Pomelo Launches Family Credit Cards to Combine Credit and International Money Transfer

Pomelo Launches Family Credit Cards to Combine Credit and International Money Transfer
  • Pomelo is launching a family credit card account that gives accountholders up to four cards to give to friends and family overseas.
  • Because the payments run on credit rails, users save on international money transfer fees.
  • Pomelo is launching money transfer capabilities between the U.S. and the Philippines.

Pomelo is the newest fintech in the digital banking scene. The company is launching today with $70 million in Seed funding to change the fundamentals of international money transfer.

Leading the round are Keith Rabois at Founders Fund as well as Kevin Hartz, Co-Founder of Xoom and General Partner at A* Capital. Afore Capital, Xfund, Josh Buckley, the Chainsmokers, and the Weeknd also participated.

Frenkiel, who regularly sends money to family overseas, came up with the idea for Pomelo while he was visiting family in the Philippines and thought, “Why can’t I just give a card to my family instead of having to send money through Western Union?” At that point, Frenkiel came up with a way to use credit card payment rails to disburse funds and eliminate transfer fees.

Pomelo is a family account that gives the primary accountholder up to four physical and virtual credit cards to give to loved ones overseas. Users can set limits via the app, pause any of the payment cards, and view how each member is spending their funds. Unlike many shared accounts, Pomelo is not prepaid. The primary accountholder pays for the charges on each card at the end of the month and builds their own credit as they pay off each balance.

Each account comes with a Mastercard credit card issued by Coastal Community Bank. And because the payments run via credit rails, the fees are paid by merchants via interchange and daily foreign exchange rates. This eliminates transfer fees, which can add up to 6%.

“Pomelo is on a mission to change how international money transfer fundamentally works,” said Pomelo Founder and CEO Eric Velasquez Frenkiel. “Our goal is to help our customers establish their financial future here in the United States by building positive credit history with their existing remittance obligations, and to financially include their loved ones in emerging economies with access to modern financial instruments. For many of our customers, Pomelo is their first credit card here in the U.S. and the very first card for their loved ones overseas.”

After beta testing the service for several months, Pomelo is launching money transfer capabilities between the U.S. and the Philippines.


Photo by Ron Lach

BankiFi Preps for U.S. Expansion with Fresh $4.8 Million

BankiFi Preps for U.S. Expansion with Fresh $4.8 Million
  • BankiFi announced a $4.8 million funding round today led by Praetura Ventures.
  • The U.K.-based company will use the funds to expand into the U.S. and inch closer toward its mission to serve two million SMBs across four continents by 2024.
  • The Series A round brings BankiFi’s total funding to $8.5 million.

Embedded banking solutions firm BankiFi landed $4.8 million today to help fuel its expansion into North America. The Series A round brings BankiFi’s total funding to $8.5 million. The investment round is led by Praetura Ventures and will help U.K.-based BankiFi further its mission to serve two million SMBs across four continents by 2024.

“BankiFi has proven to be an industry-leading open cash management provider in Europe, Australia, New Zealand and other countries,” said Praetura Ventures Managing Director David Foreman. “Now that they have launched in North America, BankiFi has an opportunity for dramatic growth.”

Founded in 2018, BankiFi empowers banks to offer their small business clients a cash management platform that helps with accounting, access to working capital, invoicing, and payments. By embedding a bank within their clients’ existing accounting systems, it becomes part of the business’ daily workflow.

“Our mission is to make all aspects of cash management and payments easier for SMBs everywhere, and this investment is another huge step to making that a reality,” said BankiFi Americas CEO Keith Riddle.

In April, BankiFi launched its Open Cash Management Platform, or what it calls a “super app” for small business banking that bolstered the company’s previous offering by combining embedded banking and open banking. Earlier in the year, the company was tapped by U.K.-based TSB to launch a new app that helps small businesses get paid faster.

BankiFi has offices in Ohio, Manchester, Sydney, and Antwerp, and recently appointed Tom Shen as chair of its board of directors. Mark Hartley is CEO.


Photo by Karolina Grabowska

Credas Appoints Former Experian Director as CSO

Credas Appoints Former Experian Director as CSO
  • Credas has appointed Geraint Rogers as Chief Strategy Officer.
  • Rodgers formerly worked at Experian U.K., where he served as the company’s Product Director for Identity, Fraud, and Financial Crime.
  • Rodgers will also serve on Credas’ executive board, which includes Barnett and company CTO Kevin Smith.

Digital identity verification platform Credas is bolstering its team this week. The U.K.-based company has appointed Geraint Rogers as Chief Strategy Officer.

Credas anticipates Rodgers will aid the company in the launch of its new Digital Identity wallet later this year. Company CEO Tim Barnett said that Rodgers will “help Credas stay at the forefront of the market.”

Rodgers comes to Credas from Experian U.K., where he served as the company’s Product Director for Identity, Fraud, and Financial Crime. He has almost 30 years of experience in product development and has worked across banking, risk, and compliance departments in senior roles at both Experian and LexisNexis Risk Solutions.

Outside of his role at Experian, Rodgers currently serves as a board member of the Open Identity Exchange, helping to shape industry standards for digital identities and wallets; and he is certified with the U.K. Government’s Digital Identity and Attributes Trust Framework.

Rodgers will also serve on Credas’ executive board, which includes Barnett and company CTO Kevin Smith.

Founded in 2017, Credas offers biometric facial recognition, document authentication, and eSign technologies to help businesses across a range of sectors streamline their onboarding processes, conduct due diligence, and remain compliant.


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Some Do’s and Don’ts of Leveraging Emerging Technologies in Fintech

Some Do’s and Don’ts of Leveraging Emerging Technologies in Fintech

Having worked in the fintech industry for four years, Kristiane Mandraki has developed a passion for emerging technology and has seen ebbs and flows of success and failure in the industry. Mandraki is currently the Director of Business Development and Marketing at Praxent, a 22-year old fintech experience design and development firm that helps financial companies succeed in their digital transformation efforts.

We recently spoke with Mandraki on some of the best practices in customer experience, digital transformation, and Web 3; as well as top trends she’s anticipating in the next year.

When it comes to customer experience, what are some of the top mistakes you’ve seen banks and fintechs make, and how can they avoid them?

Kristiane Mandraki: Banks and fintechs often make the mistake of trying to be all things for all people, which only leads to exhaustive mediocrity. Instead, it’s critical to pick a focus, your North Star. Narrowing in on a main priority or differentiator allows financial services providers to prioritize and innovate, setting the stage to truly excel at something instead of being average at everything.

Another mistake we often see banks make is implementing off-the-shelf technology without viewing the experience through the holistic lens of the customer’s journey. We see this often in account opening or loan origination experiences where the customer’s journey starts on the website and ends on the fintech product. It’s important to carefully consider the experience as part of the bank’s brand experience and ensure it’s configured in a user-friendly way. There are many opportunities to differentiate the brand by prioritizing the website and product configuration as a critical component of the digital experience which often requires UX/UI expertise.

What advice do you have for banks navigating this era that’s stuck between digital transformation and Web 3?

Mandraki: Some emerging technologies are fairly polarizing, like Bitcoin. You have the optimists and then those who see the headlines and are quick to write it off. What can’t be ignored is that blockchain technology unlocks much more than an asset class. It has created another sphere like the Internet.

The industry is currently in a transitionary period, or Web 2.5; we’re starting to evolve beyond Web 2.0 but Web 3.0 isn’t quite a mainstream reality. We’re facing a major user experience challenge, which is a huge opportunity for innovation.

There is a need to bridge the gap between banks and cryptocurrencies so institutions can offer these products in a way that’s intuitive and user-centric. No matter where bankers stand on the debate, they must educate themselves and remain open to how they might be able to leverage emerging technologies moving forward. Savvy investors are strongly considering digital assets within their wealth portfolios. In order to build trust with those clients, financial advisors in banks and credit unions must develop a strong understanding of the space to advise them responsibly.

I hope women in particular take the opportunity to help shape this new financial system to be more inclusive, especially since they weren’t in a position to do so when traditional financial systems were created.

How can banks offer digital services while maintaining human touch?

Mandraki: A primary issue is that for too long, banks have relied on experiences that are system-centric, ultimately forcing customers to jump through several hurdles to satisfy internal IT systems. This typically results in a process that is cumbersome, requiring customers to rekey information and leaving no room for human empathy.

Community financial institutions excel in customer-intimacy, as they move much of their customer interaction to the digital space, it’s critical they offer experiences that are human-centric.

 This is where exercises and tools like a customer journey map, envisioning the customer journey in the context of use, provide significant value. Once the work is done to identify points of delight and frustration within the customer journey, the proper prioritization and investments can be put in place to overhaul the experience with the customer at the center.

What are the top trends you’ve seen so far this year, and what’s coming next year?

Mandraki: Going back to common mistakes we see in financial services, an exciting trend is that many banks and credit unions are starting to pay much closer attention to their ‘digital front doors’ or website experience. Strategic institutions have started to realize that a marketing department of one or two people, usually without any user experience or design background, is simply not enough of a resource to modernize and maintain their websites. Having a modern website that shares relevant information and options with intuitive navigation is just as important as the money being spent on things like modernizing loan origination systems or account opening tools.

We are also seeing many more financial services providers striving to identify a niche when it comes to investing and wealth management. There is a massive opportunity to reach and serve this group of Millennials and Gen Z that soon stand to inherit significant wealth but who have so far been hesitant to engage traditional financial advisors.


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Linqto Breaks into DeFi with Trustline Acquisition

Linqto Breaks into DeFi with Trustline Acquisition
  • Linqto has acquired Trustline, a platform that offers decentralized financial services.
  • “We acquired Trustline for its advanced blockchain technology and IP including $200,000 worth of XRP grants issued from the XRPL Grants Program,” said Linqto Founder and CEO Bill Sarris.
  • Linqto plans to leverage Trustline to continue developing its decentralized exchange for private market securities.

Private investing firm Linqto has solidified its interest in the blockchain this week with the acquisition of Trustline, a platform that offers decentralized financial services. Financial terms of the deal were not disclosed.

Trustline leverages the XRP Ledger to offer payments, trading, and lending to accredited investors. Because Trustline run on XRP, it is able to offer its financial services in a more efficient and cost-effective manner than traditional firms.

“We acquired Trustline for its advanced blockchain technology and IP including $200,000 worth of XRP grants issued from the XRPL Grants Program,” said Linqto Founder and CEO Bill Sarris. “Trustline will help us build on our vision to provide access, affordability and liquidity to accredited investors. But the most valuable asset we acquired is the new association with Matt Rosendin, a progressive thinker and leader in the global blockchain community.”

Linqto plans to leverage Trustline to continue developing its decentralized exchange for private market securities. Using Trustline’s proprietary technology, Linqto’s exchange will be auditable, publicly transparent, and 100% on blockchain.

The acquisition comes shortly after Trustline abandoned plans for its stablecoins, Aurei and Phi, due to regulatory conflicts with the SEC, which viewed the coins as securities. “Trustline is thrilled to join the innovative and groundbreaking work that Linqto is doing in making private investing simple for individual investors who have been shut out of traditional private equity asset class,” said Trustline CEO Matt Rosendin. “Our two companies are perfectly aligned to democratize private markets investing for qualified investors.”

Rosendin is now VP of Ledger at Linqto.

Linqto, which now counts more than 100,000 accredited investors in its global network, enables users to invest in a range of pre-IPO startups, including Upgrade, Uphold, RippleSoFi, Blockchain Coinvestors, Kraken, and even in its own company. Linqto’s will demo its newest innovation at FinovateFall next month in New York. Register today to secure your spot.


Photo by Maria Lysenko on Unsplash

Western Union Expands Partnership with Visa

Western Union Expands Partnership with Visa
  • Western Union is bolstering its partnership with Visa by expanding its integration with Visa Direct.
  • Visa Direct is Visa’s real-time money movement network.
  • The expansion will bring Visa Direct to Western Union’s U.S. clients, enabling them to send money in near-real-time to Visa debit cards in Colombia, El Salvador, Jamaica, Romania, and Thailand.

Money transfer firm Western Union is building on its partnership with Visa this week. The Colorado-based company is expanding its integration with Visa Direct, Visa’s real-time money movement network.

Under the agreement, the pair will bring Visa Direct to Western Union’s U.S. clients, enabling them to send money in near-real-time to Visa debit cards in Colombia, El Salvador, Jamaica, Romania, and Thailand. Western Union and Visa first teamed up in 2019 to enable Western Union customers in more than 20 countries across Europe to send and/or receive funds directly to Visa debit card holders.

“Western Union and Visa share a vision for modern money movement, one that ensures cross-border payments are reliable, efficient and transparent, with convenience and the customer’s channel of choice at the center of our customer experience,” said Western Union President of the Americas Gabriella Fitzgerald. “Our partnership with Visa underscores the benefits that collaboration brings to realizing this shared vision for our joint customers around the globe.”

Visa first launched Visa Direct in Europe in 2017 as a real-time payments platform to allow companies to leverage Visa’s global reach and scale for cross-border payments. In addition to Western Union, nearly 550 partners, including Adyen, The Bancorp, Fiserv, and Stripe support Visa Direct solutions.

“Visa is transforming cross-border payments with Visa Direct by helping to bring the ability to securely send and receive funds in near-real-time to more use cases around the world,” said Senior VP North America Head Yanilsa Gonzalez-Ore. “Through this partnership, we are using Western Union’s digital capabilities to help US customers send money to their family and friends and provide a means to help with bills, as a gift, or for an emergency.”

Founded in 1851, Western Union is one of the oldest cross-border money transfer pioneers. The company’s global financial network bridges more than 200 countries and territories and approximately 130 currencies. In a partnership earlier this year, Western Union integrated Marqeta’s payment cards solution into its digital wallet and digital banking platform in Europe.


Photo by Ketut Subiyanto

Jack Henry Acquires Payrailz for an Undisclosed Amount

Jack Henry Acquires Payrailz for an Undisclosed Amount
  • Jack Henry Acquired payments-as-a-service startup Payrailz.
  • Jack Henry anticipates the acquisition will enhance its payments-as-a-service strategy and offer its 8,000 clients the ability to enable embedded finance.
  • Financial details were not disclosed.

Core banking provider Jack Henry & Associates has agreed to acquire digital payments startup Payrailz. Financial details of the acquisition, which is expected to close at the end of this month, have not been disclosed.

Jack Henry anticipates the acquisition will support banks and credit unions by enhancing its payments-as-a-service (PaaS) strategy and offering its 8,000 clients the ability to enable embedded finance. Jack Henry currently has a virtual payments hub that consolidates money transfer tools which support numerous payment channels and types. Payrailz’s technology complements this hub by adding consumer and commercial bill pay; real-time person-to-person (P2P), account-to-account (A2A), business-to-customer (B2C) payments; and more.

“We are excited about the opportunity to add these next-generation solutions to our payments capabilities,” said Jack Henry President and COO Greg Adelson. “Our company is engaged in technology modernization that is supporting banks and credit unions with innovative solutions that enable them to respond to business opportunities and challenges, and to improve the financial health of their accountholders. Considering the importance of modern digital and payments strategies to financial institutions, we plan to acquire Payrailz as a strategic addition to our payments ecosystem, which enables our clients to simplify the complexity of payments, modernize their existing payment channels, and remain at the center of their account holders’ payment experiences.”

Payrailz consumer and commercial digital payment solutions help banks compete with third party players with its PaaS offering. The company was founded in 2016 and had since raised $24 million. Earlier this year, Payrailz integrated with Q2’s digital banking platform to enable Q2 clients to provide P2P payment services.

Founded in 1976, Jack Henry most recently presented at FinovateFall 2015 where the company showcased the Banno solution after acquiring Banno in 2014. Among Jack Henry’s other fintech acquisitions are Geezeo, iPay Technologies, and Stackfolio.


Photo by Albin Berlin

Truework Raises $50 Million to Redesign the Credit System

Truework Raises $50 Million to Redesign the Credit System
  • Truework has raised $50 million to bolster its income verification product.
  • The Series C round brings Truework’s total funding to $95 million.
  • G Squared led the round, which the company plans to use to grow its business “through instant, accessible, and accurate consumer data.”

Income and employment verification startup Truework is taking on an extra $50 million in capital today in a Series C round. When added to the $45 million in funding the California-based company has raised since it was founded in 2017, Truework’s total funding now reaches $95 million.

The round was led by G Squared; with contributions from existing investors Sequoia, Activant, and Khosla Ventures; as well as new investors Indeed, Human Capital, and Four Rivers Group. “Support from these incredible teams inspire[s] us to keep building the future of financial identity, and is bolstered by our continued focus on promoting transparency and data ownership for consumers,” the company said in a blog post.

Truework’s goal is to change the way consumers’ personal information is shared during life events such as a home purchase or getting a new job. The company has built a network for verified identity that places the consumer in control of their data by offering them the decision when to share their information and when to withhold it.

Truework anticipates it will power more than 12 million income and employment verifications by the end of this year, which will service more than 20,000 small businesses and 100 enterprises. The company will use today’s investment to help customers grow their businesses “through instant, accessible, and accurate consumer data.”

Last year, Truework launched a few new offerings, including Payroll NetworkPreapprovals, and Credentials. The Payroll Network tool offers consumers visibility into and control over how their data is being shared with third parties and also enables consumers to generate their own employment verification letters. The Pre-approvals product offers lenders more accurate underwriting and increased conversions, while the Credentials tool allows applicants to instantly and directly share their payroll data in their loan application.

“Truework is putting millions in control of their data and streamlining the lending process for both lenders and borrowers,” the company said in a blog post announcement. “Building the future with a consumer first mindset goes into every decision we make, and Series C funding will help us further empower both sides of the verification equation to help build a more efficient, secure, and stable credit system.”


Photo by Monstera

What to Keep Your Eye On in the Final 5 Months of 2022

What to Keep Your Eye On in the Final 5 Months of 2022

We’re more than halfway through the year, and before you know it, we’ll be publishing trends predictions for 2023. However, a lot can happen over the course of five months, so we’ve decided to examine what to look for and what you can expect in fintech between now and the new year.

Beginning the era of “neo super apps”

Over the past year, there has been much debate on whether or not the U.S. and Europe will ever have a super app. Plaid CEO Zach Perret takes a different angle on this. He is expecting “neo super apps” to rise in popularity.

“Within lending, brokerage, and banking, super apps will emerge, adding every bit of functionality within financial services. Over time, they’ll actually be able to add in things that are above and beyond financial services,” said Perret in a Plaid report.

Accelerating M&A activity

It’s no secret that fintech funding is down, especially in later stage deals. Because of this, some fintechs have been driven to sell sooner than they had hoped. As for acquirers, many are looking to cash in on the “neo super app” trend by adding to their firm’s expertise, bundling multiple services into a single offering. In the first half of the year, we have seen an increase in M&A activity over 2019 levels, and we expect that to continue into the second half of the year.

Ramping up a focus on ESG

Fintech companies and traditional financial institutions alike have sharpened their focus on ESG initiatives in the past couple of years. And while climate change may be enough of a reason for firms to implement new ESG practices, the SEC is giving laggards an incentive to step up their game. The commission recently proposed amendments to rules and reporting forms to promote consistent, comparable, and reliable information for investors concerning funds’ and advisers’ incorporation of ESG factors.

Increasing solutions surrounding consumer credit

After dipping in 2020, Americans’ credit usage is now on the rise. Inflation, and especially the increase in costs of everyday expenses such as housing and gas, is prompting higher credit usage while consumers iron out their budgets and adjust their lifestyles to fit the extra expenses.

Dwindling conversation around digital transformation

We have finally arrived at the moment when digital offerings have become the rule, not the exception. While we can still expect to hear the phrase “digital transformation,” it is becoming less and less common.

More discussion around Central Bank Digital Currencies (CBDCs)

The progress toward CBDCs has been slow, but steady. Currently, 10 countries have fully launched a digital currency and more than 105 countries are exploring them. Just two years ago, only 35 countries were considering a CBDC. This digital currency race will only become more heated as more countries seek to be among the first to offer a CBDC.

Growing competition in alternative business payments solutions

After launching just five years ago, Brex has quickly risen to become one of the most successful fintechs, boasting a valuation of $12.3 billion. The startup is a super app for businesses, offering companies credit cards and cash management solutions.

At three years old, Brex’s competitor Ramp isn’t too far behind. The company is valued at $8.1 billion. Clearly, these companies are filling a need for businesses that has not previously been met. We can expect others to follow their footsteps to cash in on the gold rush.

BNPL takes a backseat

It’s no secret that BNPL payment schemes are causing cash flow difficulties for younger, less financially savvy consumers. Many are finding it difficult to keep up with the repayment obligations. This, combined with a lack of regulatory oversight, is tarnishing BNPL’s reputation.

We can expect to see a slowdown in BNPL newcomers, though I do think we’ll still see more large firms add BNPL schemes to their existing offerings.

Subsiding talent acquisition

A year ago, the workforce shortage was taking its toll on the fintech industry and we were discussing strategies to acquire new employees. After the economic sedation started this spring, however, this discussion has slowed. Startups have started to worry about burn rate and corporations have shifted their focus to their bottomline, which has already resulted in layoffs. With VC funding down, we can expect to see a continuation of this decline in the next five months.

Providing everything-as-a-service

These days companies can fill holes in their offerings by purchasing just about anything as a service, including ESG-investing-as-a-service, credit-cards-as-a-service, accounting-data-as-a-service, and more. As banks, startups, financial services, and even non-financial players seek to build up their customer base and play into the “neo super apps” trend Perret discussed, we can expect to see even more companies take the “-as-a-service” model to increase their customer base.


Photo by Dany Kurniawan

Avalara Acquired by Vista Equity Partners for $8.4 Billion

Avalara Acquired by Vista Equity Partners for $8.4 Billion
  • Tax compliance firm Avalara has agreed to be acquired by Vista Equity Partners for $8.4 billion.
  • Avalara has more than 30,000 customers in 95 countries.
  • The transaction will take Avalara private, removing it from the New York Stock Exchange.

Avalara is starting the week with a big move. The tax compliance firm has agreed to be acquired by global investment firm Vista Equity Partners for $8.4 billion. Vista Equity Partners is acquiring Avalara at $93.50 per share, which represents a 27% premium of Avalara’s closing share price on July 6, 2022.

Founded in 2004, Avalara helps its more than 30,000 customers in 95 countries comply with tax regulations. The Washington-based company offers compliance solutions for various transaction taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types. In addition to tax compliance, Avalara also helps companies secure business licenses and provides sales tax data analysis that offer business insights. Among the company’s clients are Zillow, Pinterest, and Roku.

“Avalara is a mission-critical platform serving customers in a variety of end-markets, including retail, manufacturing, hospitality, and software,” said Vista Equity Partners Managing Director Adrian Alonso. “Avalara’s solutions, its commitment to product innovation, and its network of extensive partner integrations, resellers, and accountants make it a true leader in the space.”

Once complete, the transaction will take Avalara private, removing it from the New York Stock Exchange. Prior to going public in 2018, Avalara had raised $341 million. Scott McFarlane
is co-founder and CEO.


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Santander Partners with Rocket Mortgage to Provide Digital Home Loan Experience

Santander Partners with Rocket Mortgage to Provide Digital Home Loan Experience
  • Santander Bank has selected Rocket Mortgage to provide its clients an online mortgage lending tool.
  • Rocket Mortgage will offer Santander clients exclusive discounts and resources to help them in their home buying journey.
  • Rocket Mortgage was among the first to offer a fully digital mortgage lending experience when it did so in 2015.

A partnership between Santander Bank and Rocket Mortgage is taking off today. Santander has selected online mortgage lending company Rocket Mortgage to serve as the as the exclusive preferred mortgage provider for its customers.

Santander will leverage Rocket Mortgage to offer its two million clients exclusive discounts and resources to help them in their home buying journey. The collaboration enables users to interact independently online or speak to a home loan expert via a phone call, email, or online chat.

“At Santander, we place the customer at the center of our business, and I’m pleased to be working with Rocket to deliver a convenient and simplified digital mortgage experience for our customers,” said Santander Bank Head of Consumer and Business Banking Patrick Smith. “Our relationship with Rocket Mortgage is another example of how Santander Bank is evolving our business and continuing to pursue opportunities for our customers to save, invest and manage their money at Santander.”

Santander is able to use its scale to secure discounts on loan costs and closing costs for its clients. Santander Private Clients and employees who close loans with the new platform can benefit from enhanced discounts.

Formerly known as Quicken Loans, Rocket Mortgage was a pioneer in digital mortgage lending. The company was among the first to offer a fully digital mortgage lending experience when it did so in 2015. The company closed $351 billion of mortgage volume across every U.S. state in 2021.


Photo by Kindel Media

BlackRock Taps Coinbase to Facilitate Bitcoin Purchases

BlackRock Taps Coinbase to Facilitate Bitcoin Purchases
  • BlackRock has selected Coinbase to help its clients buy and sell bitcoin.
  • Under the partnership, clients of BlackRock Aladdin will benefit from Coinbase Prime.
  • Partnering with Coinbase will help BlackRock add digital currencies as an asset class for the first time.

Coinbase is partnering with BlackRock to help some of the asset manager’s institutional clients connect to Coinbase Prime, making it possible for them to buy and sell bitcoin.

Under the agreement, common clients of Coinbase and BlackRock’s end-to-end investment management platform Aladdin, will benefit from Coinbase Prime, a full-service platform to access crypto markets at scale. At the outset, Aladdin clients will be limited to using Coinbase Prime to buy and sell bitcoin.

With $10 trillion in assets under management, BlackRock offers clients a range of investment strategies, including alternative assets, sustainable investing, factor-based investing, systematic investing, and now digital assets. The company has 8,000 employees across the U.S. and works with more than 190,000 financial advisors to help build client portfolios.

The move adds cryptocurrency as an asset class for BlackRock clients for the first time. “Our institutional clients are increasingly interested in gaining exposure to digital asset markets and are focused on how to efficiently manage the operational lifecycle of these assets,” said BlackRock Global Head of Strategic Ecosystem Partnerships Joseph Chalom. “This connectivity with Aladdin will allow clients to manage their bitcoin exposures directly in their existing portfolio management and trading workflows for a whole portfolio view of risk across asset classes.”

BlackRock and Coinbase will roll out functionality in phases to interested clients.

Coinbase was founded 2012 and went public late last year. The company trades on the NASDAQ under the ticker COIN. The news of a new client for Coinbase Prime has given Coinbase a boost this week after the recent crypto winter took its toll on the company, which announced a hiring freeze and layoffs earlier this summer. Coinbase’s market capitalization currently sits at $19.74 billion.


Photo by Alesia Kozik