How they describe themselves: FMS is a privately funded company focused on helping institutions create compelling financial content in dynamic, mobile compatible video formats.
Estimates from Cisco suggest video content will make up 75% of total global internet traffic by 2018, a rapidly increasing share of which will be played from mobile devices. For financial institutions, the marketing implication is clear – dynamic video will overtake static content and become the norm for attracting and engaging with clients.
Embracing this shift, our MAPPS software empowers the key client ‘touch points’ of an institution – e.g. Research – to create dynamic Videographic content that clients can view from any device.
How they describe their product/innovation: Those attempting to read financial analysis from a PDF on their smartphone will understand the issue. How do institutions create financial content that is compatible for mobile users?
The answer is with MAPPS – Market Analysis Production & Publishing Solution. Operating from the cloud, MAPPS makes it simple to combine dynamic graphics with an audio message, enabling financial analysis/concepts to be delivered in concise, engaging Videographic formats.
As client attention spans shorten – research indicates ca. 90-120 seconds is all the time you have to get a video message across – financial content needs to come in dynamic, bite size formats that clients can easily digest. This is exactly what MAPPS delivers.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed
Bus. Dev., Press & Sales: Christopher Thomas, Marketing Director