How they describe themselves: Akamai® is a leading provider of cloud services for delivering, optimising, and securing online content and business applications. To thrive in the faster forward world, banking, insurance, asset management, brokerage, payments, and financial exchanges need to meet customer demand for instant, secure, reliable online access to all content and services – on any device, anywhere in the world. Over 100 banks worldwide trust Akamai to help them meet performance and security challenges and capture new opportunities in cloud computing and mobile delivery.
How they describe their product/innovation: The Akamai Client Reputation service is designed to help financial services institutions improve their security decisions when the threat would otherwise be unclear. The service provides the ability to forecast intent and protect applications against Distributed Denial of Service and application layer attacks. It does this by identifying and sharing with customers the likelihood that particular IP Addresses fall into one of four “malicious” categories: web attackers, Denial of Service attackers, web scrapers, and scanning tools.
Product distribution strategy: Direct to Business (B2B)
Bus. Dev., Press & Sales: Andrea Snagg, Senior Regional Marketing Manager, UK&I, email@example.com