Crastorehill Acquires Open Banking Players Qwist and ndgit

Crastorehill Acquires Open Banking Players Qwist and ndgit
  • Crastorehill is acquiring two Germany-based open banking players, ndgit and Qwist.
  • Terms of the deal were not disclosed.
  • Crastorehill has appointed Matt Colebourne as CEO.

Fintech Capital-owned Crastorehill announced this week it has acquired two German open banking players, ndgit and Qwist (formerly known as finleap). Financial terms of the deal were not disclosed.

Warsaw-based Crastorehill builds data analytics products for financial services. The company’s strategy hinges on acquiring other open banking providers to help enhance its product suite, geographical coverage, as well as its big data and artificial intelligence capabilities.

Crastorehill is making the acquisition in anticipation of the European Union’s pending PSD3 regulation. PSD3 is an advancement of PSD2 and is expected to accelerate the proliferation of open banking based products.

As part of today’s announcement, Crastorehill unveiled it has appointed Matt Colebourne as CEO. Colebourne is Chair of ecommerce technology company Visii and former CEO of Searchmetrics.

“Open standards, in almost any technological or regulated area, create the opportunity to solve previously insoluble problems, to do things faster, more easily and more cheaply,” said Colebourne. “Much as the internet ushered in a previously inconceivable plethora of new ways to interact, transact and research, the rise of open banking will enable new ways to assess risk, verify identity, understand macro-economic behaviour and enable faster, easier interaction for consumers. I’m excited to join Crastorehill at a time when we have the opportunity to lead this transformation and grow.”


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Apiture Garners $10 Million in Funding

Apiture Garners $10 Million in Funding
  • Apiture received $10 million in funding, bringing its total raised to $79 million.
  • The round was led by funds and accounts advised by T. Rowe Price with participation from existing investors.
  • Apiture offers credit unions access to a digital banking platform that ties in partnerships with more than 300 fintechs.

Digital banking solutions provider Apiture landed a $10 million funding round this week. The Venture round was led by funds and accounts advised by T. Rowe Price with participation from existing investors Live Oak Bank, Truist Ventures, and Pinnacle Financial Partners. The fresh funds boost Apiture’s total funding to $79 million.

The Wilmington, North Carolina-based company will use the $10 million to accelerate product development initiatives. It will also expand its sales and marketing efforts for its Apiture Digital Banking Platform. Launched last year, the company’s Digital Banking Platform serves more than 300 banks and credit unions.

“Apiture is relentlessly focused on delivering best-in-class digital banking solutions through continuous innovation and integrations with best-of-breed fintechs,” said company CEO Chris Babcock. “This additional funding enables us to further accelerate development initiatives that will help our clients thrive in a highly competitive market.”

Founded in 2017, Apiture helps credit unions compete with larger banks and credit unions when it comes to digital banking experiences. The company’s solutions, which work with more than 40 cores, offer both consumer and commercial banking experiences, along with account opening, embedded banking, and data intelligence tools. Powering these capabilities are Apiture’s network of more than 200 pre-vetted fintech partners, including Glia, Deluxe, MX, Mambu, and DefenseStorm, which signed with Apiture earlier this month.


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Acorns Launches Celebrity-Backed Debit Card

Acorns Launches Celebrity-Backed Debit Card

Acorns is expanding beyond automated savings and investing this week. The California-based company announced the launch of the Mighty Oak Debit Card in partnership with actor Dwayne Johnson.

The new metal payment card is issued by Lincoln Savings Bank or nbkc bank and offers cardholders a few unique features. Not surprisingly, the Mighty Oak Debit Card allows users to round up their purchases to the nearest dollar and invest the spare change with the Real-Time Round-Ups feature. The card also offers paycheck split, which automatically saves and invests a portion of every paycheck on payday.

The card, which doesn’t have any minimum deposit or balance requirements, pays users 3.00% APY on their checking accounts and 5.00% APY on their savings. Users will also have access to Acorns Later, the fintech’s IRA retirement savings tool, as well as investment rewards earned on everyday purchases and access to 55,000 fee-free ATMs.

Dwayne Johnson is not only a celebrity sponsor, but he is also an investor in Acorns Grow Incorporated and is a director of its affiliate Acorns Labs, LLC.

“I’m personally invested in helping and rooting for people to achieve financial stability and success,” said Johnson. “I’ve worked with Acorns to create a one of a kind card that makes it easy for people to prioritize saving and investing so they can build a solid foundation for their future. I’ve been there, and know what it’s like to count every dollar and save every cent possible to provide for my family and myself. I wish I had the Mighty Oak card back in the struggling and fun days when I had only $7 bucks in my pocket, which is why I helped create this card now to empower people to take control of their financial well-being.”

The Mighty Oak Debit Card is available starting today for users in the $5 per month and $9 per month subscription tiers. Acorns is promoting the card by giving away $50,000 to seven cardholders.


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Landsbankinn Selects Meniga to Bring Open Banking Capabilities to Iceland

Landsbankinn Selects Meniga to Bring Open Banking Capabilities to Iceland
  • Iceland-based Landsbankinn has selected Meniga to help it offer open banking amenities to its customers.
  • With Meniga’s help, the bank will offer both Payment Initiation Services and an Aggregation Service.
  • Meniga is calling the offerings a “breakthrough” when it comes to open banking developments in Iceland.

Iceland’s largest bank, Landsbankinn, is embracing open banking in its newest partnership with Meniga. The bank has tapped the digital banking platform to offer Payment Initiation Services (PIS) and an Aggregation Service (AIS).

The PIS will help the bank’s customers initiate funds transfers to other Icelandic banks without having to leave the Landsbankinn app. With the AIS, customers can use the bank’s app to see an aggregated view of their accounts across other banks in Iceland. Since the AIS places all of a customer’s financial information in one location, it makes it easier for them to manage their finances.

“By collaborating with Meniga, we are not only simplifying and enhancing the banking experience for our customers but also contributing to the modernization of banking in Iceland,” said Landsbankinn CEO Lilja Björk Einarsdóttir. “The launch of PSD2/Open Banking services reinforces our commitment to delivering the best financial solutions and options to our customers.”

Introducing Icelandic citizens to open banking seems like a big step for such a small nation. However, Iceland has a leg up over other regions because of its small size. The country has only three commercial bank and one investment bank, making it easier for all banks to agree on a communication protocol.

Meniga notes Landsbankinn’s offerings as a “breakthrough” when it comes to open banking developments in Iceland. Björk Einarsdóttir agrees. “We are excited to offer our customers these innovative services, which mark a pivotal moment in the Icelandic banking industry,” she said.

London-based Meniga, which was originally headquartered in Iceland, said that the partnership broadens its global reach. The fintech was founded in 2009 and powers banking apps for more than 165 banks across the globe, reaching more than 90 million people in 30+ countries. Among Meniga’s other offerings are tools such as data management, PFM, and cashflow analysis; as well as cashback rewards, carbon footprint tracking, and market insights.

Meniga’s current CEO Raj Soni took the reins from Simon Shorthose last year. Shorthose was brought in in August of 2022 to replace Co-founder Georg Ludviksson, who had served as CEO for 14 years.


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BMO Launches PFM Tools and Advice

BMO Launches PFM Tools and Advice
  • BMO has launched a Real Financial Progress Hub.
  • The bank uses the hub to guide customers through financial topics and recommend products.
  • The launch comes after two standalone PFM tools have recently shut down.

BMO revealed this week it has launched personal financial management tools for its clients. The digital resource, called the Real Financial Progress Hub, will offer personal finance advice, tools, and resources to help customers reach their financial goals.

“For the first time, our customers can explore any financial goal and even multiple goals at once – whether it’s budgeting, saving, homebuying, retiring, building credit and more – from one easy-to-navigate digital platform. We have brought all of our personal finance resources into one convenient spot to make financial progress easier,” said BMO Head of U.S. Customer Strategy Paul Dilda. “As we welcome new customers across the Western United States to BMO, we are proud to bring them our innovative products and services that were built with customers’ progress in mind.”

Among the tools available are expense management education, monthly expense tracking, advice for planning larger purchases, and tools to help users understand credit. The Real Financial Progress Hub offers BMO a channel to promote its own accounts, products, and services to less financially savvy customers while acting as a financial guide.

The launch comes at an interesting time. Two independent PFM sites have shut down so far this month, indicating a lack of consumer interest for standalone budgeting tools.

However, just because consumers don’t want to think about budgeting, doesn’t mean they shouldn’t. Consumers are digging into their savings are leveraging credit at higher rates than before, and according to CNBC, Gen Z consumers are less into retiring early and more into what they call “soft saving.”

BMO’s free tool is currently live and available to its digital banking users.


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OakNorth Launches Business Banking Offering

OakNorth Launches Business Banking Offering
  • OakNorth announced the Beta launch of its business banking tools to serve medium-sized businesses.
  • The neobank is taking a high-touch approach by assigning an OakNorth team member to understand each client’s business and bring them the specific set of tools they need.
  • OakNorth calls itself, “the neobank for entrepreneurs, by entrepreneurs.”

U.K.-based neobank OakNorth announced the Beta launch of its business banking offering this week. The tools are specifically aimed to serve mid-sized businesses in sectors that traditional lenders often overlook.

With its current offerings, OakNorth underwrites risk on these underserved businesses by leveraging commercial loan data that covers over 270 industries. This data-driven approach allows the company to serve a wider range of sectors and subsectors than traditional banks tend to serve.

OakNorth’s new business banking tools target the underserved group with a high-touch approach that will offer a simplified list of products and services suited to each business’ needs. To do this, the company will assign an OakNorth employee to engage with a business’ founders, CFOs, CEOs, and directors to understand their business and assess features that best suit the client. The aim of this approach is to eliminate noise caused by irrelevant products and features while offering the ability to scale as the business grows.

“OakNorth’s mission is to serve and empower businesses in the Missing Middle, ensuring each and every one of them has the right tools, insights, and support at every stage of their growth journey with us,” said OakNorth Co-founder and CEO Rishi Khosla. “We know from the last eight years of serving our customers that they don’t feel their banking needs are being met by incumbents or other neobanks. They continue to be overlooked and underserved, despite the significant contribution they make to the economy and local communities in terms of productivity, innovation, job creation, and GDP growth. Given ongoing economic challenges, it is essential that these businesses have the right banking partner to support them, and we are excited to step up to fill this need.”

OakNorth was launched in 2015 and calls itself, “the neobank for entrepreneurs, by entrepreneurs.” The U.K.-based company has raised $1 billion across nine rounds of funding. OakNorth’s most recent equity round took place in 2019 when it received $440 million in a round led by Softbank Vision Fund.


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FreedomPay Forges Strategic Partnership with Micro-Donation Charity Pennies

FreedomPay Forges Strategic Partnership with Micro-Donation Charity Pennies
  • FreedomPay, a digital commerce platform, forged a strategic partnership with micro-donation charity Pennies this week.
  • The partnership will integrate Pennies into FreedomPay’s technology stack.
  • Based in London, Pennies has facilitated nearly 200 million micro-donations since inception.

Digital commerce platform FreedomPay announced a new strategic partnership with micro-donation charity Pennies this week. Via the partnership, FreedomPay will integrate Pennies into its technology stack in what FreedomPay SVP of Global Product Delivery Tony Hammond called “a significant milestone in the fusion of commerce and philanthropy, empowering businesses to create a meaningful impact while ensuring a smooth payment experience for their customers.”

FreedomPay offers a Next Level Commerce platform that gives merchants a cloud-based solution for fast, secure payments. FreedomPay helps ensure that merchants have access to the most modern payment types and technologies. The company also supports alternative payment methods such as mobile wallets. FreedomPay manages billions of payment transactions a year; has more than 1,000 POS, PMS, kiosk, web, and mobile integrations; and serves customers in more than 75 countries around the world.

Launched in 2010 and headquartered in London, Pennies has partnered with more than 120 brands and facilitated nearly 200 million micro-donations. The company’s technology enables consumers who are paying by card or digital wallet to add a small donation to their purchase when transacting with participating brands. All of the funds raised by Pennies go to charity, whether or not the transaction takes place in-store, online, or in-app. The company has helped raise millions of pounds to fund charities in the U.K., the Republic of Ireland, and elsewhere. This week’s announcement means that FreedomPay merchants will be able to enable the Pennies micro-donation option as part of their transaction process.

“FreedomPay’s values align with Pennies own commitment to making giving simple, every day, ensuring customers have affordable ways to donate and enabling brands to generate real social impact,” Pennies CEO Alison Hutchinson said.

Headquartered in Pennsylvania, FreedomPay was founded in 2000. The company has raised more than $23 million in funding, and includes Goldman Sachs, Core Capital Partners, and TPG among its investors. Last month, FreedomPay renewed and expanded its strategic partnership with Lloyds Bank. In September, the company announced the integration of Amazon’s ID service into FreedomPay’s platform.

“With FreedomPay’s commerce tech, consumers and merchants gain access to world-class technology, including our seamless tokenization capacity,” FreedomPay President Chris Kronenthal said when the Amazon integration was announced. “This feature enhances data security while delivering the seamless, personalized experiences consumers love.”


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Digital Conversations Platform Eltropy Integrates with Fiserv’s Portico

Digital Conversations Platform Eltropy Integrates with Fiserv’s Portico
  • Digital conversations platform Eltropy has integrated with Fiserv’s account processing platform Portico.
  • The integration will enable credit unions using Portico to use Eltropy solutions such as advanced Text, Video, and co-browsing.
  • Eltropy most recently demoed its technology last year at FinovateFall.

Digital conversations platform for community financial institutions (CFIs) Eltropy announced an integration with Fiserv’s full-service account processing platform Portico today. The integration will enable credit unions using Portico to leverage a variety of Eltropy communications solutions. These include advanced Text, Video, Secure Chat, co-browsing, screen sharing, and chatbots. And all of this functionality is contained within a single platform.

“This partnership with Fiserv allows us to boost efficiency and improve communications capabilities and security – including two-factor authentication – for even more community financial institutions,” Eltropy VP of Strategic Partnerships Jason Smith said. “This integration has the potential to elevate member engagement across all channels, equipping credit unions with the tools they need to thrive in today’s competitive landscape.”

Eltropy’s technology empowers credit unions to sync contacts, send promotional texts, and offer personalized, one-on-one conversations with members. The Portico integration will support communications between departments, facilitating secure and efficient interactions between lending, collections, sales, marketing and other internal sources.

The ability to sync contacts was a particular highlight of the integration. Eltropy’s sync-up feature enables credit unions to integrate member data with Eltropy’s Digital Conversations Platform. Unveiled last month, the Digital Conversations Platform unifies Eltropy’s Video Banking, Enterprise Texting, and Digital Contact Center solutions, and adds AI capabilities, as well. This integration will give credit unions comprehensive member insights that can drive member segmentation and make more personalized products and services possible.

“Integrating Eltropy’s innovative messaging capabilities into our Portico core banking platform allows credit unions to streamline communication and enhance member engagement,” Fiserv VP of Product Management & Strategy for Credit Union Solutions Vanessa Stock said. “Messages can now be sent directly from the application, cutting call center wait times and building stronger member relationships.”

A Finovate alum since 2017, Eltropy made its most recent Finovate appearance last September at FinovateFall. At the event, the company demoed Eltropy One, the firm’s all-in-one omni-channel solution that enables FIs to manage both inbound and outbound communications from a universal console. Eltropy has forged a number of new credit union partnerships this year, including alliances with InRoads Credit Union and Cyprus Credit Union. The company has also partnered with a number of fintechs, including fellow Finovate alums Akuvo, Q2, and Alkami.


Photo by Alex Andrews

Real-Time Data Platform Hazelcast Introduces New Chief Technology Officer Adrian Soars

Real-Time Data Platform Hazelcast Introduces New Chief Technology Officer Adrian Soars

Real-time data platform Hazelcast has appointed a new Chief Technology Officer. Adrian Soars, a professional with more than 25 years of experience in financial services, will bring to the company his expertise in artificial intelligence (AI) and the implementation of high-performance data platforms.

“Adrian’s passion for solving complex problems and his experience designing real-time architectures for some of the world’s largest tech programs is a wealth of information we cannot wait to share with our customers,” Hazelcast CEO Kelly Herrell said.

Soars comes to Hazelcast after serving as Chief Technology Officer of AI company Napier. Previously, Soars held senior leadership positions at major investment banks and financial services companies. These firms include TD Securities, Standard Chartered Bank, and Deutsche Bank, among others. At Hazelcast, Soars will lead research and development (R&D) efforts to ensure the company’s continued strong technical leadership, as well as its ability to deliver competitive advantage to the firm’s customers. Soars will also lead enhancement initiatives on the Hazelcast’s platform. One major goal will be to lower the total cost of ownership of building, deploying, and maintaining real-time apps.

“The Hazelcast Platform is seriously impressive software and delivers true, real-time capabilities for enterprises,” Soars said. “And, when you factor in the platform’s unified architecture, it will make life easier for application development teams by mitigating the headaches all too common with a do-it-yourself approach,”

Hazelcast made its Finovate debut last year at FinovateEurope 2022. At the event, the company showed how its real-time data platform enables businesses to leverage a resilient and elastic memory resource for both data at rest and data in motion. Hazelcast’s technology provides real-time inventory and shipping data, detects fraud, and derives insights that enable innovations in products or services in microseconds – among many other use cases.

Founded in 2012, Hazelcast is headquartered in Palo Alto, California. This fall, the company was recognized in the Gartner Market Guide for Event Stream Processing (ESP) as a unified, real-time data platform. The recognition comes in a new category for Gartner, within the cohort of event stream processing technologies.

Hazelcast has raised more than $63 million in funding. Bain Capital Ventures and Earlybird Venture Capital are among the company’s investors.

Looking to demo your latest fintech innovation before an audience of bankers, investors, and financial services professionals? The application window for demoing companies for FinovateEurope 2024 is now open. Visit our FinovateEurope 2024 hub for more information.


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Cloud Payments Firm Volante Raises $66 Million in Strategic Funding

Cloud Payments Firm Volante Raises $66 Million in Strategic Funding
  • Cloud payments modernization specialist Volante Technologies raised $66 million in debt and equity financing.
  • The round was led by Sixth Street Growth. Wavecrest Growth Partners and Wells Fargo Strategic Capital also participated.
  • Volante Technologies will use the capital to accelerate its product roadmap, especially with regards to real-time payments solutions.

Cloud payments modernization company Volante Technologies has raised $66 million in combined debt and equity financing. The round was led by Sixth Street Growth. Wavecrest Growth Partners and Wells Fargo Strategic Capital also participated in the investment. Today’s funding brings the company’s total outside capital raised to $116 million.

Vijay Oddiraju, Volante Technologies CEO, said that the investment will help “accelerate” the company’s product roadmap. This includes the company’s initiatives in global real-time payments, the UK New Payments Architecture (NPA), as well as domestic and cross-border ISO 20022 modernization. Oddiraju added that the funding will help Volante Technologies bring its Payments-as-a-Service solution to mid-tier banks in the U.S. and Europe. Oddiraju pointed to FedNow Instant Payments, The Clearing House RTP, and SEPA Instant Payments as developments that are driving opportunity in and adoption of “modern payments technology.”

Volante helps financial institutions modernize payments. This enables them to focus on executing their business models, pursue new opportunities, and scale their operations. The company offers real-time/instant payments connectivity, embedded preprocessing that works with existing technology to enhance customer service, as well as U.S. wire payments. Volante’s low-code financial integration platform enables users to leverage visual modeling to integrate with and orchestrate workflows to build a variety of financial, transaction-based services.

Nari Ansari, Managing Director at Sixth Street Growth, praised both the the company’s PaaS and low-code payments platform as offering “a compelling value proposition.” Ansari added that it was a good time for Volante to look to scale its operations in order to take advantage of FIs that are “increasingly prioritizing both investment in payments modernization and partnerships with fintech companies.”

Founded in 2001, Volante Technologies is headquartered in Jersey City, New Jersey. The company’s Payments-as-a-Service and low-code platform process millions of transactions and trillions in value every day. Four of the top five global corporate banks and two of the world’s largest card networks rely on Volante Technologies’ payments solutions.

Last month, the company was named to The IDC FinTech Rankings Top 100 for 2023. This marked the third year Volante had earned a spot in the IDC’s Fintech Top 100. In September, the company introduced new Chief Operating Officer David Weber.


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Plaid Launches Consumer Reporting Agency to Leverage Cash Flow Data for Credit Risk Insights

Plaid Launches Consumer Reporting Agency to Leverage Cash Flow Data for Credit Risk Insights
  • Open banking innovator Plaid announced a new initiative to enable lenders to leverage consumer-permissioned cash flow data on prospective borrowers.
  • The new entity will serve as a consumer reporting agency that will build solutions that deliver ready-made credit risk insights using this information.
  • Founded in 2013, Plaid made its Finovate debut at our developers conference, FinDEVr, in 2014.

Is cash flow data the missing piece of the puzzle when it comes to completing the picture of a person’s creditworthiness? A new initiative from open banking innovator Plaid suggests that the answer is “yes.”

“Lenders and consumers alike know that traditional credit scores don’t tell the full story of someone’s financial life,” Plaid Head of Credit Mike Saunders noted at the Plaid blog on Monday. “Information on savings, income, or on-time rent payments is often left out of the picture, even though this data is critical to understanding someone’s ability to pay back a loan.”

The new entity, announced by Plaid today, will create solutions for customers who want to leverage consumer-permissioned cash flow data to access ready-made credit risk insights. It will serve as a consumer reporting agency, according to Saunders, that will help Plaid’s customers make smarter decisions on risk throughout the lending process.

Plaid is joining a growing cohort of fintechs that have determined that while there remains a place for traditional credit scores, there is much that these scores leave out. This undermines the ability of lenders to serve otherwise qualified borrowers. It also creates hurdles for potential customers – from the “thin-file” recently-arrived immigrant professional to the young adult struggling to rebuild their credit. “Putting cash flow insights to work unlocks opportunities for lenders to grow their business while managing risk,” Saunders wrote. “This fosters inclusion, expands credit access, and serves a broader set of consumer needs.”

The new initiative is still being fleshed out. But Plaid is confident that it can make a significant difference with cash flow data in two specific ways: availability and usability. With regard to making consumer-permissioned cash flow data available, Saunders pointed to Plaid’s existing relationships with lenders and property management companies like Mission Lane and Funnel, respectively. These firms have leveraged Plaid’s technology to source clean income and assets data on prospective borrowers.

Usability, the ability of businesses to integrate data into their decision models, is the second component. And this is where the new entity in particular comes in, building solutions that enable lenders to leverage cash flow data for credit risk insights. “Many lenders simply don’t have the time, money, or technical resources to develop insights on top of this detailed, transaction-level data by themselves,” Saunders wrote.

The company admits that it is still “in the early innings” of what Saunders called “the future of cash flow underwriting.” To this end, Plaid presently is offering its new cash flow insights as part of a limited release via the consumer reporting company.

News of Plaid’s new entity comes just days after the company reported that it was working with European payments company Adyen. The partnership will enable Adyen to introduce its pay-by-bank offering in North America by early next year. Last month, Plaid announced partnerships with cryptocurrency infrastructure platform Zero Hash and fraud and risk intelligence specialist Riskified. Plaid also introduced its first Chief Financial Officer last month: former Expedia CFO and Chief Strategy Officer Eric Hart.


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More PFM Shakeup: Status Money Shuts its Doors

More PFM Shakeup: Status Money Shuts its Doors
  • Peer comparison PFM Status Money is shutting down and has transferred its users to Quicken Simplifi.
  • Starting November 10, the Status Money website and app will no longer be available.
  • Status Money’s closing comes a week after Mint announced it will close its doors at the end of the year.

While many in the fintech industry are still processing Mint’s departure from the fintech scene, there appears to be more shakeup in the PFM world this morning. Budgeting service and social personal finance app Status Money has notified its users that it is shutting down.

“As part of our ongoing commitment to providing you with the tools you need to get ahead financially, we will be transitioning our member accounts, including yours, over to Quicken Simplifi,” the company said in an announcement on its website.

Status Money was founded in 2016 to help users aggregate, track, and manage their entire financial lives and compare their financial standing with their peers. This peer comparison capability stood out as Status Money’s differentiating factor. The feature allowed users to compare their spending in specific categories to others by age, zip code, and income level.

The New York-based company’s other tools allowed users to set goals and participate in discussions with other users. In 2020, the company launched a $20 per month premium tier that allowed users to chat with a financial advisor on a monthly basis.

Starting November 10, however, the Status Money website and app will no longer be available, but users will be able to use their existing credentials to log into Quicken’s Simplifi budgeting tool, which costs around $3 per month. Status Money has transferred each user’s personal information and data associated with their account to Quicken. The Status Money Rewards program, which paid users in cash and Bitcoin for referrals and for engaging in product recommendations, is no longer available.

Status Money, which demoed at FinovateSpring 2019, hasn’t released much more information regarding the transition. There is currently no word on whether Quicken acquired the entire company or just its users, nor has Status Money disclosed transaction details.

One thing is clear, however. This appears to be yet another nail in the coffin of PFM. In his recent piece in Forbes titled The Demise of Intuit Mint and Personal Financial Management, Cornerstone Advisor’s Ron Shevlin goes into detail of why PFM is a dying fintech subsector. He notes that consumers are looking for more than just tracking, but are instead drawn toward tools such as those that help them optimize the return on their savings, save money, and mitigate monthly bills.

As someone who still uses an offline Excel spreadsheet to budget each month, I would argue that there may still be a market for simple PFM tools. However, the consumer-facing fintech market is crowded. In order to survive, standalone PFM companies may fare better with a B2B approach by embedding their tracking tools within larger fintechs or financial services organizations. This meets the consumer where they are already are instead of imposing an additional app to keep track of.


Photo by Tima Miroshnichenko