FinovateEurope 2016 / Persado
Presenter Profile:
How they describe themselves: Persado’s platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado’s software linguistically engineers the optimal language, replacing the guesswork of copywriting.
How they describe their product/innovation: Persado Go is the first-ever completely automated self-service solution for customers requiring persuasive messaging, with instant turn around through an easy-to-use interface. The intuitive interface allows marketers to leverage powerful algorithms and a vast amount of data to generate the most persuasive message for their audience, with a 95% probability of success. Customers can enjoy access to advanced insights into the language emotions that make their target audience convert.
Product distribution strategy: Direct to Business (B2B)
Contacts:
Bus. Dev.: info@persado.com
Press: Cristina Dinozo, Senior Director of Communications, cristina.dinozo@persado.com
Sales: Mario Imparato, VP International Markets, Mario.imparato@persado.com and/or info@persado.com
Website: persado.com
Twitter: @Persado
HQ: New York, NY, USA
Founded: Persado
Product Demoed: Persado Go
Product Launch: August 2016
Metrics: Persado is a privately held, VC-funded company with approximately 150 employees.
Presenter: Lawrence Whittle (Chief Revenue Officer)
- Key Executives
Alex Vratskides (CEO & Co-Founder), Assaf Bacciu (SVP, Product and Enginerring & Co-Founder), Lawrence Whittle (Chief Revenue Officer), Mario Imparato (VP, International Markets), Yuval Efrati (SVP, Financial Services Industry)
Key Stats
- Key Board Members
Reggie Bradford (SVP, Product Development, Oracle), Scott Friend – (Managing Director, Bain Capital), Laura Sachar (General Partner, StarVest Partners)
- Key Investors
Persado is backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures.
- Key Partnerships
Persado sells directly and in partnership with Experian Marketing Services, Oracle Marketing Cloud, and Salesforce Marketing Cloud.
- Key Customers
Some key financial services customers include American Express, Metlife, Esurance, Etrade, and Citi.