Better.com Helps Homeowners Shop for Insurance with the Launch of Better Insurance

Better.com Helps Homeowners Shop for Insurance with the Launch of Better Insurance
  • Better.com launched a new insurance shopping marketplace, Better Insurance.
  • The new shopping tool is available through Better’s insurance arm, Better Cover, which was launched in 2019.
  • Better is collaborating with insurance technology company Sure and Farmers Insurance-owned Toggle for the launch.

Homeownership platform Better.com unveiled a new insurance shopping marketplace. The new tool, Better Insurance, allows customers to purchase homeowners insurance completely online, with no brokers or in-person meetings.

Better Insurance is available through Better.com’s insurance arm, Better Cover, which the company launched in 2019 to offer a transparent insurance shopping experience.

“Insurance is a key component of the homebuying process that comes with its own unique set of risks and challenges. At Better, we are focused on leveraging technology to make products available that can reduce pain points across all facets of the homebuying experience, and insurance is no exception,” said Better CEO and Founder Vishal Garg. “As a public company, we are more motivated than ever to continue addressing timely issues for homeowners through our robust product offerings, and the Better Cover team is leading the charge with the launch of a more seamless, consumer-first insurance product.”

Better is leveraging two partnerships for the launch of Better Insurance. The New York-based company has white-labeled the tool in collaboration with insurance technology company Sure and Farmers Insurance-owned Toggle. Better is using Sure’s APIs to integrate embedded insurance infrastructure into Better Insurance, and has tapped Toggle for underwriting and help with designing and building the product.

At launch Better Insurance is available in three U.S. states: Arizona, Oregon, and Illinois. The company plans to roll out to more regions within the U.S. “in the coming months.”

Better.com was founded in 2016 to create a fully digital way for borrowers to shop for, apply for, and ultimately obtain a mortgage. Earlier this year, Better.com launched the One Day Mortgage, allowing borrowers to apply for and obtain a mortgage within 24-hours.


Photo by Klaus Nielsen

The Closing of Mint Marks the End of an Era

The Closing of Mint Marks the End of an Era
  • Intuit is closing down Mint, which it acquired in 2009.
  • Mint users are being directed to sign up for a Credit Karma account.
  • Founded in 2006, Mint is one of the oldest B2C fintechs.

For those of us who have grown up and grown old with fintech, January 1, 2024 will go down in history. That’s because Mint– which is arguably the first-ever direct-to-consumer fintech– is shutting its doors on that day.

Mint parent company Intuit announced earlier this week that it is folding Mint into Credit Karma and is inviting all Mint users to open an account at Credit Karma. “We know the most active Minters use Mint to monitor their cash flow and track their spending, and not only does Credit Karma offer these capabilities, but we’re able to take things even further for our members,” Intuit announced in a blog post.

As a bit of history, Intuit acquired Mint in 2009 for $170 million and purchased Credit Karma in 2020 for $4.7 billion. After acquiring Credit Karma, there was likely a bit of internal unrest at Intuit, since Mint and Credit Karma are essentially rivals. Both companies rely on advertiser spend via product referrals, and growing one brand would hurt the other.

Rolling Mint into Credit Karma will help Intuit double-down on sponsored advertisement revenue. The move will also build Credit Karma into a more robust competitor in the PFM space. Credit Karma was founded in 2007 to offer a flagship credit tracking and credit card comparison service and has since expanded to offer a tax filing service, checking account, savings account, credit-building credit card, and more.

It’s not surprising to see Mint’s demise. Intuit already started to cannibalize the brand earlier this year when it pulled Mint’s team in to build Credit Karma’s new Net Worth feature, a tool that enables users to view and track their net worth in a single place. Also, in a way, Mint died a long time ago. The company, which claimed 3.6 million monthly active users in 2021 but as of this year has had no material revenue, hasn’t released any new features or made any significant announcements in recent years. In fact, my last blog post about the company was titled, “Mint Brings User Interface into 2018.” Meanwhile, the company’s competitors in the PFM space were releasing their own banking tools, lending services, and investment tools. 

In the grand scheme of today’s fintech landscape, this announcement will have little impact. However, the news is worth noting for the sake of history. Mint– a company that at one point owned the entire fintech category– stood still while watching the entire fintech industry evolve around it. The company even demoed at the first-ever Finovate conference in 2007. Mint may have been able to keep up had it not been acquired by Intuit, but we’ll never know. Rest in peace, Mint (2006- 2023), and say hello to all of the other fintech ghosts on the other side for me.


Photo by Brett Sayles

BNP Paribas Partners with Factoring and Asset-Based Lending Solution Provider Lenvi

BNP Paribas Partners with Factoring and Asset-Based Lending Solution Provider Lenvi
  • French bank BNP Paribas announced a partnership with factoring and asset-based lending solution provider Lenvi.
  • BNP Paribas will leverage Lenvi’s Riskfactor platform to help mitigate risk and enhance operational efficiencies.
  • Lenvi made its Finovate debut at FinovateEurope 2023 in March.

BNP Paribas announced last week that it is partnering with risk management solution provider for factoring and asset-based lending Lenvi. The French bank will deploy Lenvi’s Riskfactor as part of a multi-year contract to help the financial institution mitigate risk and improve operational efficiencies.

“Riskfactor allows businesses to harmonize responses and operations across jurisdictions, resulting in significant improvement in overall operations efficiency,” Lenvi CEO Richard Carter said. “We look forward to working together with BNP Paribas to support them in optimizing their risk management capabilities, while preventing fraud and improving overall efficiency. BNP Paribas’ commitment to risk management ensures a future-proof business.”

Riskfactor’s risk metrics analyze portfolios to identify unusual behavior, enabling users to investigate and take action on the highest risk accounts. Riskfactor automates risk processes and workflows, assigns follow up tasks for further investigation, and provides schedules to facilitate managing audits, debt verification, client and debtor reviews, and more. The platform oversees $63.4 billion (€60 billion) in lending and monitors more than 60,000 accounts worldwide. With deployments in 17 territories around the world, Lenvi notes that 90% of the receivables market in the U.K. use Riskfactor. BNP Paribas stated that it will deploy the complete Riskfactor product portfolio in eight countries in Europe.

“We are confident that Riskfactor will deliver on its promise and we are happy to have Lenvi’s support in implementing the solution,” BNP Paribas Global Head of Factoring Lionel Joubaud said.

BNP Paribas was founded in 2000 as the product of a merger between Banque Nationale de Paris (BNP) and Paribas. The ninth-largest banking group in the world by assets, BNP Paribas is the largest banking group in Europe. As of 2022, BNP Paribas had total assets of $2.8 trillion (€2.67 trillion).

Headquartered in Leeds, U.K. and founded in 1988, Lenvi demonstrated its technology at FinovateEurope earlier this year. Last month, the company announced partnerships with financial data provider Validis and secured finance technology company Lendscape.


Photo by Paul Deetman

Cybersecurity Firm Adlumin Raises $70 Million in Series B Funding

Cybersecurity Firm Adlumin Raises $70 Million in Series B Funding
  • Cybersecurity company Adlumin has raised $70 million in Series B funding.
  • Adlumin offers a Managed Detection and Response (MDR) platform that provides enterprise-grade security to small and middle-market organizations.
  • Founded in 2016, Adlumin made its Finovate debut at FinovateFall 2019.

Washington, D.C.-based cybersecurity company Adlumin closed a $70 million Series B funding round last week. The company, which made its Finovate debut four years ago at FinovateFall, offers a Managed Detection and Response (MDR) platform that provides continuous threat detection and response. Adlumin’s technology also provides cybersecurity teams with the tools they need for threat hunting, incident response, vulnerability management, darknet exposure monitoring, and compliance support.

The investment was led by SYN Ventures. First In Ventures, Washington Harbour Partners, and BankTech Ventures also participated. The investment boosts Adlumin’s total equity funding raised since inception to $83 million.

Adlumin will use the capital to accelerate growth. The funding will also help the company meet the demand of the 200,000 middle market businesses in the U.S. for enterprise-grade cybersecurity technology. Adlumin enables businesses to leverage one license and one platform that serve as a command center for security operations. The platform enhances collaboration with service providers with pre-integrated solutions that augment the platform’s capabilities and enhance existing systems and processes.

Adlumin founder and CEO Robert Johnston underscored the importance of helping small and middle market organizations not just access the necessary technology, but also the necessary talent. “With a significant cybersecurity skills gap, hiring the right people is an expensive, challenging and sometimes impossible task for small and mid-sized organizations who are competing with big government and businesses for talent,” Johnston explained. “This is why empowering service providers – whose expertise can be multiplied across several organizations – will be essential to securing mid-market organizations, and why we built a platform that does exactly that.”

Adlumin’s platform also ensures visibility into the organization’s security posture. This transparency is complete and available in real-time. Adlumin’s customers can see why an alert was issued and how it was resolved; access investigation data, reporting, and threat intelligence on-demand; and more – whether they are running the platform themselves or having a third-party run it for them.

The company’s investment announcement after the launch of a pair of new security solutions for middle-market organizations. These new offerings were a subscription-based incident response service and no-cost warranty and discounted cyberinsurance policies. Earlier this month, Adlumin announced a partnership and integration with cloud native security pioneer Aqua Security. Over the summer, Adlumin announced a partnership with IT services provider MNJ Technologies.


Photo by Mark Stebnicki

AlphaPoint Partners with Blockchain Protection Firm Coincover

AlphaPoint Partners with Blockchain Protection Firm Coincover
  • Digital asset infrastructure platform AlphaPoint announced a partnership with Coincover.
  • A blockchain protection firm, Coincover will provide enhanced security for AlphaPoint customers.
  • AlphaPoint made its Finovate debut at FinovateEurope in 2015 and returned to the Finovate stage two years later for FinovateFall.

AlphaPoint, a digital asset infrastructure platform, has turned to blockchain protection firm Coincover to provide its customers with enhanced security. Courtesy of the partnership, AlphaPoint customers will be able to access Coincover’s Asset Protection solution which helps mitigate a variety of security threats including hacking, human error, and scams.

Coincover secures its clients against hacking and theft by proactively screening and protecting transactions. The company’s crypto threat intelligence and machine learning models continuously monitor activity across millions of digital wallets and transactions, flagging potentially malicious behavior. Coincover’s technology delivers proactive alerts that enable users to take action when abnormal patterns are spotted. The company has more than 300 partners worldwide, protects five million crypto wallets, and has checked $30 billion in transactions. David Janczewski is co-founder and CEO.

“By collaborating with Coincover, a top innovator in asset protection, we’re providing our customers with leading-edge insurance to safeguard their assets,” AlphaPoint CEO and co-founder Igor Telyatnikov said. “This partnership demonstrates our commitment to delivering complete peace of mind through institutional-grade security and infrastructure.”

AlphaPoint made its Finovate debut at FinovateEurope in 2015. The company returned to the Finovate stage two years later for FinovateFall in New York. In the years since then, AlphaPoint has grown into leading digital asset infrastructure company with more than 150 customers in 35 countries. The company’s platform supports more than 10 million registered accounts, more than one trillion in trading volume, and billions in assets. AlphaPoint counts CME Group and XP Securites among its clients. El Salvador chose AlphaPoint to operate its Chivo Bitcoin wallet in 2022 as part of the country’s experiment in mass bitcoin adoption.

Earlier this month, AlphaPoint launched AlphaPoint Labs. The new entity provides advisory, development, and implementation services for FIs, exchanges, and businesses seeking to integrate digital assets and blockchain technology. This spring, the company forged a new partnership with cryptoasset risk management company Elliptic. Over the summer, AlphaPoint teamed up with verification platform Sumsub.

AlphaPoint is headquartered in New York. The company has raised more than $23 million in funding.


Photo by Lex Photography

Flywheel Sells to Omnicom for $835 Million

Flywheel Sells to Omnicom for $835 Million
  • Digital commerce solutions provider Flywheel is being acquired by marketing and advertising company Omnicom.
  • The deal is expected to close for $835 million in the first quarter of next year.
  • Omnicom plans to integrate Flywheel’s Commerce Cloud product and transaction data into its audience and behavioral data.

Digital commerce solutions provider Flywheel has agreed to be acquired by marketing and advertising company Omnicom for $835 million. The deal is set to close in the first quarter of next year.

Owned by data and e-commerce optimization company Ascential, Flywheel was founded in 2014 and offers a suite of tools to help companies grow their digital commerce operations by selling more efficiently on marketplaces such as Amazon, Walmart, and Alibaba. Among the tools in the Flywheel Commerce Cloud are AI-powered content recommendations, automated fee recovery, retail performance analytics, and more.

Switzerland-based Omnicom offers services for advertising, strategic media planning and buying, precision marketing, commerce and branding, customer relationship marketing, public relations, healthcare marketing, and other sectors. The company has more than 5,000 clients spread across 70+ countries.

“The acquisition of Flywheel significantly broadens our reach and influence in the rapidly expanding digital commerce and retail media sectors, two of the fastest-growing parts of the industry,” said Omnicom Chairman and CEO John Wren. “Together, we will seamlessly integrate our offerings across retail and brand media, digital and in-store commerce, and CRM, ultimately delivering superior results for our clients.”

With 4,500 brands as customers, Flywheel and its Commerce Cloud manage “tens of billions”of dollars in product sales and “billions” of dollars in advertising spend on an annual basis across digital marketplaces. Once the acquisition is complete, Flywheel Commerce Cloud’s product and transaction data will be connected to Omnicom’s audience and behavioral data. Logistically, Flywheel will serve as what Omnicom is calling a “Practice Area.” Ascential CEO Duncan Painter will lead the newly created division.

Today’s deal is an example of how data-driven decision making has infiltrated the world of retail and ecommerce. Banks and fintechs can take note: leveraging data-driven insights is becoming tablestakes across multiple sectors, and is something consumers are growing to expect.


Photo by Jeremy Perkins

Payments Platform Paysend Partners with Western Union

Payments Platform Paysend Partners with Western Union
  • Payments platform Paysend announced a partnership with Western Union this week.
  • The partnership will enable consumers to send money via Western Union directly to Visa and Mastercard debit cards.
  • Paysend made its Finovate debut in 2016 at FinovateEurope.

International payments platform Paysend inked an agreement with Western Union today. The partnership will enable consumers to send money via Western Union’s branded digital solution directly to both Visa and Mastercard debit cards. Paysend will provide a single API that ensures seamless processing of these Western Union customer payments at live FX rates, 24/7, 365 days a year.

“Paysend’s mission is to make money transfer easier for everyone,” Paysend Executive Chairman and co-founder Abdul Abdulkerimov said. “We are thrilled to join forces with Western Union, a company known for its global reach and commitment to financial inclusion. Together, we will empower millions with accessible cross-border money transfer services.”

The remittance market continues to be a major source of economic growth for communities around the world. The World Bank estimated that remittances grew 5% to more than $800 billion last year. This week’s partnership comes in the wake of a pilot program recently launched by the two companies. The program will help customers send money from the U.S. and U.K. to Pakistan, the U.K., and Spain easier -with additional locations coming soon. The news also follows strategic collaborations between Paysend and Visa and between Paysend and Mastercard that were announced last month. These partnerships are part of the company’s effort to expand its ability to improve cross-border payments for SMEs and individuals. “Our mission at Paysend is simple,” Abdulkerimov said, “to deliver the world’s simplest money transfer service.”

Founded in 1851, Western Union today serves as one of the largest money transfer businesses in the world. The company is active in more than 200 countries and territories, and facilitates fund transfers in nearly 130 currencies. Headquartered in Denver, Colorado, Western Union offers wire transfer, mobile money transfer, and other fund transfer services. These offerings include Western Union Connect, which facilitates fund transfers between the U.S. and China. Last week, Western Union reported Q3 results that, according to company President and Chief Executive Officer Devin McGranahan, “exceeded our expectations and demonstrate a continued positive trajectory against our ‘Evolve 2025’ goals.”

Paysend made its Finovate debut in 2016 at FinovateEurope, and returned to the Finovate stage two years later for FinovateSpring. Headquartered in London, the company this year has forged partnerships with global onboarding and payroll platform RemotePass, payroll platform Ontop, and Spanish-language content and media company, TelevisaUnivision.

Paysend has raised more than $272 million in funding. Global PayTech Ventures and InfraVia Capital Partners are among the company’s investors.


Photo by Pixabay

Twinco Capital Raises $53 Million for Supply Chain Financing

Twinco Capital Raises $53 Million for Supply Chain Financing
  • Supply chain financing company Twinco Capital has received $53 million in debt financing from BBVA Spark.
  • The funds boost Twinco Capital’s total combined debt and equity to $71.3 million.
  • Twinco Capital works with more than 150 suppliers and has grown 3x in the past four years.

Supply chain finance company Twinco Capital announced it has landed $53 million (€50 million) in debt financing. The funds come from BBVA’s BBVA Spark. The funds boost Twinco Capital’s total combined debt and equity funding to $71.3 million.

The Spain-based company offers financing to suppliers of large corporations working in retail and apparel. To help free up working capital, Twinco advances up to 60% of the order value within 48 hours after the retailer places the order. Twinco then pays the remaining percentage after the goods have been delivered. The company leverages business performance and ESG data combined with machine learning to assess and mitigate risk, therefore minimizing losses.

“The value added Twinco is providing to customers stems from the combination of its unique funding solution with business intelligence that provides a holistic overview of supply chain risk,” said Twinco COO Carmen Marin. “Technology and machine learning provide invaluable data insights on commercial, financial and ESG suppliers’ performance, giving our customers a state-of-the-art supply chain risk management tool.”

BBVA Spark was launched in 2022 as an investment arm to provide venture debt and growth loans to what it calls “high-impact” companies. The firm currently has more than 800 clients and has facilitated $265 million (€250 million) in financing.

Launched in 2019, Twinco has received equity funds from Quona Capital, Working Capital Fund, Mundi Ventures, and Finch Capital. The company works with more than 150 suppliers located across 13 different countries. Twinco has grown 3x in the past four years.

“We are very pleased to support Sandra and Carmen, two entrepreneurs who, with Twinco, have reinvented the way supply chains are financed on a global scale and who have also incorporated innovative environmental and social criteria into their supplier financing model,” said BBVA Spark Head Roberto Albaladejo.


Photo by Felix Haumann

NerdWallet Launches its First Consumer Product

NerdWallet Launches its First Consumer Product
  • NerdWallet is launching its first consumer-facing credit card called NerdUp.
  • Launched in partnership with Evolve Bank & Trust and Bond, NerdUp aims to help consumers build credit responsibly.
  • The NerdUp card comes with benefits consumers expect from traditional credit scores, such as 1% cashback and free credit scores.

NerdWallet is expanding from financial content production into consumer products this week. The California-based company announced today it is launching a credit card called NerdUp, its first consumer-facing financial product.

Banking-as-a-service offers the opportunity for any company to become a fintech company, and NerdWallet is a prime example of this. Through partnerships with Evolve Bank & Trust and FISBond, NerdWallet’s NerdUp aims to help users build and improve their credit responsibly.

NerdWallet is focused on helping consumers and small businesses make smarter financial decisions, and the company’s new card has a handful of features that help cardholders build credit responsibly. First, the card does not charge a monthly fee; it is free to use. Second, NerdUp does not conduct a hard credit check, which means that nearly all U.S. adults can qualify. Third, the card only requires a minimum deposit of $100.

But just because it is meant for credit novices doesn’t mean that the NerdUp card is void of typical credit card benefits. NerdUp cardholders earn 1% cashback on purchases. Each month, the cashback earned is automatically added to user’s deposit account to boost their credit limit. NerdUp also offers users a free credit score, along with insights and tips to improve their financial situation. Additionally, since NerdUp requires users to pay off their balance every month, the NerdWallet’s credit card offers a 0% interest rate. This may seem like semantics, but it is a key feature for users trying to build their credit.

However, according to NerdWallet CEO and Co-Founder Tim Chen, the company may not add more financial products to its lineup. “We don’t strive to offer our own financial products, but in this case we saw an opportunity to address a gap in the market,” said Chen. A recent survey NerdWallet conducted with The Harris Poll found that 23% of Americans indicate that a lack of credit or bad credit prevents them from reaching their financial goals. In another study, 43% said their credit score has negatively impacted them in the past.

“With NerdUp, we believe we can create a win-win-win for consumers, traditional card issuers, and NerdWallet,” Chen added. “By leveraging our existing distribution channels to reduce costs, we are uniquely positioned to design and offer a product that passes lower costs on to consumers, with a secured card that requires a low minimum deposit, no annual fees, and no credit check while also offering cash back rewards, helping consumers build good credit behavior and unlock new credit opportunities.”

With its launch of NerdUp, NerdWallet is in good company with other credit-building credit cards. Credit Karma, Credit Sesame, Chime, Petal, and Experian all offer credit building programs that require the user to pre-fund their account. And another fintech, Neu, launched today with its credit card aimed to help college students build their credit.

With its seasoned brand and well-earned consumer trust, NerdWallet should do well with its new credit card. Founded in 2009, NerdWallet is a public company listed on the NASDAQ under the ticker NRDS. The company has a current market capitalization of $511 million.


Photo by Redowan Dhrubo on Unsplash

Payoneer Partners with Etsy to Streamline Payments to Sellers in Emerging Markets

Payoneer Partners with Etsy to Streamline Payments to Sellers in Emerging Markets
  • Payments platform Payoneer has collaborated with Etsy’s seller offering, Etsy Payments.
  • The partnership will enable Etsy to streamline payments to sellers, empowering entrepreneurs in emerging markets.
  • Payoneer made its Finovate debut ten years ago at FinovateAsia 2013.

Etsy Payments has a brand new partner. The company, the bespoke seller offering from global online marketplace Etsy, has announced a collaboration with payments platform Payoneer. The partnership will help Etsy streamline payments to sellers. It will also give entrepreneurs in emerging markets better opportunities to grow their businesses. This includes the ability to offer a broader range of services and to make payouts to sellers in their preferred currency.

The collaboration will launch in the Ukraine and Thailand initially. By the end of the year, the service will be live in India, Japan, Argentina, Chile, and Peru, as well.

“Through this partnership, we are able to leverage Payoneer’s global reach and world-class payment technology to bring efficiencies at scale and provide seamless payouts to sellers in their local markets and the currency of their preference,” Etsy VP & GM Payments and Risk, Chirag Patel said.

Founded in 2005 and headquartered in Brooklyn, New York, Etsy launched its Etsy Payments service in 2017. The option was previously called Direct Checkout and payments were processed by PayPal rather than Etsy. Etsy Payments enables sellers on the marketplace to offer buyers a wide range of payment options. These choices include Visa, PayPal, and Mastercard, as well as ApplePay, GooglePay, and Klarna, and buyers can transact in local currencies.

“This collaboration will help create opportunities for the often-underserved sellers in emerging markets, giving them better access to global demand,” Payoneer SVP Americas Ya Wen explained.

New York-based Payoneer made its Finovate debut in 2013 at FinovateAsia. The company returned to the Finovate stage two years later to present its technology at our developers conference FinDEVrNewYork. In the years since, Payoneer has grown into an international business payments platform with millions of customers, support for 70 currencies and 22+ languages, and coverage of more than 190 countries.

Payoneer began 2023 with a new Chief Financial Officer, Bea Ordonez. A few months later, the company introduced a new Chief Executive Officer, John Caplan, as well. So far this year, Payoneer has forged partnerships with software company Zoho, remote work outsourcing platform INSIDEA, Egyptian marketing firm Stllr, and cryptocurrency startup belo. The company acquired Israel-based data platform Spott in August and, in September, expanded its long-term relationship with Airbnb.

Payoneer is a publicly traded company on the NASDAQ exchange under the ticker PAYO. It has a market capitalization of $2 billion.


Photo by Oleksandr P

Praxent Partners with WealthBlock to Build Digital Experiences for Capital Raises

Praxent Partners with WealthBlock to Build Digital Experiences for Capital Raises
  • Digital design, engineering, and implementation specialist Praxent has teamed up with WealthBlock.
  • Via the partnership, the two companies will build digital experiences to facilitate capital raises for venture fund and crowdfunding managers.
  • Praxent demonstrated its technology at our developers conference, FinDEVr 2021.

A partnership between Praxent and WealthBlock will bring custom digital experiences to venture fund and crowdfunding managers to help facilitate the capital raising process.

WealthBlock offers a white label platform for private asset management firms and crowdfunding portals. The company’s technology streamlines investment presentation, investor onboarding and document e-sign, as well as investor reporting. The partnership will empower clients to build and launch customized digital journeys that will engage investors and boost conversions.

Praxent CEO and founder Tim Hamilton praised WealthBlock as an industry leader in the investor management technology space. “WealthBlock is powering the future of funding deals,” Hamilton said. “Together, we are creating and integrating bespoke, secure user experiences that drive revenue and growth for companies looking to raise capital.”

WealthBlock CEO Trilliam Jeong underscored the importance of self-service in the capital raising space, calling it critical to success. Additionally, Jeong credited Praxent’s experience in financial services – and with the company’s platform – for making Praxent “the ideal partner.” He added, “By joining forces, we enable clients to accelerate the secure launch of custom experiences that allow them to more effectively onboard and serve investors.”

Headquartered in Austin, Texas, Praxent helps financial services companies develop differentiated fintech solutions that yield quantifiable results. The company has assisted more than 400 organizations as they enhanced their customer relationships via a combination of human-centered design, front-end engineering, and product integration.

Founded in 2000, Praxent made its Finovate debut at our developers conference, FinDEVr, in 2021. In August of this year, the company announced partnerships with Insurance Systems Inc. and small business lender NEWITY. In September, Praxent introduced new Chief Revenue Officer Robin Smith. Smith previously served as Vice President of North America for Finovate alum Mambu.


Photo by Scott Webb

U.S. Bank Launches Avvance, a Point-of-Sale Lending Tool

U.S. Bank Launches Avvance, a Point-of-Sale Lending Tool
  • U.S. Bank launched Avvance, a point-of-sale lending tool for merchants.
  • Avvance allows merchants to offer installment loans on purchases ranging from $300 to $25,000.
  • U.S. Bank also offers a consumer-facing BNPL tool, ExtendPay, which it launched in 2021.

U.S. Bank launched an embedded point-of-sale lending solution this week. The new buy now, pay later (BNPL) tool, Avvance, helps businesses give shoppers options to finance their purchase during checkout after filling out a quick application.

Avvance is embedded into the checkout process and shows the buyer multiple personalized loan options, offering them the ability to pay over time. U.S. Bank backs the loans and doesn’t require the merchant to manage the payments after the sale is complete.

“Our point-of-sale lending product allows business owners the ability to offer affordable financing while they receive full payment at the time of sale,” said Executive Vice President of Buy Now, Pay Later and Point-of-Sale Lending at U.S. Bank and Elavon Mia Huntington. “U.S. Bank, the primary source of the consumer loans, manages all aspects from application to servicing, so business owners can focus on what they do best — running their business.”

Customers can use Avvance installment loans to finance purchases between $300 to $25,000. The financing terms range from 0% to 24.99% APR with repayment plans that range from three to 60 months. When a customer uses the tool to finance a purchase, U.S. Bank offers the merchant the full payment within 48 hours. While Avvance is free for merchants to offer, U.S. Bank charges a merchant discount rate fee for each Avvance loan that it processes. 

Avvance’s benefits are similar to those of other BNPL tools on the market. It can encourage the customer to make a purchase they otherwise would not, increase their purchase amount, and help reduce cart abandonment. “With Avvance, business owners have the ability to attract new customers while increasing their buying power, resulting in increased sales,” Huntington explained.

Interestingly, U.S. Bank is marketing Avvance as a point-of-sale financing tool, rather than a BNPL tool. This may be because it wants to target an older generation than BNPL typically reaches. Avvance also differentiates itself from typical BNPL tools when it comes to the base purchase amount required. While customers must spend at least $300 with Avvance, many BNPL tools have no minimum purchase requirement.

Avvance isn’t U.S. Bank’s first BNPL tool. The bank launched ExtendPay in 2021– the height of fintech’s BNPL craze– to offer its credit card holders a way to split purchases over $100 into a series of fixed payments ranging from three to 24 months. U.S. Bank doesn’t charge interest on ExtendPay purchases, but it does charge a fixed monthly fee.


Photo by Mikael Blomkvist