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Zions Bank Replaces Holiday Gift Planner with eZ Budget Site

By Jim Bruene Posted on November 23, 2009
Categories: Personal Financial Management, Zions Bank

Last year, I discovered a cool little web-based PFM app from Zions Bank, the Holiday Gift Planner (see previous post). It helps plan and track holiday gift lists and purchases (see second screenshot below).

I used it to track 2008 holiday purchases for our kids. I credit the app with not only keeping us on budget, but making the process a little less harried. I liked it so much, I awarded it with an OBR Best of the Web award. My only complaint: it should be an iPhone app.

But this weekend when I clicked my bookmark for the site to enter my son’s “wish list”, I received an error message, “site not found.” I was afraid Zions had discontinued the service. After a search, I found that the site had been replaced by a similar, but more advanced PFM site, called Zions Bank eZ Budget (running on its own URL).

eZ Budget remains free and open to anyone, customers or non-customers. It still has the gift planner module which is very similar to last year’s model (second screenshot). One addition: integrated links to the Zions website to see savings or financing options (see top-left in screenshot 2). And like last year, a Zions banner ad runs across the top.

But it’s been expanded to have three other robust planning modules:

Monthly planner (screenshot 3)
Project planner (screenshot 4)
Event planner (screenshot 5)

Unlike last year when the gift planner was plugged on its homepage, there is no mention of the PFM module on the bank’s website. However, eZ Budget is prominently mentioned on the bank’s Facebook page (screenshot 6). And according to Compete, the new site has about double the traffic, 4,000 unique visitors, compared to 2,000 a year ago.

Source: Compete, 23 Nov 2009

My take: This is a simple and cost-effective way to provide basic budgeting tools to bank customers. I wish Zions had also kept the standalone Holiday Gift Planner which had an attractive holiday look and was less daunting to begin using. But I can understand why the bank would not want to support two planning tools. More importantly, the iPhone version is still on my wish list. More on that tomorrow.

1. Zions eZ Budget homepage (23 Nov 2009)

2. Gift Planner module
Note: Default setting is “Christmas”; but can choose Birthday, Valentines, Wedding, Mother’s day, Father’s day, Hanukkah, or create your own.

3. Monthly Planner module

4. Project planner module
Note: Default setting is “home remodel”; but can choose landscaping, baby room, or create your own.

5. Event planner module
Note: Default setting is “wedding”; but can choose birthday, vacation, or bridal shower or create your own.

6. Zions Facebook page (link)
Note: Zions is giving away a $100 Best Buy card each month to new Facebook fans.

Note:
1. For more information on the PFM space, see our Online Banking Report on Personal Finance Features.

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American Express Jumps on the Alt-Payments Bandwagon in a Big Way; $300 Million Acquisition of Revolution Money

By Jim Bruene Posted on November 19, 2009
Categories: Alt Payments, American Express, Credit/Debit Cards, Mergers & Acquisitions, Revolution Money

Frankly, I haven’t got my head completely around the latest acquisition in the alt-payments space (and I’m not the only one). I know that it makes my analyst life more interesting, but not sure what it means to the competitive landscape. Scott Loftesness over at Glenbrook Partners has the best analysis I’ve seen (also read the comments).

I’ll break it down here. Revolution Money has two products:

1. RevolutionCard: Alt-payment card for use at the point of sale, both online and in-store.(see inset below from SeattleLuxe.com where RevolutionCard logo is right below Visa; full screenshot below). Unique PIN-based card with no account number or name (see below).

2. Revolution MoneyExchange: A person-to-person payment service.

Neither product appears to be very large. In the Q&A of the announcement webcast (press release), Revolution Money chairman Ted Leonsis said the company had signed 8,000 customers per day during a 90-day marketing test about a year ago. In total, it registered about 400,000 consumers (note 1). They also said they’d built merchant acceptance to about 1 million locations.

The company declined to disclose the number of cardholders, but mentioned that each of its dozen marketing partnerships had brought in two or three thousand good cardholders. Leonsis said that given the current credit environment, they elected not to expand the cardholder portfolio, instead “doubling down” on platform features, such as ATM acceptance (note 2).

But according to traffic figures from Compete, few Revolution Money customers were actively using its services. The P2P service, MoneyExchange, was the most-visited of the company’s three sites with about 20,000 unique visitors last month, but that was down from 70,000 a year ago (during the marketing test). On the other hand, the Revolution Card volume was similar, just under 20,000, but up more than 50% year-over-year (see chart from Compete below).

Compete: 18 Nov 2009, link

American Express opportunities
On the call (replay here through next week), American Express CEO Kenneth Chenault outlined seven opportunities it would pursue when the transaction closes early next year. Notably absent, person-to-person payments:

1. Reloadable prepaid products for new segments

2. Compete with other alternative payment companies (aka PayPal)

3. Payment products in social media services

4. Mobile payment offerings

5. International markets

6. Offer through banks that issue American Express cards

7. Pin-based debit offerings

During Q&A, Chenault emphasized how the acquisition was all about getting the Revolution Money platform/engine to allow AmEx to do things faster and for a lower cost. There was little talk of RM’s brand, customers, or merchant base. The biggest discussion, during Q&A, was about reloadable prepaid cards.

My take: American Express purchased a platform they hope will allow it to get various new features/products to market faster and at lower costs to help head off total online-POS domination by PayPal. In addition, it acquired a proven team and management duo, and kept the whole works out of the hands of potential competitors such as Discover Card, Barclays, and others. While no one on the outside can understand the assumptions in the make vs. buy analysis, given its track record, American Express should be able profit from this $300 million IT investment.

Online cards are sprouting new payment options
SeattleLuxe offers ten choices plus a link to pay by check (18 Nov 2009)

Notes:
1. This is a registered user count, not necessarily a user of the service. Many of the new customers came for the $25 signup bonus or just to kick the tires. There was no cost or obligation to register.
2. On the call, Revolution Money said that 80% of ATMs accept their card.

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Happy 10th Birthday PayPal!

By Jim Bruene Posted on November 19, 2009
Categories: Alt Payments, Best of the Web, PayPal

In preparation for our upcoming report, I re-read our first report on P2P payments published almost 10 years ago to the day (29 Nov 1999). Although written early in the game, I was very impressed with PayPal, a service launched two weeks earlier (15 Nov 1999) by Confinity, the original name of its parent company.

We’ve made our share of incorrect predictions over the years, but this one we got right (note 1), annointing PayPal with one of the first OBR Best of the Web awards. Here’s our take from that original report, when PayPal was available as a payment option on just nine eBay auctions:

(PayPal) is not as well known as BidPay….but as soon as (eBay) participants discover (PayPal) is free and real-time, it should catch on quickly.

PayPal was originally developed as a payment mechanism between Palm Pilots, which explains the “beam money” call-to-action on top of the original user interface (below). But I wasn’t a Palm user, so what got me excited about the service was the use of the email address to facilitate payments:

Much of (PayPal’s) press coverage has focused on the Palm application…(but) it’s the email-payment program that has the huge potential.

The rest, as they say, is history.

PayPal “send money” interface at its 1999 launch (15 Nov 1999)

PayPal “send money” today (19 Nov 2009)

Note:
1. And truth be told, we predicted that PayPal would need to hook up with an existing payment player to get past trust issues. But luckily for them, the extremely deep-pocketed VCs in the bubble days floated PayPal a massive amount of cash so it could buy its way into the wallets of consumers.

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Giving Thanks to our NetBanker.com November Sponsors

By Eric Mattson Posted on November 19, 2009
Categories: About Netbanker

It’s November and Thanksgiving is almost upon us here in the US. It’s a great holiday, not only for the food, but also the concept that you should reflect and give thanks. And there are many things we’re thankful for — our families, our health, our country and our OBR/Finovate clients.

We’re also thankful for YOU, our loyal readers who make this blog great by reading the posts, sharing your thoughts in the comments and emailing us frequently with ideas. And last but certainly not least we’re thankful for our sponsors for helping us keep NetBanker the high-quality and free resource that you read and trust.

Please support our sponsors (listed below in alphabetical order) so that they continue to support NetBanker:

Digital Insight, an Intuit company — Showcasing their FinanceWorks (Online Banking + Quicken) solution. Check out a free recording of their recent webinar.

Trusteer — Complimentary white paper on “Addressing Customers’ [Security] Concerns from Financial Trojans.” Download it for free and see how banks like ING Direct use Trusteer to protect their customers from malware.

Worklight — Check out this new demo of how Worklight helps businesses securely engage their customers via widgets, social networks, iPhone apps and other consumer tools.

Yodlee — Download an new free whitepaper from Yodlee on “The Fast-Changing Market of PFM: What Consumers Really Want, And Why Banks Can’t Afford to Wait.

Now, back to the regularly scheduled blogging.

P.S. If you’d like to join these companies in supporting NetBanker, please drop me an email at eric@netbanker.com.

Eric Mattson is CEO of Online Financial Innovations, the parent company of NetBanker, Online Banking Report and the Finovate Conference Series. He can be reached at eric@netbanker.com.

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The Financial Service that Made Ad Age’s 40 Hottest Brands

By Jim Bruene Posted on November 18, 2009
Categories: Advertising & Promotion, Advertising Age, Intuit, Tax Prep, Twitter

The latest Advertising Age profiles the 40 hottest brands in the United States. In the current climate, I wasn’t expecting to see a financial brand. But there was a one financial tech company that made the list.

Intuit’s TurboTax. It even made the cover photo montage (see inset), although you have to look carefully to see the box laying flat in front (note 1).

Who would have thought tax prep software could be cool? Part of the reason: TurboTax’s marketing VP, Andy Young, has been pushing the envelope looking for novel ways to market tax prep services. For example, last year TurboTax was the first company to use a Google program that displayed an Intuit tweet stream on AdSense partner sites such as Facebook, MySpace and VentureBeat (see screenshot below from our previous post). Clickthroughs went to Intuit’s Twitter page, rather than its main website (note 2).

And things were clicking last year for TurboTax with 11% growth to 18 million units, despite an 11% decline in boxed-unit sales. The growth driver? Online of course, up 36% year over year.

Implications for FIs: Banks have driven users to TurboTax for years earning a slice of revenue under affiliate deals. But the potential to provide TurboTax services is set to grow exponentially. As announced in September’s Finovate, tax prep/TurboTax will soon be integrated directly (e.g single signon) in Digital Insight’s FinanceWorks.

VentureBeat home page (9 April 2009)

Note:
1. I might have missed the TurboTax box, because I was too fixated on the Five Guys cup on the left, which is coming to Seattle very soon.
2. For more info on leveraging Twitter, see our report published in May, Online Banking Report: Connecting to Customers with Twitter.

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Bank of America’s Launches Personal Finance Tips Site

By Jim Bruene Posted on November 17, 2009
Categories: Advertising & Promotion, Bank of America, Login/logoff marketing, Personal Financial Management, Public Relations

Bank of America’s latest online effort is a personal finance educational site at <learn.bankofamerica.com> that includes consumer polls, money savings tips, videos and articles. Bank products are sprinkled throughout but the marketing is relatively restrained.

It’s a solid effort. Good, concise copy married to an attractive graphical layout. And for a bank the size of Bank of America, it makes perfect business sense. The site moves a little product, builds the brand, shows off the bank’s consumer-friendly side, provides material for PR campaigns, and gains some CRA credit (note 1).

But I’m not sure how much usage it will get other than the curious driven to it from banners within online banking. That’s how ended up there today after paying my BofA credit card bill online (see second screenshot below).

Given Bank of America’s 30 million online banking customers, they must not be driving much traffic to the site yet. According to Compete, traffic surpassed 100,000 for the first time in October. July was the first month that traffic was registered at the site.

Unique monthly visitors to BofA’s personal finance tips site (July through October, 2009)

Source: Compete

Other than enabling an RSS feed for article updates, the site has no Web 2.0 or social media features. No blog. No forum. It’s just a very pretty face on personal finance 101 material. It will be interesting to see where they take it.

Learn.BankofAmerica.com homepage (link, 13 Nov. 2009)
Note: I completed the poll on the middle of the page, so the results are shown rather than the poll question.

Logoff screen (13 Nov 2009, 3 PM Pacific)

Note:
1. CRA = Community Reinvestment Act which requires banks to help meet the financial and credit needs of low- to-moderate-income consumers.

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How Many iPhone Banking Apps Will There Be?

By Jim Bruene Posted on November 12, 2009
Categories: Mobile Banking, Mobile Commerce, Mobile Payments, PNC Bank, Strategies, Wells Fargo

Are you tired of hearing “there’s an app for that” yet? Well, get used to it, we are still at the beginning of the great app rollout.

Even as recently as our iPhone Banking Report published in March, I assumed most financial institutions would have a single iPhone app. One bank. One app. It’s how the Web worked, for the most part.

But when Starbucks unveiled a dedicated app just for its stored-value card (separate from the main Starbucks brand app), I realized that I wasn’t thinking big enough.

For example, in August PNC Bank become the first U.S. financial institution to offer multiple apps when it released an app for its Gen-Y-focused Virtual Wallet. That was followed last week by Wells Fargo when it unveiled its cash-management app for larger businesses, CEO Mobile (screenshot below; press release).

Now, I believe that each major bank will roll out dozens of apps, perhaps hundreds, to support their business lines, major products and large segments. There will be an app for each major affinity credit/debit card, one for students, one for small businesses, one for large business, one for senior checking, one for home equity lines, and so on.

And, if that’s not enough, there could be a dedicated app for each stock broker, loan officer and mortgage broker. There could be one app for every branch, neighborhood, or region. Right now the search-and-discovery tools at Apple would implode under the weight of all these apps. But they’ll figure that out. It’s worth billions to them.

Today, more than 100,000 apps are available for the iPhone. But fewer than 20 are for U.S. financial institutions. It’s conceivable that in the banking vertical itself, well over 10,000 apps could be developed, possibly many tens of thousands (see notes 1, 2).

Wells Fargo is first U.S. bank with a cash management iPhone app (12 Nov 2009)

Notes:
1. They won’t all be iPhone apps. The mobile market is too big to have it all consolidated at one player.
2. It’s also conceivable that we’ll move away from the dedicated app framework, and users will be able to configure their phones with hundreds of info feeds without needing to install an app for each one. More like the iGoogle portal model. It will be fascinating to see how it plays out.

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Quotes: Mercantile Bank on Using PayPal for P2P Payments

By Jim Bruene Posted on November 11, 2009
Categories: Alt Payments, Mercantile Bank of MI, Mobile Banking, Mobile Payments, PayPal

The biggest surprise of the year in the world of alt-payments is PayPal’s newfound reach into banking circles as evidenced by their agreements with S1, FIS, and FirstData announced at last week’s Retail Delivery conference.

But a huge question remains: Will banks play ball with PayPal or will they provide the same functions via home-grown solutions or non-PayPal alternatives such as CashEdge, Fiserv, or Visa/MasterCard?

I don’t think anyone has that answer yet. There are simply too many variables. But if you believe there’s no way a bank would use a “powered by PayPal” solution, read this quote by Mercantile Bank of Michigan’s CIO, who plans on launching the S1/PayPal person-to-person mobile service next year (note 1):

“(PayPal) is a network, it doesn’t scare me at all. They’re never going to steal significant deposits out of our bank and keep [them] in PayPal accounts. Visa and MasterCard probably look at PayPal as the enemy, and they probably should, but that’s their problem, not mine.”
— John Schulte, CIO Mercantile Bank of Michigan in a
Nov. 10 article from Digital Transactions

Note:
1. You might remember Mercantile Bank from our May post lauding its fee-based consumer positive-pay service.

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The Best of BAI Retail Delivery 2009

By Jim Bruene Posted on November 9, 2009
Categories: ANZ Bank, BAI Retail Delivery, Bank of America, Market Research & Metrics

Last week, I attended the BAI Retail Delivery conference in Boston (for more background on the event, see note 1). I enjoyed the show tremendously.

What’s not to like? Famous speakers, new products, several thousand attendees, statistics galore, and a floor filled with new bank tech. For me, the only disappointments were the non-industry keynoters, who are not why I attend, but are something to tell your friends and family about when you get home (note 2).

Like last year, I’ll cut to the chase and hand out my personal awards for the event. I saw only a tiny fraction of the companies, so the list below shows merely my favorites culled from about two dozen company interviews.

The Netbanker awards

Biggest buzz: Person-to-person payments (we’ll cover it in Online Banking Report soon)
Runner up: Mobile banking and payments
Most likely to make the cover of FastCompany: Cardlytics (will cover next week)
New solution most likely to be used by 1000 financial institutions: Continuity Engine’s semi-automated, compliance task-management service
Least likely: Microsoft Surface, as cool as it looks, I just don’t see banks deploying it in large numbers
Most audacious business plan: Moneta, winner of this very award last year, but did indeed appear in Boston with a major client win, SunTrust (see Celent’s Jacob Jegher’s not-at-all enthusiastic post on the announcement)
Best ah-ha moment: When Joe Salesky, Clairmail founder, observed that mobile banking is a 100% solution, meaning it’s for every customer NOT just the half that do online banking
Biggest surprise: The buzz around person-to-person payments and relative lack of buzz around online PFM
Most-talked-about vendor without a booth: PayPal which announced partnerships with three large bank tech companies: S1, FIS, and First Data’s STAR unit
Coolest online feature, not yet available: Credit card available-balance meter displayed directly on the user’s PC desktop, powered by Worklight
Coolest new GUI feature: Fiserv’s ebill snapshots
Best demo (I’d not seen before): Dynamic Card Solution’s instant issue of a credit card with my picture on it along with a background image I chose from hundreds available
Best-attended breakout session (that I attended): Checking 2.0 which analyzed what the product might look like if NSF/OD fee revenues are materially limited
Best number: From the opening remarks by BAI director, Debbie Bianucci: According to BAI research five years ago, one-third of consumers preferred to deal with their bank remotely; now, two-thirds do
Runner up: Bank of America’s Doug Brown revealed in his presentation that BofA has 3.5 million active mobile banking users (see recent monthly growth below)
Scariest number: A prediction from Sherief Meleis (Novantas) that new regulation could wipe out 20% to 40% of total checking account revenue
Missing in action: Security solutions
Coolest new event technology: Real-time text voting in the Checking 2.0 session
Runner up: Wifi available conference-wide for the first time ever
Most intriguing co-brand opportunity: Getting the bank logo on PayPal messaging (FIS, S1) to payment recipients or during payment sessions (FirstData STAR)
Product I most wanted to use now: Digital Insight’s (Intuit) FinanceWorks with Turbotax integration
Best screenshot: Lamping on the iPhone (powered by ClairMail); I call it the “little red number” superimposed over iPhone icons, that tells you how many messages are available (see inset)
Runner up: Worklight’s visualization of its widget running in four environments with essentially the same GUI (see below)
Best party: Geezeo’s blowout at Lucky’s
Best freebie on the floor: Fresh lemonade from the wonderful people with a booth by the front entrance
Netbanker spotting: Quote in BofA’s Doug Brown’s Powerpoint regarding BofA threepeat (in the mobile marketplaces)

And I’m always collecting usage stats and other numerical detritus delivered during the presentations. Here are my notes with (source in parenthesis):

27% of U.S. households are now mobile only (Doug Brown, BofA)
New mobile customers at BofA last 3 months: 150,000 (Sep); 210,000 (Aug); 220,000 (July) (Doug Brown, BofA)
In U.S. and worldwide, text message volume has surpassed voice call volume (Doug Brown, BofA)
99% of mobile users view balances, 90% view transaction detail, about $10 billion of funds have been moved via mobile transfers/bill pay; 15 million location-based searches being performed (annual run rate)
BofA has 35% of all mobile banking users (Doug Brown, citing ComScore numbers in 2009)
BofA has added 150,000 new checking accounts due to mobile offering
BofA seeing voice calls decline among mobile users, but online banking usage holding steady
In pilot, 94% of the users of TurboTax within FinanceWorks chose their host banks to deposit tax refunds (Digital Insight/Intuit)
More than 50% of iPhone users have used mobile banking in past 30 days (Javelin Strategy)
33% of mobile banking users monitor accounts daily, 80% wee
kly (Javelin)
Customer willingness to pay fees for (Novantas):
— Teller transactions 8%
— Bill pay 12%
— Mobile banking 12%
— Paper statement 19%
— ID protection 27%
At ANZ, 65% of its Yodlee-powered PFM (launched Oct 2008) users visit daily; 89% visit weekly (Doug Brown, ANZ; not a typo, there really were two Doug Browns)
81% of its PFM users rated the service at least 7 points on 10-point scale (31% rated 9 or 10; 50% rated 7 or 8)
ANZ’s PFM is a standalone free service that can be used by anyone; so far, 20% are non-ANZ customers; the business case for the service was built on customer acquisition, but they also may charge certain users for certain functions
Yodlee-powered PFM users spend twice as much time online at the bank than regular users, and only 1.5% leave the bank each year compared to 7% of regular online banking customers
Worklight case study results:
— 8% to 15% of online customers install widgets within the first year
— 95% of widget users are active
— Customers conducted 15 to 30 sessions/month via widgets

Worklight widgets running on a variety of platforms (4 Nov 2009)

Notes:
1. About BAI Retail Delivery Conference 2009
BAI Retail Delivery is an annual rite of passage for bank tech strategies, delivery system analysts, and product managers. At the peak, in 1999/2000, there were as many as 10,000 people there (attendees + exhibitors) and close to 500 exhibitors stretching perhaps three or four city blocks in each direction through cavernous exhibit halls. It was a little like Times Square but without the highrises. Some exhibitors had massive 10,000 square foot booths filled with hardware. And the show-floor routinely sold out.

Financial institutions brought teams of people to pour over the new machines and software solutions, be inspired at the general sessions where Bill Gates, Roll Perot, Scott Cook, and other tech-industry luminaries showed up to win over the bankers.

Fast-forward a decade. It’s still an awesome event which I highly recommend. I thoroughly enjoyed every conversation I had and most every session I attended. But the event has downsized considerably. This year, you could walk across the exhibit hall in a few minutes. And if you wanted to, you could have spent five minutes with all 180 companies during the show hours. That would have been impossible last year with around 300 exhibitors. But all-in-all, I’d say there was more energy on the floor this year because the attendee per square foot ratio seemed much better.

2. Unfortunately, on Thursday both Al Gore (planned) and Jack Welch (unplanned back problems) phoned in their keynote addresses via sat-link.

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Innovators: Incredible Bank Breaks the Direct-Bank Mold

By Jim Bruene Posted on November 9, 2009
Categories: Advertising & Promotion, Deposits, Checking, Savings, CDs, Direct Banking, Strategies

The ink’s barely dry on the news that ING Group will divest its U.S. bank, ING Direct, within the next 48 months (note 1), when someone else has already launched a direct bank with a distinctive orange theme (note 2):

The new brand: Incredible Bank from River Valley Bank, an 18-branch, $900 million (assets) bank headquartered in Wausau, Wisconsin.

The strategy: Like the original orange bank’s Electric Orange account, Incredible Bank offers a high-yield checking account, currently paying 2%, that’s 100% electronic. No paper checks (note 3), no paper statements. And unlike the hundreds of rewards-checking products, this one comes with no strings attached. The full rate is paid on all balances up to $250,000, then it drops to 1%.

Other account features:

Debit card
Free online bill pay
Unlimited ATM reimbursement
Overdrafts are $34 each with max 10 per day
Incoming wires are $5 each, outgoing are $20
Mobile banking (which is highlighted on the home page, see below and note 4)
ACH in/out (coming soon)

Analysis
I’ve always wondered why, other than ING Direct and Kiwi Bank, only the U.K. direct banks seemed capable of a light-hearted brand positioning online (see update below). While we’ve seen many good social media and microsite efforts using humor, few financial institutions have dared use this approach on their core websites. Leave it to those spirited cheeseheads in Wisconsin to break the mold finally (note 5).

Initially, it’s the 2% rate that will bring cash to Incredible Bank. But longer term, for any direct bank to add value to the parent’s franchise, it must create loyal customers who won’t bolt to the next newcomer offering a 15-basis-point rate advantage. This is a good start for River Valley, but they’ll need a lot more than this bare-bones website to create long-lasting relationships.

Hat tip: Bank Deals blog.

Update 9 Nov: The Financial Brand’s Jeffry Pilcher reminded me of two good U.S. examples, GMAC’s Ally Bank and (how could I forget?) Redneck Bank.

Incredible Bank homepage (9 Nov 2009)

Notes:
1. In his Retail Delivery presentation, always one of the highlights of the show for me, Second Curve principal Tom Brown said ING Direct would be an attractive acquisition for any number of deposit-seeking large financial institutions; however, he did not name any.
2. Full disclosure: I have a strange weakness for the color orange, perhaps the result of many trips to Florida as a child. So, take anything I say in this post with a huge grain of salt.
3. Normally, I think paper checks should still be made available, even if they are discouraged with fees. However, in cases where the direct brand will cannibalize deposits at the parent, it can make strategic sense to cripple the direct brand’s checking account in this way. That way, fewer River Valley customers will simply move their entire checking account over.
4. The bank has created a mobile site with shorter URL: ib4you.com.
5. While Incredible Bank is quite different, the main River Valley Bank brand remains typically conservative, at least in its online presence. They don’t even dare mention the Incredible brand anywhere on its website.
6. See our Online Banking Report: Growing Deposits in the Digital Age for a dozen more strategies.

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Numbers: Remote Deposit Penetration at Randolph-Brooks FCU

By Jim Bruene Posted on November 6, 2009
Categories: Bank of America, Best of the Web, Market Research & Metrics, Mobile Banking, mShift, Remote Deposit Capture, USAA

In an article in today’s Austin Business Journal about the coming launch of mShift-powered mobile remote deposit at Randolph-Brooks Federal Credit Union, the CU revealed its penetration number in its EasCorp-powered, home-scanner-based service, eDeposits:

Total members: 300,000
Total checking account customers: 202,000
% of checking using remote deposit: 5%
Number of remote deposit users: 10,000 (derived)
% of members using remote deposit: 3+% (derived)

The San Antonio, TX-based credit union expects more mobile users than in-home users. The product, which debuted at Finovate on Sep. 29, is currently being tested with employees before it rolls out to select customers.

USAA was the first major financial institution to launch mobile remote deposits in August. But WV United beat them to market in July earning our OBR Best in the Web award. And this week, speaking at BAI Retail Delivery, Bank of America’s Doug Brown was bullish on the feature, leading many to believe that the giant would add the feature to its mobile offering at some point (see note). And if that happens, it’s not inconceivable the feature could show up in television commercials, either from BofA or Apple.

Note:
1. In response to an audience question after his presentation, Brown said that the bank was seeing 1 million envelope-free deposits made at ATMs every day, and “there was an obvious use-case in mobile”. Note that he did not specifically say, or even directly imply, that BofA would launch it, but he also didn’t dismiss the idea.

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SunTrust Partners with Moneta to Test the Alt-Payment Waters

By Jim Bruene Posted on November 3, 2009
Categories: Alt Payments, BAI Retail Delivery, PayPal, SunTrust

I’ve been waiting 10 years to write this story. A major U.S. bank has finally dared enter the space PayPal has all-but-owned since the first part of this decade (see note 1, 2): secure, non-card-based payments at the point-of-sale, which do not require handing over private info to the merchant.

Yes, Bank One, Citibank and Wells Fargo all failed at person-to-person payments in 2000/2001, but this is much different. Those were payment services between individuals, not a point-of-sale option like PayPal, Google Checkout, and most recently, Amazon.com.

SunTrust’s partner Moneta is an Atlanta-based startup that debuted its alt-payment system at FinovateStartup earlier this year (video here). The joint effort was announced at BAI Retail Delivery in Boston earlier today (press release).

The program is already being tested on a large group of SunTrust online banking customers who recently received an email offering a $10 cash-back incentive to make a purchase of $50 or more from one of the handful of merchants currently accepting Moneta-powered ACH payments. The biggest merchant is Delta.

Moneta’s appeal to merchants is relatively straightforward: Incremental sales from customers unwilling or unable to pay via credit card online AND reduction in interchange costs by moving card-based transactions to Moneta transactions, with much lower interchange.

For banks, the business case is not as obvious. The hope is that Moneta-issuing banks share of interchange revenue will more than offset what the bank might lose in card-based interchange. While that may turn out to be the case, the more compelling benefit for banks is the brand and relationship value of offering a new payment choice with more perceived security and privacy advantages. There are also intriguing possibilities to add other revenue-producing value to those transactions.

Last year in my notes from the BAI conference, I named Moneta as the “most audacious business plan.” Right now, it’s too early to say whether Moneta can become a legit competitor to PayPal. But with SunTrust on its side, that audacious plan is MUCH closer to realization.
Notes:
1. For the historical perspective, see our first report on person-to-person payments (published, Nov. 1999).
2. In somewhat-related news: A year after PayPal CEO Scott Thompson made a keynote appeal to bankers at last year’s Retail Delivery, FIS and PayPal announced a partnership today (press release) as did S1 (press release) that could bring PayPal-powered peer-to-peer payments to hundreds of financial institutions.

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