How they describe themselves: ANNA takes care of your banking and accounting, while you get on with business. You get a business account in minutes, a debit Mastercard, and a handy app to manage all your accounts in one place. ANNA does your invoicing, sorts your expenses, keeps your accounts up to date and even submits your tax return, saving you the time and hassle.
How they describe their product/innovation: ANNA tax and VAT accounting sorts your self-assessment and VAT returns, at a fraction of the cost of a dedicated accountant. Expenses are automatically categorised and reconciled, with VAT and tax calculated in real time. The app completes and submits your tax and VAT returns to HMRC, with support from a certified accountant.
Product distribution strategy: Direct to Business (B2B)