As the macroeconomic landscape changes and startup valuations adjust, financial services companies face new questions about where to spend their funds. Both investors and founders find themselves asking questions about what future funding will look like, which fintech niches are the most promising, and how startups can thrive with tighter funding restrictions. At FinovateFall 2025 in New York, Citi’s Senior Vice President of Strategic Investments, Mary Joseph, shared her perspective on these trends with William Mills, CEO of The William Mills Agency. During the conversation, Joseph shared her outlook on current funding dynamics, sector leadership, and what founders should consider as they build resiliency and relevance into their businesses. I think there was a time when companies could raise and raise and raise and spend and spend and spend, and the view was that, you know, at some point in the future, investors would be able to recoup that investment,…
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