Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: Segmint, a financial services technology company, has
developed a system enabling Financial Institutions (FIs) to build digital relationships with their customers. Segmint:

• Anonymously analyzes the transaction stream of individual FI consumers and small businesses
• Serves appropriate FI acquisition, cross-sell and retention offers, and collection messages, via a personalized mix of banners
• Delivers banners on FI websites and across the Internet
• Provides personalized reward offers, enabling FIs to enhance customer engagement and thank their customers
• Shares revenue from reward offer providers with FIs, delivering substantial fee-based income, significantly exceeding the nominal Segmint subscription cost

What they think makes them better: Segmint allows Financial Institutions (FIs) and third party providers to build digital relationships in a relevant and timely way with FI customers by:

• Targeting actual spending over time, not websites or pages viewed
• Classifying each anonymous customer with a personalized mix of activities and interests from a pool of over 40,000 lifestyle attributes
• Enabling fast and user-friendly online campaign creation and banner targeting
• Delivering the correct offer to the correct customer at the correct time based on actual purchase behavior using both FI websites and across the Internet
• Reporting purchase conversions within transaction streams

Contacts:

Bus. Dev. & Sales: John Relyea, (888) SEGMINT x204, john.relyea@segmint.com,
Press: Beth Hallisy, Partner, Marcus Thomas LLC, 216-292-4700, bhallisy@marcusthomasllc.com