FinovateSpring 2010 /

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How they describe themselves: is the simplest global payment system for end-users. It is an open platform, which allows the creation of a global “ecosystem” of different services, based on the phone # as a global open ID (as opposed to a card number, passport, login, etc). provides money-send services for end users allowing money transfers in the easiest and most secure manner possible, with the help of only a mobile phone, the internet, and cards all over the world. offers a rich set of APIs (for developers), and is available for anybody.’s vision for their customers is that in principle if you have a mobile phone, you already own an account in – i.e. all 4 billion mobile phone owners already have them.

What they think makes them better: Simply put, is the most simple payment system in the world. To make a money transfer you only need to know an individual’s phone number. Our key competitive advantages are: 1) openness of the system – no need to be registered before-hand, 2) independence with both mobile operators and banks, 3) highest level of security (thanks to one-time password technology), 4) worldwide usage – no limits in countries, mobile operators and banks, 5) simple and cost effective business model (per transaction basis), 6) all-in-one solution for online business (set of APIs), and 7) possibility of using online technology on the “ground” to withdraw cash from ATMs and pay at POS’s without using payment cards (already launched in Russia and Ukraine at about 10,000 ATMs). No other tool in the global market currently approaches online payments with such security and comfort.


Bus. Dev. & Sales: Kristina Chaykovskaya, Vice President, +79261383528, +380676319830,, skype: kristina_chaykovskaya
Press: Alexander Vityaz, Founder & CEO,, skype: alexander.vityaz

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