Shopify Unveils More than 100 New Features

Shopify Unveils More than 100 New Features
  • Ecommerce company Shopify has unveiled more than 100 new announcements today.
  • Among the top new releases are a marketplace that allows fans to use their NFTs to receive personalized benefits and a tool that allows merchants to sell to their audience on Twitter.
  • The announcements were made as part of Shopify Editions, Shopify’s new, semi-annual showcase of fresh tools and updates for its merchant clients.

Ecommerce player Shopify is debuting Shopify Editions, the company’s semi-annual showcase of new tools and capabilities for merchant clients. In today’s announcement, the company is unveiling more than 100 new updates and launches to power what it is calling Connect to Consumer (C2C).

“Welcome to Shopify Editions, where twice a year we show you everything that we’ve been building,” Shopify stated on its website. “We know that brands need new ways to engage with their customers—and that means creating new connections. So this release of Editions features everything you need to win in the new era of commerce: Connect to Consumer.”

Here are some highlights of features Shopify has released so far this year:

  • Point of Sale, which helps merchants sell to customers where they are, including in-person, online, and anywhere else.
  • Hydrogen and Oxygen, which helps any size of merchant start, build, and deploy custom storefronts.
  • B2B on Shopify, an offering that enables Shopify Plus merchants to sell to other businesses on the same platform that they use for selling direct-to-consumer.
  • Shopify Markets, which makes it easy for merchants to engage with and sell to buyers in international markets.
  • Tokengated Commerce, a marketplace that allows fans to use their NFTs to receive personalized benefits such as exclusive merchandise and early access to product releases.
  • Twitter Sales Channel, a tool that allows merchants to highlight their products on their Twitter profile and sell to their audience on Twitter.
  • Tap to Pay on iPhone, which leverages a partnership with Stripe to enable Shopify point-of-sale merchants to expand into offline retail without additional hardware.
  • Local Inventory on Google, a tool that automatically notifies nearby customers when a product is available in store.
  • Shopify Functions, which allows developers to extend or replace Shopify’s backend logic with custom code.

Shopify has also released some smaller updates over the past six months. The company has added data sharing controls, money management tools, carbon neutral shipping options, and its Shopify Capital tool has increased the funding limit for first-time borrowers.

For a look into the rest of the 100+ announcements Shopify is making today, check out the Shopify Editions release page.

While many of the new releases themselves are notable, so is the way the company has decided to unveil them. By rolling up all of the new updates and releases into one large announcement, Shopify is able to make a big deal of even the smallest of updates. For fintechs with fast development cycles and international rollouts, this could be a good model for complex public releases.

Canada-based Shopify was founded in 2004 to bring ecommerce websites and tools to retailers. Since then, millions of businesses in 175 countries have used Shopify to make over $496 billion in sales. Tobias Lütke is CEO.


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DigiShares Receives Grant from Polymesh Association to Support Tokenization of Securities

DigiShares Receives Grant from Polymesh Association to Support Tokenization of Securities
  • Two Finovate newcomers – DigiShares and the Polymesh Network – have teamed up to promote the use of tokenization to create and manage securities.
  • The partnership comes in the form of a grant from the Polymesh Ecosystem Development Fund (EDF), a part of the not-for-profit Polymesh Association.
  • DigiShares is headquartered in Denmark and demoed its technology at FinovateSpring 2021; Polymesh is based in Switzerland and demoed its technology a year later at FinovateSpring 2022.

Digishares, a Danish white-label platform for tokenizing real estate, is the first company to receive a grant from the Polymesh Ecosystem Development Fund (EDF). The EDF is a creation of the Polymesh Association, which is a part of Polymath, the company behind the Polymesh Network. The Polymesh Network is an institutional-grade, permissioned blockchain for regulated assets that was featured in Polymath’s Finovate debut last month at FinovateSpring.

With $10 million in funding, the EDF is designed to financially support companies and projects that can bring value to the Polymesh ecosystem. DigiShares received its grant for integrating Polymesh and expanding the Polymesh ecosystem to DigiShares’ network of clients and partners. Additionally, DigiShares will facilitate the migration of its clients’ current ERC-1400 assets from Ethereum to Polymesh. DigiShares has supported ERC-1400 on Ethereum since 2019 and been an early supporter of Polymesh, as well, having joined the company’s partnership ecosystem back in January of 2021. The integration announced this week will allow issuers to DigiShares’ tokenization platform to create and manage security tokens on Polymesh.

“Polymath has been a long and trusted partner of DigiShares and we are proud to soon support the Polymesh blockchain,” DigiShares CEO Claus Skaaning said. “We believe that Polymesh has long term potential to lead the security token space.”

The grant award announcement arrives weeks after the Polymesh Association introduced its Ecosystem Development Fund, which itself follows the listing of Polymesh’s native token POLYX on Huobi, one of the largest cryptocurrency trading platforms in the world. The fund is a wager that financially backing businesses that can help promote wider adoption of Polymesh will prove an effective way to incentivize companies to build, integrate, and use the institutional-grade blockchain infrastructure.

“The Ecosystem Development Fund delivers two benefits to service providers,” Polymesh Association Head of Tokenization Graeme Moore said. “Successful applicants not only receive funding but they can also attract clients by adding a Polymesh integration to their roadmap.”

Founded in 2018 and headquartered in Aalborg, Denmark, DigiShares made its Finovate debut last year at FinovateSpring 2021. At the event, the company demonstrated its white-label tokenization platform for real estate, which adds both automation and liquidity to the property market. The DigiShares platform digitizes and automates both the financing and the corporate management aspects of real estate projects. The platform also provides a bulletin board marketplace that leverages blockchain technology and peer-to-peer trading without counterparty risk.

Among Finovate’s newest alums, Polymath demonstrated its Polymath Token Studio at FinovateSpring last month in San Francisco. The Token Studio is an interface that enables the user to create, issue, and manage blockchain-based securities. “Thanks to blockchain and tokenization we can reduce the costs of creating, issuing, and managing securities by over 90%,” Moore explained from the Finovate stage in May. “Banks, custodians, transfer agents, broker-dealers and these other service providers can give their clients new and fresh experiences, and we can create new securities and new financial instruments that previously weren’t possible.”

Polymath and the Polymesh Network are based in Zug, Switzerland. Vince Kadar is Polymath CEO.


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Product Quality Innovator unitQ Unveils its Impact Analysis Tool

Product Quality Innovator unitQ Unveils its Impact Analysis Tool
  • Less than a month after its FinovateSpring demo, unitQ has introduced its Impact Analysis tool.
  • The new offering helps businesses identify both important product quality issues in their app as well as the impact of fixing those issues.
  • Impact Analysis enables companies to improve their unitQ Scores, which enable businesses to accurately compare their app with rival apps in the same industry.

Product quality platform and Finovate newcomer unitQ recently launched its Impact Analysis tool. The new offering helps businesses recognize and address critical product quality issues and the impact of correcting them.

“With Impact Analysis, teams can learn what impacts fixing an issue might have on KPIs like 1-star reviews, support tickets, brand sentiment, and more – before taking action,” unitQ Product Manager Brett Caplan wrote on the company blog late last week.

UnitQ’s Impact Analysis tool works by automatically identifying user-generated issues that will have the greatest impact on product quality if fixed. These issues – which unitQ calls “Quality Monitors” – not only guide teams toward the most important product quality concerns, but also steer the team away from concerns that may seem significant, but may have a minimal or even adverse impact on an app’s unitQ Score, as well as its rating within its own marketplace (i.e., Apple App Store, Google Play Store, etc.).

The unitQ Score enables companies to compare their app’s quality — based on Apple App and Google Play stores rating and reviews – against that of other apps from the same industry. A companion assessment, the Internal unitQ Score includes everything evaluated in the unitQ Score, but also includes user feedback culled from social media such as Twitter and Reddit, as well as data from customer support and chatbot applications. The new Impact Analysis tool enables companies to see the impact of potential improvements and changes on both scores.

“A unitQ Score closer to 100 indicates a brand has few product quality issues overall,” Caplan explained. “It means that users enjoy the product, the experience is well-designed, easy to use, responsive – and is virtually free of bugs, broken flows, and operational mistakes. Higher scores equal better products, and more satisfied customers.”

The Impact Analysis tool is powered by the machine learning capabilities of the unitQ Monitor, which measures, analyzes, and visualizes the unstructured data of user feedback. The technology translates text from more than 70 languages, normalizes and removes personally-identifiable information (PII), enriches data with sentiment analysis, and appends with product metadata. By turning qualitative feedback into quantitative data, unitQ helps companies discover important insights that enable them to improve product quality.

Headquartered in Burlingame, California, unitQ most recently demoed its technology at FinovateSpring 2022 in May. The company was co-founded by Christian Wiklund (CEO) and Niklas Lindstrom (CTO) in 2018. Among the company’s customers are firms such as Chime, Current, and fellow Finovate alums Klarna and Nubank.


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Finovate Alums mmob and Dapi Join Mastercard’s Start Path Open Banking Program

Finovate Alums mmob and Dapi Join Mastercard’s Start Path Open Banking Program
  • Mastercard will welcome five fintech startups to its inaugural Start Path Open Banking Program.
  • The initial cohort will feature two Finovate alums: UAE/San Francisco-based Dapi and mmob, a Best of Show winner from the U.K.
  • The new, open banking-oriented program will enable fintechs to leverage Mastercard’s open banking expertise and market insights to scale their businesses.

A pair of Finovate alums – one from the UAE and another headquartered in the U.K. – have earned spots in Mastercard’s new open banking-focused Start Path program. Dapi, an open banking API provider based in the UAE, and mmob, a U.K.-based embedded finance innovator, will join three other fintechs in Mastercard’s three-month program.

“Open banking is a natural progression of how Mastercard has always embraced innovation and consumer trust with equal measure, and how we’ve remained a trusted partner for our customers,” Mastercard EVP for Fintech & Segment Solutions Blake Rosenthal said. “We are thrilled to launch the Start Path Open Banking program and welcome five high-growth startups from around the world to collaborate with us and accelerate open banking innovation.”

Rounding out the inaugural class are Finantier, an open finance platform based in Indonesia; Mono, a fintech headquartered in Nigeria that helps businesses access financial data and facilitate payments; and U.S.-based Paywallet, which helps lenders and other financial services companies improve payment certainty.

Mastercard’s Start Path Open Banking program is designed to work with open banking startups as they scale their businesses and explore opportunities for co-innovation. The five companies selected for this year’s program have demonstrated “strong synergies” with Mastercard’s approach to technology and consumer choice, according to a statement. The companies will spend three months working with and learning from Mastercard’s open banking expertise and platforms via its wholly-owned subsidiaries – Finicity and Aiia – both of which are also Finovate alums.

Making its Finovate debut at FinovateEurope earlier this year, mmob won Best of Show for its Intelligent Partnerships Infrastructure, which enables businesses to build better digital experiences via embedded finance solutions. The company, founded in 2020 by Irfan Khan (CEO) ad Arsalaan Ahmed, serves both firms looking to embed new products as well as those who want to have their own products embedded into other solutions. mmob helps businesses integrate the kind of complimentary products and services that boost conversions and create new revenue streams.

“We will be using the next three months to work with Mastercard’s teams, develop our product and introduce mmob’s solution to Mastercard’s global network,” mmob said in a statement.

In March, mmob secured $6.6 million (EUR 5.9 million) in funding. The investment came courtesy of angel investors, high net worth individuals, and banking executives. The funding will enable the company to expand in both the U.K., where it is headquartered, as well as in Malaysia. With partners including PensionBee, Anorak, Uinsure, and Superscript, mmob announced its latest partner, iwoca, back in September.

“As big banks reduce their risk appetite, we believe embedded finance is the future of SME lending,” iwoca Commercial Growth Director Colin Goldstein said when the partnership was announced last fall. “Mmob presents an exciting opportunity for us and a win-win for everyone involved in its ecosystem.”

Dapi, headquartered in the UAE, demonstrated its technology at FinovateMiddleEast in 2019. An infrastructure API technology company, Dapi facilitates connections between banks and fintechs across the Middle East. Founded in 2019 by Mohammad Aziz (CEO) and maintaining offices in San Francisco, California as well as the Middle East, the company offers both data aggregation and payment initiation services with a single integration.

“Dapi’s mission is to provide the building blocks for a thriving fintech ecosystem in emerging markets around the world,” Aziz said in an exclusive interview with Finovate. “Our API serves as the bridge between financial applications and banks, empowering developers to create digital wallets, budget trackers, investment applications, and more.”

In January 2021, Dapi raised $3 million in funding, bringing its total capital raised to $5.2 million courtesy of investors including the Pioneer Fund, Y Combinator, and BECO Capital. The company began the year partnering with NymCard, a banking-as-a-service provider headquartered in the UAE. The strategic agreement will enable end customers to top up their card accounts from any local bank account in real-time and at lower cost.

“We are very excited to have Dapi onboard,” NymCard VP of Strategic Partnerships Nabil Tabbara said. “Our strategic partnership with Dapi solves a major pain point for clients who are looking to build frictionless card programs. This is a big step forward for the region’s fintech ecosystem as we combine our effort to help them become more profitable.”


Photo by Andrea Piacquadio

Autobooks Lands $50 Million in Funding to Boost Bank Distribution

Autobooks Lands $50 Million in Funding to Boost Bank Distribution
  • Autobooks has received $50 million in a Series C funding round led by Macquarie Capital.
  • The investment more than doubles Autobooks’ total funding raised, boosting it to $98 million.
  • Autobooks won Best of Show for its demo at FinovateFall 2021.

Payment and accounting platform Autobooks raked in $50 million in a Series C round led by Macquarie Capital with additional support from new and existing investors Baird Capital, Commerce Ventures, Draper Triangle, MissionOG, and TD Bank. The investment more than doubles the Michigan-based company’s total raised, boosting that figure to $98 million.

Autobooks plans to use today’s funding to accelerate distribution into the U.S. banking market.

Autobooks serves more than 60,000 small businesses with a range of tools including digital payment acceptance, online invoicing, online enrollment, accounting, bookkeeping, financial reporting, billpay, and more. The company’s embedded receivables platform for small businesses enables digital invoices, payment acceptance, and automated accounting directly within their mobile banking suite.

To facilitate this, Autobooks integrates its tools with a range of digital banking providers, making its services available to over one third of the U.S. market. Companies that offer Autobooks’ invoicing and payment acceptance tools to their small business clients include Alkami, Bottomline, CSI, FIS, Jack Henry, NCR, and Q2.

In addition to helping small businesses, Autobooks also has the potential to benefit banks. TD Online Accounting, which is a whitelabeled version of Autobooks’ technology, has seen deposits from its 700+ small business clients increase 65%. Simultaneously, the firm has experienced a 2x increase in product usage.

“Businesses are increasingly looking for simple, bundled solutions to get paid and automate their back-office. If the bank can’t offer these services quickly, businesses will (and have) gone elsewhere,” said Autobooks Cofounder and CEO Steve Robert. “To maintain primacy, banks must optimize legacy merchant service programs to include digital payment acceptance tools that feature self-service onboarding. Autobooks makes this possible through our payment facilitation (payfac) model, which can be enabled within days by industry leading partners.”

Autobooks averages more than 10,000 monthly enrollments and has surpassed $40 billion in transaction volume. From 2021 to 2022, the company has experienced 5x revenue growth, 3x employee growth, and 6.5x bank partner growth. Autobooks won Best of Show for its demo at FinovateFall 2021.


Photo by Andrea Piacquadio

Filling the Super App Gap in the U.S.

Filling the Super App Gap in the U.S.

There is a Super App-shaped hole in the U.S., and earlier this year, F.T. Partners published a report titled The Race to the Super App that examines the most eligible companies to fill the gap.

The report details three major categories of potential Super App contenders in the U.S., including challenger banks, large fintechs, and big tech companies/ retailers. Here is a breakdown of U.S. players in each category:

Challenger banks

  • Upgrade
  • Dave
  • Avant
  • Varo
  • Chime
  • MoneyLion
  • Current
  • Mission Lane
  • Oportun

Large fintechs

  • PayPal
  • Square
  • Robinhood
  • Figure
  • Betterment
  • H&R Block
  • M1 Finance
  • TrueBill
  • American Express
  • Wealthfront
  • Affirm
  • SoFi

Big tech companies/ retail

  • Amazon
  • Apple
  • Facebook
  • Google
  • Uber
  • Walmart

The report takes an extensive look at the super app industry and details two Super App models. The first is the winner-take-all model. In this approach, the Super App provider begins by offering a banking service and then expands to provide a wider range of services, aiming to eventually become users’ primary financial services tool. The second model is an aggregator approach in which the Super App provider acts as a marketplace that connects users to existing financial services.

Ultimately, banks have a choice to leverage either the winner-take-all model, in which they will build their own Super App to compete with third party players, or to take a hybrid approach in which they both host their banking products on third party marketplaces and offer third party tools to their clients within their own ecosystem. In the former approach, banks will incur competition from major players. However, when taking the latter approach, banks risk relinquishing the primary banking relationship status with their customers.


Photo by Susanne Jutzeler, suju-foto

Kofax Acquires e-Invoicing Network Tungsten

Kofax Acquires e-Invoicing Network Tungsten

  • Kofax is acquiring B2B e-invoicing network Tungsten.
  • The combined companies will offer clients a more holistic e-invoicing approach.
  • Financial terms of the deal are undisclosed.

Intelligent automation software platform Kofax has acquired B2B e-invoicing network Tungsten for an undisclosed amount. Kofax CEO Reynolds Bish anticipates the acquisition will “provide more comprehensive and higher value invoice processing and accounts payable automation solutions” to the company’s customers.

Founded in 2000, Tungsten facilitates invoice-to-pay processes by digitalizing invoices using automation. Headquartered in London, Tungsten enables suppliers to submit tax compliant e-invoices in 54 countries. The company processes invoices for 60% of the FTSE 100 and 68% of the Fortune 500. Last year, Tungsten processed transactions worth over $270 billion for clients including Kraft Foods, Procter & Gamble, Unilever, and the U.S. Federal Government.

When combined with Kofax’s invoice processing and AP automation portfolio, the combined companies will offer a more holistic e-invoicing approach to companies across the globe. The cloud-based offering will provide solutions for direct supplier onboarding, e-invoice exchange, interoperability, scanned and OCR paper invoices, machine readable PDF invoices, PDF data extraction, and payment processing.

“Finance procurement leaders are looking beyond traditional invoice OCR and workflow capabilities to modern e-invoicing, supplier management, and value-added services – accelerating how they pay and relate with suppliers,” said Tungsten CEO Paul Cooper. “A full technology suite from Kofax will bring efficiencies to how they work with their suppliers, compliantly invoice, and focus on leveraging data to drive insights while reducing cost.”

Kofax was originally founded in 1985 and leverages robotic process automation (RPA) to automate and enhance business’ workflow. The company’s SaaS solutions automate the processing of over 60 million invoices for more than 11,000 organizations around the world. Two years after Kofax went public in 2013, the company was delisted when it was acquired by Lexmark for $1 billion. In 2017, Kofax was once again acquired, this time by private equity firm Thoma Bravo. Kofax itself has made a total of 12 acquisitions, including Tungsten.

Indonesian Fintech Flip Raises $55 Million; Visa Launches Crypto-Back Cards in LATAM

Indonesian Fintech Flip Raises $55 Million; Visa Launches Crypto-Back Cards in LATAM

Courtesy of Tencent, Block (formerly known as Square), and existing investor Insight Partners, Indonesian consumer payments platform Flip has secured a $55 million addition to its Series B round. Also involved in the funding were a handful of individual investors including Checkout.com CEO Guillaume Pousaz, DoorDash executive Gokul Rajaram, and former Venmo COO Michael Vaughan.

No updated valuation information was included in the funding announcement. The company has raised a total of $120 million since inception three years ago. Flip raised $48 million in Series B funding in December 2021.

Flip enables millions of Indonesians to access P2P payments with interbank transfers to more than 100 Indonesian banks. The company also offers international remittances, e-wallet top-ups, and business solutions for employee payroll, customer refunds, invoice and supplier payments, as well as international transfers. More than $12 billion in transactions a year are processed on Flip’s platform.

“The growth opportunity of the Indonesian digital economy is vast with its massive population and favorable demographics, Flip co-founder and CEO Rafi Putra Arriyan said. “We are laser-focused on helping millions of Indonesians, both individuals and businesses, execute various money transactions at a low cost through our platform.”

Flip plans to use the new capital to increase headcount, especially with regard to engineering and product development. The company also will invest in new products and technology development to both enhance quality of service and power further expansion.


Crypto may be a fighting word in El Salvador these days, which has hitched its economy to the fate of digital assets like nowhere else. But the move to bring cryptocurrency-based solutions to Latin America is still going strong. Visa announced late this week that it is launching the first crypto cards in Latin America – targeting Brazil and Argentina for the debut of its new products.

As reported in Crypto News and other media outlets that picked up the story from Expansión, Visa has partnered with a number of fintech companies in the region to issue cards that will enable users to receive cashback in Bitcoin when they make payments. In Argentina, Visa’s partners include cryptocurrency exchange Lemon Cash, which will offer 2% Bitcoin cashback Visa cards. Visa also has teamed up with Argentinian cryptocurrency trading platform Satoshi Tango and Crypto.com. In Brazil, Visa is working with Alterbank and Zro Bank.

“The cryptocurrency ecosystem continues to gain momentum in the region with increased investment, more consumer adoption, and more crypto-enabled use cases,” Visa SVP of Products and Innovation for Latin America and the Caribbean Romina Seltzer said. “We will continue to build on our strong strategy to build the future of crypto and payments for our customers, clients, partners, and consumers.”


Here is our look at fintech innovation around the world.

Sub-Saharan Africa

Central and Eastern Europe

Middle East and Northern Africa

Central and Southern Asia

Latin America and the Caribbean

Asia-Pacific


Photo by Artem Beliaikin

Anodot Helps Deutsche Telekom Global Carrier Implement Network Monitoring Solution

Anodot Helps Deutsche Telekom Global Carrier Implement Network Monitoring Solution
  • Business monitoring innovator Anodot and network telemetry and analytics solutions provider BENOCS teamed up to help Deutsche Telekom Global Carrier implement a new network monitoring solution.
  • The new solution will help companies monitor a wide range of business operations.
  • Anodot made its Finovate debut at FinovateEurope 2022 in March.

Virginia-based business monitoring company and Finovate newcomer Anodot has helped Deutsche Telekom Global Carrier implement a new and improved network monitoring solution. Deployed in partnership with Anodot and network telemetry and analytics solutions provider BENOCS, the new service monitors network data and recognizes changes in traffic behavior and flow. This helps ensure that only relevant anomaly alerts are issued and received, reducing cost and effort.

“Telco service providers must process an immense amount of data from multiple sources to ensure optimal service across their complex network environments,” Anodot CEO David Drai said. “By monitoring granular performance and fault data in real-time and providing automated insights, Anodot enables communications services providers to identify and resolve issues quicker. Alert noise will now be a thing of the past for Deutsche Telekom Global Carrier.”

Anodot offers a business monitoring platform that leverages machine learning to analyze and correlate key business parameters and provide real-time alerts and forecasts. The company reports that members of the Fortune 500 have used Anodot’s technology to reduce time-to-detection for revenue-critical issues by up to 80%. The platform monitors a wide range of business operations, including front end applications, UX, backend servers, APIs to vendors and providers, payment flows, balances, ledgers, investments, trades, and more.

“Having been a satisfied BENOCS customer for a number of years now, we decided it was time to take the next monitoring step,” Deutsche Telekom Global Carrier VP of Internet & Content Services Carsten Bruns said. “The integration of Anodot’s anomaly detection technology with BENOCS’ comprehensive Flow Analytics has already saved us valuable time in identifying irregularities and rectifying network issues.”

Founded in 2014, Anodot made its Finovate debut at FinovateEurope earlier this year, demonstrating its payments monitoring tool. In the months since then, the company has forged partnerships with telecommunications service provider Altice Portugal, connectivity company Vodafone New Zealand and, most recently, technology intelligence leader Snow Software. Anodot has raised more than $64 million in funding from investors including Alicorn, Redline Capital, and Intel Capital.


Photo by Brett Sayles

Pure IT Credit Union Services Receives $6.8 Million in Funding to Help CUs Leverage Technology to Compete, Serve Members

Pure IT Credit Union Services Receives $6.8 Million in Funding to Help CUs Leverage Technology to Compete, Serve Members
  • CUSO Pure IT Credit Union Services received an investment of $6.8 million this week from a group of credit unions.
  • The funding will be used to help expand Pure IT’s ability to help credit unions leverage technology to compete with other financial institutions and to better serve their members.
  • The investment comes a few months after Pure IT announced an acquisition of Purity Technology.

Technology-based credit union service organization (CUSO) Pure IT Credit Union Services announced an investment of $6.8 million. The funding came from a coalition of seven credit unions – including Lone Star CU, Union Square CU, DEXSTA CU, People’s Trust CU, Linn Area CU, Ardent CU, and fellow CUSO Envisant.

“What bigger compliment can you have than your own clients investing in your,” Pure IT Credit Union Services co-founder and CEO Jack Smith said. He added that it was part of Pure IT’s mission to “help the industry achieve maturation and evolution to stay relevant and serve even more members.”

The new funding will be used to expand Pure IT’s work in helping credit unions leverage technology to compete for, and better serve, more members.

Headquartered in Texas, Pure IT Credit Services was founded in 2016. Formed initially as a partnership between a credit union and a collection of technology services professionals, the company has grown into a credit union IT services and consulting firm that helps assess a credit union’s IT environment, enabling its clients to focus on business strategy, operations, and serving their members.

Earlier this year, Pure IT Credit Services acquired Texas-based IT services company Purity Technology. The purchase will enable Pure IT to deliver more secure, “modern mobility services” to a greater number of credit unions

“(Purity’s technology) helps smaller institutions and mid-sized institutions that don’t have IT people or don’t have full-time IT resources or are thinking about using ‘Mom and Pop’ down the street for their IT support ” Smith said in an interview with CU Broadcast host Mike Lawson. “This gets them secure and compliant … ‘Mom and Pop’ aren’t going to know what a financial institution needs … (Purity) is a built-in, support service that actually solves that issue for a lot of (different sized) credit unions that don’t have that sophistication internally.”


Photo by Pixabay

Voice Verification Solution Provider Illuma Labs Secures Investment from NYCUA and UsNet

Voice Verification Solution Provider Illuma Labs Secures Investment from NYCUA and UsNet
  • Illuma Labs, maker of the Illuma Shield voice verification platform, raised new funding this week from NYCUA and UsNet.
  • The amount of the investment was not disclosed. The funding comes one year after Illuma Labs secured $2.5 million in funding from the Curql Fund.
  • This week’s funding comes one month after the company partnered with Posh Technologies to win the “Next Big Thing” award from NACUSO (National Association of Credit Union Service Organizations) and Co-Op Solutions.

Voice authentication innovator llluma Labs secured new funding this week. The company announced that the New York Credit Union Association (NYCUA) and its affiliate UsNet, have teamed up to invest in the Plano, Texas-based company and support further development of its flagship Illuma Shield voice verification solution.

The amount of the investment was not disclosed. The company raised $2.5 million in funding from the Curql Fund just over a year ago

A Credit Union Service Organization (CUSO), Illuma Labs considers credit unions to be its key customers, investors, and partners. The company’s Illuma Shield technology enables call centers to leverage passive voice authentication to improve the user experience, guard against fraudsters, and boost operational efficiency by reducing call handle times, hold times, and abandon rates. A cost-effective, easy to deploy, and simple to use solution for mid-size financial institution call centers, Illuma Shield analyzes the unique aspects of a speaker’s voice and their communication device to create an AudioPrint that can be used to verify identity on subsequent calls. The AudioPrint process happens in the background, during normal conversation, without requiring the speaker to answer security questions or recite passphrases.

“This technology uses state-of-the-art Artificial Intelligence, Machine Learning, and Voice Biometrics to address three of the top concerns for credit unions today,” Illuma Shield founder and CEO Milind Borkar said. “The platform improves member experience by emulating the warm welcome of a brick-and-mortar visit while offering a very high level of protection against account takeovers. Cutting out the security Q&A process also creates operational efficiency by shortening call times. The infusion of investment from NYCUA and UsNet is highly valued since it helps us expand to serve even more credit unions.”

A Finovate alum since 2019, Illuma Labs announced a partnership with SCE Credit Union, a $1 billion institution with more than 60,000 members in Southern California and Southern Nevada, in May. Also that month, Illuma Labs and Posh Technologies collaborated to win the “Next Big Idea” award from NACUSO and Co-Op Solutions. The partnership combined the passive voice authentication of Illuma Labs’ Illuma Shield and Posh Technologies’ conversational AI IVR to help call centers cope with high call volume and talent shortages.

“Posh’s conversational AI and Illuma’s voice biometrics is a combination that makes sense,” Posh co-founder Karan Kashyap said. “As we do our parts as CUSOs to bring transformative technology to the credit union market, our partnership will enhance member security for credit unions while offering a streamlined authentication experience for the caller – a win-win. We look forward to a bright future with Illuma Labs.”


Photo by Miguel Á. Padriñán

Five Key Features for Creating the Optimal Risk Decisioning Solution

Five Key Features for Creating the Optimal Risk Decisioning Solution

This is a sponsored article by Kim Minor, Senior Vice President Global Marketing at Provenir.


To compete successfully in our digital-first, instant gratification world, you need a risk-decisioning ecosystem designed to intelligently serve customers. A solution that not only connects every piece of credit decisioning and AI/ML software you own, but also enables you to access any external and internal data source in real time to auto optimize decisions—along with the impact of those decisions—across your entire customer lifecycle.

But many financial services providers are unable to tie all these elements together because legacy risk analytics offerings just weren’t built that way. So, as a user you’ve had to look to multiple products when you want world-class solutions for data and AI-powered decisioning. You’ve relied on vendors to make changes. You’ve relied on multiple user interfaces (UI) to keep control. You’ve waited months for solutions to go live, and… you’ve needed to replace technology a few years later when it can’t expand and scale with your business.

Whether you’re a startup with a single product line, or a unicorn offering a range of financial solutions, you need to create a financial ‘home’ for your customers, which means delivering a great customer experience from start to finish, regardless of changing dynamics.

Here are the five key features of a risk decisioning platform that will enable you to create world-class customer experiences:

No-Code Management: to integrate systems, change processes and launch new products

In a survey of 400 decision makers in fintech and financial services organizations across the globe, 78% of respondents cited low/no code UI as a feature they have or that would be most important when selecting an automated risk decisioning system. Inflexible solutions that require a vendor or your IT department to connect to a new data source, make workflow changes or launch a new product hinder time to market, increase costs, and put you behind your competitors. Look for a solution that has pre-built data integrations and a visual, drag-and-drop interface to easily and quickly make changes to respond to evolving consumer needs.

Connected Data: easy access to real-time and historical data

Through our survey of decision makers, we discovered that credit risk decisions rely more on historical than real-time data. Sixty-one percent of respondents use both historical and real-time data when making credit risk decisions yet only 11 percent mostly use real-time data. To make accurate credit risk decisions, easy access to data across the whole credit lifecycle is a must. And all teams must have access to the same data sets to ensure big picture decisioning. Without it, the insights needed to get new products and processes to market faster and to make intelligent risk decisions remain hidden in silos of data.

Centralized Control: data and AI-powered decisioning across the customer lifecycle

To power continuous innovation across the customer lifecycle, organizations need to be able to launch, learn, and iterate with ease, but separate solutions for data and AI-decisioning slow innovation down. Consumers expect their experiences to be seamless, giving them access to tailored financial services products while also protecting them from financial fraud. To support this consumer need and business strategy, financial services organizations need to combine data and decisioning into one cohesive solution that can provide the technology to access, analyze, and action data across fraud, identity, and credit decisioning processes.

Auto-Optimization: decisioning that gets more accurate every time it’s used

Do you know how your current risk models are performing? Or whether model drift is occurring and unhealthy? How long would it take you to respond to performance changes once they’re spotted? Traditional decisioning has relied on human intervention to spot model performance changes and identify efficiency improvement options, meaning improvements happen on an ad-hoc basis, if at all.

To operate at maximum efficiency and run the most accurate models possible, your AI-powered decisioning and data solution needs a centralized UI that connects all necessary data so it can be used to power a continuous feedback loop, where both historical and real-time data are used to auto-optimize performance on an ongoing basis. Model performance and accuracy can be monitored and adjusted in real time.

Grow and Expand with Confidence: Technology that scales and grows with your business

One of the biggest obstacles financial services companies face is having technology that can support their business as it evolves and grows. For example, people often find it a challenge to support decisioning as application volume grows and their offerings expand. Sometimes the impact can be from delays waiting for vendors or in-house teams to make changes; often it means procuring or building new solutions to fill in technology gaps or completely replacing existing solutions. Whatever the path forward, the impact is the same… delayed growth, limited agility, and user frustration. To preempt future technology challenges, look for options that empower you to grow, expand, and change direction.

To truly thrive in an increasingly competitive industry, you need to provide consumers with world-class customer experiences. A unified data and AI-powered decisioning platform lets you make smarter decisions, faster. Use your technology’s powerful data integration and automation capabilities to create streamlined user experiences and drive real-time decisioning.


About the Author: Kim Minor is Senior Vice President, Marketing at Provenir, which helps fintechs and financial services providers make smarter decisions faster with its AI-Powered Risk Decisioning Platform. Provenir works with disruptive financial services organizations in more than 50 countries and processes more than three billion transactions annually.