ANZ’s Mobile Banking App is So Well Integrated, it Almost Feels Like Apple Built It

image image I look at lot of mobile banking apps. But there are several thousand in the U.S. alone, so I’m not going to claim that I know which one is “best” or even who should be in the top-100.

But I will say, of the mobile banking apps I’m familiar with, ANZ Bank’s is right up at the top. Kudos to the bank and Fiserv’s M-Com unit that helped with development.  

Why is it so good? It’s full featured, of course. But it’s the first banking app that feels like it runs WITHIN the iPhone instead of being bolted on. It’s almost like what Apple would have done if it was building a banking app right into the operating system (notes 1, 2, 3).  

I especially like how the person-to-person payments function integrates with iPhone Contacts. And how iPhone’s photo gallery can be used throughout the app to illustrate goals and payees with your pictures (click on inset above for a better view) and to store bill payment-receipts (see screenshot below).

But never mind what I think, look at actual customer usage. According to a July 15 investor presentation, in the year since it was released, the ANZ goMoney already accounts for 26% of the bank’s total online traffic. If ANZ mobile can continue that pace for another 12 months, it will surpass regular PC-based online traffic by this time next year.   

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ANZ goMoney demo video is definitely worth two minutes of your time
Note: Clickthrough below to ANZ website and play the video (the version on YouTube is the older version of the app)

Demo video of ANZ goBanking iPhone app

Notes:
1. Hyperbole alert. It’s Friday afternoon, so I may be getting a bit carried away. But I stand by the opinion.  
2. I don’t have an ANZ account, so I’m basing my observations on the superb demo video, complete with Apple-esque soundtrack (see screenshot above).

Out of the Inbox: First Tech CU Pitches Auto Loans

image As the country heads back to work and school, it’s a great time to remind customers that you have killer rates for auto loans. So, First Tech Federal Credit Union’s marketing email to members yesterday promoting a 2.99% rate was well timed. And I love how the message is direct and to the point.

While the email could use a little more visual punch (graphics/typography), First Tech nailed the timing, product, price, and headline. So it is 90% there even before reading the copy. However, that’s where the effort falls a bit short. Here’s why (numbers correspond to screenshot below):

Minor issues in copywriting:
1. The second sentence in the opening paragraph is awkward because the phrase “keep that new auto loan payment in check…” is hard to understand. If you pair “check” with “payment,” it sounds like you are referring to a checking account, not a low-payment amount.

2. Be careful with how you talk about rate discounts. They way First Tech wrote it, “.25% rate discount” sounds like the loan rate is going to be chopped by a full 25% instead of 25 basis points. It would be better to put a zero in front of rate, e.g., “0.25%” and perhaps call it a “rate reduction” instead of discount to be perfectly clear. 

Weak “offer acceptance:”
3. It’s too hard to find the loan application in order to take advantage of the great rate. Members are directed back to the First Tech homepage where they must search for an loan app. The CU should either take members directly to a specific landing page for this offer, or at least drop them on the auto loan page. It does help that one of the four rotating homepage banners is for auto loans, but it’s third in the rotation and only stays in view for 15 seconds or so.

In addition, not everyone wants to research and/or apply online. A phone number, at least for more information, would be a welcome addition to the message.

Finally, there is no sense of urgency, e.g., “the rate is guaranteed through the weekend” or even “act now before rates increase.”

Overall grade: B

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First Tech Credit Union email to members promoting 2.99% auto loans (31 Aug. 2011; 9:28 AM Pacific)

First Tech Credit Union email to members promoting 2.99% auto loans (31 Aug 2011; 9:28 AM Pacific)

Launching: ING Direct Unveils $10 Million Campaign for Teen Banking

image Just last month we published a report (here) about the large, and mostly unmet, opportunity to bank tweens/teens AND their parents.

Evidently ING Direct didn’t need our report. The direct bank, soon to be part of Capital One, is launching an aggressive $10 million advertising campaign for its new MONEY account (note 1). There’s no official mention of the program at ING Direct, except for a wall post on its main Facebook page (see last screenshot).

However, several online elements have been released:

Product: There’s only a few sentences describing the product, but it sounds like a standard checking account with debit card access. It will have no fees and no minimums and can be managed online (duh) and through a smartphone app.

Campaign: The $10 million campaign (note 2) is primarily fulfilled via Facebook (see screenshots below) and includes:

  • Advertising on Facebook and online
  • Supporting sweeps has (10) $1,000 prizes, (10) MacBooks, (20) iPod Touches
  • Those submitting pictures of themselves, may get it projected on a Times Square Jumbotron for 15 seconds (begins Sept. 15)

Our take: With 1% rates killing its traditional value proposition, it makes perfect sense for ING Direct to build for the future by positioning itself as a place that caters to the banking needs of the entire family. Well played.

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1. ING Direct’s teen-banking microsite at ingdirectmoney.com (30 Aug. 2011)
Note: In the lower right is a “pre-registration form” where the bank collects the name and email address of interested parties

ING Direct teen banking microsite at ingdirectmoney.com (29 Aug 2011)

2. Parents are encouraged to send a message to their children to let them know about the sweeps
Note: The lower right contains a place for parents to send email messages to their children

2. Parents are encouraged to send a message to their children to let them know about the sweeps

3. Facebook page at <facebook.com/ThatsMoney>

3. Facebook page at <facebook.com/ThatsMoney>

3. Facebook page info page (Facebook app)

3. Facebook page info page

4. Facebook page sign-up form

4. Facebook page signup form for ING Direct Money

5. Thank-you page after pre-registering

image

6. Wall post this afternoon on main ING Direct Facebook page (link, 30 Aug. 2011)

6. Wall post this afternoon on main ING Direct Facebook page (29 Aug 2011)

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Notes:
1. New agency Berlin Cameron is spearheading the effort according to today’s Adweek article.
2. That’s about 40% of ING Direct’s projected $25 million media spend for 2011.
3. Hat tip: MyBankTracker
4. For more on teen banking, see our recent Online Banking Report.

New Online Banking Report Published: 2012 Guide to Remote Banking Products, Marketing, & Strategy

It’s 479 days, 2 hours and 54 minutes until the end of the Mayan calendar* and you know what that means? Yep, it’s time to start putting together your 2012 business and marketing plans. imageAnd don’t think that the end of the world is any excuse to hold back. 

As usual, we’ve got your back. Announcing OBR’s 2012 Online/Mobile Banking Planning Guide. Its goal: to provide a resource for financial institution managers (product and/or marketing) to help prioritize potential remote-banking projects for the coming year.

The latest version was released just this afternoon.

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About the report
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2012 Product, Pricing & Strategy Guide for Remote Banking (link)
Preparing for the mobile-first future

Author: Jim Bruene, Editor & Founder

Published: 29 Aug 2011

Length: 76 pages

Cost: No extra charge to OBR subscribers, $695 for others here

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The report contains a list of every idea that has appeared in Online Banking Report or this blog. There are more than 1,000 possible tactics listed in the current report, divided into the following categories:

1. Product tactics
A. Checking & transaction cards
B. Deposits & savings
C. Loans & credit
D. Personal finance management
E. Investments & insurance
F. Payments & transfers
G. Mobile banking/payments
H. Family (children, teens, tweens)

2. Online sales tactics
A. Increase online sales
B. Selling behind the password
C. Enter new markets & segments
D. Attract new residents (movers)
E. Increase referrals and word-of-mouth
F. Social media and Web 2.0
G. PR: appeal to community/shareholders

3. Service, security & retention tactics
A. Increase satisfaction levels
B. Enroll more online banking users
C. Encourage/reward self-service
D. Encourage paperless adoption
E. Address security concerns

4. Small business

5. Fee-based planner

6. Messages & alerts

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*We don’t want to feed into the Mayan calendar hysteria, but you might want to pick up these super cool keychains here.

Mint.com Helps Users Keep Track of What’s Ahead with New Bill Timeline & Reminders

imageIt’s hard to believe that Mint turns four next month. It made its financial industry debut at our first Finovate conference (demo here, Oct. 2, 2007) after having launched to the general public a few weeks earlier.

With 5 million registered users, and public ownership (Intuit), it’s now “the establishment” that dozens of startups look to unseat.

Mint made a large stride forward this week with the addition of a bill-due-date timeline to its Overview page, the page that users land on after login (see inset and first screenshot below).

The company also expanded its text and email bill-due-date reminder system. A wizard launched from a promotion on Mint’s main page (screenshot 2, 3) prompts users to establish reminders for regular household bills.

Bottom line: Mint’s billing timeline is a good example of the forward-looking approach that’s much needed in online and mobile banking.

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A timeline of upcoming bills has been added to the Mint.com’s main Overview page (25 Aug. 2011)

A timeline of upcoming bills has been added to the Mint.com Overview page

Mint promotes the new feature with a huge interactive banner on the main  Overview page

image

In this pop-up box, Mint gathers together likely bills and asks if you want a reminder

In this popup box, Mint gathers together likely bills and asks if you want a reminder

A timeline of upcoming bills has been added to the main overview page

A timeline of upcoming bills has been added to the Mint.com Overview page

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Note: For more on online personal financial management (OFM), see Online Banking Report (published May 2010).

What Online Banking and the Weather Have in Common

It's always 73 on the iPhone I’ve always been a bit obsessive about the weather. I blame it on my Iowa roots, where the economy ebbs and flows depending on the rain and sunshine, and where you have just about every type of weather condition, sometimes in the same day.

One of the main reasons I wanted an iPhone back in 2007 (in the days before the App Store and mobile banking), was to get a weather button in my pocket 24/7. But it wasn’t until today I realized that weather info is a decent metaphor for where remote banking is headed.

Weather forecast on Google

Think about the weather displayed on your mobile or PC. You get some pretty good info about what’s going to happen today, plus decent estimates on the next few days, followed by a SWAG on what might happen a week or two out. This is helpful for planning your clothes, weekend activities, and as a last resort, for making conversation (sorry family).

This is exactly what’s needed in online banking, a FORECAST of your finances. You need to know exactly where you stand today, plus you need an accurate prediction of your cash flows for the rest of the week based on pre-scheduled payments, followed by reasonable estimates of how things stand for the next month based on historical income and expenses. 

image Most of the major PFMs are incorporating forward-looking views into their interfaces. It’s probably THE most important missing element in today’s online banking. A financial forecast should be shown right next to the current balance on the main account page.

Bottom line: It’s not a perfect analogy. It’s still important to track historical spending to look for waste, fraud, and opportunities to save (note 1). But consumers need help understanding their financial position going forward. So crunch the numbers for them and let your customers get back to their mobile entertainment, even if it’s checking the weather in Yakutsk (notes 2, 3).

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Notes:
1. And you can help with that too; see BillGuard post.
2. Yakutsk, Russia, is the coldest city you can track on the iPhone (hat tip to my nephew Marcus).
3. And yes, that’s an actual image stored on my iPhone. I don’t make these things up.
4. For more on online personal financial management (OFM), see Online Banking Report (published May 2010). 

Out of the Inbox: Discover Card’s Birthday Present

Although worth only $5 at most, Discover Card’s month-long Double Cashback Bonus (on the first $500 spent) sure sounds impressive. And combined with the cute penguin visuals, it’s an effective birthday greeting. And probably the first one you’ll get since it’s sent two weeks in advance of the first day of the month of your birthday.

Recipients must register to receive the bonus, a common technique to keep costs down. The card issuer continues to display dazzling graphics throughout and even sends a confirmation email (below). Great attention to detail.

It would be nice if you didn’t have to do a full login to register. But for extra reward points, most users will put up with the hassle.

Grade = A-

Discover Card birthday email (18 Aug. 2011, 2 weeks in advance of the birthday month)

Discover Card birthday email (18 Aug 2011)

First landing page: Log in (link)

Discover landing page

Second landing page: Register (link, must be logged in to your Discover account)

Second landing page: Register

Confirmation screen

image 

Confirmation email

image

Notifying Card Issuers that You Are Out of the Country

image We were lucky enough to take a quick trip to Europe this summer and one of the many rituals of modern travel is convincing your card issuers not to block international transactions. The conventional wisdom is to notify issuers in advance. While not an absolute necessity, it is said to improve your odds.

The process is very straightforward. All the bank needs is your travel dates and where you are visiting. However, it is tedious over the phone due to redundant authentication requirements.

Consequently, it’s an ideal service to automate with online, or even better, mobile form. I wrote about it the last time I traveled. But this time I put a clock on the process, just to see exactly how much time was wasted, for both the consumer and bank, on the phone. 

Summary: It took about 1 minute per card to register online at Capital One and Chase. Over the phone, it took 6.5 minutes at Wells Fargo and 9.5 at U.S. Bank. No one has it in their mobile app yet (see details below).   

I realize that online travel notifications are not a high priority these days. But, it’s such a win-win service, I wish more banks offered it. However, the real end game is to build automatic location notification into mobile-banking apps. Even if customers won’t agree to being tracked 24/7, there could be a button in the app that users press to submit their GPS location whenever they land in a new city or country. 

That gives customers total control, but makes it super easy for them to communicate. And it gives you a highly  secure method of knowing your customers are in the same location as their card. 
__________________________________________________________________________________

Capital One: Online — 2 minutes to register 2 cards (see screenshots in previous post)
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Luckily, Capital One, my go-to card abroad with no international transaction fee, has an online form to do this. It’s not easy to find, but I’d written about it before so I knew roughly where to look. The form is a little convoluted; if traveling to multiple countries, you have to keep pressing “add another destination,” but it took less than a minute to add the five countries were we passing through.

I have Capital One personal and business cards which are integrated into the same online banking platform. But unfortunately, you have to do each card separately, so total time expended, including login, was about 2 minutes.

Capital One gets extra credit for sending me an email on my scheduled departure day asking me whether I needed anything and providing their international call-center instructions. _________________________________________________________________________________

Chase Bank: Online — less than 1 minute for 2 cards (see screenshot in previous post)
__________________________________________________________________________________

I couldn’t remember whether Chase had an online option, so I logged in, didn’t see it on the right-hand column of common links. So I went to customer service and found it on the list of available tasks. The form was super-easy; I could do both of my cards at once and just free-form input the countries. Total form-completion time was under 10 seconds, but if counting login and function-search, it took just under a minute. __________________________________________________________________________________

U.S. Bank: Phone: 9.5 minutes on phone + 2 minutes searching online for 1 debit card (with 2 different account numbers)
___________________________________________________________________________________

I first checked online to see if travel notifications had been added since the last time I checked. No such luck, so about 2 minutes were wasted. Because we needed ATM access abroad, we had to have this card working, so I reluctantly called the 800 number on a Friday evening, and was told that wait times were approx 4 minutes. I think they were only half that, but it still took me a full 9.5 minutes to get my ATM cards registered. About one minute of that was spent finding my wife’s debit card, which I now know has a different number than mine.

Why the agent couldn’t handle both ATM cards from a joint account without needing the other number is beyond me, but he insisted.

Total time expended was 2 minutes online and 9.5 on the phone: 11.5 minutes total.

Extra credit goes to the U.S. Bank agent who activated my new debit card that had recently come in the mail. My old card would have expired during the trip.  
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Wells Fargo: Phone: 6.5 minutes on the phone + 2 minutes searching online for 1 card
___________________________________________________________________________________

My wife carries a Wells card at all times, so usually she handles travel notifications. But since I was already on a roll, I took on the task. Although I didn’t recall ever seeing it, I assumed Wells would have an online option, but after a search of the site, I found that my hunch was wrong and that I’d wasted a few minutes.

I called the 800 number and was able to complete the process in about 6.5 minutes. Much of that time was spent listening to menu choices and current balance info (which I didn’t want). Had I known how to skip through the menus, it would have taken only about 3 minutes. The agent was friendly and efficient, although she twice asked if she could also activate my debit card even though I don’t have a checking account there. But I appreciate that she was trying to be thorough. ___________________________________________________________________________________

Bank of America: Phone — 2 minutes, 0 cards
___________________________________________________________________________________

I was going to take my Bank of America card along, but after searching customer service I could not find an online form to complete, so I decided to leave it at home. Score 1 for the more online-savvy approach at its competitors.

Citibank Running Front-page WSJ Facebook Campaign

imageCitibank is using some of the most expensive real estate on the planet, the front page of the Wall Street Journal, to promote its Facebook page (see inset and below). The bottom-of-the-page banner invites readers to Like Citibank on Facebook to “find amazing ways to use your (ThankYou) points,” and directs them to Citi’s main Facebook page, facebook.com/citibank.

Visitors are shown a special page promising exclusive access to an upcoming Beyonce concert for Citibank ThankYou customers (see first screenshot). After, clicking the Like button, a new screen appears with a “coming soon” message (second screenshot).

As of 11:30 Eastern this morning, Citi had 34,500 likes, by midnight the total had grown by about 2,000 to 36,500. I don’t know where they started the day, but according Visible Banking, the Citi Facebook page debuted in mid-November 2010 with 7,000 likes, mostly from employees. 

Bottom line: I like the idea of creating exclusive benefits for Facebook fans. And perhaps Citi’s goal is to make this into a “teaser” campaign. But overall, I was disappointed not to receive any immediate info to reward me for taking the time to visit/like the bank’s Facebook site.

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Citibank banner ad, bottom of first page of WSJ (Western edition, 16 Aug. 2011)

Citibank banner ad on bottom of first page of WSJ  

Citibank’s Facebook page, before “Liking” (16 Aug. 2011, 8:30 AM Pacific)
Note: This is the landing page displayed when using the primarily URL, Facebook.com/citibank

Citibank's Facebook page, before "Liking" (16 Aug 2011, 8:30 Pacific 

Citibank’s Facebook page, after “Liking” (16 Aug. 2011, 9:15 PM Pacific)

image

ING Direct Raises the Security Bar Again with Checkbook Activation

ING Direct has brought a number of security innovations to the United States: 

  • Password entry via pin pad instead of keyboard
  • Trusteer “safe login” browser plugin (previous post)
  • Challenge questions at login (when needed)

  Now add a fourth item to that list:

  • Authorization required when a new book of paper checks is ordered (see update below)

ING Direct, which famously eschewed paper checks when it launched a checking account, Electric Orange, in 2007, recently began offering a paper-check option. True to form, ING Direct added a few twists to standard industry practices:

  • Paper checks can be bought only in quantifies of 50
  • Each order is just $5
  • Only one set of 50 can be ordered at a time (but once they have been authorized, another set can be ordered)
  • Before the checks can be used, the book of 50 must be activated online (similar to credit/debit card authorization)
  • Because the order must be authorized, third-party paper checks will not work at ING Direct (another security improvement)

_____________________________________________________________________

How it works
_____________________________________________________________________

The bank isn’t exactly pushing paper checkbooks. There are no obvious links to the option on the primary or secondary navigation. Users must click on the Payments tab, then select Overview on the secondary navigation. That brings up a list of the ways to make payments, with “Checkbook” listed half-way down the page (see below).

New paper-check option at ING Direct (12 Aug. 2011)

ING Direct's paper check book option 12 Aug 2011

And the bank’s order form is drop-dead simple, unlike most major banks which drop you to a third-party order-entry site.

One-click check-ordering process

One-click check ordering process at ING Direct

Confirmation screen explains next steps

Confirmation screen explains next steps

________________________________________________________________________

My take
________________________________________________________________________

Offering paper checks is a good move. Most U.S. customers still need the occasional paper check, and waiting 5 days for ING Direct to send one out on your behalf was slow and cumbersome.

And I really like the authorization feature. Since I was old enough to know about check fraud, I’ve always felt that a book of checks sitting in my mailbox was a bit disconcerting. This solves that worry.

Finally, the $5 per 50 pricing is consumer friendly and competitive. The lower quantity (compared to typical 150-200 orders) subtly discourages paper-check usage, but the price is in line with other financial institutions, which typically charge $15 to $25 per 200 checks (note 1).

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PS. ING Direct must be very close to launching remote check deposit. It has a “stay tuned” message posted under the “Deposit Checks” tab in secondary navigation (see below). 

ING Direct’s website implies that remote check deposit is coming soon (12 Aug. 2011)

ING Direct's website implies that remote check deposit is coming soon

Update (16 Aug. 2011): I heard from Citibank today. Apparently, they’ve used checkbook authorization for online account opening since 2007.

Notes:
1. And you can pay more: Chase recently dinged me for $23 for a book of 50 money-market checks (which I didn’t ask for) when I opened a new business savings account. In comparison, I earned $0.40 (before tax) in interest on the balance. That means it would take more than 7 years to earn enough interest to pay for the book of checks. But I’ll give Chase credit for immediately reversing the fee after I dropped the unwanted checks off at the branch. 
2. Apparently ING Direct changed its homepage navigation items earlier this year. The overall minimalist design remains unchanged. But now, in addition to View My Account, the bank offers three choices: Banking, Investing or Retirement. Previously, there were only two other choices: Open an account and Learn more.

Amazon.com Shoppers Prompted to Select Discover Card as Default Payment Option, with a $1 Million Carrot

image A few months ago, American Express provided five free song downloads as incentive for its cardholders to make Amex the default card option within the iTunes store (previous post).

Today, I noticed Discover offering an eye-opening incentive to get their card listed as the default option for one-click purchases on Amazon.com:

A chance to win $1 million every time you pay

This offer is part of the year-long Discover Everyday Giveaway usage sweeps. 

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Discover Card’s $1 million promotion on Amazon.com (12 Aug. 2011)
Note: A small ad first appeared in the upper-right part of the screen, this is what it looked like after I chose “Expand”

 Discover Card's $1 million promotion on Amazon.com

How it works (link)
Note: This screen presented when clicking on “Learn more” from above banner

image

Truliant Federal Credit Union Gives Away iPads to Promote FinanceWorks PFM

image There are three huge usability challenges with online personal financial management (PFM):

  • It’s hard to get started
  • It’s a pain to keep up with tagging transactions to make the data meaningful
  • It can be disconcerting for many users to view spending summaries

That’s why so few Americans engage in PFM, despite its obvious benefits (note 1). One way to tackle the first problem: Offer a sweepstakes or bonus to induce trial.

Truliant FCU is doing that with a late-summer sweeps encouraging members to log in and give its FinanceWorks (powered by Intuit’s Quicken) program a try. Members who sign up for the PFM between July 6 and Sept. 29 are automatically entered into the sweeps. There is no cost for the service (note 2).

Prizes include:

  • $100 awarded each week
  • iPad 2 awarded each month

Total value of the prizes is about $3,000.

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Truliant FCU PFM sweeps (11 Aug. 2011)

Truliant FCU PFM sweeps

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Notes:
1. For more on online personal financial management (OFM), see Online Banking Report (published May 2010).  
2. We urge FIs to consider charging for value-added services such as online PFM. See our recent Online Banking Report, Creating Fee-Based Online & Mobile Banking Services (published May 2011) for the rationale.