How they describe themselves: ebankIT is an Omnichannel Banking product company, which provides the latest financial technology innovation. We create products focused on delivering your core banking to customers in a way they will enjoy and engage with, such as mobile banking apps, contact center solutions, banking kiosks, Facebook banking, commercial GPS, banking solutions for wearable technology, and ultimately, solutions for augmented reality.
How they describe their product/innovation: ebankIT aims to materialize in a solution that is much more than a banking application, maximizing the interaction of financial institutions and clients by extending the concept of Omnichannel & Social Banking. In the world of Omnichannel banking, customers are in control of the channels they wish to use. For example, they can begin an interaction using one channel (mobile while at home) and end it in another (SmartTV or Internet banking). Omnichannel banking brings the industry closer to the promise of true contextual banking in which financial services become seamlessly embedded into the lives of individual and business customers.
Product distribution strategy: Direct to Business (B2B), through financial institutions