How they describe themselves: Cloud Lending Solutions is the only end-to-end lending solution built natively on Salesforce.com. The company’s SaaS applications include origination, underwriting, servicing, collections and reporting. The company recently introduced CL Marketplace, an application for marketplace lenders. Cloud Lending is on a mission to help financial institutions that provide access to alternate financing for millions of unbanked and under banked people across the globe, to leverage the power of cloud, social, mobile, and analytics.
How they describe their product/innovation: Imagine Lending Club, Prosper, and other leading online lenders exchanging consumer or business loan applications within a global exchange. This CL Exchange is where business and consumer loan applications are exchanged among participating online marketplaces and lenders so that they can source the best possible loans for each company’s portfolio.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed