ThetaRay and Microsoft Launch New GenAI Financial Crime Detection Suite

ThetaRay and Microsoft Launch New GenAI Financial Crime Detection Suite
  • ThetaRay launched GenAI Financial Crime Detection Suite.
  • The new suite is powered by Microsoft’s Azure OpenAI Service, which gives developers REST API access to OpenAI’s language models.
  • The GenAI Financial Crime Detection Suite enables financial institutions to improve AML efforts, streamline compliance, and proactively manage risk indicators.

Financial crime detection company ThetaRay announced it is collaborating with Microsoft in the launch of its new product, GenAI Financial Crime Detection Suite.

The new suite integrates Microsoft’s Azure OpenAI Service, a service that gives developers REST API access to OpenAI’s language models, such as o1-preview, GPT-4o, and GPT-4. The service allows clients to adapt the models to their specific task or use case.

ThetaRay reports that teaming up with Microsoft will allow it to bring firms a GenAI-powered case manager that will detect financial crime, adapt strategies over time, and meet legal reporting standards. ThetaRay reports that its collaboration with Microsoft will enable it to deliver a GenAI-powered case manager designed to detect financial crimes, refine detection strategies, and ensure compliance with regulatory reporting standards. With the launch of its new GenAI Financial Crime Detection Suite, ThetaRay aims to enhance risk assessment, streamline operational workflows, and strengthen anti-money laundering (AML) reporting to reduce fraudulent activity, such as money laundering and terrorist financing.

“ThetaRay’s integration with Azure OpenAI Service delivers a solution that empowers financial institutions to enhance key components of their AML efforts, like oversight, reporting, and risk catalogue processes,” said Azure AIat Microsoft Corp. Vice President Yina Arenas. “By integrating generative AI in their financial crime detection solutions, organizations can mitigate risk, drive exceptional efficiencies, and elevate regulatory standards.”

Along with today’s release, ThetaRay is also unveiling a new, GenAI-driven risk catalogue to enable financial institutions to add risk indicators. “Our technology has already established us as a leader in AI, and now with our newest risk catalogue solution, we’re empowering organizations to proactively manage risks, streamline compliance, and make more informed decisions,” said ThetaRay CEO Peter Reynolds. “We are excited to continue to deepen our collaboration with Microsoft, using their Azure OpenAI Service to enhance our vision of enabling trusted transactions across the financial ecosystem.”

Founded in 2013, ThetaRay offers transaction monitoring, transaction and customer screening, and customer risk assessment suites to help firms fight financial crime. The Israel-based company helps its 100+ institutional clients leverage AI to monitor 15 billion transactions valued at $20 trillion on an annual basis.


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Cyber Safety Company Gen Digital Acquires MoneyLion for $1 Billion

Cyber Safety Company Gen Digital Acquires MoneyLion for $1 Billion
  • Mobile banking platform MoneyLion has been acquired by identity protection and cybersecurity company Gen Digital Inc.
  • The $1 billion deal is expected to close in 2025.
  • Gen plans to diversify its offerings by integrating MoneyLion’s credit-building tools, financial management services, and embedded finance marketplace into its portfolio.

Mobile banking platform MoneyLion is the latest among a string of acquisitions taking place in fintech this month. The New York-based company has agreed to be acquired by Gen Digital Inc. (Gen), the parent company of a range of digital identity protection brands, for $1 billion.

Founded in 2013, MoneyLion offers both direct-to-consumer banking tools as well as a marketplace of embedded banking tools, called Engine, for businesses. This enterprise technology suite serves as a marketplace for financial products to enable financial services and non-financial services companies alike to add embedded finance to their business leveraging MoneyLion’s API.

Gen expects today’s $1 billion purchase will help it branch out from identity solutions into new financial services verticals. Specifically, Gen is seeking to add financial wellness offerings using MoneyLion’s credit building and financial management services, as well as its white-labeled AI recommendation platform. Gen will also acquire MoneyLion’s 18+ million customers, a group which Gen anticipates will diversify its existing client base.

“Gen has a family of consumer brands that’s dedicated to protecting people’s privacy, identity, and financial assets so they can live their digital lives securely and without worry,” said Gen CEO Vincent Pilette. “By bringing MoneyLion into the Gen family, we’re not only helping people protect what they already have, we’re extending our capabilities to enable people to better manage and grow their financial wealth. We look forward to welcoming the MoneyLion team, so together, we can power digital and financial freedom.”

Gen was founded in 2022 and counts Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner among its consumer brands. In all, Gen’s brands help bring cybersecurity, online privacy, and identity protection tools to almost 500 million users in more than 150 countries. The Arizona-based company is publicly listed on the NASDAQ with a market capitalization of $18.3 billion.

The deal is expected to close in the first half of Gen’s fiscal year, spanning April 2025 to late September 2025. The transaction is proposed at $82 per share, plus one contingent value right (“CVR”) that entitles the holder to a contingent payment of $23 for each MoneyLion share in the form of shares of Gen common stock.

“We’ll deliver MoneyLion’s leading personal financial management tools and embedded financial marketplaces to Gen’s users while bringing Gen’s strong identity, trust and cybersecurity solutions to our customers,” said MoneyLion Co-Founder and CEO Dee Choubey. “Together, we’ll create unmatched consumer value, combining innovative fintech products and experiences with Gen’s trusted network to empower smarter financial decisions and secure people’s digital and financial lives.”

Gen’s purchase of MoneyLion is notable because it is unique. It may be the first time a fraud and security firm has acquired a digital bank– generally, it would be the other way around. However, given the increasing overlap between financial services and cybersecurity, this acquisition is a logical one. As security threats become more sophisticated, the integration of financial wellness tools with identity and security solutions positions Gen to address consumer needs more holistically.


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Lunar Launches Moonrise to Zero in on Enterprise Payments

Lunar Launches Moonrise to Zero in on Enterprise Payments
  • Lunar introduced Moonrise, a standalone enterprise payments offering to help organizations scale in the Nordic region’s notably complex payments ecosystem.
  • Lunar expects that the BaaS market will grow 3.3x to €100 billion in five years.
  • Lunar anticipates that Moonrise will help to lower barriers to entry for companies operating in the Nordics, which will not only foster innovation and competition, but also help to offer consumers better services and pricing options.

Nordic challenger bank Lunar launched a new, enterprise payments offering this week. The standalone product, called Moonrise, aims to simplify financial connectivity for payment businesses looking to scale in the Nordics.

Moonrise helps fintechs, challenger banks, and global payments providers navigate the Nordic payments landscape. Denmark, Norway, and Sweden each have unique clearing systems and infrastructure requirements, which creates a complex payments environment. “By breaking down these barriers,” the company’s blog post explained, “we’re creating new opportunities for players who want to innovate and compete in a region traditionally dominated by legacy institutions.”

Moonrise’s API builds on Lunar’s existing infrastructure, which currently processes over 10,000 transactions daily and supports $5.3 billion (€5 billion) in transaction volume.

“The transition to Moonrise reflects Lunar’s strategic focus on growth and innovation,” the blog post said. “By taking the first steps towards creating a standalone entity, we’re giving our enterprise payments division the agility and resources it needs to thrive while also allowing our retail banking arm to continue its successful trajectory.”

Lunar launched in 2015 as a digital bank catering to both retail and commercial clients. The Denmark-based company received its banking license in 2019 and offers personal checking accounts with debit cards, youth accounts, in-app PFM tools, an investing platform, and a BNPL tool that can be retroactively applied to purchases. On the commercial side, Lunar offers business bank accounts, automated bookkeeping, cash flow analytics, expense management tools, loans, insurance, and more.

Launching Moonrise will allow Lunar to pursue the BaaS market, which is expected to reach 100 billion Euros, growing 3.3x over the next five years. Structuring Moonrise as a separate entity will allow both companies to grow in their own direction, without straining the resources of either one.

Lunar recognizes the potential that the BaaS market has to drive innovation and competition in the payments world. By nature, BaaS tools lower the barriers to entry, especially in a challenging market like the Nordics. This will help to increase competition and create an environment in which legacy institutions must innovate to keep pace.


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Fintech Rundown: A Rapid Review of Weekly News

Fintech Rundown: A Rapid Review of Weekly News

With only two more weeks before the holiday season and 2025 take over the calendar, let’s make this one count. Last week’s news cycle was rife with funding and M&A activity. Will this week bring the same? Stay tuned to find out. We’ll add the latest fintech news throughout the week as the space evolves.

Digital banking

Revolut applies for NZ banking license.

SBS (formerly Sopra Banking Software) partners with Red Hat to accelerate digital transformation for financial institutions.

audax and Tuum partner to accelerate digital transformation for financial institutions.

Wealthtech

German wealthtech startup NAO raises €3.4 million to make private investments more accessible across Europe.

Payments

Paytm sells PayPay stake to SoftBank for $279.2 million.

U.K.-based paytech platform Blink Payment inks partnership with enterprise resource planner (ERP) Business Pilot.

Blink Payment partners with Business Pilot to tackle installer industry late payments.

Fraud, security, and authentication

BioCatch integrates with Q2’s digital banking platform.

TurboCheck partners with biometric identity verification and authentication solutions provider authID.

Courtesy of its collaboration with Microsoft, ThetaRay launches its GenAI Financial Crime Detection Suite.

Business financial management

Swedish spend management solutions company Mynt raises $23 million (€22 million).

Insurtech

Brethren Mutual Insurance Company implements ClaimsPay from digital payments platform for the insurance industry, One Inc.


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Zopa Caps Off 2024 with $87 Million in Funding

Zopa Caps Off 2024 with $87 Million in Funding
  • U.K.-based digital bank Zopa raised $87 million in an equity round led by A.P. Moller Holding and existing investors.
  • The round boosts Zopa’s total funding to $1.067 billion.
  • Despite declaring plans for a 2022 IPO during its 2021 funding round, Zopa has decided to wait for better market conditions.

Digital bank Zopa seems to be impervious to the downturn in the fintech funding environment. The U.K.-based fintech has just raised $87 million (€80 million), boosting its total raised to $1.067 billion. The equity round was led by A.P. Moller Holding and existing investors. 

While the investment comes at a time during which many fintechs are experiencing a funding dry spell, this is not the first time Zopa has beaten the odds. In February 2023, Zopa raised an impressive $92 million (£75 million) from existing investors as well as an undisclosed lead investor. At the time, the company said the round “cements and enhances” its unicorn status. 

Zopa, which originally launched as a peer-to-peer lending platform in 2005, pivoted to become a digital bank in 2020, when it received its full banking license from the Financial Conduct Authority. Today, the company holds more than ÂŁ5 billion in deposits for its 1.3 million customers. Zopa’s platform aims to help users improve their financial health via savings tools, lending products, credit card offerings, and various vehicle financing tools. To date, Zopa has lent more than $16.6 billion (ÂŁ13 billion) to consumers in the U.K. and currently has ÂŁ3 billion in loans on its balance sheet. 

“Today’s fundraise validates our financial performance and growth potential,” said Zopa CEO Jaidev Janardana. “Since launching our bank in 2020, we’ve consistently offered financial products that offer great value and ease to our customers, supporting our vision to build Britain’s best bank. We are thrilled to have investors who share our excitement at the opportunity to serve more customers across more product categories as we aim to become the go-to bank for millions of consumers.”

Notably, while Zopa billed its 2021 funding round as a “pre-IPO round,” declaring plans to go public by the end of 2022, it appears that plans have changed. The company told TechCrunch that it is not currently pursuing an IPO. “We will wait for the markets to revive and be more positive,” said Janardana in an interview. Interestingly, Klarna, another fintech that delayed its IPO plans, recently filed to go public in 2025. The results of Klarna’s public offering at that time will either convince Zopa that it’s time to IPO or help to cement its decision to continue operating as a private company.


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Mambu Acquires Numeral to Expand Payment Capabilities

Mambu Acquires Numeral to Expand Payment Capabilities
  • Cloud banking platform Mambu has made its first acquisition, acquiring French fintech Numeral to enhance its payment capabilities and expand its market reach.
  • Numeral’s cloud-native platform will enable Mambu to offer end-to-end payment workflows, support multiple payment methods, and deliver real-time transaction capabilities to its clients.
  • With growing demand for embedded payments and real-time payment experiences, this acquisition will help Mambu better serve its clients.

Cloud banking platform Mambu has acquired French fintech Numeral this week in a deal that is expected to advance Mambu’s payment capabilities, helping it capture a wider audience. Financial terms of the agreement were not disclosed.

“This acquisition marks a considered move to deliver a more modern, comprehensive payment offering which is now an integrated part of Mambu’s product portfolio,” said Mambu CEO Fernando Zandona. “Numeral’s advanced payments platform will enable us to address changing customer demands, strengthen existing product lines, and expand our market reach, while offering businesses advanced capabilities to meet an extensive range of needs.”

France-based Numeral offers a cloud-native, universal payment gateway to help fintechs and banks automate payment processing. The company’s API allows organizations to access payment schemes and connect to partner banks, including BNP Paribas, Barclays, HSBC, and ABN AMRO. Founded in 2021, Numeral has raised $13.8 million (€13 million). The company currently processes more than $10.6 billion (€10 billion) in payments annually.

“Numeral’s values, proven agility, and robust onboarding processes match perfectly with our growth mindset as a business,” Zandona added.

Mambu was founded in 2011 and emerged as one of the pioneering players to move banking software to the cloud. The company’s composable banking approach offers a plug-and-play approach to help organizations shift away from legacy core banking platforms and future proof their operations. Among Mambu’s recent partnerships are payments processor Kuady, Latvia-based INDEXO Bank, and travel payments company Outpayce. Today’s deal marks the Amsterdam-based company’s first acquisition.

By integrating Numeral’s payment platform with its own, Mambu will help its clients manage end-to-end payment workflows, support multiple payment methods, and provide real-time transaction capabilities. The company notes that its existing clients will be able to upgrade to a more sophisticated set of payments capabilities.

For Mambu, enhancing its payments capabilities is a strategic move that aligns with the growing demand for embedded payments. As businesses increasingly seek to integrate embedded payments into their offerings, the ability to manage seamless, real-time payment workflows is becoming a key competitive advantage.

At the same time, consumers are demanding faster, more transparent payment experiences, pushing financial institutions and fintechs to adopt more sophisticated technologies. By integrating Numeral’s advanced platform, Mambu not only strengthens its value proposition but also positions itself as a leader in the modern, scalable payments space.


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Justt Launches Upgrades to Streamline Chargeback Management

Justt Launches Upgrades to Streamline Chargeback Management
  • Israel-based Justt has introduced platform upgrades, including multilingual dispute management and centralized chargeback approval, aimed at simplifying cross-border disputes and improving efficiency for global merchants.
  • The new features allow merchants to set custom rules for recurring disputes and manage chargebacks centrally through Justt’s interface.
  • As chargeback volumes are projected to rise 42% by 2026, Justt’s AI-driven tools offer merchants an automated way to handle cases such as friendly fraud.

Justt, an Israel-based company leveraging AI to automate the chargeback process, unveiled some major platform upgrades this week. Among the changes are multilingual dispute management and centralized chargeback approval.

Justt’s newly launched multilingual dispute management offers automatic translation for dispute evidence. The company anticipates that this feature will simplify cross-border disputes by removing language barriers and ultimately allow Justt to better serve global merchants.

The centralized dispute resolution allows merchants to approve chargebacks through Justt’s interface instead of managing chargebacks in a fragmented way using multiple Payment Service Providers. As part of this, the company also allows merchants to set their own custom rules for recurring disputes, enabling them to automate cases that are predictable and better allocate resources to complex disputes.

Justt anticipates that this change will not only simplify the chargeback approval process, but will also reduce administrative load and speed up dispute decisions to give merchants real-time control over approvals.

“We are fundamentally changing how merchants manage chargebacks,” said Ofir Tahor, CEO of Justt. “This is a significant step in our mission to equip merchants with AI-driven tools, allowing them to simplify complex challenges and focus on growing their businesses.”

Justt was founded in 2020 to help merchants resolve illegitimate chargebacks by using AI to boost recovery rates. The company’s platform integrates with over 40 payment service providers, including Stripe, PayPal, and American Express. Merchants can use Justt’s platform to view and manage all chargeback-related data in one place, and quickly resolve the dispute process. Justt has raised a total of $11 million from investors including Former PayPal President David Marcus and Citi Ventures.

Since the increase in ecommerce activity has taken off in the past five years, there has been a substantial increase in chargeback volumes. According to Mastercard, chargeback volumes will reach 337 million by 2026, which represents a 42% increase from 2023 levels. This rise can be attributed to the growing complexity of the dispute resolution process as well as friendly fraud, where consumers dispute legitimate transactions. Friendly fraud rates, according to Chargebacks911, have been growing “at somewhere around the 40% rate” every year.

For merchants, chargebacks result in direct financial losses as well as reputation damages, while banks — who have to protect consumers while being fair to merchants — face operational burdens. Looking ahead, the chargebacks puzzle will become more complicated. That’s because, as third party providers like Justt advance their practices using AI, the rise in real-time payments will create headaches by providing more opportunities for both legitimate and illegitimate chargebacks to take place.


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Insuritas Acquired by HUB International Division

Insuritas Acquired by HUB International Division
  • Insurance-as-a-Service company Insuritas has been acquired by VIU by HUB, a division of HUB International, one of the world’s largest insurance brokers.
  • The acquisition will expand Insuritas’ insurance product portfolio and leverage VIU by HUB’s advanced analytics platform to provide more personalized customer experiences.
  • Financial terms of the deal were not disclosed.

Insurance-as-a-Service company Insuritas has been acquired by VIU by HUB, a division of HUB International, which is the fifth largest insurance broker in the world. Financial terms of the deal were not disclosed.

VIU is a digital insurance company that offers a range of policies, including auto insurance, homeowners insurance, second home insurance, renters’ insurance, toy insurance, life insurance, umbrella insurance, financial security, and family plans and policies. The Chicago-based company provides users quotes quickly and offers a platform where clients can sync all their personal policies from across carriers in one place.

“This acquisition marks an exciting new chapter in our journey and will allow us to rapidly expand customized insurance solutions,” said Insuritas CEO Jeff Chesky in an emailed statement. “By joining forces with VIU by HUB, we are amplifying our ability to enhance [clients’] sales and service capabilities and resources with state-of-the-art digital analytics tools.”

Insuritas was founded in 1998 and has since raised $10 million. The Connecticut-based company’s unique model allows banks and credit unions to own and embed a digital insurance agency within their existing operations, without taking on any of the operational risk.

For Insuritas’ current agency clients, the acquisition is good news, as it will make available the widest selection of insurance products offered by the largest collection of insurance carriers of any independent agency complex in the U.S. Additionally, Insuritas will have access to VIU by HUB’s agent resources and will be able to combine VIU by HUB’s analytics platform with its embedded agency technology, providing end customers more personalized experiences.

The insurance subsector remains among the least disrupted in fintech, but that is beginning to change as digital-first insurtech companies like Insuritas and VIU by HUB drive innovation in the space. By leveraging embedded insurance models and advanced analytics, these firms are making strides in modernizing a traditionally slow-moving industry.


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Uptiq.AI Acquires Data Integration Company UpSwot 

Uptiq.AI Acquires Data Integration Company UpSwot 
  • Enterprise AI platform Uptiq.AI has acquired data integration startup UpSwot to enhance its AI Workbench capabilities and expand its applications for banks, fintechs, and wealth management firms.
  • Uptiq.AI will use UpSwot’s Financial Data Gateway, which integrates data from accounting, payroll, and CRM tools, enabling financial institutions to gain actionable insights and offer tailored recommendations to their commercial clients.
  • By combining AI-driven insights with data integration, the partnership empowers financial institutions to optimize operations, improve client engagement, and deliver more personalized services.

Enterprise AI platform for financial services Uptiq.AI made its first acquisition this week. The Texas-based company bought up data integration startup UpSwot.

While the terms of the deal were not disclosed, Uptiq.AI expects the purchase will help it deliver more applications tailored to serve a range of financial services, including wealth management firms, banks, credit unions, fintechs, and non-bank organizations.

UpSwot was founded in 2019 to bring banks actionable insights derived from their commercial clients’ data. The company leverages data from its Financial Data Gateway, which integrates with third-party SaaS software across key categories like Accounting, Banking, Payroll, ERP, and CRM. UpSwot uses the data to offer banks insights into trends and performance across their business customers, monitoring churn and engagement to drive more loyalty. UpSwot can simultaneously use the data to enable banks to offer their commercial clients recommendations on data-informed business decisions. The company demoed at FinovateSpring last year.

Uptiq.AI CEO Snehal Fulzele called the acquisition a “game-changer,” adding, “With UpSwot’s advanced Financial Data Gateway, we can unlock the full potential of our AI Workbench. This allows us to rapidly bring innovative AI applications to financial services organizations, enabling them to harness the power of their data like never before. Together, we’re setting a new standard for what Enterprise AI can achieve in financial services.”

As a result of the agreement, UpSwot’s Financial Data Gateway will power Uptiq.AI’s AI Workbench, which will allow banks to leverage structured and unstructured data for a variety of use cases. Uptiq.AI’s agents will be able to embed data from the wide variety of sources that Financial Data Gateway uses, which will help it differentiate itself from other agent developer platforms.

“Uptiq.AI and UpSwot share a commitment to driving meaningful innovation in financial services,” said UpSwot CEO Dmitry Norenko. “Joining Uptiq.AI will enable us to expand our reach and further amplify the impact of our data integration technology. Together, we are redefining how financial institutions can use AI to deliver exceptional value to their clients.”

Founded in 2022 as Cion Digital, Uptiq.AI helps banks optimize their operations and build valuable customer experiences. The Texas-based company, which has raised $32 million, was founded by Snehal Fulzele. Fulzele co-founded Cloud Lending Solutions in 2012 and led the company as CEO until he sold it to Q2 in 2018. Today, Uptiq.AI serves more than 350 clients across wealth management, banks, fintechs, and brokers. Uptiq.AI demoed at FinovateSpring 2022 under its former name, Cion Digital.


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Deel Acquires Atlantic Money for Undisclosed Sum

Deel Acquires Atlantic Money for Undisclosed Sum
  • Deel has acquired U.K.-based international funds transfer company Atlantic Money. Terms of the deal were not disclosed.
  • The acquisition marks Deel’s ninth acquisition.
  • Deel will leverage Atlantic Money’s expertise to enhance its global payroll solutions, enabling businesses to send secure international payouts.

Payroll and compliance company Deel has acquired international funds transfer company Atlantic Money. Terms of the deal, which was announced late last week, were not disclosed.

According to California-based Deel, acquiring Atlantic Money will help strengthen Deel’s payments infrastructure in Europe and offer it more fintech expertise. This is Deel’s ninth acquisition and its fourth one this year. Atlantic Money joins remote work management platform Hofy, payroll and HR platform PaySpace, and employee enablement platform Zavvy — Deel’s three other acquisitions this year.

Founded in 2020, U.K.-based Atlantic Money helps users send money internationally with a transparent fee structure. The company charges a flat, ÂŁ3 ($3.80) fee for money transfers and claims to be, on average, 10x cheaper than its competitor Wise. Unlike Wise, however, Atlantic Money is much more limited in scope. The company only facilitates funds transfers among 10 countries, while Wise allows users to send funds to nearly 90 countries. Since its inception, Atlantic Money has moved over half a billion pounds for 10,000+ customers, helping them save “millions” in fees.

According to Atlantic Money Co-Founder and CEO Neeraj Baid, Deel will leverage the money transfer firm’s expertise and infrastructure to help businesses send payouts to international workforces. “Deel’s mission is to make running a global business as easy as running a local one, and that includes helping workers make global payments securely and easily,” said Baid. “Our team looks forward to working alongside Deel’s experts to share insights and develop technologies that will benefit companies managing international workforces.”

Deel was founded in 2018 and enables companies to hire employees across the globe and pay them in more than 150 currencies. In addition to facilitating payroll, the company helps companies manage global workforces, hire contractors, relocate workers, and more. Deel was valued at $12 billion in May of 2022 and has raised a total of $680 million in funding.


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Could a U.S. AI Czar Reshape Global Fintech?

Could a U.S. AI Czar Reshape Global Fintech?

You may not think of the U.S. when it comes to having a czar in a leadership role. However, Axios reported last week that President-elect Trump is considering naming an AI czar that would be responsible for coordinating policy and governmental use of AI. This is notable because, as of now, the U.S. does not have a central agency governing and regulating the use of AI.

If put into power, a U.S. AI czar would potentially be responsible for unifying the country’s AI strategy across government and private sectors. The AI czar would also be charged with creating regulatory clarity and streamlining regulations for AI development in key industries such as fintech, healthcare, and eCommerce. Given the U.S.’s current role in the global economy, an AI czar could play a role in setting global standards for fintech AI regulation.

Benefits

There are some surprising benefits to a potential AI czar taking leadership in the U.S. First, the leader would have the potential to coordinate AI innovation and guide global efforts. This centralized orchestration could accelerate the development of AI-powered fintech solutions like fraud detection, credit scoring, and personalization strategies. Additionally, for both banks and startups, having clear, government-issued guidelines for the use of AI offers many benefits, including increased investor confidence and faster adoption of AI across subsectors. Finally, having an U.S.-led AI strategy could foster cross-border partnerships and may also be able to influence international fintech standards.

Risks

As with many applications of AI, however, there are potential risks and challenges associated with the crowning of an individual as AI czar. First, there is significant potential for favoritism to shape the role. According to Axios, the AI leader will not require Senate consent. Rather, Elon Musk and Vivek Ramaswamy, who Trump has selected to lead the new Department of Government Efficiency (DOGE), will have input into who is selected for the AI czar role. This raises concerns over potential favoritism and bias. Regardless of who is placed in the potential role or how they are appointed, there are also risks that the use of AI will end up over-regulated and that centralizing control of AI usage could stifle fintech innovation across the globe.

Global impact

U.S. policies created under an AI czar might intensify competition with other countries in the AI-arms race. Specifically, the role may help the U.S. compete with China, which has heavily invested in AI. Creating an AI czar could help the U.S. catch up with China by fostering rapid advancements in AI applications in fintech and related fields. In addition to clarifying regulation around the use of AI, the appointed person could help by coordinating research, funding, and partnerships at a national level. This streamlined approach might also encourage collaboration among U.S. fintech companies, making them more competitive in global markets.

What’s next?

Regardless of what happens (or doesn’t happen) with the AI role, both banks and fintechs should pay close attention while monitoring any U.S. AI policy changes. This applies to both firms that are creating their own AI-driven solutions in-house, as well as to those that leverage AI-driven solutions from third party providers. Everyone is in the AI game– whether they think they are or not– and the decisions made by policymakers will shape the rules of that game.


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Alera Group Partners with TIFIN @Work to Personalize Wealth Management

Alera Group Partners with TIFIN @Work to Personalize Wealth Management
  • Alera Group has partnered with TIFIN @Work to integrate its workplace benefits and wealth management tools into its FinWell Connect program.
  • The integration will provide employees and advisors personalized financial guidance from Alera Group’s insurance, benefits, and wealth management verticals.
  • Founded in 2023 TIFIN @Work was created by parent company TIFIN to deliver actionable, personalized financial recommendations.

Financial services firm Alera Group has partnered with TIFIN to improve financial wellness among its clients. The Illinois-based firm has integrated TIFIN @Work’s workplace benefits and wealth management platform into its FinWell Connect financial wellness program.

Founded in 2017, Alera Group is the result of the merger of 24 U.S. entrepreneurial firms. The company serves as a broker that offers connectivity to employee benefits, property and casualty insurance, retirement plan services, and wealth services. Under today’s partnership, TIFIN @Work’s tools will be available within its retirement plan services arm.

With the implementation, Alera Group seeks to meet the rising demand for workplace-based financial solutions, and offers FinWell Connect to its employees and advisors. The move makes TIFIN @Work’s tools a bridge between retirement benefits and wealth management.

“Other platforms fill gaps; TIFIN @Work drives true engagement and business growth,” said Retirement Plan Services Executive Vice President and National Practice Leader Christian Mango. “We’re excited to offer a modern solution that benefits both employees and advisors. The partnership with TIFIN @ Work further strengthens Alera Group’s commitment to robust, cutting-edge retirement and wealth solutions.”

TIFIN @Work offers Alera Group’s retirement plan participants personalized, tailored guidance regarding their financial futures. The technology provides actionable solutions by connecting them with financial experts. The platform suggests a solution from Alera Group’s insurance, benefits, or wealth management vertical. As a result, users receive a personalized suggestion at the time of need.

TIFIN @Work is a subset of its parent company TIFIN, a Colorado-based firm that creates and operates companies across a range of fintech sub-sectors. TIFIN’s @Work arm, launched in 2023, offers users AI-powered, personalized insights and actionable recommendations.

“Partnering with Alera Group marks a pivotal step in uniting workplace benefits with wealth management. TIFIN @Work is the bridge from retirement to financial confidence, enhancing employees’ financial journeys and expanding advisors’ reach and impact,” said TIFIN @Work CEO Marc McDonough.


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