Each month we survey the Web-traffic performance of our alums, using data from Web-analytics company Compete to review the sites they operate. 

Out of 255 alumni, 62 (24%) had more than 10,000 unique U.S. visitors in May 2011 (see tables below). Of the 62 reviewed, 25 (40%) had fewer visitors than in the previous month and 28 (45%) saw a decline year-over-year.

Private Companies
The 44 private companies are as follows:

Notable successes:

• Cortera saw the highest number of unique U.S. visitors in May, with almost 2 million hits.
• HelloWallet experienced the greatest month-over-month growth, with more than four times as many visitors.
• Betterment saw its traffic increase an impressive 38 times from May of last year.

Private Finovate Alumni With More Than 10,000 Unique Visitors in May 2011

Source: Compete.com retrieved June 29, 2011

Public Companies
The 18 public companies are as follows:

Notable successes:

• PayPal experienced the highest number of U.S. visitors in May, with over 32 million visitors.
• TransUnion Interactive saw the highest month-over-month growth with more than two times the number of visitors in May than in April.
• Sybase 365 experienced the highest year-over-year growth, with its traffic up almost 80% from last year.

Public Finovate Alumni With More Than 10,000 Unique Visitors in May 2011 

Source: Compete.com retrieved June 29, 2011

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Notes:

1. We reviewed 255 unique sites. Data was unavailable or irrelevant for 201 sites because: 

• They had been acquired.
• They were no longer available online.
• They were not covered by Compete for various reasons (including some that were not U.S. domestic companies).
• The number of unique visits was too small to be considered accurate.
• They were subdomains of larger websites.

2. Numbers have been rounded to three significant digits.

3. The charts include companies that did not have measurable traffic in May 2011, indicated by “N/A.”

4. Compete draws its information from the online activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic, and may undercount at-work usage.