Another day, another onslaught of BNPL news. Following this week's chatter on Apple Pay Later and Zopa's entrance into the BNPL market, ICICI Bank in India announced a partnership with Equated Monthly Installments (EMI) BNPL network ZestMoney.
The tie-up will enable ICICI Bank to expand its Cardless EMI product that facilitates purchases at participating physical retail and e-commerce platforms. When using ZestMoney's BNPL capabilities, ICICI customers can use cardless credit to make purchases of up to $12,900 (Rs. 10 lakh) online or in-store and pay for it in EMIs. ICICI customers can also use ZestMoney’s flagship Pay-in-3…