FinovateSpring 2008 / Sparkroom

Presenter Profile:

How they describe themselves: Sparkroom’s is the leading provider of Lead Performance Optimization, a solution that uniquely combines Sparkroom Lead IQ, a hosted analytics platform with expert account management services to give online lead buyers the tools and expertise needed to measure, manage and optimize their lead acquisition spending. Initially focused on the mortgage industry, our products and service helps lenders dramatically improve the performance of their online leads, by lowering customer acquisition costs, significantly improving marketing efficiency and measurably increasing profitability. Founded in early 2007, Sparkroom is privately-held, with funding from private investors and Matrix Partners. For more information, visit

What they think makes them better: Sparkroom Lead IQ closes the loop between closed loan data and lead source, segment and filter information to measure end-to-end lead performance from lead to balance sheet. It is a comprehensive analytics platform that allows lenders to optimize their lead acquisition program in real time, and giving them unparalleled transparency into their marketing effectiveness. The solution includes:
• Dashboards and analytics
• Filter management
• Budget and volume management
• Lead screening and validation


Bus. Dev.: Jamie Shulman, VP Operations,
Press: Jamie McDonald, CEO,
Sales: Edward Powell, VP Sales,

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