Placecast Acquired by Ericsson’s Emodo

In a deal announced today, location-based marketing and loyalty company Placecast has been acquired by Emodo for an undisclosed amount.

Emodo is a Swedish networking and telecom company that helps telcos monetize their subscriber data. The company, which debuted just months ago in November, is an Ericsson-owned entity.

As part of today’s deal, San Francisco-based Placecast’s CEO Alistair Goodman will transition to the role of Emodo Chief Commercial Officer. Placecast’s 38 employees will join Emodo’s workforce of 27 at its headquarters in the same city.

In a blog post, Goodman said that the deal builds on the strengths of both companies. “Placecast brings its leading carrier-verified, location-based data solutions to an experienced Emodo team, backed by Ericsson’s reputation as a neutral, trusted partner for mobile operators, advertisers, and publishers,” he said. The two firms plan to complete the integration by the second quarter of this year.

Founded in 2005, Placecast offers location-based marketing and loyalty programs for mobile operators, payments companies and brands. The company maintains and scrubs location data from more than 400 million mobile user profiles, tens of millions of merchant records, IDs and addresses from around the globe. Placecast’s other location-based solutions include Mobile Data Management PlatformMobile Demand-Side Platform, and Native Mobile Advertising, among others.

The company demoed Shop Alerts mobile wallet at FinovateSpring 2013, at the height of fintech’s mobile wallet boom. Last July, Placecast launched Location Verification, a solution that leverages data from U.S. carriers to confirm the location accuracy of mobile ads, audiences, and attribution to bring geolocation to the next level.

Finovate Alumni News


  • Payfone Receives $23 Million in Funding from Synchrony Financial.
  • Clinc Tops $4.5 Million in Annual Revenue; Hires Helen Yu as Chief Growth Officer.
  • Payworks Completes $14.5 Million Series B Round.
  • Bankjoy Brings New Online and Mobile Banking System to SafeAmerica Credit Union.
  • Placecast Acquired by Ericsson’s Emodo.

Around the web

  • GreenKey Technologies to release its voice API through OpenFin’s plugin architecture
  • TipRanks offers stock tracking tool to manage investments and maximize returns.
  • Worldline selects VMware to accelerate innovation and time to market.
  • Japanese personal care company selects Top Image Systems’ eFLOW Extract accounts payable solution.
  • Kestra Financial to offer eMoney Advisor’s financial planning platform to its advisors.
  • TIBCO ranked first in Dresner Advisory Services 2018 Location Intelligence Market Study.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Placecast’s Location Verification Product is Geolocation 2.0

The heyday for geolocation may have been in 2012, when card-linked offers were at their peak. But geolocation solutions company Placecast  is bringing it back. Last week, the California-based company launched Location Verification to bring geolocation to the next level.

Developed in partnership with Sprint’s Pinsight Media, the new solution aims to help marketers and advertisers validate the location accuracy of geo-targeted mobile ad campaigns. Location Verification leverages carrier data from Pinsight Media to confirm the accuracy of mobile advertisements, giving marketers a cost-effective way to reach their target audience. This accuracy mitigates the estimated 25% of media spend budget that is lost on wasted coverage, which this year will add up to $4 billion of the $16 billion spent on targeted, mobile ads.

Kevin McGinnis, CEO of Pinsight Media, said, “It’s staggering to see how many millions of dollars are wasted every year based on old or inaccurate data. We are proud to support solutions like Location Verification that help raise the performance bar in the mobile advertising industry.”

Location Verification does not build a profile for each user. Instead, in an effort to protect personally identifiable information, the company leverages anonymized and aggregated location data from carriers to determine the accuracy of the data. “Carrier data is a canonical truth data set that enables us to understand and score the accuracy of data in the mobile ad ecosystem to an unprecedented level,” said Alistair Goodman, CEO of Placecast. “With the power of carrier data to verify accuracy, mobile advertisers can feel confident that they’re optimizing their ad spend toward reaching their appropriate geo-targeted audience.”

Founded in 2005, Placecast demoed at FinovateSpring 2013. The company’s other location-based solutions include Mobile Data Management Platform, Mobile Demand-Side Platform, and Native Mobile Advertising, among others. Last fall, the company was awarded two location data patents. Earlier in 2016, Placecast unveiled a strategic, 3-year partnership with Mobsta, a U.K.-based location-targeting specialist for mobile and tablet.

Finovate Alumni News


  • Mexican Payment Processor Chooses Fraud Fighting Technology from Featurespace.
  • Ripple Unveils Expanded Suite of Offerings

Around the web

  • BBVA announces record product sales through digital channels in June.
  • Tennis star Andy Murray revealed to be among 40,000 Revolut users pre-registered for the company’s crowdfunding initiative.
  • DefenseStorm hires Bob Thibodeaux as Chief Information Security Officer.
  • Modo Payments goes dark in Monday “Unnouncement.” Affirms plans to refocus on payments after hiatus.
  • Mashreq deploys Vipera for mobile wallet.
  • NICE inContact introduces CXone cloud customer experience platform.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News


  • Actiance Picks Up $28 Million from New and Existing Investors
  • LendKey Adds $8 Million in Venture Debt; Reaches $800 Million in Loans

Around the Web

  • SimplyTapp and Top Image Systems team up to bring HCE mobile payment technology to FIs in the Asia Pacific region.
  • Braintree integrates Android Pay into its SDK to ease merchant adoption.
  • Global Debt Registry unveils new API service to speed access to consumer-debt data and documents.
  • Avoka and NAMU earn “most innovative customer engagement” and “best customer experience” honors respectively at Citi Mobile Challenge.
  • Bible Money Matters reviews the new Betterment RetireGuide.
  • Placecast introduces its mobile data-management platform (DMP) as a stand-alone solution.
  • Nomis Solutions joins Center for Pricing and Revenue Management at Columbia University.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Fourteen Alums Recognized in AlwaysOn Global 250 Awards


This year, 12 Finovate alums were selected among 250 other winners in the AlwaysOn Global 250 awards, and two Finovate alums were identified among 50 other Companies to Watch.

The awards honor the top 250 U.S.-based private tech companies, plus recognize 50 to watch. Some of the underlying themes in this group of 300 innovative companies include mobile technology, cloud-based solutions, and social network integration.

Here are the 12 Finovate alum winners of the 250 Awards, listed in alphabetical order:


    • Category: Consumer Internet
    • Headquarters: San Francisco, CA
    • Founded: 2009
    • CEO: Ryan Gilbert
    • Total funding: $32.5 million
    • FinovateSpring 2011 demo video
    • Category: B2B Applications- SaaS and Enterprise
    • Headquarters: Lexington, MA
    • Founded: 2005
    • CEO: Tom Beecher
    • Total funding: $21.2 million
    • FinovateFall 2011 demo video
    • Category: Consumer Internet
    • Headquarters: Atlanta, GA
    • Founded: 2009
    • CEO: Rob Frohwein
    • Total funding: $53.7 million (plus $91.7 million in debt funding)
    • FinovateSpring 2013 demo video
    • Category: Consumer Internet
    • Headquarters: San Francisco, CA
    • Founded: 2006
    • CEO: Renaud Laplanche
    • Total funding: $220 million
    • FinovateStartup 2009 demo video
    • Category: B2B Applications- SaaS and Enterprise
    • Headquarters: New York, NY
    • Founded: 2007
    • CEO: Noah Breslow
    • Total funding: $102 million
    • FinovateSpring 2012 demo video
    • Category: B2B Applications- SaaS and Enterprise
    • Headquarters: Denver, CO
    • Founded: 2002
    • CEO: Andre Durand
    • Total funding: $78 million
    • FinovateEurope 2012 demo video

    • Category: B2B Applications – Mobile
    • Headquarters: San Francisco, CA
    • Founded: 2005
    • CEO: Alistair Goodman
    • Total funding: $8 million
    • FinovateSpring demo video
    • Category: B2B Applications- SaaS and Enterprise
    • Headquarters: San Jose, CA
    • Founded: 2005
    • CEO: Reed Taussig
    • Total funding: $36.2 million
    • FinovateStartup 2009 demo video
    • Category: Consumer Internet
    • Headquarters: London, UK
    • Founded: 2007
    • CEO: Errol Damelin
    • Total funding: $145 million
    • FinovateFall 2010 demo video
    • Category: Consumer Internet
    • Headquarters: Redwood City, CA
    • Founded: 1999
    • CEO: Anil Arora
    • Total funding: $116 million
    • FinovateFall 2010 demo video
Here are the two listed in the Companies to Watch category:

All companies were selected by industry experts in the following organizations:

  • The AlwaysOn editorial team
  • Morgan Stanley
  • KPMG
  • GSV Capital
  • Greylock
  • Google Ventures
  • New Enterprise Associates
  • Flybridge Capital Partners
  • Accel Ventures
  • Bridge Bank
  • Venrock
  • SV Angel
  • Roth Capital Partners
  • Intel Capital
  • Menlo Ventures
  • Khosla Ventures
  • FirstMark Capital
  • Doll Capital Management
  • Benchmark Capital
  • Cooley
  • GGV Capital
  • Finovate Alumni News– June 13, 2013

    • Finovate-F-Logo.jpgZopa Safeguard now has 15,000 users and has had £16m lent on platform. Zopa reaches £300m in money lent to borrowers in the UK.
    • Bank Innovation reports: Cardlytics Has 33 Million Active Users at 400 Banks.
    • Inc. Magazine creates infographic of how to select the right crowdfunding platform. Bolstr and SeedInvest among choices.
    • CommunityLend’s FinanceIt partners with Pivotal Payments, a credit card payment processing company, to enable merchants to process loans directly at the POS.
    • Capital Access Network opens new facility in Lindora, Costa Rica to support growth.
    • Finect president Jennifer Openshaw talks networking for financial professionals on MarketWatch Radio.
    • Street Fight Mag includes Placecast among its “5 Tools for Point of Interest Geo-Targeting”.
    • TransferWise launches GetPaid to make it easier to get compensated when working with international clients and partners.
    • Developer Tech features Keynote Systems’ CEO Umang Gupta.
    • Point of Sale highlights Finovate alumni Flint Mobile and PayPal.
    • Social Trading Guru reviews ayondo 3.0.
    This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

    Placecast Presents the ShopAlerts Wallet for Location-Based Offers Keyed to Mobile Payments

    placecast_logo.jpgThis post is part of our live coverage of FinovateSpring 2013.

    Finishing up the second session of Day Two of FinovateSpring is Placecast, developers of location-based marketing and loyalty programs for mobile operators and payment companies.
    “The ShopAlerts Wallet combines Placecast’s expertise in location-based marketing with the latest innovations in mobile commerce. Built in HTML5, the Wallet works on all smartphone platforms and offers customers a first-ever turnkey solution for launching personalized, location-based mobile offers tied to mobile payments. There’s no app to build for marketers, and no app for consumers to download. Unlike other mobile wallet offerings, Placecast offers the Wallet as a white-label solution specifically built for credit card companies, mobile operators, and retailers.”
    Product Launched: 2012
    HQ Location: San Francisco, California
    Company Founded: 2005
    Twitter: @placecast
    Presenting Alistair Goodman (CEO) and Raymond Schachle (Business Leader, Visa)