FinovateSpring 2008 / Cake Financial

Presenter Profile:

How they describe themselves: Cake is the leading online social network for investing based upon real portfolios, actual performance and trades. Cake is the next evolution in the investment industry by improving the way 90MM Americans now involved in the stock market manage their $10T in assets by making it easy to communicate with one another. Anyone can use Cake to complement the traditional ways they track their investments since Cake does not require members to move their assets and it’s free to join. Cake Financial helps investors turn the “wisdom of crowds” into trusted, contextual and actionable guidance. All safely, securely and anonymously. All in one place. All for free. It’s Cake.

What they think makes them better: Cake is all about what investors are really doing using actual brokerage account data. Cake has built a patent-pending data aggregation platform that lets anyone link an unlimited number of brokerage accounts to Cake. With upwards of 10 years of historical investment performance. Cake lets members follow and communicate with as many other members as they want- all for free. Cake is not a brokerage firm- keep your accounts where they are. We do not collect assets nor make money from trades. Cake is made to work wherever you have your portfolio.


Bus. Dev.: Steven A. Carpenter, CEO,
Press: Erica Friedman,

More Videos: FinovateSpring 2008