FinovateAsia 2012 Best of Show Winners: CurrencyFair, Finantix, SocietyOne and Ubank

Our first FinovateAsia wrapped up a few hours ago. At the end of the packed day, the Singapore audience voted for their favorite three demos from among the 35 contenders. The top four overall were named Best of Show (see notes).image

The winners (in alphabetic order):

  • CurrencyFair showed off its new Marketplace for peer-to-peer international transfers
  • imageFinantix launched Sharp digital banking platform to improve sales and service interaction
  • imageSocietyOne debuted its ClearMatch technology used to streamline the loan application process 
  • Ubank, a unit of National Australian Bank (NAB), launched imageits  peer-spending comparison tool, People like U

We’ll have videos of all 35 demos posted at Finovate.com within two weeks.

Thanks to everyone who presented, attended, tweeted, networked, blogged, and helped push fintech forward in Asia and beyond. You were a great audience!

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Notes on methodology
1. Only audience members NOT associated with demoing companies were eligible to vote. Finovate employees did not vote.    
2. Attendees were encouraged to note their favorites during the day. At the end of the last demo, they chose their their favorites.   
3. The exact written instructions given to attendees: “Please rate (the companies) on the basis of demo quality and potential impact of the innovation demoed.” 
4. The four companies appearing on the highest percentage of submitted ballots were named Best of Show. 
5. Go here for a list of previous Best of Show winners.

The Best Card/Banking Activation Email Ever? Simple Innovation #7*

image As a long-time student of the black art of marketing, I knew that I’d be in for some tricks and treats from Simple. And my first marketing message from the startup did not disappoint.

The eye-catching subject line practically guarantees a view:

Have you been cheating on us?

And the all-important opening line draws you in further:

So you’ve deposited money into Simple, and you’ve swiped a few times, maybe paid a bill. Not to get all clingy, but what’s up?

The email (below) goes on to make the case for switching to Simple including a testimonial centering on the startup’s spending map. Brilliant.

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Simple activation email (25 Oct 2012)
Note: The fine print at the bottom of the message is limited to just
“Unsubscribe from Simple outreach emails.” 

Simple card/banking activation email

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Notes:
1. See previous six Simple innovations here
2. 1953 Curtis ad for sale on eBay

New Online Banking Report Published: Digital Overdraft Protection

clip_image002I’ve been wanting to write about overdraft protection for more than five years. It’s a $30 billion market (note 1) with a number of serious issues, but I wasn’t quite sure how it fit our mission of identifying opportunities in online and mobile banking. I finally realized the always-on digital connection to the customer fundamentally changes the overdraft equation. 

In the pre-digital age, a “bad check” was a labor-intensive process. Manually handling the item with slow snail-mail and/or phone calls to the customer was a hassle and a significant cost. The $8 NSF/OD fee in place when I started in banking (late 1980s) barely covered the variable costs, and certainly wasn’t a major profit center.

clip_image002[8]Fast-forward 25 years. With sophisticated balance forecasting ala Simple (note 3), real-time debit authorizations, and virtually free instant customer communications, not to mention a hostile political environment, the days of $30+ penalty fees are numbered.

The transition will not be an easy one for banks. But there are ways to create customer-friendly overdraft-protection services, primarily delivered digitally, that win back a good portion of the lost revenue while making customers MUCH, MUCH more satisfied.

Our new 36-page report includes:

  • 25 promising overdraft-protection enhancements for the digital age
  • Pricing overdrafts and overdraft-protection services
  • Gallery of overdraft-protection websites at banks and credit unions  
  • Profile: Bank of Internet’s OD-free checking account
  • Size of the U.S. market for overdrafts

__________________________________________________________________

About the report
__________________________________________________________________

Digital Overdraft Protection (link)
Making it a customer benefit again

Author: Jim Bruene, Editor & Founder

Published: 29 October 2012

Length: 36 pages, 12 tables, 7,600 words

Cost: No extra charge to OBR subscribers, US$395 for others here

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Notes:
1. United States fee income to banks and credit unions
2. Graphic from Southwest Missouri Bank
3. For more on balance forecasting, see our recent PFM report (June 2012, subscription).

Alt-Biz-Lenders Kabbage, On Deck Capital and Capital Access Network Disrupting Business Loan Underwriting

image My favorite session at Money2020 Expo, the massive new trade show organized by Google Payments execs(see note 1), was about as far away from the buzzy mobile wallet and payment schemes as one could get.

I was struck by the potential of alt-business lending. The technology could have a more lasting economic benefit, at least in developed countries, than the transition from plastic to mobile payments (note 2).

The session included the three key alt-biz lenders who are leading the way in disrupting the massive global market in commercial credit (note 3):

  • Glen Goldman, CEO, Capital Access Network (FinovateFall 2010 demo)
  • Kathryn Petralia, Co-founder & COO, Kabbage (FinovateSpring 2012 demo)
  • Noah Breslow, CEO, On Deck Capital (FinovateSpring 2012 demo)
  • image  image   image

    Like most disrupters, the three are gaining traction in a narrow niche largely avoided by legacy players: sub-$250k non-asset-backed commercial lending. In total, the three are on track to do roughly $2 billion in total lending next year. While impressive, that’s not the big story. The disruptive piece is the technology the three use to underwrite the loans.

    They are redefining the borrower-lender relationship with real-time, ongoing electronic monitoring. Instead of borrowers providing static financials after the fact, these lenders have been granted access to the daily receipts of the business (via online banking), so the lenders know every day whether they should expand or contract the loan amount authorized. The lenders also get repayments frequently, sometimes daily, which helps reduce risk. 

    The result is that these companies are able to provide credit to businesses that are unable to get a loan elsewhere because they are just too small and/or the entrepreneurs don’t have the necessary personal FICO scores (note 4).

    Capital Access shared an interesting story on stage. Apparently, they were pitching their service to a very large U.S. bank. Capital Access had extended $245 million in loans to the bank’s customers which came as quite a surprise to the bank. However, when they found out the FICO scores of the biz owners were terrible (in the 500s), the bank said those could not be good loans. But it turns out the Capital Access loans had a 2.2% charge-off rate, bettering the bank’s rate on its “lower-risk” borrowers.

    Given that the short-term loans were made at rates of 15% and up, that is one massive chunk of lost revenue.

    I talked to Noah Breslow, CEO of On Deck Capital, later that night, and he said they are seeing huge upticks in demand, which they are now able to meet with much cheaper capital recently acquired from Goldman and others. He said their 10-month-old program looking at US Bank business-card declines was showing great dividends for all parties. And they continue to actively seek more bank partners which can participate in a variety of ways.

    Bottom line: I believe that eventually most business credit (from banks and others) will be managed with this real-time transparency into the borrower’s finances. It allows the lender to better price the risk, which assuming sufficient competition, allows more credit to be granted, at better overall prices. Banks, you don’t have to do this all at once. But at least start working with one or more of these companies to give your loan declines a second look (note 5).

    ———
    Notes:
    1. Money2020 organizers, Anil Aggarwal and Jonathan Weiner, are serial entrepreneurs behind payments startup TxVia which Google acquired this spring. Money2020 (v1) attracted more than 2,000 attendees to its inaugural 3-day event held in Las Vegas. It was an amazing turnout, which speaks to the interest in Google Wallet, mobile payments, and Finance 2.0 in general. Kudos to the team that pulled together a mind-boggling 300+ speakers across 5 tracks over 2 and a half days.
    2. And I’m not downplaying the impact of the mobile-payments revolution, which has the potential to save billions in fraud and waste while creating enormous opportunities with card issuers large and small in advertising, loyalty, and so on.  
    3. I should also commend moderator Nick Holland (Yankee Group) who fed the participants great questions.
    4. The lenders all addressed the small-business owner “credit catch 22.” Certain things that can lead to business growth, such as quitting your day job and maxing out your credit cards, kill personal FICO scores, even though they are exactly what the entrepreneur should do to maximize business results.
    5. According to CEO Glen Goldman, Wells Fargo is currently referring customers it can’t help to Capital Access Network.   
    6. For more info on small biz online/mobile banking and lending, see our Online Banking Report on micro and small businesses (subscription, published Oct 2009).

    Display Ads in Gmail Morph into Email Ads with One Click

    image Evidently, Google has been testing new Gmail ad formats for a year. But yesterday was the first time I’d tested it. It’s a very different experience, one that could be appealing for financial advertisers.

    How it works
    Yesterday, Lifelock served me a display ad within Gmail. Once you click on it, the ad  morphs into an email (see first screenshot below). It is not only a quick way to evaluate the offering (saving the trip to a web-based landing page), but also allows users to treat the ad like an email by saving it to the inbox, forwarding it, or dismissing the ad forever (the action items run above the message).

    If you choose “Save to Inbox” the message shows up in the Everything Else category as a message from yourself (see second screenshot). At that point it’s just like any other message and can be flagged, archived, forwarded or deleted.

    Bottom line: The ad format could make offers more sticky. It’s a promising model for financial products, which are usually not quick, spur-of-the- moment purchases. It’s worth testing anyway, if you have a big enough customer base using Gmail.

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    Lifelock display ad in Gmail opens up into an embedded email (16 Oct 2012)

    image

    Once saved in the inbox, the ad shows up under “Everything Else” as a message from yourself

    image

    Lifelock landing page (after clicking on Join Lifelock Now) in email ad

    image

    American Express Now Serves Walmart with Bluebird Prepaid Card

    image Wow, the national press jumped all over the American Express and Walmart partnership to sell/service the Amex-branded Bluebird prepaid card nationwide (882 articles linked from Google news).

    Analysts waxed eloquent about how Walmart is building out its “banking” services and how much cheaper the prepaid card is compared to a checking account.

    But in fact, there will be little impact on Walmart shoppers, who can already buy a similar Walmart-branded prepaid Visa card in its stores. And that Green Dot-powered Moneycard will continue to be available, though it sounds like Bluebird could get more prominence. But that will depend on which company is paying the highest slotting fees/revenue share. 

    But what almost all the press coverage overlooks is that Bluebird is only good at locations that accept American Express (4.5 mil in US), whereas the Green Dot card is good anywhere Visa is accepted (8 mil in US). While most major retailers take both (note 1), that’s still a huge difference in value for many Walmart customers.

    Look at the current Walmart financial services menu (pre-Bluebird). It already offers every money-handling service under the sun, including a general purpose reloadable prepaid card with no fees for heavy users (see screenshot below).

    Walmart MoneyCenter homepage (9 Oct 2012)

    image

    imagePricing
    Pricing for both the Amex Bluebird (inset) and Visa MoneyCard are low (see below). The main difference is that BlueBird eliminated monthly fees, while MoneyCard charges $3 per month for anyone who loads less than $1000.

    Bottom line: Amex got amazing press out of the deal that should help establish it as a leader in prepaid. But it’s a real unknown how many Walmart shoppers want to carry around an Amex card with less merchant acceptance.

    I think it may even cause quite a bit of confusion in-store if the BlueBird card is pushed ahead of the Green Dot version.

    And while American Express seems to have made important in-roads, it’s not possible to assess the ROI since we do not know how much it is paying Walmart for the distribution deal.

    ———————————-

    Current MoneyCard fees (9 Oct 2012)
    Note: Monthly fee is waived for those loading at least $1000 per month to the card

    image

    ————————————

    Notes:
    1. Costco takes only American Express, so score one for Bluebird.
    2. Customers involved in the Bluebird pilot (sold this year at 80 western U.S. Walmarts) must close their old account prior to 8 Dec 2012 and open a new one. The company is offering a $20 bonus to cover the hassle (link).
    3. Amex acquired the website Bluebird.com which currently redirects to BlueBirdMoney.com. A greeting card company operates BlueBirdCards.com, which currently ranks high on Google, but will get crushed by BlueBird.com once the product launches nationwide.

    Chase Bank’s Remodel: The Death of the “Swiss Army Knife” Banking Homepage?

    chase mobile logo reflection.jpg

    I’m still digesting Chase’s radical homepage
    redesign (see screenshots 1 & 2). While I love the focus
    on just three product messages, devoting 50% of the page (above the fold
    even
    ) to the login button seems like a lost opportunity. Perhaps it’s a
    temporary welcome area to ease users back onto the site.

    chase dropdown.jpg

    Only existing customers get the half-screen
    login. Non-customers get an additional marketing message on about two-thirds of that
    space (see screenshot 3).

    The new site looks great on an iPad (portrait or landscape), but it’s not
    served to iPhone users at this point. They still see the ultra-trim mobile
    screen <m.chase.com>. 

    The bank has drastically reduced navigation options. A single tab called
    Products & Services launches a dropdown box with links to all the
    product areas (see inset).

    A second tab, Why Chase?, lays out the major benefits, the
    missing tab
    at most banking sites. And the final tab, which seems completely
    redundant, causes a drop-down login box to appear.

    Although I missed it initially, Chase has not done away with the
    Personal/Business/Commercial designations. Tiny links in the upper left
    allow users to head to the appropriate business version. Biz services are also
    listed on the Products & Services dropdown (bottom of inset).

    Bottom line: Chase has moved past trying to be all things to
    all people on the homepage. That’s huge, and I hope it becomes a trend. Both
    Citi and Bank of America have taken similar
    paths recently. But Citi uses
    striking photography
    in the background to give it a more luxurious feel
    (as does Salem
    Five
    ). And Bank of America exposes more product areas across the top
    (Bank, Borrow, Invest, Protect, Plan).

    All in all, I applaud the streamlining after what must have been an epic
    battle. But I don’t think the bank has completely hit the mark. Make it an A-  

    ——————————

    1. Chase Bank homepage on first visit (4
    Oct 2012; with customer cookies; via PC Chrome browser
    )

    Chase new site 1.jpg

    2. Return visit
    Note: Welcome to
    our New Home Page replaced with Slate credit-card promo (lower-link portion of
    page remains the same and is not shown below)

    chase new site 2.jpg

    3. Chase Bank homepage with no customer
    cookies

    chase newsite 3.jpg

    4. Landing page explaining changes (link)

    chase newpage lander.jpg


    Launching: Automatic Location-and-Merchant-Based Prepaid-Card Reloading with Spending Controls

    image That’s a lot of buzzwords in one title, but they’re all necessary to describe the payment innovation being tested by MoviePass.

    MoviePass is a new service designed to do for physical movie theatres what Netflix did for rentals, turning movie-going into an all-you-can-eat subscription service. For $25 to $40/mo (depending on where you live), MoviePass allows you to attend as many movies as you like (but no more than once per day; note 1).

    However, the company has had trouble getting theatres on board, who are rightly concerned about cannibalization. So the startup has been working on ways to get around the need to have theater partners. They tried in-home voucher printing, but it proved cumbersome and still required some level of theatre participation.

    So MoviePass invented a clever workaround using a proprietary prepaid debit card. The new system allows subscribers to go to any movie at any theatre in the country, as long as they accept debit/credit cards. The service is in private beta with 1,500 users. You can add your name to the 75,000-person wait list here.

    MoviePass iphone app Here’s how it works:

    1. User goes to the theatre location and checks in using the MoviePass app (inset). The check-in only works within 100 yards of the theatre.

    2. MoviePass then adds the price of the movie to its prepaid card.

    3. Consumer walks to the window and purchases a ticket with the MoviePass card using up the entire balance (note 2).

    It’s a clever mashup of GPS, point of sale, mobile and payment technologies.

    Relevance: No word on who’s powering the card, but hopefully we’ll see it used in other applications. It could be a solution for youth spending (parents preapprove locations/amounts), employee purchases (employers preapprove locations/amounts), or rewards/offers (money appears on your card only when you check in at specific locations).

    ——————————–

    Notes:
    1. Clearly, the company won’t be able to make a return at $40/mo unless they cut deals with theatres for discounts (especially to fill second-run and weeknight seats), which is the end-game here. At a cost of $5/ticket, it probably works. At $10 per ticket, movie buffs hitting theatres two to three times per week are going to kill the model.  
    2. Presumably, MoviePass has controls that limit the purchase to the theatre where the checkin occurred. And it must be limiting checkins to the registered phone only, otherwise the card could be passed to friends and the biz model won’t work. I also assume MoviePass will confiscate any unused balance if the ticket price is less than what was advanced or if the customer doesn’t buy a ticket.    
    3. It would be interesting if they also partnered with RedBox so you could get unlimited DVD rentals AND theatres in one monthly price.

    Bank of Internet Launches No-Overdraft-Fee Checking Account

    imageI’ve been working on a blog post, “overdrafts in the digital age,” for a few days. But it’s ballooning to the point where I may turn it into a full Online Banking Report. Or just publish it in several parts here.

    Either way, I’m looking for examples of new approaches to overdraft protection. For example, Bank of Internet recently did away with the fee altogether on its Rewards Checking account. The bank won’t necessarily honor the check (unless the user is covered by linked-account overdraft protection), but they won’t charge a fee if they give it the heave-ho (note 1).

    The account also boasts no monthly fee, an APY up to 1.25% (if electronic transaction minimums are met), an ATM fee rebate, Intuit’s FinanceWorks PFM with Cardlytics-powered cash-back, mobile remote deposit (Mitek-powered, I presume) and Fiserv’s POPmoney P2P payments. It’s like a Finovate greatest-hits account.

    ————————————–

    Bank of Internet homepage features Rewards Checking (27 Sep 2012)

    Bank of Internet homepage featuring no-overdraft-fee checking

    Rewards checking landing page (link)

    BofI rewards checking landing page

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    Note:
    1. Bank of Internet won’t impose a fee, but the merchant who submitted the check (and who will be dinged by their bank) very likely will. So it’s not necessarily a fee-free event.
    2. For info, our report on fee-based online services (subscription, May 2011)

    BillGuard is First Financial Service to Integrate with the New iPhone Passbook Wallet

    imageApple’s Passbook is a massive wildcard in the race for mobile payments, banking and rewards. Will the iPhone’s massive user base take to it like they did iTunes, or will it be one of those ideas that sounded good on the drawing board, but just doesn’t resonate with consumers?

    imageNo one knows if it will stick (although I got pretty carried away with the possibilities when it was announced in June), but given the potential upside, it seems a solid bet.

    Starbucks is about to push its massive mobile base onto Passbook, a pretty strong endorsement. American Express has thrown in its support. No word yet from other financial players. 

    Except BillGuard, which gets to lay claim to being first. CEO Yaron Samid emailed yesterday announcing beta support for Passbook. The startup built a landing page for the new service at <passbook.billguard.com/> (see first screenshot) and is even testing some Google Adwords spending around the feature.

    BillGuard users can now view each of their monitored credit cards within the Apple Passbook application. It’s a two-step process to get the cards added to the Passbook utility.

    1. Users click on “Add to Passbook” at top of BillGuard’s normal online dashboard (see second screenshot)
    2. BillGuard sends an email with a “pass” attached for each card. Users view the email on their iPhone, then click each attachment to add to the iPhone utility (see third screenshot)

    Once added, user can view their current card balance and recent transactions from the Passbook card (see last screenshots).

    Bottom line: It’s a great move for BillGuard, especially since it does not yet have a native mobile app. Now I can click on the Passbook icon and without logging in, quickly see the activity on all my registered cards, and whether there are any suspicious charges.

    Banks could do something similar. Basically, creating a no-login card mini-app that aligns their brand with the iPhone 5. However, one area to consider is security. Anyone who got a hold of the email BillGuard sent me could start monitoring my card(s) through Passbook without my knowledge. For a bit more security, passes can be distributed directly through native apps and websites.

    ————————————–

    BillGuard Passbook landing page (link, 25 Sep 2012)
    Note: Example is a Chase card “protected by BillGuard” image

    Step 1: Click the “Add to Passbook” button on top of BillGuard’s main online dashboard

    image

    Step 2: BillGuard emails a “pass” for each card on file. Users open the email from their iPhone and click the attachment(s) to add each card to Passbook

    image

    Results: Each pass has its own “virtual card” in Passbook, with a “front” and “back”
    Front includes current balance                     Back includes recent transactions

    image     image 

    Note: The placeholder barcode displayed in the BillGuard pass is a customer referral form according to MyBankTracker. When Starbucks unveils its Passbook support next week, I’m sure the barcode will be usable to make a mobile payment at the Starbucks counter.

    Betterment Launches Gift Registry Service to Make it Easier for Friends & Family to Fund Longer-Term Goals

    image Betterment, a simplified  investing platform, launched a gift registry last week that is super slick. Betterment customers can set up a custom page where friends and family can pitch in to fund a goal. It takes just two or three minutes to set up a basic page and publish it to the web at <gifts.betterment.com/yourevent>. See sample below.

    Visitors can choose which gift/goal to fund, add it to their cart and checkout by paying with MasterCard, Visa, American Express or Discover. The funds are placed into the Betterment investment platform where users can track their progress (see screenshot #3). According to Betterment’s terms, gifts must be held for at least 90 days.

    The best-use case is weddings where it is customary to help your guests figure out how to give meaningful gifts. The startup lists other gift-giving events such as birthdays, house-warmings, retirements, and so on. But for most of those, it would be presumptuous to ask your friends to pitch in to buy you a trip to Bermuda. 

    At first, I was surprised that a gift registry made it into Betterment’s roadmap so soon in the company’s life. It seems a relatively narrow niche. But I can see the appeal to the company’s 20- and 30-something customers as they plan weddings. Or maybe the startup is just showing off its design chops. It’s an elegant template that creates professional-looking results.

    Relevance for banks/CUs: This would be a nice little tool for banks to provide for parents. Not just for weddings, but for high-school graduations, bar mitzvahs, major birthdays and other events where family members typically send paper checks. The money is housed in special savings accounts with various parental controls (note 1).

    ——————————————– 

    Wedding registry at Betterment (link; 20 Sep 2012)

    image

    Checkout using Visa, MasterCard, AmEx, Discover

    image

    Betterment goal tracking UI
    image 
    ———————————————————-

    Notes:
    1. For more on family/youth banking, see our last summer’s Online Banking Report(subscription).
    2. We also looked at Betterment, Simple and Personal Capital, last fall in our True Virtual Banking Has Arrived (subscription).