How they describe themselves: Qplatform is the Open banking unit of Qiwi PLC, leading Russian payment provider (with 15+ bn USD payment volume). Since establishment, our goal is to solve R&D goals of a Banks using unified API connections. The company already partners with leading Russian banks and various FinTech pioneers that are entering the Russian and CIS market.
How they describe their product/innovation: Qplatform is the cloud platform for integration of FinTechs with the Banks using unified BaaS and FaaS connections. It operates as the gateway for international FinTech players to Russian untapped markets and leverages both technological and market expertise in Fintech-Bank partnerships. For banks it unlocks the ability to rollout new products at a scale with minimum cost and time to market via standardized sets of integration APIs.
Product distribution strategy: Direct to Business (B2B)