mCASH Pivots to AUKA, Launches Mobile Payments Services Across Europe


Mobile payments platform Auka launched its services in Europe after pivoting* from mCASH earlier this year.

Auka has built a payment infrastructure entirely on the Google Cloud Platform and is the first fully licensed and regulated financial company to do so. The company’s platform-as-a-service model takes only three months for a bank to integrate. The payments infrastructure connects banks to consumers and merchants with white-labeled P2P payments, POS solutions, and merchant services.

This news comes just after the European Parliament approved the Payment Service Directive and Access to Accounts initiative, which will require banks to make their APIs available to third parties, thus opening the once-restricted payment system to the open markets. This means it’s in a bank’s best interest to offer an easy-to-use API to avoid losing out on transaction revenue. Auka CEO Daniel Döderlein explains:

Banks need to be prepared to use the Access to Accounts (XS2A) provision within the new regulations to its full extent. It’s not just about complying with requests to provide their API, but building the kind of sticky, high-frequency use services that they can then plug their rivals’ APIs into, ensuring that they are the brand that customers have facetime with.

Auka launched as mCASH in 2014 and has 17 bank customers with thousands of merchant clients. The Norway-based company debuted at FinovateFall 2014.

Google Cloud Platform presented its Big Data secret at FinDEVr San Francisco 2014.

*Auka is the parent company of mCASH, which was acquired by the second largest bank in Norway. mCASH kept the rights to all IP outside of Norway and rebranded that company to Auka.

Finovate Alumni News


  • “mCASH Pivots to AUKA, Launches Mobile Payments Services Across Europe”

Around the web

  • IBM launches quantum computing as a cloud service. See IBM demo next week at FinovateSpring.
  • CGI Group adds Ripple Connect to its Intelligent Gateway at Payments.
  • Bluefin Payment Systems integrates Visa Data Secure Platform into its portfolio.
  • BBVA Compass cardholders gain access to Android Pay and Samsung Pay.
  • “GreenKey Appoints Richard Garnier Chief Revenue Officer”

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News


  • Finovate Debuts: LendKey Enhances Lending-as-a-Service for Local Banks & Credit Unions.
  • Xpenditure Raises $5.7 Million in Series A.

Around the web

  • OnDeck again expands its partnership with the Association for Enterprise Opportunity to support access to capital for entrepreneurs and small businesses.
  • Norway’s SpareBank 1 acquires mCash for an undisclosed amount.
  • FIS launches Banking on Demand, targeting Indian banks and FIs.
  • First Hawaiian Bank to deploy digital banking, payments, and PFM solutions from Fiserv.
  • CardFlight and Cayan team up to provide EMV-ready mPOS solutions.
  • Deere Employees Credit Union hires Insuritas to open and manage its turnkey insurance agency.
  • Banking Technology features multiple Finovate and FinDEVr alums Readers Choice Awards.

This post will be updated throughout the day as news and developments emerge. You can also follow alumni news headlines on the Finovate Twitter account.

Finovate Debuts: mCASH

Finovate Debuts is a blog series to introduce companies who demonstrated for the first time on the Finovate stage.



mCASH seeks to make payments easier by enabling consumers to pay and get paid directly from their mobile device. By scanning a QR code on a screen or printed on paper, consumers can pay for goods or services at a physical point-of-sale (POS), in-app, or online. Additionally, they can make peer-to-peer payments by sending the funds to the recipient’s mobile phone number.

    • Founded in 2010
    • 25 employees
    • $9.5 million in funding
    • 360,000 merchants have POS terminals that support mCASH
    • Uses two-factor authentication
The experience
Consumers first need to set up their funding source(s), which can include credit and debit cards, direct bank transfer, or prepaid cards. For multiple funding sources, they can set a default option.

Consumers can use mCASH at a physical point of sale or online, by scanning a QR code.

>> At physical POS
mCASH recently partnered with payment terminal provider Point, which is owned by Verifone, to enable merchants to accept payment through mCASH at the physical POS. To pay, users simply open the mCASH app, scan the QR code that appears on the payment terminal, and accept the payment.


When a merchant does not have a POS terminal that supports QR codes, they use a printed QR code affixed near their register.

>> Peer-to-peer payments
To make peer-to-peer payments, users simply:

    1. Select the amount they want to send
    2. Pick the account to fund the transaction
    3. Choose a recipient from their address book
    4. Swipe to confirm the payment
The money is both debited and credited in real time.
>> Mobile merchants
mCASH recently debuted a web app specifically for mobile merchants. Unlike Square and iSettle, this solution does not require additional hardware. Instead, the customer uses their smartphone to scan the QR code on the screen of the merchant’s smartphone, tablet, or laptop.

After scanning the QR code, the consumer receives a payment request on their smartphone and swipes to pay and complete the transaction.

>> Printed ads
mCASH can also be used directly on printed advertisements, billboards, or TV ads to entice consumers to buy. When merchants include a QR code next to a product for sale, customers can scan it using the mCASH app to begin the checkout process. The app requests payment from the customer, who selects their preferred payment method, confirms the amount, and provides their pre-loaded shipping details.

Merchant benefits
Aside from being a platform that merchants can use to accept payments, mCASH also makes it easy for businesses to build loyalty, offers and rewards into the payment experience.
mCASH provides consumers a low friction way to pay while offering merchants an easy and inexpensive method of collecting payment. The two-factor authentication creates a secure payment environment that reduces the risk of fraud for both parties.

Businesses who wish to on-board with mCASH face few hurdles since there is no need to purchase additional hardware and the web-based payment platform works on every device with a browser. Additionally, mCASH chargers a lower transaction fee than solutions such as Square and iZettle.

Check out a video of mCASH’s live demo here.

With the mCASH Network, Customers Use Their Phone Number to Pay

This post is part of our live coverage of FinovateFall 2014.
mCASH debuted its mobile transaction network:
“We offer real-time, person-to-person transactions with your mobile phone number as the destination address and a funding source of your choice. You can charge your bank account, debit or credit card, pre-paid balance, or a line of credit. Furthermore, mCASH enables merchants to accept payments in any channel using the hardware they already have, including mobile merchants using a smartphone.
The underlying payments engine, running on Google App Engine, is the core of mCASH. The payments engine handles several thousand transactions per minute, advanced fraud and AML prevention, complex transaction processing, and ensures API based secure and real-time communication between FIs, off and online merchants, and end users.”
Presenting: Daniel Døderlein, CEO & Founder and Anders Nicolai Bakke, COO
Product Launch: March 2014
Metrics: Operating under a EU E-money license, $9.5M in funding (seed/series A), 25 employees, several high profile customers and partners
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
HQ: Oslo, Norway
Founded: January 2010
Twitter: @PaywithmCASH

Alumni News– September 16, 2014

  • Finovate-F-Logo.jpgGoogle Cloud Platform profiles mCASH. Check them out at FinovateFall next week.
  • Credit Sesame wins two Stevie Awards in The 2014 American Business Awards.
  • Blackhawk Network acquires CardLab as Part of Incentives Expansion Strategy.
  • Bloomberg TV: How Check Point Stays on Cutting Edge of Cyber Security.
  • FreeAgent surpasses 2,000-customer landmark.
  • Tripwire’s The State of Security takes a look at Rippleshot’s ability to monitor and detect fraudulent transactions and security breaches.
  • Algomi adds Charles Teschner, Boston Consulting Group senior partner, to its board of directors.
  • Rebtel blog lists Toshl Finance among its best, free, “must-have apps” for people moving overseas.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.