How they describe themselves: We help banks get online faster by delivering a complete, customer-centric, omni-channel digital banking solution that drastically differentiates banks from the competition. Our out-of-the-box digital bank helps banks and CUs revitalize their customers’ digital interactions, drastically increasing the stickiness of their relationships with their customers. At the same time we put FIs back in control over their digital strategy with our Visual Editor and API layer.
Industry analysts Gartner, Forrester, and Ovum recognize Backbase as a leader in terms of customer experience, omni-channel, and time to value. Backbase powers numerous global institutions, including ABN AMRO, Nationwide, Barclays, Fidelity, and ING.
How they describe their product/innovation: Backbase is launching the latest version of the Backbase Customer Experience Platform at FinovateEurope 2015, with a strong focus on the omni-channel customer journey and journey management. Completely new in this release of Backbase CXP is the Backbase Omni-Channel Journey Manager, giving direct insight in the multiple touch points in a customer’s typical journey, with the option to directly dive in and fix inconsistencies.
A lot of digital banking providers and software vendors talk omni-channel. We make it real and visible. With the new Backbase Journey Manager, we give Channel Managers at Financial Institutions direct insight into how multiple channels are being used and where the most common handover points are (the moments of truth).
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms