This post is part of our live coverage of FinovateSpring 2013.
Finishing up the second session of Day Two of FinovateSpring is Placecast, developers of location-based marketing and loyalty programs for mobile operators and payment companies.
“The ShopAlerts Wallet combines Placecast’s expertise in location-based marketing with the latest innovations in mobile commerce. Built in HTML5, the Wallet works on all smartphone platforms and offers customers a first-ever turnkey solution for launching personalized, location-based mobile offers tied to mobile payments. There’s no app to build for marketers, and no app for consumers to download. Unlike other mobile wallet offerings, Placecast offers the Wallet as a white-label solution specifically built for credit card companies, mobile operators, and retailers.”
Product Launched: 2012
HQ Location: San Francisco, California
Company Founded: 2005
Presenting Alistair Goodman (CEO) and Raymond Schachle (Business Leader, Visa)