How they describe themselves: Backbase is the pioneer of Next-Generation Customer Experience Solution software that enables organizations to increase online conversion & sales and also streamline online self-service capabilities. Backbase specializes in creating engaging and delightful customer experiences for externally-facing B2B and B2C portals with its flagship Customer Experience Portal solution. Backbase was founded in 2003 as one of the first movers in the Rich Internet Applications (RIA) market space, giving the company a strong DNA in creating Next-Generation presentation layer solutions with a focus on optimizing online customer experiences.
What they think makes them better: Backbase allows financial institutions to develop online retail banking portal experiences for the iPad Generation. The way online consumers interact with retail banking institutions is changing as customer experience is more relevant and important than ever. The iPad represents a significant paradigm shift in online user interactions as well as the future direction of online customer experience. The Backbase Customer Experience Portal solution allows retail banks to optimize their online customer experience and introduce rich, compelling interactions to captivate consumers with next-generation experiences for their high-frequency, high-intimacy portal applications.