have been in the fintech news cycle in recent months for different reasons. Last month, Klarna unveiled plans to cut its workforce in half in favor of AI-driven productivity. And earlier this month, Xero announced plans to acquire collaborative reporting tool Syft Analytics.
A nearly ten-year old acquisition may turn out to be Klarna’s secret weapon to improve security during the checkout process.
The Swedish payments company announced this week that it has integrated a new payment service into its Klarna PayNow product suite. The integration is designed to improve checkout security and has been made possible thanks in large part to Klarna’s acquisition of Germany-based Sofort in 2014.
“We are integrating Sofortüberweisung into the Klarna environment to offer consumers and merchants the best of both worlds: the familiar Sofort payment process combined with the smoother, more secure payment experience and global reach of Klarna,” Klarna Chief Commercial Officer David Sykes said. “The combined product is better for merchants and consumers, and (is) also a platform for Klarna to expand the functionality of Sofortüberweisung globally.”
Sofortüberweisung is a bank-to-bank payment service that Klarna gained access to by acquiring Sofort GmbH in 2014. Klarna has been incorporating Sofort’s technology into its solutions since 2017, and has launched the service in some of its other markets around the world, including the U.K. With this week’s integration, consumers will be able to track their Sofortüberweisung payments from within the Klarna app, as well as make payments without having to re-enter their payment information. This, combined with Klarna’s two-factor authentication, facilitates both greater convenience and increased security.
To that point, customers will need a Klarna account in order to take advantage of the Sofortüberweisung integration, and the company notes 95% of Sofort customers already have one. Klarna also reports that the “improved user-friendliness” of the integration has produced a 5% increase in conversion rates for consumers who use it.
Founded in 2005, Klarna made its Finovate debut at FinovateSpring 2012. In the decade-plus since then, the company has grown into a major e-commerce and payments business with 150 million total active customers in its network – including 34 million in the U.S. With more than 500,000 total merchants using its technology, Klarna facilitates two million transactions per day.
The company also recently made headlines with word that it is preparing for an initial public offering in the U.S. as early as the first half of 2025. Also this month, Klarna announced that it had partnered with Adobe Commerce to make it easier for merchants on the platform to implement Klarna’s Buy Now Pay Later (BNPL) services.
“Consumers are embracing the flexibility that Buy Now Pay Later services can provide, with Adobe Analytics data showing over 11 percent growth this year,” Jason Knell, Adobe Sr. Director, Content & Commerce Partners, said. “Klarna’s global footprint enables Adobe Commerce merchants to meet the changing needs of their customers and stay competitive in today’s digital economy.”
Klarna is headquartered in Stockholm, Sweden. Sebastian Siemiakowski is Klarna’s CEO.
As 2024 works its way toward halftime, we’re seeing an uptick in partnership and collaboration activity from crypto to regtech. Check back all week long for updates on the latest in fintech news.
DataVisorenhances multi-tenancy capabilities for scalable, secure, and flexible fraud and AML solutions.
E-Commerce
Klarnadivests its Klarna Checkout (KCO) division for $520 million.
Regtech
E-document management platform A-Cube APIannounces collaboration with Salt Edge to facilitate compliant document digitization.
DeFi
Decentralized finance (DeFi) platform 1inchpartners with Web3 security provider Blockaid.
Embedded finance
Cotribute, an embedded fintech platform serving credit unions, partners with APCU and Center Parc Credit Union to launch an automated digital account opening solution.
Embedded finance platform for technology purchases Gyngerraises $20 million in a Series A round led by PayPal Ventures.
Banking-as-a-Service
Payments and financial solutions provider Finzlypartners with Frost Bank to bring FedNow and RTP Instant Payments to business and retail customers.
This week, Finovate Global looks at recent fintech developments in France.
French start-up Lydiaannounced the launch of a new digital banking brand this week. Named Sumeria, Lydia plans to invest more than €100 million in the new initiative, as well as hire 400 people over the next three years. Sumeria, according to a post on LinkedIn, offers 4% interest and is designed to be a “simple and accessible banking super app.
“We are convinced that technology (cloud, mobile) is not an end in itself, but a way to simplify life, through everyday details,” the company noted in a statement on its website. Arguing that current accounts should be neither “trendy gadgets” nor make users captive to a given app, system, or institution, the company explained: “It should solve a real problem. This is why Lydia’s choices, with Sumeria, are motivated by common sense and its ambition to be universal: for everyone, for everything.”
Lydia’s brand announcement follows a decision by the company to split its digital banking app into two components. Originally launched in 2013 as a P2P payments app, Lydia’s solution scaled, adding more and more financial services features over the years. It was the launch of its Lydia Accounts offering convinced the company that a change was necessary to keep its early adopters – who relied heavily on the P2P service – onboard. The result was to offer the P2P services separately from Lydia’s digital banking proposition through the Lydia Accounts app. The original Lydia app will become Sumeria, with the new features mentioned above – such as stock trading, savings accounts and loans – to be ported to the new banking brand.
Headquartered in Paris, Lydia has raised more than $259 million in funding. The company’s investors include Accel and Echo Street Capital. In addition to the launch of Sumeria, Lydia is also seeking a credit institution license from the French Prudential Supervision and Resolution Authority.
Paris, France-based private wealth management startup RockFiraised €3 million in funding this week. The round was led by Varsity I and featured the participation of numerous business angels in technology and private management. The company plans to use the capital to grow its workforce by 3x by the end of 2024 so as to provide private banking and wealth management expertise to clients throughout France.
“Since the beginning of the year, we have seen strong client traction eager for a new model to manage their wealth,” RockFi Co-Founder and CEO Pierre Marin said. “With a market of €4.8 trillionin assets ahead of us and no tech leader yet in France and Europe, our ambition is very high for the coming years.”
RockFi’s model combines human expertise and technology to offer services including banking, wealth management, life insurance, and pension savings. The firm has a targetable clientele with assets of more than €100,000, representing six million households in France.
“Three months after our official launch this is an important step that anchors a strong momentum and allows us to further accelerate the construction of the new private management,” the company wrote on its LinkedIn page this week. “The ambition remains: to surround ourselves with the best talent and partners in each field and to deploy a tech ecosystem to unleash the potential of independent wealth managers at the service of their clients.”
Meet Finovate’s French Alums!
Over the years, Finovate has been proud to showcase a number of fintech innovators based in France. Here’s a look at some of French fintechs that have demoed their technology on the Finovate stage in recent years.
