Sometime in the past few days, Simple swapped out its homepage for one befitting its name. A Google-esque white-on-white beauty that lets visitors do only two things (above the fold):
Request an invite by entering your email Watch a 2-min video showcasing its platform (with great use case of saving/spending on new dog)The record-low eleven words of copy focus on the basics:
No monthly fees No min balanceBelow the fold, prospective customers can gather more info as the homepage unfolds with more features an and benefits (see third screenshot).
Interestingly, if you've been to the site previously (as determined with cookies), you get a more stylized page promoting goal-based savings rather than the no-fee mantra (see second screenshot).
Bottom line: From a UI perspective, Simple is the Apple of banking, and its worth looking at how they pull off a very hip look online. This…