EarnUp Launches AI Advisor to Automate Financial Wellness

EarnUp Launches AI Advisor to Automate Financial Wellness
  • EarnUp is launching AI Advisor, an AI-powered chatbot to help banks promote financial wellness among their consumers.
  • AI Advisor accesses and instantly analyzes a user’s real-time banking and credit data to offer personalized, actionable answers to their financial questions.
  • By working with the consumer to help them improve their financial situation, AI Advisor can help banks build and maintain existing customer relationships.

Debt pay down platform EarnUp announced the launch of its AI-powered financial wellness tool, AI Advisor, today. The new solution will help financial institutions offer their consumers personalized financial guidance.

AI Advisor is a chatbot that offers users hyper-personalized insights and guidance to help them make informed financial decisions to ultimately achieve their goals. It does this by accessing and instantly analyzing the user’s real-time banking and credit data to offer personalized, actionable answers to their financial questions regarding HELOCs, cards, consolidation loans, and more. By combining a user’s current financial situation with their questions, AI Advisor is also able to offer tailored product recommendations.

Using an approachable chatbot as the communication engine, EarnUp seeks to ensure that every user, regardless of their financial background, benefits from its advice to power a more financially resilient future.

“In today’s competitive landscape, banks must leverage AI to deliver real value to customers,” said KeyBank Chief Financial Officer Clark Khayat. “EarnUp’s AI Advisor goes beyond traditional budget-tracking apps by analyzing financial accounts and providing personalized, actionable insights. This empowers financial institutions to engage in more meaningful interactions, ensuring customers receive the guidance they need to achieve their financial goals.”

Using AI Advisor, banks may be able to retain borrowers, cross-sell loans and other products, capture deposits, and close more loans. That’s because banks can use AI Advisor as a tool to advise consumers on how to improve their financial situation so that they are ready to take out a loan or apply for a credit card. By working with the consumer instead of rejecting them outright, banks will also build relationships with them.

“Our mission is to democratize access to actionable information that will improve financial wellness,” said EarnUp Co-Founder and CEO Nadim Homsany. “This is especially critical as interest rates remain high and borrower debt repayment capacity diminishes. In fact, a recent Bankrate survey found that over half of applicants have been denied for a loan or credit since the Fed began raising rates.”

Since it was founded in 2015, EarnUp has helped nearly three million borrowers reach financial freedom. The company views its AI Advisor tool as a next step to assist individuals in achieving their financial goals.


Photo by Ashley Batz on Unsplash

Vantage Bank Taps Cable for Embedded Banking Compliance

Vantage Bank Taps Cable for Embedded Banking Compliance

Texas-based Vantage Bank announced this week it has tapped financial risk control platform Cable to facilitate the bank’s compliance and risk management program.

This partnership comes as Vantage Bank seeks to grow its fintech program and partnerships in today’s tightened regulatory environment. In recent years, there have been multiple banks offering embedded banking that have faced regulatory action over their offerings.

Given this heightened oversight, Vantage Bank has enhanced its compliance program by engaging with embedded banking experts to ensure it meets current standards. The bank said that it chose Cable because it offered an all-in-one tool to help firms keep up with evolving regulatory requirements in the U.S.

“Embedded Banking is under intense scrutiny from regulators,” said Cable CEO Natasha Vernier. “Vantage Bank is incredibly smart to get ahead of that scrutiny by building a best-in-class compliance program right at the outset. We are delighted that they chose Cable as part of that program, and we are excited to work with them and learn from them over the coming years.”

U.K.-based Cable was founded in 2020 to offer a financial risk control platform with automated effectiveness testing and real-time alerts that help clients manage, track, and have full oversight of the controls. The company’s initial value proposition was to help firms manage financial crime. Since then, Cable has doubled down on helping partner banks, including Axiom Bank, Quaint Oak Bank, and Griffin, manage their fintech programs. Last November, Cable unveiled Transaction Assurance, a new tool to automate effectiveness testing and ensure that all transactions are monitored and tested for potential regulatory breaches or control failures.

“Vantage believes there is tremendous opportunity to grow and diversify our customer base by leveraging embedded banking,” said Vantage Bank President and CEO Jeff Sinnott. “This opportunity requires that we have a robust risk management program and strong controls to ensure regulatory compliance. Vantage Bank believes Cable is the best platform to help manage our risk and compliance for our embedded banking program.”

Vernier, along with Cable’s Sales Lead Julian Brophy, demoed the company’s technology at FinovateFall 2022 in New York. The company started the year by launching a new integration option with identity risk management platform Alloy. The move allows Cable to seamlessly retrieve essential data from Alloy that feeds into Cable’s effectiveness testing checks.


Photo by Markus Winkler

Stripe Acquires Lemon Squeezy for Undisclosed Amount

Stripe Acquires Lemon Squeezy for Undisclosed Amount
  • Stripe is acquiring merchant of record service company Lemon Squeezy.
  • Financial terms of the deal were undisclosed.
  • Lemon Squeezy will help Stripe add merchant of record capabilities, which will help it differentiate itself and may help attract a more global client base.

Financial infrastructure company Stripe is adding to its expertise this week with the acquisition of merchant of record (MoR) service company Lemon Squeezy. Terms of the deal were not disclosed.

Lemon Squeezy was founded in 2020 to help companies selling digital products globally with its subscription billing plans, payments tools, online storefront builder, checkout overlays, and more. The fintech, which has been processing payments on Stripe since it was founded, serves as an MoR. This means that it takes on responsibilities pertaining to processing cross-border customer transactions. MoR responsibilities can include payment processing, risk management, legal and financial responsibility, tax compliance, customer service and support, and fraud prevention.

Today’s buy marks Stripe’s 16th acquisition since it was founded in 2010. Stripe’s payment products serve companies of varying sizes in a range of industries. The San Francisco-based company’s offerings include online and in-person payment acceptance tools, embedded payments tools such as virtual card issuance, and revenue and finance automation tools such as billing, invoicing, and tax automation.

“It’s no secret that we (like many) have always admired Stripe,” said Lemon Squeezy CEO and Co-founder JR Farr. “When we began discussions about a potential acquisition, it was immediately apparent that our values and mission were perfectly aligned. Lemon Squeezy and Stripe share a deep love for our customers and a commitment to making selling effortless. Now imagine combining everything you love about Lemon Squeezy and Stripe — we believe it’s a match made in heaven.”

Looking ahead, Lemon Squeezy will continue to serve its customer base with its existing MoR services. The only difference is that, going forward, it will do so having the backing of Stripe.

For Stripe, adding MoR services will help it provide a more comprehensive suite of financial solutions. This may attract businesses looking for an all-in-one platform to handle not just payment processing, but also compliance, tax, and customer support. The addition may also help Stripe differentiate it in the crowded market of payment processors, including Square, Adyen, and PayPal. That’s because the MoR capabilities will help businesses seeking global expansion overcome regulatory and tax hurdles by managing complexities including local tax collection and remittance, currency conversion, and regulatory compliance.


Photo by Gustavo Fring

Fintech Rundown: A Rapid Review of Weekly News

Fintech Rundown: A Rapid Review of Weekly News

As we enter into the last few days of July, there’s a lot to think about. The days are slowly getting shorter, but the list of tasks needed to complete 2024 objectives by the end of the year isn’t shrinking. Fintech news is set to pick up its pace as summer slows down, and we’ll be here to cover it. Stay tuned throughout the week to read the latest news this week as we post updates and evolutions.

Payments

Marqeta becomes certified to enable Visa flexible credential.

Billie integrates with Stripe, making the B2B BNPL solution available in Europe.

Spendbase partners with Thredd to shake up subscription management in the U.S.

AppBrilliance brings real-time payments to digital wallets with RTP and FedNow.

Crypto and DeFi

Ledger launches Ledger Flex, a mid-range hardware crypto wallet.

Metallicus, core developer of foundational Layer 0 blockchain, Metal Blockchain, welcomes KeyPoint Credit Union to its Banking Innovation Program.

Small business finance

Sage partners with Stripe to help SMBs control their cashflow.

Rillet raises $13.5 million to automate accounting.

Insurtech

iPipeline introduces former Microsoft executive Steve Cover as Chief Technology Officer.

Open banking

Salt Edge forges partnership with Lithuanian paytech SDK.finance.

Cybersecurity

AI-powered fraud prevention and AML platform Hawk announces a further extension of its Series B funding round.

Cybercrime analytics company and Finovate Best of Show winner SpyCloud adds Consumers’ Risk Module to its Check Your Exposure tool for banks and financial institutions.

Regtech and compliance

Intelligent automation and compliance solutions provider Kompliant announces strategic partnership with the Equifax Digital Solutions team.


Photo by Andrea Piacquadio

Streamly Subject Snapshot: The Payments Landscape

Streamly Subject Snapshot: The Payments Landscape

Everyone in our industry sits in a unique place. Because of this, there is immense value in taking the time to listen to others’ perspectives. At our FinovateSpring conference earlier this year, we spoke with Akita Somani, SVP of BNPL and Lending at U.S. Bank, and Bhavana Prathipati, Managing Director, Payments Product Manager at Silicon Valley Bank.

Both experts offered their insights on two key themes in the payments world. Somani discussed how U.S. Bank’s own buy now, pay later point of sale lending solution can help consumers pay for essentials such as home repairs. “It’s all about providing options, and therefore opportunities,” she said. Somani also highlighted regulatory issues in the BNPL arena.

On the opposite side of the traditional bank space, where U.S. Bank sits, Prathipati has a wide view of the fintech payments scene. In her interview, Prathipati discusses how real time payments has changed the lives of consumers by, for example, making real-time insurance claim payouts possible. She also touches on some of the challenges and risks involved in real-time payments.

Buy now, pay later

Real-time payments


Photo by Karolina Kaboompics

Revolut Earns U.K. Banking License from PRA

Revolut Earns U.K. Banking License from PRA
  • Revolut has received its banking license from the U.K. Prudential Regulation Authority.
  • The license comes three years after Revolut initially applied for a license in 2021.
  • Revolut currently holds a E.U. banking license, as well as a banking license in Mexico.

International challenger bank Revolut has now received its official banking license in the U.K. The London-based company first applied for the banking license in 2021, and today, after three years of patiently waiting, the U.K. Prudential Regulation Authority (PRA) granted the license.

With its new banking license, Revolut can now take and hold deposits for its 9 million U.K. customers. It can also sell financial products such as loans, credit cards, overdraft protection, and savings accounts to U.K. consumers. The PRA has set initial restrictions on the license, however. Revolut is currently in what the regulator calls a mobilization period. During this period, the fintech cannot hold more than £50,000 in customer deposits. This limit will allow Revolut to test its systems and flag any issues before it begins to scale.

“Today’s announcement is a significant step forward for Revolut and for our customers. It is a tremendous responsibility to be a bank in the UK and we will work relentlessly to offer products and services that improve the financial lives of everyone who uses Revolut,” Revolut’s UK CEO Francesca Carlesi said in a statement.

Revolut’s end consumers will not see much will change. They will, however, benefit from having $109,500 (£85,000) in deposit insurance if the bank fails.

Revolut initially launched in 2014 and has since been operating as an e-money payments company in the U.K. The company received its E.U. banking license in Lithuania in December 2018 and since then has begun expanding its banking services across Central Europe. The company also has a banking license in Mexico. In other regions where Revolut operates, it relies on partner banks to hold customer deposits.

According to CNBC, one reason why it has taken Revolt three years to obtain the license is that Revolut’s share structure did not align with the PRA’s rules. Revolut had six classes of shares and ended up having to leverage SoftBank last October to restructure its ownership into ordinary shares. Another source, Banking Dive, said that faulty IT controls were to blame for the delay.

From a competitive standpoint, this is a big deal for Revolut. With its 45 million customers across the globe, the company joins fellow London-based competitors Monzo, N26, and Starling, which all have U.K. banking licenses. Other competitors Wise and Monese still do not have their banking licenses.

“We are incredibly proud to reach this important milestone in the journey of the company and we will ensure we deliver on making Revolut the bank of choice for UK customers,” said Revolut CEO Nik Storonsky.


Photo by Lina Kivaka

Temperature Check on 4 Fintech Trends in 2024

Temperature Check on 4 Fintech Trends in 2024

We’re more than halfway through 2024 so there’s no better time for a trends temperature check to determine what we should be paying attention to throughout the second half of the year. Learning about the newest trends is crucial to understanding how your firm can better compete and ultimately succeed in the crowded fintech and banking arena.

Funding

Late last year, we were still in the metaphorical trenches of funding. As of mid-2024, fintech funding trends are mixed. For the most part, venture capital investment is still quite slow because of high interest rates and economic uncertainty. We may see a more positive shift after the U.S. election, as many investors have cited political uncertainty as a factor in delaying major strategic and investment initiatives.

There is, however, another aspect of the current funding scene. Startups in targeted subsectors that are leveraging generative AI in unique ways are still garnering attention and funding from investors, though not quite at the high levels we saw in 2021 and early 2022. These shifts have caused companies to focus on sustainable growth and profitability, rather than the aggressive growth-at-all-costs mentality that was common from 2010 to 2019.

Regulation

As expected, the regulatory landscape has tightened significantly so far this year. Regulators have intensified their scrutiny not only of financial institutions, but also of specific issues. In the U.K., the Basel III framework brought forth new regulations focusing on capital adequacy, liquidity, and operational risk. In the U.S., there has been increased scrutiny of banking-as-a-service partnerships. This has brought a pulse of new consent orders on a regular basis. On top of all of this, we’ve seen the CFPB take measures to further consumer protection, such as last week’s proposed interpretive ruling stating that some earned wage access tools should be considered loans.

Embedded finance and open banking

Predictably, the conversation around embedded finance and open banking has escalated in 2024 as consumers continue to seek digital experiences that offer seamless financial integration. Banks’ open banking initiatives have expanded, which is crucial given that the CFPB is expected to release the final ruling of Section 1033 of the Dodd-Frank Wall Street Reform, which will stipulate rules surrounding rules governing personal financial data rights.

Generative AI

It will not come as a surprise that both the use and mentions of generative AI technology in fintech and banking has increased. The use of the technology experienced major expansion after the general release of ChatGPT in late 2022. Now that both banks and fintechs have been able to see and experience first-hand the potential of generative AI, there has been a large spike in demand for integrating the technology into existing operations to help improve efficiency, personalize customer interactions, and enhance risk management.


Photo by Tara Winstead

SavvyMoney Launches Loan Offer Automation Tool

SavvyMoney Launches Loan Offer Automation Tool
  • SavvyMoney unveiled Get My Rate, a personalized credit offer automation tool for financial institutions.
  • Get My Rate automatically presents the end consumer with ongoing, pre-qualified loan options that align with their credit profile.
  • The tool also provides prospective borrowers with continuous credit monitoring and financial wellness tools to help improve their financial standing.

Credit score solutions company SavvyMoney announced its latest launch this week. The California-based company is introducing Get My Rate, a personalized credit offer automation tool for banks and financial institutions.

The new tool aims to help banks interact with clients and prospective clients by offering a convenient, tailored experience while enhancing market reach. Get My Rate brings consumers into a bank’s marketing efforts to present them with ongoing offers. If a prospective borrower’s credit improves or if the rate on a loan is lower, the technology automatically presents the end consumer with pre-qualified loan options that align with their credit profile.

Get My Rate allows users to become pre-qualified for multiple offers at the same time and will send the consumer alerts when rates change in their favor. Further enhancing the user experience, borrowers and prospective borrowers receive continuous credit monitoring and financial wellness tools to help improve their financial standing.

“SavvyMoney is thrilled to introduce Get My Rate — the first tool of its kind — marking a new era of convenience, empowerment, and expansion,” said SavvyMoney President and CEO JB Orecchia. “Given credit criteria and rates change all [the] time. This solution provides a personalized solution that alerts consumers when the product or rate meets their needs. In an industry that’s rapidly evolving with digital transformation and increasing consumer expectations, it truly exemplifies our commitment to reshaping the lending landscape, putting the power of personalization in the hands of consumers while driving continued growth for financial institutions.”

Because Get My Rate maintains a connection with the consumers via alerts and ongoing credit monitoring, it can serve as a useful tool to help financial institutions build longer term relationships with both current and prospective customers.

“In today’s fast-paced financial landscape, consumers expect personalized, convenient experiences. Our new offer automation tool meets this demand head-on, revolutionizing how financial institutions connect with both members and potential customers,” said SavvyMoney Chief Product Officer David Dowhan. “By providing tailored loan options based on real-time credit profiles, we’re not just streamlining the lending process – we’re creating a more transparent, empowering financial journey for consumers while driving growth for our partners.”

SavvyMoney was founded in 2008 as DebtGoal, when it operated as a direct-to-consumer subscription service to help consumers get out of debt faster. Today, as a credit score solutions company, SavvyMoney serves over 1,300 banks, credit unions, and fintechs nationwide. The company’s solutions integrate with over 40 U.S. online banking platforms, combining real-time data with digital personalization tools. 


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Coast Raises $40 Million for Fleet Management Solutions

Coast Raises $40 Million for Fleet Management Solutions
  • Card payment for fleet management company Coast raised $40 million.
  • The round was led by ICONIQ Growth and included a strategic investment from Synchrony.
  • Today’s Series B round boosts Coast’s total funding to $165 million.

Card payment platform for truck driver fleet management, Coast, raised $40 million this week. The investment brings the New York-based company’s total equity financing to just under $100 million.

Today’s announcement comes four months after it announced its previous round of $92 million in debt and equity, and brings the company’s total funding to $165 million.

The round was led by ICONIQ Growth. Existing investors, including Accel, Insight Partners, Vesey Ventures, and Avid Ventures, also participated in the round, as well as new investor Thomvest. Consumer financial services company Synchrony joined the round as a strategic investor. The fintech said that investing in Coast aligns with its presence in the aftermarket auto segment. Synchrony partners with multiple tire, petrol, auto parts, and maintenance retailers like Discount Tire and Pep Boys.

“We’re thrilled to be partnering with ICONIQ Growth, a legendary investor in fintech, and fleet and field services,” said Coast founder and CEO Daniel Simon. “ICONIQ brings to bear not just their deep capital base but also their rich experience in Coast’s domains and expansive community, which can drive partnerships and accelerate expansion for Coast’s fleet product.”

Coast facilitates fleet payments by leveraging vehicle data and telematics. The company’s technology aims to help the nearly one million U.S. field service businesses that collectively operate around 40 million vehicles in their commercial fleets. Coast’s payment technology is not just for long-haul trucking, but also can help businesses like HVAC, plumbing, landscaping, pest control, and construction, or any business that needs to operate and maintain a fleet of vehicles.

With thousands of users, including BuildOps, Sheetz, and 7-Eleven, Coast has grown its revenue over ten times in the last 18 months. Earlier this month, the company launched a mobile app to facilitate the collection and verification of transaction data for fleet payments, such as receipts, memos, and job codes.

 ICONIQ Growth General Partner Yoonkee Sull has joined Coast’s board of directors. “Companies like Coast do not come along every day. We are incredibly impressed with Coast’s proven traction, leadership, and deep expertise in fintech,” said Sull. “We believe Daniel and team are using exceptional software to challenge incumbents in a massive market and making a difference in hundreds of thousands of American businesses. We are thrilled to partner with them on their mission to simplify the day-to-day management of thousands of fleets.”


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4 Implications of CrowdStrike’s Faulty Software Update

4 Implications of CrowdStrike’s Faulty Software Update

CrowdStrike’s update to its flagship cybersecurity product, Falcon Sensor, late last week caused an impressive amount of panic across a wide swath of industries. Many computers running Microsoft were stuck on the “blue screen of death” (BSoD), which would not allow users’ computers to load.

Immediately, the update caused flight cancellations, train delays, broadcasting problems, hospital issues, and disruptions at businesses across all sectors that could not log into their computers for the day. But aside from these fleeting, yet major, problems the botched software update will have lasting implications.

Opportunity for competitors

Impacting the cybersecurity industry as a whole, many organizations will see last week’s update failure as an opportunity to market their own fraud fighting technology to organizations big and small that were impacted by last Friday’s events. We may even see a slight increase in new cybersecurity company launches. According to TechCrunch, as of last year, CrowdStrike enjoyed a 14.7% share of global revenue from security software sales. This may decrease as some clients seek alternative technologies. It is unlikely, however, that we will see a mass exodus from CrowdStrike.

Information for hackers

Perhaps one of the biggest concerns for CrowdStrike clients is that the update failure offered hackers all over the globe a visual of which companies use CrowdStrike as a vendor to fight fraud. Cybersecurity companies rarely disclose client names, especially in banking and finance, and for good reason. When hackers know which security software vendors a firm is using, they are able to gather a lot of information they can use to try to circumvent the software for nefarious purposes.

In addition to offering visibility into which banks are working with CrowdStrike as a security vendor, the fallout of the update also offers fraudsters an open door to send consumers phishing emails and phone calls to exploit the situation by asking consumers to divulge passwords and sensitive codes.

Loss of consumer trust

End consumers, especially in the banking and airline industries, will likely lose some amount of trust in the security of online businesses. Many saw firsthand how far reaching and potentially catastrophic software disruptions can be, and unfortunately, many consumers incorrectly assumed that the BSoD was the result of a cyberattack rather than an update glitch. As a result, consumers may be more wary of sharing their sensitive details online and may be less willing to trust the security of their financial institution, even if it was not impacted by Friday’s events.

Heightened regulatory concern

Regulators are consistently being challenged by today’s fast-moving technological environment. Now, they have a new worry to add to their list. Regulators have a responsibility to ensure that they are not only retroactively responding to IT outages, but also actively working to help prevent them from occurring in the first place. This will likely lead to more stringent regulatory guidelines for cybersecurity measures, mandatory incident response protocols, and regular stress testing of critical IT systems to ensure their resilience.


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Pindrop Raises $100 Million to Fight Deepfakes

Pindrop Raises $100 Million to Fight Deepfakes
  • Pindrop raised $100 million in debt financing, boosting its total funding to $318 million in combined debt and equity.
  • Today’s funds come from from Hercules Capital.
  • Since it was founded, Pindrop has analyzed 5.3 billion calls, prevented $2 billion in fraud losses, and detected 104 million spoof calls.

IVR authentication and anti-fraud solutions company Pindrop has raised $100 million in a debt financing round from Hercules Capital. The investment boosts Pindrop’s total funding to $318 million in combined debt and equity.

Pindrop expects the funding will enable it to further develop its technologies, which leverage AI to combat fraud and cyberattacks. The company’s voice security and authentication tools help firms in a range of industries detect fraudsters and authenticate genuine customers at scale.

“We’re pleased to secure this financing with Hercules Capital at such a pivotal moment for Pindrop,” said Pindrop Founder & CEO Vijay Balasubramaniyan. “This funding will fuel our ongoing growth and innovation in voice and AI technologies. As cyber threats continue to evolve, our mission to stay ahead of fraudsters and protect our customers is more critical than ever. We’re excited about the future as we remain committed to driving advancements that safeguard major institutions and deliver unparalleled security in the digital age.”

With major advancements in AI developments over the past few years, Pindrop reports that contact center fraud increased by 60% in the last two years, and now sits at its highest level since 2019. The company expects that, by the end of 2024, one in every 730 calls to a contact center will be fraudulent.

In the U.S., as the presidential election draws near, differentiating fact from fiction when it comes to voice spoofing will be critical. Earlier this year, when a deepfake robocall surfaced of President Biden urging New Hampshire voters not to vote during the Democratic primaries, Pindrop was able to identify the Text-to-Speech (TTS) engine used.

“Hercules is incredibly excited to partner with Pindrop as they continue working to transform the AI and voice authentication landscape,” said Hercules Capital Managing Director John Eggbeer. “We’re proud to support their mission of safeguarding major institutions from rising cyberattack threats. This financing will help accelerate their growth and innovation, enabling them to expand their reach and enhance their capabilities in providing robust security solutions.” 

Since it was founded in 2011, Pindrop has analyzed 5.3 billion calls, prevented $2 billion in fraud losses, and detected 104 million spoof calls. Earlier this year, Pindrop released Pindrop Pulse, an audio deepfake detection solution with real time identification, monitoring, and audio deepfake analysis with advanced liveness detection technology. The company also debuted its Pulse Deepfake Warranty, a warranty that reimburses eligible customers if the Pindrop Product Suite fails to detect a deepfake or synthetic voice fraud.


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Lemonade Launches Buildings and Contents Insurance in the U.K.

Lemonade Launches Buildings and Contents Insurance in the U.K.
  • Lemonade is expanding further into the U.K. market, making buildings and contents insurance products available to U.K. residents.
  • Lemonade originally launched in the U.K. in October 2022 via a partnership with British insurance company Aviva.
  • With today’s launch, U.K. homeowners can receive instant coverage from £14 a month.

Digital insurance company Lemonade announced further expansion into the U.K. market today. The New York-based company is making its buildings and contents insurance products available for U.K. users.

Lemonade originally launched in the U.K. in October 2022 as a Prudential Regulation Authority-licensed carrier. Since then, the company reports that the region is among its fastest growing markets. Today’s launch will expand the company’s home insurance offerings, allowing U.K. homeowners to purchase further coverage for their home and belongings. Lemonade expects the new launch will help continue its growth in the U.K.

“The U.K. has proven to be an exciting market for us with a large digitally-savvy population who appreciate an easy, personalized experience,” said Lemonade CEO and Co-Founder Daniel Schreiber. “Growing our home insurance offerings this quickly is a tribute to our incredible team and our thriving partnership with Aviva.”

The new insurance offering will enable U.K. homeowners to receive instant coverage from £14 a month. The insurance includes base coverage, which covers rebuilding costs, temporary accommodation, and civil and property liability; as well as flexible contents coverage of up to £100,000. Depending on their needs, users also have the option to select from a list of add-on coverage options, including home emergency, accidental damage, theft and loss, and legal protection.

Lemonade’s U.K. operations are made possible through a partnership with Aviva, a British multinational insurance company that counts about 19 million customers across the U.K., Ireland, and Canada.

“We’re excited to expand our partnership with Lemonade in the U.K., building on our first product launch in 2022,” said Aviva MD Partnerships and Transformation, Personal Insurance Jon Marsh. “Aviva and Lemonade share common values and by working together we can create compelling new propositions and experiences for customers.”

Founded in 2015, Lemonade is a public company listed on the New York Stock Exchange under the ticker LMND. The company has a market capitalization of $1.59 billion. In addition to its renters and homeowners insurance products, the company also offers pet, life, and car insurance.


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