BillMyParents.com Traffic Spikes to 600,000 Unique Visitors

image If you want to attract customers between the ages of 12 to 21+, you could not have a better name than BillMyParents. But living up to that promise, not to mention appealing to parents, is a little trickier.

San Diego-based BillMyParents is a public company (OTCBB: BMPI) currently valued at $40 million. When we first looked at the company (March 2009), it was building an alternative payment mark similar to PayPal or BillMeLater. But the company appears to have pivoted into a more achievable prepaid card product.

Today, its core offering is a $3.95/mo prepaid MasterCard debit card (see full fee schedule below) that offers mobile alerts and basic parental controls (lock, unlock, reload). 

Fresh off a $7 million infusion of new funding (Nov. 2010, note 1), the company has ramped up its advertising with its first national TV commercial (on ESPN; link) and a mention in MTV’s Rob Dyrdek’s Fantasy Factory (which apparently has something to do with skateboarding). It is also working with Street League Skateboarding.

Evidently, those efforts are bearing fruit as website traffic is up 20-fold since December, to 600,000 unique visitors in May according to Compete estimates (see below). More importantly, traffic to the secure site (e.g., account holders) is up to 17,000 visitors in May compared to 7,000 in December (note 2).

Relevance for Netbankers: Teens want to spend. Parents want transparency and control. And banks want to attract teens and tweens that could be customers for the next 80 years. And if that’s not enough, in the United States, prepaid looks to be favored in the post-Durbin world (previous post).

So expect prepaid cards to be a hotbed of activity from both banks and non-banks (note 3). 

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BillMyParents.com unique monthly visitors

image

Source: Compete, 28 June 2011


Parent section of BillMyParent’s website
(28 June 2011)

Parent section of BillMyParent's website (27 June 2011)

Fee schedule

image

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Notes:
1. Source:http://www.marketwire.com/press-release/socialwise-changes-corporate-name-to-billmyparents-inc-otcqb-sclw-1525359.htm
2. Source: http://siteanalytics.compete.com/account.billmyparents.com/
3. For example, BankSimple http://www.netbanker.com/bank_simple/

More Than Just a Free Credit Score From Credit Karma

Credit Karma, founded in May 2007, provides free ad-supported access to consumer credit reports. Based on website traffic, it is one of the most popular companies to demo at Finovate (see previous coverage). The company has closed in on the million-visitor mark several times this year (see chart below).  

Web Traffic: 
(Retrieved June 23, 2011 from compete.com) 
WebTraffic.jpg
Number of Employees: 22
Headquarters: San Francisco, CA
Market Position: Credit score provider
Value Proposition: Credit Karma uses targeted advertisements to offset the cost of purchasing credit information from TransUnion. The company also provides tools and calculators to help understand and predict credit score changes. 
Revenue in 2010: Over $3 million
Timeline:
Timeline.jpg
The User Experience:
1) Create a user profile with email and a password. 
ProfilePage.jpg
2) Provide personal information to retrieve your credit information.
Account info Page.jpg
3) Confirm your identity. 
4) View your credit score, learn how it was calculated, and see how it compares to others.
Credit Score.jpg
5) Use Credit Karma’s tools to see how future events, such as applying for a new credit card, will impact your credit score.
Manipulator tool.jpg
6) Credit Karma provides recommendations from advertisers based on your credit score. A

Endorsements.jpg

 high credit score might yield a credit card offer similar to the Chase offer to the right, whereas another might trigger an auto loan offer.
Recently, Credit Karma announced a new service called Approval Odds, which is a free feature that aims to help consumers avoid being declined for a credit card.
To see a live demo of this service from FinovateStartup 2009, check it out here.

Alumni News– Week of June 20, 2011

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AlphaClone
AlphaClone launched a new feature that measures sentiment. Link
BillFLO
Taulia acquired BillFLO. Link
Bills.com

Bills.com.jpg

Bills.com shared money-saving strategies for recent college graduates. Link
BrightScope
BrightScope was highlighted on the Tuscon NBC news channel series, “4 Your Money.” Link
CashEdge
Ally Bank began offering CashEdge’s Popmoney service. Link
Continuity Control

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LEVERAGE, the Service Corporation for the League of Southeastern Credit Unions, began offering Continuity Control’s CreditUnion Assistant program. Link
CreditKarma
Credit Karma introduced its Approval Odds service to help avoid being declined for a card. Link
Currensee
Currensee reached $6 billion in trading volume and $12 million under management. Link
doxo
The MakeUseOf blog reviewed doxo’s online filing cabinet. Link
Dwolla
  • Dwolla CEO commented on the Bitcoin virtual currency debate, exchange, and hysteria.  Link
  • Dwolla’s fees were compared to PayPal’s. Link
  • Silicon Prairie News discussed Dwolla CEO’s comments on Bitcoin. Link
eWise
eWise Payo’s smartphone app won the Editor’s Award for Consumer Focus at the 2011 Cards International Awards. Link
Expensify

Expensify.jpg

  • The Dallas News highlighted Expensify. Link
  • Expensify was listed as one of 25 tools to help you manage spending by cmvlive.com Link
HelloWallet
HelloWallet posted a short video series explaining its wealth-tracking service. Link
Jwaala

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KEMBA Financial Credit Union implemented Jwaala’s platform. Link
Lending Club
  • Lending Club is approaching its financial breakeven point. Link
  • Reuters commented on Lending Club’s P2P marketplace. Link
Lendio
Lendio helped banks increase business loans by finding qualified borrowers. Link
Mortgagebot

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Mortgagebot and Business Solutions extended their Tech Alliance to provide mortgage application solutions at preferred terms. Link
PayNearMe
PayNearMe facilitated 7-Eleven’s partnership with Greyhound for cash transactions. Link
Prosper
Reuters commented on Prosper’s P2P marketplace. Link
Receivables Exchange

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The Receivables Exchange won 2011 “Management Team of the Year” at the Stevie Awards. Link
Strands
Strands Personal Finance landed in the 2011 Red Herring Top 100 North America list. Link
TradeKing
TradeKing announced its free webinar series on trading advice beginning July 12th. Link
Voice Commerce

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Voice Commerce launched its CashFlows app. Link
Xero
Getapp.com reviewed Xero’s cloud-based software. Link

TDECU Posts 50% Growth in Mobile Banking Users in 2 Months

This guest post was written by Daniel Thomas, a 25-year strategy and product development veteran of the financial services industry. He is a principal consultant with Mindful Insights LLC.

imageBack in April, we showed you the list of the 30 most popular iPad apps from U.S. banks and other financial services companies listed on iTunes. The list featured the usual big names, but one surprise was #14, Texas Dow Employees Credit Union (TDECU), a 132,000 member, 19-branch, $1.6B credit union headquartered in Lake Jackson, TX.

The app, UniFI, available on iPad, iPhone and Android platforms, was developed by startup FI-Mobile. The full-featured offering includes:

  • All the banking functions offered in online banking
  • Linkage to Facebook and Twitter
  • Branch locations
  • Rates
  • Advertising capabilities
  • Analytics

FI Mobile says it can launch the app in three weeks for FIs that already have a mobile banking application, and seven weeks if they have to develop a native app.

_____________________________________________________________

Features
_____________________________________________________________

TDECU mobile login screen Clicking on Mobile Banking from the home screen launches the WAP service developed by Q2ebanking (note 1).

TDECU mobile rate lookup Both the Locations screen and the Check Our Rates page fetch real-time content from tables that the bank or credit union maintain in FI Mobile’s advanced-content management system (admin tool). 

TDECU mobile intergration with Facebook and Twitter

TDECU has an active social network presence, so Facebook and Twitter integration facilitates more frequent views and comments.

The app also includes contact information, rates, and access to TDECU credit cards through gotomycard.com.

__________________________________________________________

Results
________________________________________________________________________

According to Brad Clutter, Online Banking Product Manager at TDECU, in the first two months after the app’s launch in March, mobile subscribers grew 50% (their target was 10%) and the number of mobile transactions (balance inquiries, transfers, etc.) grew 30% compared to their existing WAP-only, mobile-banking program. He said, “We have been blown away by the results we’ve seen, and they have more than justified the cost.”

Thanks to FI Mobile’s analytics, TDECU can now see that their app is being used by members in all 50 states and in 16 different countries. They know that 84% are returning users and use of Android devices outnumbers Apple iOS nearly 2-to-1.

———————-

Note:
1. UniFI is vendor agnostic and will launch the mobile banking program developed by any vendor. And if you don’t have one, FI Mobile will develop one.

Get Your FinovateFall Ticket by Friday June 24 to Lock in Your Seat (and Save $200!)

Finovate2011_low.png

Innovative. Inspiring. Fascinating.

Whatever your preferred descriptor, the scores of companies that have submitted applications to demo their latest and greatest at FinovateFall (September 20-21 in NYC) can live up to it.

They’re innovating in everything from biometric security to mobile apps to online lending to artificial intelligence to the “gamification” of financial education and much more. Right now, we’re sorting through the thick stack of applications to fill FinovateFall‘s two days with fintech’s best new ideas for your education and enjoyment.

Last year, the fall conference sold out weeks in advance so be sure to get your ticket now to lock in your seat (and the early-bird price) to see these exciting demos of new technology and connect with hundreds of leading financial executives, venture capitalists, industry analysts, reporters and technology entrepreneurs.

Register before midnight on Friday June 24th to save $200 off the list price and reserve your seat. We’ll see you in September!

FinovateFall 2011 is sponsored by: The Bancorp, Tier One Partners, and the law firm of CB&S.

FinovateFall 2011 is partners with: BankInnovation.net, BankerStuff, CardWeb, Filene Research Institute, Finance on WindowsPYMNTS.com, Mercator Advisory Group, MyBankTracker.com, Mobile-Financial.com.

Get Your FinovateFall Ticket Before Midnight on Friday June 24 to Lock in Your Seat (and Save $200!)

Finovate2011_low.png

Innovative. Inspiring. Fascinating.

Whatever your preferred descriptor, the scores of companies that have submitted applications to demo their latest and greatest at FinovateFall (September 20-21 in NYC) can live up to it.

They’re innovating in everything from biometric security to mobile apps to online lending to artificial intelligence to the “gamification” of financial education and much more. Right now, we’re sorting through the thick stack of applications to fill FinovateFall‘s two days with fintech’s best new ideas for your education and enjoyment.

Last year, the fall conference sold out weeks in advance so be sure to get your ticket now to lock in your seat (and the early-bird price) to see these exciting demos of new technology and connect with hundreds of leading financial executives, venture capitalists, industry analysts, reporters and technology entrepreneurs.

Register before midnight on Friday, June 24th, to save $200 off the list price and reserve your seat. We’ll see you in September!

FinovateFall 2011 is sponsored by: The Bancorp, Tier One Partners, and the law firm of CB&S.

FinovateFall 2011 is partners with: BankInnovation.net, BankerStuff, CardWeb, Filene Research Institute, Finance on WindowsPYMNTS.com, Mercator Advisory Group, MyBankTracker.com, Mobile-Financial.com.

BankSimple Reveals 2 New Banking Partners: The Bancorp Bank and CBW Bank

image Yet-to-be-launched BankSimple scored more great press this month with a tease on the cover of the July/August issue of Fast Company:

The Zappos of Finance

The one-page profile in the magazine’s Next column (p. 32) is titled:

A Bank that Doesn’t Suck

For Netbanker readers, the article mostly covered familiar ground. However, there were two huge reveals near the end that I almost missed; two banks the startup is working with to power its services:

  • Bancorp Inc, a public holding company (TBBK) that powers 300 affinity banking programs around the country (note 1) which will likely power BankSimple debit cards among other things. Bancorp Bank EVP Pete Chiccino was quoted in the FastCompany article.
  • CBW Bank, a small privately held bank based in Weir, Kansas with just $6 million in deposits (note 2), which will likely hold BankSimple-gathered deposits.

BankSimple has a wait-list of 50,000 for beta invites. According to the article, 12,000 of those will be allowed in by year-end before its general-public launch in 2012.

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Notes:
1. The Bancorp is a Finovate sponsor
2. It took 119 years for the bank to get to $6 million in deposits for a net growth of $50,000 per year. They’ll get that much in the first 10 minutes after BankSimple opens its doors.

HelloWallet is a PFM with Deep Philanthropic Roots

We all know that sticking to a budget is important, but it’s not easy. HelloWallet’s online

HWLogo.jpg

personal financial management (PFM) is designed to help. Users can track long-term goals and spending through interactive graphs and personalized notifications. In addition, the startup’s philanthropic efforts make you feel even better about using the $8.95/mo advertising-free service. 
Washington, D.C.-based HelloWallet was founded in 2008 by former Brookings scholar Matt Fellows to provide financial guidance for Americans who lack access to professional advisors. The service originated with a grant from the Rockefeller Foundation intended to help low-income Americans create a budget. 
Web Traffic
(Note: The traffic below does not reflect users who access the service through their employer. The footnote* at end of the post reflects those numbers.)

CompeteTraffic.jpg

(Retrieved June 22, 2011 from compete.com)
The company has expanded its horizons and now looks to help consumers at all income levels. In fact, HelloWallet is primarily distributed through Fortune 500 companies to their employees as a benefit.  
The User Experience 
No matter where you are in your financial journey, HelloWallet has features to help you stick to your budget. 
It has five main sections:
  1. Home features an overview of your accounts, a list of to-dos, and a feed of alerts.Thumbnail image for HomeScreen.jpg
  2. Plan focuses on the long-term view of wealth, goals, and budget through a cash-flow graph. It also provides personalized recommendations on how to increase savings.Thumbnail image for Thumbnail image for Plan Screen.jpg
  3. Budget displays account totals and income by day. It also shows budget totals by category.Budget Screen.jpg
  4. Transactions are listed and graphed. The graph shows money earned compared to money spent on a daily timeline.Transaction Screen 2.jpg
  5. Profile facilitates personalized advice by asking about other personal situations, such as number of children and if you anticipate caring for elderly parents in the future.Profile Screen.jpg
A mobile version is scheduled for later this year.
Philanthropy
Because HelloWallet believes in helping people at all income levels, it has pledged to give away one subscription to a low-income family for every five purchased. To help identify deserving families who qualify for a free subscription, it maintains community partnerships with the following non-profit organizations:
  • The Center for Economic Progress: Assists hard working, low-income families reach financial stability.
  • The Community Builders: Builds homes and communities for low-wage families and individuals.
  • Community Renewal International: Restores communities through personal relationships. 
  • EARN: Provides low-income working families with tools to help them achieve financial goals.
To see it in action, check out HelloWallet’s Finovate Spring 2011 demo
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*HelloWallet’s average employer partner workforce is 50k employees where the average take-up rate is about 20% after six months. It expects to serve 600,000 employees by the end of the year. Thus, since employees log in once a week on average, the actual web traffic varies substantially from the compete.com graph. 

Is Prepaid the Durbin Antidote?

image Prepaid cards have been a bit of an afterthought for most banks and card issuers. Sure, they make the occasional appearance on banking sites in December as holiday gifts. But mainstream they are not.

But that was before traditional debit cards suddenly became unprofitable (note 1) thanks to the upcoming U.S. debit interchange price controls (see Durbin rant, note 2) combined with with last year’s reining in of overdraft fees.

It’s pretty easy to predict what happens next. Banks will do what any business would do when offering a popular, yet unprofitable product. Raise prices with new monthly/annual/transaction fees. And for customers that are fee adverse, banks will offer two alternatives:

  • Credit cards for the credit worthy
  • Prepaid cards for everyone else

Bottom line: Prepaid bankcards are about to become much more popular. Here’s why:

  • More interchange revenue to the issuer
  • Easier to sell online with fewer risk management and compliance issues
  • Great entry product for teens and pre-teens
  • Porting the prepaid “card” into mobile phones and other contactless form factors
  • Valuable service for underbanked segments
  • More utility: can be gifted, used for traveling, used to deliver allowance, and so on

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Notes

1. The price controls apply only to banks of $10 billion or more.
2. I am really disappointed in the Durbin interchange price controls. I was sure Congress would delay the matter, but unfortunately I was wrong. My feeling is that price controls are an absolute last resort when there is not enough competition to create a free market price. I don’t think that was the case with debit interchange.

Long-term, the whole exercise is a zero-sum game for the businesses, merchants and banks, who will adjust their prices to cover costs and ensure a normal profit. The only likely loser is the consumer who will be deprived of innovations killed off by the dramatic shift in interchange.

Here’s my scorecard of the post-Durbin winners and losers: 

Short-term winners:

  • Merchants, obviously
  • Prepaid card issuers (which are not covered by Durbin price controls)
  • Consultants, lawyers, marketers and professional services firms involved in drafting and communicating new bank prices and policies 
  • Financial institutions exempted from Durbin (under $10 billion) could pick up share and/or be able to gain fee revenue by matching the large bank price increases

Short-term losers:

  • Large banks will see revenue declines until they can get new fees introduced and move transactions to credit/prepaid
  • Consumers who will see fee increases from banks faster than they’ll see price decreases from merchants
  • Payment startups and business consortiums whose business model was predicated on disrupting debit

Long-term unchanged:

  • Merchants who will eventually pass on the interchange savings due to price competition
  • Banks who will make up the revenue loss with new fees and/or by channeling transactions to higher-margin products
  • Consumers who will pay more in bank fees but less for goods and services, an overall wash

FinovateSpring 2011 Demo Videos Available Now

FinovateSpring_Logo_Date.jpg

The demo videos from FinovateSpring 2011 (last month in San Francisco) are now available for your viewing enjoyment — free of charge — in the Finovate Video Archives.

The spring conference was our largest conference ever, with 850 financial executives, venture capitalists and industry leaders watching 64 innovative fintech companies showcase their latest and greatest products. (FinovateFall in NYC in September promises to be even bigger, register now if you haven’t already!)

If you missed the spring event, then be sure check out these fast-paced 7-minute demo videos from all our presenting companies. These hot young startups and leading established companies are innovating on everything from tablet interfaces to P2P payments to financial education to mobile bill capture to PFM to merchant-funded rewards to biometric security and much more. It’s inspiring to see all the new ideas being launched!

FinovateSpring 2011 was sponsored by: The Bancorp, Tier One Partners, and the law firm of CB&S.

FinovateSpring 2011 was partners with: BankInnovation.net, BankerStuff, CardWeb, Filene Research Institute, Finance on WindowsPYMNTS.com, Mercator Advisory Group, Mobile-Financial.com and TheStartup.eu

FinovateSpring 2011 Demo Videos Available Now

FinovateSpring_Logo_Date.jpg

The demo videos from FinovateSpring 2011 (last month in San Francisco) are now available for your viewing enjoyment — free of charge — in the Finovate Video Archives.

The spring conference was our largest conference ever, with 850 financial executives, venture capitalists and industry leaders watching 64 innovative fintech companies showcase their latest and greatest products. (FinovateFall in NYC in September promises to be even bigger, register now if you haven’t already!)

If you missed the spring event, then be sure check out these fast-paced 7-minute demo videos from all our presenting companies. These hot young startups and leading established companies are innovating on everything from tablet interfaces to P2P payments to financial education to mobile bill capture to PFM to merchant-funded rewards to biometric security and much more. It’s inspiring to see all the new ideas being launched!

FinovateSpring 2011 was sponsored by: The Bancorp, Tier One Partners, and the law firm of CB&S.

FinovateSpring 2011 was partners with: BankInnovation.net, BankerStuff, CardWeb, Filene Research Institute, Finance on WindowsPYMNTS.com, Mercator Advisory Group, Mobile-Financial.com and TheStartup.eu