How they describe themselves: ApPello is a privately owned, leading software solutions provider in CEE specialized in front-to-back-office banking. Our portfolio covers all phases of any lending related activity and credit risk processes.
The company is headquartered in Budapest and it is represented in the CEE region with customers from large established banks to middle size challengers. ApPello is growing and recognized on the ever-changing financial market for more than 20 years. We are committed to delivering next generation solutions to increase our clients’ efficient operations.
How they describe their product/innovation: ApPello Trade Finance Solution covers bank guaranties, letters of credit and documentary collections. We focus on the self-service portal and back-office integration with as many automation and convenience features as the application case allows. Other than that, we will launch our latest secret product updates.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms