The eye-catching subject line practically guarantees a view:
Have you been cheating on us?
And the all-important opening line draws you in further:
So you’ve deposited money into Simple, and you’ve swiped a few times, maybe paid a bill. Not to get all clingy, but what’s up?
The email (below) goes on to make the case for switching to Simple including a testimonial centering on the startup’s spending map. Brilliant.
Simple activation email (25 Oct 2012)
Note: The fine print at the bottom of the message is limited to just
“Unsubscribe from Simple outreach emails.”