How they describe themselves: eToro is the clear leader of the social investing space.
Created in 2007, the company founders sought to create a platform that would empower people to trade and invest in a simple, transparent, and social way. Members of the community get their added value from tapping into the wisdom of the crowds, engaging with other members, and even copying their trades (i.e. duplicating every action they preform in their portfolio).
How they describe their product/innovation: The company that started out as a gamifier of trades, introduced the world to its social investing network, and created the concept of CopyTrading, is now reinventing its own domain. eToro is introducing a whole new way to trade for the Gen Y population – social trading like you’ve never seen before.
Product distribution strategy: Direct to Consumer (B2C)