How they describe themselves: Crayon Data, a Big Data and AI startup, based out of Singapore, enables top tier banks to have personalized conversations with each of their customers, across all channels. The personalization engine, maya.ai, comes equipped with richly curated vast external datasets, backed by cutting-edge artificial intelligence, delivered through a series of easy-to-use APIs that cater to the needs of the portfolio, campaigns, analytics and alliances teams within the bank.
How they describe their product/innovation: maya.ai is an AI-led personalization engine that easily fits into all customer-facing channels to drive relevant conversations. This increase in relevance helps drive a 3-7% increase in portfolio spends, and can be made available to banks within 7 working days. maya.ai also comes enterprise-facing modules that give banks complete control on the narrative of the customer-conversations.
Product distribution strategy: Direct to Business (B2B)