FinovateSpring 2010 / GoalMine (by Gratio)

Presenter Profile:

How they describe themselves: GoalMine is the simple, social way to save and invest. It expands mutual fund investing to a new community of people. GoalMine allows customers to open mutual fund accounts with just $25 and with no prior financial knowledge required. Customers set up their real-life goals, fund their goals with a mutual fund, and then use fundraising features to let others give to their goals either online or using a convenient gift card.

GoalMine is a product of Gratio Capital, a New York City-based asset management company whose mission is to create asset-building products for people worldwide.

What they think makes them better: GoalMine makes mutual fund investing available to a new community of people who have been excluded from traditional investing channels. GoalMine is the first mutual fund investing program that:

  • Has a $25 minimum initial investment (not the $2,500 industry average)
  • Makes it possible to give mutual funds on a convenient gift card
  • Is focused on real-life goals, not financial jargon
  • Is socially networked, with fundraising features that allow users to track and share progress online and solicit help from friends and family
  • Has a stored value card that is as easy to buy as groceries


Bus. Dev.: Rimmy Malhotra, CEO, 212-731-0830×104,
Press: Meredith Kelsey, Director of Public Relations, MPOWER Labs, 512-531-1191,

More Videos: FinovateSpring 2010