The funding comes as Bazaarvoice completes its acquisition of Longboard Media Inc. According to this report from the Austin Business Journal, three investors provided the $6.7 million in additional financing.

The total value of the deal is $33 million in cash and stock.

Accompanying the announcement was news that long-time CFO Stephen Collins will step up to replace to outgoing CEO and co-founder Brett Hurt. Hurt will remain on the company’s Board of Directors.

To learn more about Bazaarvoice, please see the company’s latest demo at Finovate Spring 2012 here.