FinovateSpring 2008 / Sparkroom

Presenter Profile:

What they think makes them better: Sparkroom Lead IQ closes the loop between closed loan data and lead source, segment and filter information to measure end-to-end lead performance from lead to balance sheet. It is a comprehensive analytics platform that allows lenders to optimize their lead acquisition program in real time, and giving them unparalleled transparency into their marketing effectiveness. The solution includes:
• Dashboards and analytics
• Filter management
• Budget and volume management
• Lead screening and validation


Bus. Dev.: Jamie Shulman, VP Operations,
Press: Jamie McDonald, CEO,
Sales: Edward Powell, VP Sales,

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