Bank of America Promotes Small Business Online Community at Logout

image Logging out from my Bank of America credit card account (both personal and business accounts), I was greeted with this pitch for the bank’s small business community (see first screenshot). The pitch is straightforward and emphasizes three benefits:

  • Get answers to your business questions
  • Exchange ideas with other entrepreneurs
  • Free

Clicking the red Join Today button drops users onto the Forums page at the small business site (see second screenshot).

Bottom line: The logout effort is a good brand-building exercise for Bank of America, and it should drive much-needed traffic to the site. According to Compete (see chart below), in August the small business community site had an estimated 70,000 unique visitors, two-thirds more than the 40,000 a year ago. But traffic was down almost a third from the springtime peak.

Bank of America logout screen (23 Sep 2009, 4 PM Pacific)

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Landing page (link)

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Compete traffic estimates, Aug 2008 through Aug 2009 (link)

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2009 ABA Survey Shows Online Banking is Most Frequent Delivery Channel for First Time

image Some interesting data was released today from the American Bankers Association (press release). According to its annual telephone survey of 1000 U.S. consumers, online/Internet banking is now the most common banking method among U.S. consumers (note 1). 

Here are the totals (see notes 2, 3):

Question: Which banking method do you use most often?

Channel 2009 2008 Net Difference Percent Change
Online/Internet 32% 25% Up 7.5 points + 30%
Branches 28% 34% Down 6.6 (24%)
ATM 22% 28% Down 5.6 (20%)
Mail (note 3) 11% 9.1% Up 1.9 +21%
Telephone (note 3) 5.8% 4.1% Up 1.7 +41%
Mobile (note 3) 0.6% 1.0% Down 0.4 (40%)
Total 100% 100%

Source: American Bankers Association, telephone survey of 1000 U.S. consumers conducted by Ipsos-Reid, on August 14-16-2009

Notes:
1. Remember, this reflects households willing to take a telephone survey but who may or may not use the Internet. If you are surprised to see online usage trailing branch usage until this year, you may be thinking of research results from other surveys of online users, who have long preferred online banking over other delivery channels.
2. Unlike the ABA release, I’ve eliminated all the Don’t know, Unsure, and Other responses from the totals. So, the figures above represent the delivery-channel penetration of customers who named a single one from the list read to them.
3. The changes in mail, telephone and mobile seem odd. It’s possible that the way the question was constructed accounts for these counter-intuitive results in the lesser-cited categories. In 2009, respondents were given two new choices: “other” and “none of these.” In 2008, without those two bail-out choices, more customers chose one of the six channels read to them over the phone.  In 2008, 110 respondents out of 1000 said don’t know, unsure, etc. In 2009, that number doubled to 226 respondents out of 1002.
4. Image credit: Bank of Hawaii.

Finovate 2009 Attendance to Surpass Last Year

image Thanks to a fascinating lineup of presenters (logos below, list here), and what looks like a rosier technology outlook for next year, we are thrilled that as of this morning, Finovate ticket sales have surpassed last year’s!

With five business days remaining before the 29 Sep event, it’s certain we’ll have a record audience of more than 400 at Finovate 2009 (partial list below, note 1). There are still a few tickets remaining, so we encourage you to register ASAP.

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Here’s a partial list of attending companies:

  • 1st Mariner Bank
  • AARP
  • About.com
  • ACI Worldwide Inc.
  • Adirondack Trust Company
  • Advisor Software, Inc.
  • Aite Group
  • Alliant Credit Union
  • Ally Bank
  • American Banker
  • American Bankers Assoc.
  • American Express
  • Andera
  • ANZ
  • Bancorp Bank
  • Bank of America
  • Bank Technology News
  • BBVA Compass
  • Bloomberg Ventures
  • BusinessWeek
  • Canaan Partners
  • Capital One Financial
  • Cardinal Venture Capital
  • Celent
  • Chambliss, Bahner & Stophel
  • Chase Bank
  • Citibank
  • ClairMail, Inc.
  • CNNMoney.com
  • Consumer Reports
  • Credit Union Journal Mag.
  • Critical Mass
  • Datamonitor
  • Delta Community Credit Union
  • Deluxe Corp
  • Deutsche Bank
  • Discover Financial Services
  • Dow Jones MarketWatch
  • E*TRADE Financial
  • Experian Consumer Direct
  • Fast Company Magazine
  • Federal Reserve Bank
  • Fidelity Investments
  • Financial Insights, IDC Company
  • Flushing Bank
  • Flybridge Capital Partners
  • Frost Bank
  • Gartner Inc.
  • Glenbrook Partners, LLC
  • Goldleaf Financial Solutions
  • GRP Partners
  • Harland Clarke
  • Highland Capital Partners
  • HSBC
  • ING DIRECT
  • ISI-Dentsu of America,Inc.
  • Jack Henry & Associates
  • Kennebunk Savings
  • Lazard Capital Markets
  • Leadfusion, Inc
  • LendingTree/Thrive
  • LGFCU
  • Lincoln Financial Group
  • MAX Credit Union
  • Microsoft
  • Mint.com
  • MONEY magazine
  • Mortgagebot LLC
  • New York Times
  • Newsday
  • North Hill Ventures
  • NTT AgileNet
  • Open Solutions
  • Open Source CU
  • PayPal / Bill Me Later
  • PostFinance, Swiss Post
  • Prosper Marketplace
  • PSCU Financial Services
  • Rabobank Nederland
  • Randolph-Brooks Fed. CU
  • RBC Venture Partners
  • RSA
  • SmartMoney.com
  • Spark Capital
  • Spectrum Equity Investors
  • Standard Chartered Bank
  • SunTrust
  • SWaN Investors
  • Sybase Inc.
  • TD Bank
  • The Economist
  • The Hartford
  • Third Federal Savings & Loan
  • Total Technology Ventures, LLC
  • TowerGroup
  • TransUnion
  • Tudor Ventures
  • US Bank
  • USAA
  • Village Ventures
  • Visa Inc
  • Wall Street Journal
  • Wells Fargo
  • William Blair
  • Yahoo!
  • Fast Company Recognizes Eight Financial Startups in its NextFinance Column

    imageReally, we weren’t looking for ways to plug our Finovate conference. Usually we just come right out and tell you to register now since it’s only 10 days away. But imagine our delight when we opened up the latest issue of Fast Company (Oct 2009) and Dan Macsai’s article included six Finovate companies in his list of eight startups “brimming with hope for the financial industry” (see screenshot below; note 1).

    In Dan’s words, these companies are noteworthy as:

    Web-based financial startups creating services that embrace transparency (even in their largely fee-based pricing) and improve the customer experience.

    Congratulations to the eight winners (in order of their appearance in the article): 

    • Tempo Payments: Decoupled debit (FinovateStartup 2009 alum, video)
    • BancVue: Community bank rewards checking and Kasasa national brand (upcoming Finovate 2009 presenter; FinovateStartup 2008 alum and Best of Show winner, video)
    • MarketRiders: Impartial mutual fund advice for $9.95/mo
    • Mpower Ventures: Providing financial services to the world’s unbanked.
    • SecondMarket: Helps companies auction securities and other illiquid assets (FinovateStartup 2009 alum, video)
    • BrightScope: Independent advice for 401k plan participants (upcoming Finovate 2009 presenter)
    • Jwaala: Personal financial management and online banking tools for small and mid-size financial institutions (Finovate 2007 charter presenter, video; FinovateStartup 2008 alum and Best of Show winner video; 2009 Finovate Startup alum, video)
    • The Receivables Exchange: Real-time auctions for accounts receivables (FinovateStartup 2009 alum, video)

    Fast Company’s NextFinance column (Oct 2009, pp. 76-78, ad page omitted)

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    Note:
    1. We’ll take a .750 batting average any time. But, we’ll also try to recruit MarketRiders and Mpower to future Finovate events.

    A Cautionary Tale: T-Mobile Forced to Cancel Plans to Charge a Monthly Fee for Paper Statements

    image According to today’s Wall Street Journal, T-Mobile has backed down from its plan to start charging its customers $1.50 per month for paper statements (see my 22 Aug Tweet, inset, and T-Mobile landing page, below).

    Apparently, a customer backlash prompted the reversal, coupled with the threat of government intervention over the proposed change that was to go into effect this week (note 1) . 

    Lesson: Banks and card issuers are working hard to eliminate paper statements from their cost structure. But, be warned that consumers are not ready for an estatement mandate. It’s better to offer various enticements to go electronic rather than forcing a new fee or paperless policy on customers. See our previous coverage for ideas to incent estatement usage.  

    T-Mobile landing page for estatement signup (link, 22 Aug 2009)

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    T-Mobile account management Billing & Payments page (16 Sep 2009)
    Surprisingly, T-Mobile doesn’t currently even have an option on its billing page to turn the paper statement off. 

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    Note:
    1. New York’s attorney general warned T-Mobile that it could not impose new charges without giving customers the option of ending service contracts early. 

    Thank You to our NetBanker.com September Sponsors

    Every month, we publish a ton of high-quality posts here at NetBanker.com. Doing so takes a lot of time and dedication and, honestly, the support of our sponsors. 

    Please support our sponsors (listed below in alphabetical order) so that they can continue to support us in bringing you regular insightful analysis on the latest in financial and banking technology innovation. 

    Now, back to the regularly scheduled blogging.

    P.S. If you’d like to join these companies in supporting NetBanker, please drop me an email at eric@netbanker.com.


    ericphoto.jpgEric Mattson is CEO of Online Financial Innovations, the parent company of NetBanker, Online Banking Report and the Finovate Conference Series. He can be reached at eric@netbanker.com.

    Out of the Inbox: ING Direct’s ShareBuilder Encourages Customers to Follow on Twitter and Facebook

    image An email from ShareBuilder arrived in my inbox this morning. Basically, it provides links to the company’s Facebook page (4,000 fans) and Twitter feed (1200 followers), so customers can easily sign up to follow the company on these key social networks.

    Call to action: Get our latest offers and more anytime via Facebook and Twitter.

    While the email effort will get action from serious fans, it has a nice branding component for everyone. With very little effort, it demonstrates ShareBuilder’s commitment to interacting with customers wherever they happen to be online. The ING Direct unit has also added Facebook and Twitter signup widgets to its homepage (see screenshot below).

    Bottom line: To really drive numbers to its social network sites, ShareBuilder needs to add an incentive, such as a sweepstakes. But a general awareness message is a good first step.

    ShareBuilder email to existing customers (link, 7:01 AM Pacific, 15 Sep 2009)

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    ShareBuilder Twitter page (link)

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    ShareBuilder Facebook page (link)

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    ShareBuilder homepage

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    Note:
    1. For more info, see our Online Banking Report: Connecting to Customers with Twitter.

    Is Mint Worth $170 Million?

    image The rumors broke yesterday and the confirmation came today. Intuit is buying two-time Finovate Best of Show winner, Mint for $170 million (see note 1). Few people are surprised by this move or the price. Mint’s latest VC investors had just invested at a $140 million valuation a few weeks ago, so $170 mil is in line with that. It’s also a 5x return to the total VC investment of $32 million, so everyone associated with Mint has to be pretty happy, especially in an environment where most assets have fallen by double digits in the past two years.

    image The bigger question is whether the startup is worth $170 million? To Intuit, I think the answer is definitely yes (see below).

    Intuit shareholders were indifferent with no real movement in share price today (see inset) on lower-than-normal trading volume (note 2). Because of the deal, Intuit lowered per-share net income estimates by 2 cents ($6.5 million loss) for FY 2010, and says there will be no material impact after that.

    Apparently, Intuit will keep the Mint brand, at least for now. Mint CEO Aaron Patzer will be general manager of Intuit’s personal finance products, both online AND desktop.

    I’m no M&A expert, but here’s why $170 million sounds reasonable to me:

    • At Intuit’s current multiple (20x), Mint needs to generate approximately $10 million in annual profits to break even for shareholders. With 1+ million users at Mint, that’s $10 per user per year, less than a buck a month.
    • While Mint isn’t likely making that type of profit today, the combination of lower costs from Intuit back-end systems and additional revenues from upselling Intuit services (TurboTax, Cuckoos, and others), should elevate Mint to a $10 million-plus business unit relatively quickly.
    • Intuit needs an entree to the young-and-frugal segment, and Mint can be the starting point with users migrating to Quicken Online (which can be returned to a fee-based, advertising-free service), TurboTax, and/or QuickBooks over time.
    • Plus there’s a bunch of intangibles that are difficult to quantify until you see how Intuit handles the Mint.com user base. Even though there’s the usual grousing from Mint users today, in reality, Intuit’s trustworthy brand name should be able to retain current users and grow the base.

    Here’s how I break down the purchase price:

    $5 to $10 mil >>> Assets: Code, IP, employees, etc.
    $10 to $20 mil >> Brand: Name, URL, traffic, awards, etc.
    $100+ mil >>>>> Customers (1,000,000 at $100 each)
    $25 to $50 mil >> Option value

    Notes:
    1. Mint won the audience voting for Best of Show at both our 2007 and 2008 Finovate conferences. If you want to see and meet the next Mint, we have a few dozen tickets left for Finovate 2009 on 29 Sep (purchase tickets here).
    2. Last week, shares fell $0.40 or 1.4%.

    Mobile Banking Awareness at Financial Institutions: The Grades Are In

    image Two days ago (here), I wrote about Citibank’s smartphone banking awareness campaign on its homepage. Coincidentally, ABI Research yesterday published a rating of 17 U.S. major retail banks plus a dozen community banks (see note 1) on “discoverability” and “accessibility” of their mobile banking services (press release).

    Surprisingly, ABI rated Citibank “average.” I’m not sure what Citi did wrong (note 2) to get a “C,” but one common technique of all ABI’s A-students (see table below), is a “mobile banking” link on the homepage (see screenshots below).

    Observations:

    • Wells Fargo is the only bank to publicize a short mobile URL, wf.com (see final screenshot)
    • USAA is the only one of the six with an iPhone-optimized page rendered for users visiting its regular URL (see note 3) from the iPhone browser; this would be a minimal requirement for an A on our scorecard (if we were to make one)
    • Two of the six A-rated banks, BB&T and Northeast Bank, were also rotating a mobile banner ad on the homepage (see screenshots below).

    Here are the ABI Research ratings:

    Grade Bank Names
    A BB&T, Eastern Bank, Fifth Third Bank, Northeast Bank, USAA, Wells Fargo
      B+ Bank of America, Chase Bank
    B Capital One, US Bank, Huntington Bank
    C America First, Bancorp South, Citibank, PNC, Wachovia
    D Carolina First, 1st Bank, IBC Bank, Mercantile Bank, Regions Bank, SunTrust, Synovus
    F M&T Bank, Provident Bank

    The A students (all screenshots from 10 Sep 2009)

    BB&T

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    Eastern Bank

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    Fifth Third Bank

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    Northeast Bank

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    USAA

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    Wells Fargo

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    image Notes:
    1. Another community bank with great mobile awareness is Farmers State Bank (click on inset right for a larger screenshot). Thanks to Laurie Goodlock at the bank for the tip.
    2. We’ve requested the full report.
    3. wf.com visitors also see a mobile-optimized site in their iPhone browser
    4. Reference: Online Banking Report on Mobile Banking (Feb 2007) and Online Banking Report: Mobile Banking via iPhone (Mar 2009)

    Mobile Awareness: Let Your Customers Know They Can Bank Online via Smartphone Now

    image Yesterday, Apple announced it has shipped 50 million iPhone/iPod Touches in the past two years. And they are not even the smartphone leader. You can bet that many (most?) new smartphone-owning-online-banking-using customers haven’t a clue how to connect to their financial institution through their mobile. And even if they know how, there’s still that nagging doubt as to whether it’s a safe/smart thing to do.

    Therefore, if you want to drive significant mobile usage, there are a number of steps to take (see note 1). But one of the most important is user education, especially through online information, screenshots, and demos. 

    Citibank recently elevated general smartphone awareness to its homepage (see first screenshot below). Yesterday, the bank was rotating an “Introducing CitiMobile for Smartphone” banner across the top of the homepage. The banner led to an educational page (see second screenshot, note 2), that led to clear instructions on how to bank via a mobile browser:

    • Open browser
    • Go to citi.com (note 3)
    • Log in using your same online banking credentials

    While brevity is admirable, I think customers need a little more info than that. For a non-user, the process sounds almost too good to be true. The bank should elaborate on some key questions such as:

    • Is it secure? (see update below)
    • What does it cost?
    • Does it work on my phone?
    • What if I lose my phone?

    Luckily, interested users can go to the well-designed demo that takes users through a semi-guided tour of the mobile banking functions. The Flash-based demo is partially interactive, allowing users to click buttons on a smartphone emulator (see third screenshot). After clicking on a new function, the demo takes over, completing the data entry and going forward to the next screen. Check it out here

    Update (22 Sep 2009): An email from a Citi Mobile employee pointed out that I missed the security and other info in the right-hand column of the landing page below. I apologize for the omission. 

    Citibank homepage (9 Sep 09)

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    Citi Mobile for Smartphones landing page (link)

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    Citibank mobile demo with interactive emulator

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    imageNotes:
    1. For more info, see Online Banking Report on Mobile Banking (Feb 2007) and Online Banking Report: Mobile Banking via iPhone (Mar 2009)
    2. The bank has separate pages for: Citi Mobile for iPhone and Citi Mobile for Other Models
    3. Citi still has some work to do on optimizing the mobile Web experience (see update below). I navigated via my iPhone to its homepage (see inset) which looks terrible: The page is rendered impossibly tiny (requiring finger zooming), and because the two Flash-based animations don’t work on iPhones, the top of the page is dominated by two empty boxes.

    Update (22 Sep 2009): The site is now rendering perfectly on my iPhone. I see a mobile-optimized site similar to the Citi iPhone app. I’m not sure what was going on Sep 10 when I took this screenshot. It’s possible I got the wrong page by navigating to Citi through the Google app. 

    How Measly Online Banking Archives Almost Cost Us $300

    image One of my least favorite tasks as a business owner is filling out forms, and tax forms are the worst of the lot. Thankfully, Washington state has a relatively simple online form that I can complete at literally the last minute of the quarterly filing period.

    So last week, with the midnight deadline looming, I went to download the previous quarter’s transactions into our accounting software. After doing so, I noticed a six-week gap in the data. Because of timing issues, it had been 130 days since I’d last downloaded. Guess what? My bank archives only 90 days of data for Microsoft Money users (note 1).

    So, I went online and figured I’d retrieve the older transaction there. No luck. Again, only 90 days of past data are visible in online banking. Next, I tried the data-download function. Nope, same 90-day limit. Now realizing that I’d have to hand-key the data, I was getting frustrated, but I figured I could at least view my April and May statements online. Strike 4. My bank doesn’t post any estatements online UNLESS you’ve previously given up your paper statement.

    So I had to paw through my paper piles to find the missing statements, then spend a half-hour hand-entering business transactions. Boy, did I feel like a fool. Luckily, I’d started the process earlier than usual and made the midnight deadline; otherwise, the lack of data archives would have cost me more than $300 in city and state penalties.

    Fee opportunity for banks
    Had I been a perfect customer and remembered to download my data within the 90-day window, this wouldn’t have happened. But really, now that you can buy a 1TB (1000MB) hard drive for $79, how can a bank justify a measly 3-month archive, especially for business clients? Even factoring in security costs, backup sites and other expenses, what is the marginal cost to store 18 months of transaction data? A buck per year? Probably more like a dime or less (note 2).

    It no longer makes sense to arbitrarily limit online data archives. Put a price on it and let your customers decide how long they want to store their data. Many small business customers would pay $1 to $2 per month per year of back archives. Interested consumers might pay half that, e.g., $3 to $5 per month for a 7-year archive.

    It can also be used a perk for going paperless. For example, Chase Bank offers seven years of online statements for its customers (see screenshot below); otherwise, users can access only the last 18 months online.

    Finally, it’s one of the most cost-effective retention tools imaginable (note 3).

    Chase Bank promotes the benefits of going paperless to its online banking users (1 Sep 2009)

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    Notes:
    1. The lack of past data is especially annoying since I pay $5.95/mo for the data download service.
    2. I do understand that increasing online archives is not a simple project. And even though storage costs are relatively minimal, the PROJECT costs, are certainly not. I’m sure it’s a multi-million effort that’s difficult to justify in an era where regulatory mandates eat up IT budgets like a power surge gobbling data. 
    3. For more info on estatements, refer to our Online Banking Report on Lifetime Statement Archives (June 2005) and Electronic Messaging & Statements (Feb 2003).

    ING Direct Releases Home Loan Toolkit for the iPhone

    imageHave I mentioned that the iPhone is amazing? I’m not sure if it’s because it’s so useful having a computer in my pocket 24/7, or that it gives me so much material for Netbanker and Online Banking Report (probably the latter).

    Now that we are beginning the second year of the App Store, we are starting to see some more interesting things on the finance front. For the first year it was all about tip calculators, balance inquiry, ATM locators, and manual-entry expense trackers.

    This summer, we’re beginning to see the bigger potential with the launch of remote check depositing from WV United Credit Union and USAA (which also loaded helpful auto insurance features into its app). And Apple’s new OS 3.0, which supports push notifications, will be a boon to mobile banking apps.

    But that’s just the beginning. There will be an app for anything you might want to do with your finances. The latest: a free Home Loan Toolkit for prospective home buyers from ING Direct Australia. The app appeared in the U.S. App Store yesterday (here).  There’s no mention of it on the bank’s website yet, but Google pointed me to the well-designed microsite (here) supporting the app (screenshot below).  

    It’s pretty straightforward with just three functions:

    • Calculators to determine how much you can afford to borrow and what the payments would be
    • A call-me request form
    • Average home prices by area

    Screenshots from ING Direct Australia’s new iPhone app (3 Sep 2009)

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    ING Direct Australia iPhone Home Loan Toolkit microsite (link, 3 Sep 2009)
    Note: The five iPhone screenshots (above) rotate through the iPhone pictured below. Alternatively, users can scroll through the screens with the control under the phone.

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    Note: For more info on the native iPhone apps, see Online Banking Report: Mobile Banking via iPhone.: