How they describe themselves: investUP – the crowdfunding supermarket.
UP allows investors to invest across all their favourite P2P, debt & equity sites using just one account, enabling them to build one centralised portfolio. UP is completely free, with no hidden costs.
Crowdfunding in the UK is already responsible for £1.74B in funding in 2014. With the growth of awareness and the influx of funding from P2P ISAs, this is anticipated to rise to £4.4B in 2015. Global crowdfunding growth currently outstrips Moore’s Law by a factor of 10. In the UK, there are currently 100+ debt & equity based crowdfunding platforms.
How they describe their product/innovation: UP offers a centralised access point to the entire UK crowdfunding market, and includes deals originated by traditional finance providers.
Current investor pain points: searching for the best deals on all the different sites is time consuming, likewise the post-investment experience is lacking. UP makes it possible for client investors to have just one account and manage one portfolio, whilst still accessing and investing on all their favorite sites.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and affiliate platforms