Mobile Monday: Communicating Critical App Updates via Email

Mobile Monday: Communicating Critical App Updates via Email

 

usbank_mobile_upgrade_email_border

       Email from US Bank to mobile banking customers (12 Nov 2015)

Last week I wrote about how much I liked US Bank’s new native app. So I understand why the bank is anxious to get users ported over to the new version. Customers are going to like it. Guaranteed.

Yet I was a little surprised, just a week into the new version, to receive an email warning that the previous app was about to stop working (see message above). This urgency makes customers question whether something is seriously wrong with the previous version. The message is also annoying in that it doesn’t really give the customer any clue as to whether their version is the current one, or not. It provides only the version number (2.1.76) which is the cut-off between good and bad apps.

This message offers so many opportunities to improve that I was compelled to compile a top-10 list of gripes (plus 2 bonus nitpicks). They are listed, more or less, in priority order:

  1. I had already updated to the new version, so this message was completely unnecessary. And if the bank doesn’t know which version I’m using, it should say so.
  2. There is no explanation of why it was suddenly so urgent to upgrade. Skeptical users were left to their imaginations, not something you want in these days of widely publicized security breaches.
  3. usbank_appversionnumberInstead of talking about version numbers, why not just describe the new app? It looks completely different! A quick description and screenshot would have been understood by 90% of the readers, and would have allowed users to move on with their day, rather than having to engage in a tedious “find the version-number hunt.”
  4. If you must use a version number, then at least explain how to find it. The email failed to address that key point in the body, fine print, or within any links provided within the message. It’s not that simple to find the version number. You must log in, find the hidden primary navigation, choose “About the App” and notice the version number in the lower right corner (see inset). 
  5. If you are going to make such a big change, use a whole number for the new version of your app. In this case, it would be easier to say, “Use v3.0 or later.” 
  6. The links provided to update the app did not go to the iTunes app-update page, but instead went to a marketing page at USBank.com. And the marketing pages, while well done, also did NOT link to the app store’s update pages. In fact, to confuse things still further, the marketing page said the new version “was coming soon.”
  7. The only way to get help was to make a phone call to the general 800 number; no direct line to tech support was given. And not even an FAQ page, email address, chat, or any other type of digital link was provided for help in responding to this matter.
  8. The email message was not optimized for mobile. It was hard to read on my iPhone 6.
  9. It does not specifically address what happens if you don’t update within the next few days; “discontinuing support” has a number of meanings from simply not getting tech support to completely not working.
  10. The bank’s message concluded with thanks for being a mobile banking customer, but they could have also thanked me for taking time out of my day to deal with this “Maintain access … update now” emergency subject line in my inbox.
  11. <Nitpick #1> The first sentence of the second paragraph uses “new” three times.
  12. <Nitpick #2> The closing sentence repeats the “enhanced convenience” copy point. This is a generic benefit at best and shouldn’t be invoked twice in a 150-word message. The resulting inconvenience to update makes their value judgment of questionable importance.

Bottom line: Customer communications are not easy, especially with newer technology. So make sure to test them with some less-savvy users before hitting publish.

Mobile UI: US Bank Tackles New Navigation Conventions

Mobile UI: US Bank Tackles New Navigation Conventions

usbank_mobile_screens

As I was taking a tour of US Bank’s gorgeous new mobile app (above), I was reminded of an ongoing problem in mobile UI, lack of navigational consistency. For anyone over 30, you’ve seen this play out before. It took nearly a decade (1995 to early 2000’s) for websites, especially in financial services, to conform to pretty straightforward navigation conventions (tabs on top, login in upper right, etc.).

usbank_previousWhile responsive design—one website for desktop and mobile—has made things a little less standardized, desktop browser navigation is still pretty easy to figure out. And there’s always the back button to get you out of a jam.

Not so on smartphones. First-generation mobile banking UIs generally used the bottom of the screen to showcase 3 or 4 navigational choices, often with a More button to expand the choices. This worked OK since early apps usually had limited functions.

But as banks redesign their apps to a more modern esthetic, the bottom navigation bar is disappearing. That looks great, but how do users find key functions?

That brings me back to US Bank’s new app. When I finished admiring its newly sleek design, I was momentarily thrown for a loop on how to get out of the main page. The familiar buttons at the bottom were gone (see older screenshot right). And initially I didn’t see the “hamburger menu” in the upper left corner—a stacked column of three bars (upper left), or a stack of small dots (following line items)—which have recently become fairly common design conventions.

usbank_nav_closeupusbank_mobile_nav_optionsSo it turns out that US Bank has located navigation options in two spots, neither particularly easy to see on a phone.

(1) The hamburger menu is there in the upper left, but it’s small and looks like it’s part of the logo (see screenshot at left and closeup at right)
(2) The smaller context-sensitive menus are positioned directly to the right of each account. Deposit accounts have three navigation choices (Pay/Send, Transfer Money, Deposit)

Bottom line: US Bank has delivered what may well be the best looking big-bank mobile app yet, at least in the United States. It is also packed with new features such as no-login balance inquiry and customizations. So kudos to the team at US Bank, which also led the pack on desktop UI more than a decade ago!

That said, the almost-hidden primary navigation is a case of the design getting slightly ahead of its users. While users may soon get used to the new nav links, I recommend a few adjustments in the meantime:

  1. Add navigation instructions to the “feature tour” when users open the app for the first time.
  2. Make the hamburger menu stand on its own by increasing its size and placing it away from the US Bank logo (below the logo, or in the upper right which is wide open).
  3. Consider adding the word “menu” below it for a few months, at least until users get the hang of it.

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Update 16 Nov 2015: Digital design guru Jakob Nielsen just published an overview of mobile navigation echoing our concerns with the hamburger menus.

US Bank Adds “Thank a Banker” to Homepage

US Bank Adds “Thank a Banker” to Homepage

usbank_thankabanker_boxUS Bank has been on a roll lately, appearing in our blog more times this summer than in the previous three years. Its latest novelty? A unique “thank a banker” function, complete with smiley face emoji, prominently located at the bottom-middle of homepage (below the fold on my 13-inch laptop). It’s shown to both customers and non-customers.

I wasn’t sure what to make of it. While I don’t see the harm, it would seem to be a fairly low-usage feature to warrant homepage real estate. But the more I thought about it, the more I liked it. It’s great brand positioning, essentially saying, ‘Hey, look. we aren’t one of those impersonal banks. Our customers love us so much we have to put a box on our homepage to collect all the compliments.’

And then if anyone actually does use it, the bank gets a stream of attaboy/girls to send out to staff. Clever. Hopefully, the bank sends the customer a nice thank-you email (I hadn’t received one 30 minutes after submitting form).

The website function is outsourced to an employee-recognition specialist, OC Tanner. An ewardcenter.com URL is displayed to US Bank customers as they fill out the 13-field form, a hefty 9 of which are required fields (see second screenshot below).

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More importantly, I like the Labor Day loan sale at the top of the US Bank homepage (see below). It’s traditionally a big car-buying weekend, so it’s a great time to promote vehicle lending, especially with the still ridiculously low APRs available here.

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US Bank homepage (3 Sep 2015, 10:00 a.m. Pacific):

usbank_home_0915

US Bank “thank-a-banker” form (link):

usbank_thankabanker

 

 

Design: Creating Online Awareness of Digital Banking

Design: Creating Online Awareness of Digital Banking

design_iconThere is only one reason I visit a bank’s website: to learn about its online and/or mobile banking features. Granted, understanding digital banking is my livelihood. But normal people looking for a new checking account, credit card or loan also need to understand digital capabilities. Even for those that need the comfort of knowing there’s a branch nearby, online/mobile is still a key attribute for the vast majority of consumers, and businesses, shopping for banks.

So I don’t understand why digital features are often relegated to a sub-menu buried in the Personal Banking section. Of the 10 largest U.S. retail banks, only two, US Bank and BB&T, feature online banking in high-level navigation. This is little changed from our mid-2013 overview.

My favorite among the mega-banks (again) is US Bank, which highlights digital on the upper left and uses both “online” and “mobile” in the navigation tab:

usbank_home


BB&T’s
placement also works with “Online Services” on the far right of the top line. While that naming is okay, it would be better to see “mobile” mentioned. So, I’d recommend changing it to “Online & Mobile,” which is the same number of characters.

bbt_home
Plenty of smaller banks and credit unions are already showcasing their digital features. For example, San Diego County Credit Union uses “Online & Mobile Banking” along its top navigation.

sandiegocu_home

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Image licensed from 123rf.com

FinDesign: Making it Easy for Visitors to Find Online/Mobile Banking Features

image I know our readers have passed graduate level coursework in digital banking. But sometimes, even the PhD candidates need a refresher in the basics. Here’s a fundamental that too many financial institutions neglect:

Make it super easy for visitors (non-customers especially) to find information about online and mobile banking

Just about every bank has an obvious login button in the top-right or top-left corners (or Chase who has it plastered in the middle). That’s fine for existing customers. But what about those simply shopping banks? You would think that online/mobile capabilities are pretty important to someone checking you out online!

The big-four U.S. banks do a good job exposing online and mobile features. Citibank is especially focused with its “bank online….make memories offline” tagline mid-page (screenshot below).

But finding the online banking features often requires menu hunting (see BofA, Chase, and Wells below) and/or promotion scanning (see Citibank, Wells and Atlantic Regional FCU below). And sometimes, it’s below the fold (Sterling Bank, BECU) or a screen away (see Comerica below).

Bottom line: You don’t want to get too cute with the fundamentals. That’s why we like the direct approach of both U.S. Bank and Bank of American Fork who position Online Banking as the first tab in their primary navigation (screenshots below). Alternatively, startups Moven and Simple use page-dominating screenshots of their mobile app to position themselves with mobile bankers (see below).

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Bank of American Fork
No, that’s not a typo. This community bank blankets American Fork, Utah, with its 13 branches. It places online banking in its own tab, plus it launches a huge mega-menu detailing all the personal and business online and mobile features. (Plus it has cookies, the kind you eat, in one of the four rotating promotions).

image


US Bank
US Bank is the only one with an “online banking” tab. And it’s positioned in the pole position. Mobile banking is listed in the mega-menu.

image

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The big 4 (alpha order)

Bank of America
While it’s not in the main tab, both online and mobile are mentioned on mega-menu displayed when you hover over the “Bank” tab. And there is an online banking promo in the lower left.

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Chase
Similar approach to Bank of America. However, online and mobile are buried pretty far down the popup mega-menu.

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Citibank
Citi does not beat around the bush. Their entire homepage is devoted to driving users to online banking (first screenshot). And those that launch the mega-menu, see online banking, billpay & Popmoney at the top (second screenshot). However, the bank has no mention of “mobile” anywhere.

image

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Wells Fargo
Online & mobile have the top position under “Banking” on the homepage. In addition, there are promotions and links scattered about the homepage.

image

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Other examples

Atlantic Regional Federal Credit Union (link)
If you don’t have online banking in the main nav, you need to compensate elsewhere. Atlantic Regional’s BancVue-designed site uses the fashionable full-page graphic to draw attention to its four rotating promotions. Number 2 leads shown below leads directly to online banking info. The CU is also running a mobile banking announcement across the top of the page.

image

Bank Simple
Simple turns the double-play with an excellent welcome video and a snazzy shot of its iPhone app in action.

image

Moven Bank
Moven is all about the mobile, and visitors can’t miss that with the page-dominating visual.

image

Comerica
The bank currently has no mention of online banking on its homepage. However, once a visitor goes to the Personal or Small Business page, it is listed on the drop-down mega-menu.

image

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Note: We cover financial website and mobile design issues periodically in our Online Banking Report (subscription).

Holiday Website Promos at the Top-20 Banks

In my annual look at holiday offerings from major banks, I found that Scrooge still roams the halls at many of the big names. Only eight of the 20 largest U.S. banks are using holiday-themed promotions or graphics (note 1). That’s one more than last year, but still two less than 2010.

As usual, PNC Bank is the exception with their two-decade long holiday CPI (Christmas present index). BB&T, Comerica and Fifth Third are also festive this year with gift card promotions supported by seasonal graphics. And US Bank, Citi, Key and Regions Bank used some holiday imagery.   

The scrooge list: top-20 banks with no holiday promotions or graphics on Dec. 20): 
Bank of America, Bank of the West (BNP Paribas), Capital One, Chase, Citizens (RBS), Harris Bank (BMO), HSBC, ING Direct (Capital One), SunTrust, TD Bank, Union Bank (Mitsubishi UFJ), Wells Fargo

Following is a quick overview of the promotions, including a 1-to 5-bulb rating.

Previous year-end holiday posts: 2011 (big banks), 2011 (CUs/community banks), 2009 part 1, 2009 part 2, 2007, 2006, 2006, 2004

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Big banks in the holiday spirit
(rated 1 to 5 bulbs; screenshots from Thursday, Dec 20)

PNC Bank

  • Gift Hunt tied to its Christmas CPI (based on the song 12 Days of Christmas)
  • Visa Gift Card promo (in rotation of four homepage promotions)

Score: imageimageimageimageimage

Hompage: PNC is leading with its 12 days of Christmas price index

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PNC Bank microsite with gift hunt link

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Also running gift card promo in rotation

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BB&T (20 Dec 2012)

  • Holiday themed graphic featuring mobile check deposit
  • Small ad for gift cards

imageimageimageimage

image

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Fifth Third

  • Rotation of three holiday themed promotions
    — Holiday billpay sweeps
    — New Years savings pro
    mo
    — Gift cards

imageimageimageimage

image

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Comerica

  • Prominent gift card promo across page and in lower-left corner

imageimageimageimage

image

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Key Bank

  • Holiday graphic, but no product promotion

imageimage

image

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Citibank

  • Toy shopping background image

imageimage

image

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US Bank

  • Pitch for online banking, convenient while shopping

image

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Regions Bank

  • Small saving money tips

image

image

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Notes:
1. Observations taken between 2pm and 3pm Pacific on Thurs Dec 20 from Seattle IP address, Chrome browser with no cookies
2. Animation from http://www.millan.net/anims/christmas.html#

Everbank Takes Gold in Change Sciences Ranking of Small Biz Banking Online Sales, BB&T is Runner-up

Small Biz Banking Ranking from Change SciencesI’ve had a consumer account at Everbank since shortly after it launched in 1998. And I’ve continued to be a fan, both of the bank, and of its co-founder and product-guru Rob Foregger’s subsequent work at Personal Capital and others. But I hadn’t realized that Everbank excelled on the small biz side.

Change Sciences, which quantifies and compares bank user experience in various verticals, ranked Everbank #1 in its just-published report (subscription) on online sales of small-business banking services.

As you can see from the methodology below, Change Sciences is looking at the discovery and sales process for small biz banking, not the actual online banking experience itself.

Everbank took first by a solid 3-point margin over runner-up BB&T. Most of the big banks were bunched just below BB&T. PNC Bank and US Bank were just a point lower and BofA was just two points lower. SunTrust and Wells also finished four points under BB&T.

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Everbank offers an extensive menu of business benefits via mouseover dropdown menu (6 Aug 2012)

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Note: Change Sciences methodology (from its website)

Each site is evaluated (via desktop browser) against a series of criteria by a Change Sciences analyst. The analyst reviews pages and screens that are part of a critical user task. As the tasks are evaluated, the analyst does three things:
• Looks for predefined user-experience characteristics and features.
• Evaluates the page for ease of use or usability, and applies heuristics accordingly.
• Looks for unexpected enhancements, which we call pleasant surprises.

Tasks evaluated:
• Getting a first impression
• Learning about the bank’s approach to its small-business customers
• Finding out about checking and lending products
• Learning about online banking
• Getting to apply options

US Bank Adds Debit Card Section to Online Banking

imageUS Bank, which has been busy building new online features of late, recently (note 1) added a debit card section to its online banking site. The new Check Cards & ATM Cards section is displayed on the default Your Accounts main page (see first screenshot). 

Clicking on the debit card name takes users to an info page which outlines debit card withdrawal and purchase limits along with the accounts accessible through the card. I’ve banked there for 20 years and today is the first time I’ve ever known my daily limits.

The bank included embedded “help” bubbles around some of the key terms. But there are no direct links that explain the options or how to alter them (e.g., request an increase to my daily limit). 

Bottom line: Treating debit cards like their own “product” makes good strategic sense. Users benefit from the added transparency, and it helps position the card as a value-add, something that could even support fees for premium options (e.g., a higher withdrawal limit, rewards, multi-account access, etc.). 

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US Bank’s main online banking view now includes a debit card section (2 Aug 2012)

US Bank online banking features a debit card section

Users can click through to see the specific limits associated with the debit card
Note: On the right, the bank upsells Visa Money Transfer, a $1.95 per transaction P2P payment option

US Bank debit card info box

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Note:
1. I’m not sure when it was added, but today was the first time I noticed it.

Mobile Marketing: Leveraging the iPhone App Update Process

image As customers have adopted ever-more convenient delivery methods, the customer communications process has changed dramatically. Each channel has its own ways of communicating with customers:

  • Branch/mail: Signage, statement inserts, chance conversations in line, direct sales pitches
  • Phone: On-hold messages, prompts on the phone tree, direct sales pitches
  • Online: Email, interstitials, display ads, website content, popups, online chat
  • Mobile: Similar to online plus notifications, text messages and app updates (see below)

In the mobile channel, the process for updating native apps provides a unique marketing opportunity that is virtually without cost and guaranteed to be read by a large portion of your mobile customers (previous post). App publishers have a screen of free real estate to explain the benefits of the new feature(s).

I’ve read thousands of these update descriptions and there is huge variety of approaches. Some publishers take maximum advantage of the “free publicity” to engage their customers (see Yelp below), pump up the new features (see USAA), and seek additional feedback (see Redfin, SimplyUs examples).

Other publishers don’t pay enough attention to readability (Wells, Bank of America, US Bank examples, see note 1) or just put the minimum effort into a bulleted list (E*Trade). 

Bottom line: Each time you push out a new update, use it as an opportunity to educate users and reinforce your mobile brand.

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iPhone App Update Examples

Good
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Yelp reinforces its playful brand with        USAA is more matter of fact, but  
enthusiastic and humorous copy                   does a good job highlighting new
announcing its v.6.0.                                           features in its v.4.9.

image     image

Redfin released a minor bug fix in             SimplyUs gets right to its bullet
v.3.3.2 but includes its email address        list of features, with just enough
to report any issues.                                           info to explain the v.1.0.17 update.
Nice touch!                                                            Plus email and Twitter handle.

image     image

Need work
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Wells does an OK job, but the first               Similarly, Bank of America has an
bullet reads like something lifted from        acceptable message for its v.3.3.351. 
project checklist. And the second                  But the copy is a little confusing and
is too long-winded. Plus, a floating             has an asterisked point floating mid-page.                       “Bug fixes” hovers at  the bottom                        
of its v.2.1 update.

image     image

US Bank’s v. 1.6.8 message is                    E*Trade’s 2.6 update sounds like it
confusing. Something about being             has a bunch of new features, but
asked to accept a quick update, but 
         it did nothing but list them with
no specifics on why or what has                no explanations.
changed.

image    image

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Note:
1. These examples were all taken from updates I downloaded today. They are not necessarily indicative of every update from these companies. At major releases (such as Yelp’s v6.0), most publishers will step up the copy-writing quality.

First Look: U.S. Bank’s New iPad App

image Yesterday, U.S. Bank became the fifth top-10 United States bank to release an iPad app and only the second  to include remote check deposit (Chase was first). The new app is not listed on the bank’s website yet, but became available in the Apple App Store on May 1.

I’ve been testing it for a day now and find it attractive, well laid out, and practical. It’s a genuine native tablet app, and not an enlarged version of its iPhone app. 

Here’s what I liked:

  • Remote deposit: A cool feature that creates a nice point of differentiation for now. 
  • Person-to-person payments (which I didn’t test because I needed to first enroll online)
  • Different portrait vs. landscape mode looks: The layout changes slightly depending on what position you use the app.
  • Built-in calculator and calendar: The lower-right corner contains a calculator/calendar widget.
  • Pinned account summary: Account balances are displayed in the upper-right corner on all pages.
  • Offers section: The bank has created an offers area in the middle of the page. Presumably this is where the bank will display card-linked offers from its partnership with FreeMonee, along with bank-product specials. Unfortunately, it’s empty, at least for my account (note 1). Unless, the box can be hidden, there should be at least one offer in it at all times (especially at app launch).
  • Contact info: The bank’s phone number and email address are prominently displayed.
  • Integrated location map: In landscape mode, the nearest US Bank branch and ATM locations are always displayed in the upper right corner (note 2).
  • Branding/advertising in front of login: Not everyone who downloads your app, is ready and/or able to login. Talk to them. Service them.
  • Full site access via button in right-hand column. 

What’s missing:

  • Simplified login: U.S. Bank’s table login is 25% harder than its desktop banking login. It uses full username and password. There’s no option to remember username. And unlike the desktop, where the curser is automatically positioned in the fields, tablet users must touch the empty box before typing.
  • Financial management/PFM: There is no ability to sort, annotate, or interact with the data in any way.
  • Chat: There is no way to interact in real time online.
  • Search: There is no way to search transactions or any other info.
  • Security assurances: No security section to assure users that it’s safe to bank via tablet.
  • Content (other than account info): There is little content outside bank account info and the ATM/branch locator. 
  • Visual interest: The app is attractive and functional. However, it’s fairly bland by iPad standards. Within the secure site, there are no photos, no interesting graphics, along with the aforementioned empty offers box.

Final grade: The app supports the brand, is easy to navigate and does a great job covering the important basics. Plus it has a few advanced features: offers, P2P payments, and remote deposit. Overall, I’ll give it an A-. Nice work. 

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U.S. Bank iPad app pre-login (2 May 2012)
Note: Graphical images promoting the bank and its remote deposit service

image

U.S. Bank iPad main "Accounts" page in landscape mode
Note: Empty "offers" box; link to full site; calculator in lower right

U.S. Bank iPad main "Accounts" page in landscape mode

U.S. Bank iPad main "Accounts" page in landscape mode
Note: Empty "offers" box

U.S. Bank iPad main "Accounts" page in landscape mode

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Notes:
1. I’m a long-time customer with six current accounts plus a closed home equity line.
2. While the map makes a nice visual, it doesn’t have much use for the 97% of the time the user is logging in to mobile banking from their home or work. So it might be too prominent. This is only an issue in landscape mode. In portrait mode, the map is not displayed.

Notifying Card Issuers that You Are Out of the Country

image We were lucky enough to take a quick trip to Europe this summer and one of the many rituals of modern travel is convincing your card issuers not to block international transactions. The conventional wisdom is to notify issuers in advance. While not an absolute necessity, it is said to improve your odds.

The process is very straightforward. All the bank needs is your travel dates and where you are visiting. However, it is tedious over the phone due to redundant authentication requirements.

Consequently, it’s an ideal service to automate with online, or even better, mobile form. I wrote about it the last time I traveled. But this time I put a clock on the process, just to see exactly how much time was wasted, for both the consumer and bank, on the phone. 

Summary: It took about 1 minute per card to register online at Capital One and Chase. Over the phone, it took 6.5 minutes at Wells Fargo and 9.5 at U.S. Bank. No one has it in their mobile app yet (see details below).   

I realize that online travel notifications are not a high priority these days. But, it’s such a win-win service, I wish more banks offered it. However, the real end game is to build automatic location notification into mobile-banking apps. Even if customers won’t agree to being tracked 24/7, there could be a button in the app that users press to submit their GPS location whenever they land in a new city or country. 

That gives customers total control, but makes it super easy for them to communicate. And it gives you a highly  secure method of knowing your customers are in the same location as their card. 
__________________________________________________________________________________

Capital One: Online — 2 minutes to register 2 cards (see screenshots in previous post)
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Luckily, Capital One, my go-to card abroad with no international transaction fee, has an online form to do this. It’s not easy to find, but I’d written about it before so I knew roughly where to look. The form is a little convoluted; if traveling to multiple countries, you have to keep pressing “add another destination,” but it took less than a minute to add the five countries were we passing through.

I have Capital One personal and business cards which are integrated into the same online banking platform. But unfortunately, you have to do each card separately, so total time expended, including login, was about 2 minutes.

Capital One gets extra credit for sending me an email on my scheduled departure day asking me whether I needed anything and providing their international call-center instructions. _________________________________________________________________________________

Chase Bank: Online — less than 1 minute for 2 cards (see screenshot in previous post)
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I couldn’t remember whether Chase had an online option, so I logged in, didn’t see it on the right-hand column of common links. So I went to customer service and found it on the list of available tasks. The form was super-easy; I could do both of my cards at once and just free-form input the countries. Total form-completion time was under 10 seconds, but if counting login and function-search, it took just under a minute. __________________________________________________________________________________

U.S. Bank: Phone: 9.5 minutes on phone + 2 minutes searching online for 1 debit card (with 2 different account numbers)
___________________________________________________________________________________

I first checked online to see if travel notifications had been added since the last time I checked. No such luck, so about 2 minutes were wasted. Because we needed ATM access abroad, we had to have this card working, so I reluctantly called the 800 number on a Friday evening, and was told that wait times were approx 4 minutes. I think they were only half that, but it still took me a full 9.5 minutes to get my ATM cards registered. About one minute of that was spent finding my wife’s debit card, which I now know has a different number than mine.

Why the agent couldn’t handle both ATM cards from a joint account without needing the other number is beyond me, but he insisted.

Total time expended was 2 minutes online and 9.5 on the phone: 11.5 minutes total.

Extra credit goes to the U.S. Bank agent who activated my new debit card that had recently come in the mail. My old card would have expired during the trip.  
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Wells Fargo: Phone: 6.5 minutes on the phone + 2 minutes searching online for 1 card
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My wife carries a Wells card at all times, so usually she handles travel notifications. But since I was already on a roll, I took on the task. Although I didn’t recall ever seeing it, I assumed Wells would have an online option, but after a search of the site, I found that my hunch was wrong and that I’d wasted a few minutes.

I called the 800 number and was able to complete the process in about 6.5 minutes. Much of that time was spent listening to menu choices and current balance info (which I didn’t want). Had I known how to skip through the menus, it would have taken only about 3 minutes. The agent was friendly and efficient, although she twice asked if she could also activate my debit card even though I don’t have a checking account there. But I appreciate that she was trying to be thorough. ___________________________________________________________________________________

Bank of America: Phone — 2 minutes, 0 cards
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I was going to take my Bank of America card along, but after searching customer service I could not find an online form to complete, so I decided to leave it at home. Score 1 for the more online-savvy approach at its competitors.