FinovateSpring 2010 / TransUnion Interactive
Presenter Profile:
How they describe themselves: TransUnion Interactive, Inc. is the consumer subsidiary of TransUnion, LLC, a global leader in credit and information management, which maintains credit histories on an estimated 500 million consumers across the globe. TransUnion Interactive targets both consumers and financial services business with a consumer base. Through TransUnion Interactive’s product suite, which includes TrueCredit.com and zendough.com, consumers can benefit from online educational materials, free monthly newsletters and easy-to-use tools designed to help them manage and control their finances.
TransUnion Interactive, headquartered in Chicago, employs approximately 75 associates.
What they think makes them better: zendough.com by TransUnion is the first product
ever to combine a consumer’s credit reports and score, debt management tools and identity theft protection into one place, in a unique, at-a-glance format.
zendough.com is an interactive tool that organizes an individual’s key financial information into a clear-cut, customized snapshot. Rather than overwhelming consumers with vast amounts of data, zendough.com provides members with personalized analysis and advice coupled with a user experience that delivers a sense of control and calmness.
zendough.com helps consumers make peace with their money and is based on the philosophy of helping consumers find enlightenment through a better understanding of their finances.
Contacts:
Bus. Dev.: Lucy Duni, Vice President of Marketing, lduni@tuinteractive.com
Sales: Ron Stewart, Vice President of Sales, rstewart@tuinteractive.com
Press: John Branham, PR Consultant, jbranham@tuinteractive.com