How they describe themselves: Strands is a global provider of personalization and recommendation solutions for digital banking and e-commerce, serving customers worldwide including Barclays, Deutsche Bank, PostFinance, BBVA, Bank of Montreal (BMO), BNP Paribas, Carrefour, Panasonic, and Skymall. At the Finance business unit we design and create next-generation digital banking experiences to help individuals and SMEs manage their finances. This virtual engagement generates a rich source of customer data that we enable banks to capture and process to deliver actionable insights and create new revenue streams. Strands Finance Suite includes such products as Personal Financial Management (PFM), Business Financial Management (BFM), Card-Linked Offers (CLO), and Product Recommender among others.
How they describe their product/innovation: Strands Loop is a combination of 3 solutions: Business Financial Management (BFM), Card-Linked Offers (CLO) and Personal Financial Management (PFM). Strands BFM is a white label product that helps SMEs make better financial decisions. With this intuitive tool business owners can analyze and forecast future financial needs. Thanks to the tight integration with Strands CLO and Strands PFM, SMEs are also empowered to influence their future cash flow. With predefined marketing strategies and PFM data insights, SMEs can easily set up campaigns and target highly relevant deals to the card holders. With Strands Loop, financial institutions can create a more seamless and personal banking experience and build better relationships with their SME clients.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms