Finovate Debuts: CellTrust Separates Work & Personal Communications, Even on Same Device


In an era when BYOD is not just a fad, but a need, CellTrust SecureLine helps businesses manage their enterprise’s mobility while keeping operations secure and compliant.

Company facts:

  • Founded: 2006
  • HQ: Scottsdale, Arizona
  • Offices in Canada, London, Australia, and Singapore
  • Funding: $10.1 million

CellTrust SecureLine creates a work phone and a personal phone on the employee’s existing device by issuing a unique mobile business number for professional communications.

In 2014, CellTrust partnered with Good Technology to leverage the Good Dynamics SDK and create CellTrust SecureLine for Good, a containerized version of the solution that offers a full ecosystem of encrypted business apps.

How it works

Companies without mobility-management containers can use CellTrust SecureLine, although it will track only phone and text-message communications. The example below shows the containerized version, integrated with apps in the Good container such as email, Salesforce, and EyeVerify.

As you can see, the employee has placed all of their business apps on the right side. All work-specific apps are designated by a lock icon.

When placing a business call, the employee selects the Good for Work app to access contacts.


CellTrust is fully integrated with the device and pulls in the user’s existing contacts (see below left). No additional steps are needed; the employee proceeds with the call as they naturally would.


The recipient receives the call normally, with no special app or additional steps; however, after answering, CellTrust plays a recorded disclosure customized by the bank.

The technology works similarly when sending and receiving text messages:




Because all work communication takes place under a business number, CellTrust enables corporations to dig into business conversations while offering privacy for personal ones.

CellTrust archives work communications in real time on its server. To respond quickly to compliance requests, the company partners with Actiance and GWAVA to offer:

  • Reporting
  • Audit trails
  • Traceability
  • Archiving

At the end of every business day employees receive a recap of all work conversations.


What’s next?
CellTrust is working on tools to keep employees and clients compliant by prohibiting the sending of personally identifiable information (PII) across insecure channels. The company is also working on integrating with CRM apps.

Brian Panicko, SVP, global sales strategy, and Dragan Marceta, director, sales engineering, presented CellTrust SecureLine at FinovateFall 2015 in New York:


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CellTrust Helps Separate Work Communications From Personal on Mobile Devices

This post is part of our live coverage of FinovateFall 2015.

CellTrustLogoCellTrust demonstrated how SecureLine creates a separate persona for work communications on a mobile device:

CellTrust SecureLine™ is a leading enterprise solution for secure voice and secure SMS that empowers the workforce with seamless mobile communications that can be secured, traced and archived. The CellTrust SecureLine app creates a dual persona on the device by clearly separating work and personal mobile communications by issuing a separate Mobile Business Number (MBN).

The MBN contains all business communications, allowing corporations to have access only to specific work-related data and not the employee’s personal data. This ultimately gives employees the freedom to have secure on-the-go business communications without compromising their personal information while allowing corporations to secure and maintain sensitive business data on a single device. The powerful app supports enterprise mobile communication, eDiscovery and compliance to give leading organizations a competitive advantage by balancing mobile productivity, risk and control.

Presenters: Brian Panicko, SVP, global sales strategy; Dragan Marceta, director, sales engineering



Product Launch: May 2014
Metrics: $10.1 million Series A funding, December 2014
Product distribution strategy: Direct to Business (B2B) and through our integrated ecosystem of partners including leading device, MDM, EEM, carriers, archivers and resellers to drive rapid growth and give customers the best mobility solution at the lowest total cost of ownership

HQ: Scottsdale, Arizona
Founded: December 2006
Twitter: @celltrust

FinovateFall Sneak Peek: CellTrust


The Sneak Peek series looks at the innovators demoing live on stage at FinovateFall 2015. Be sure to pick up your tickets to our annual autumn conference, and we’ll see you in New York!

CellTrustWEBlogoCellTrust SecureLine delivers a complete bring your own device (BYOD) solution with secure SMS and voice to empower the mobile workforce with communications that can be secured, traced and archived.

Features of SecureLine:

  • Keep personal and business communications separate with dual persona technology
  • Boost collaboration, increase response times and productivity
  • Archive mobile communications in support of compliance

Why it’s great
Don’t wait for your next security breach or compliance fine. Protect and transform your enterprise through secure and archived mobile communications with CellTrust SecureLine.


Brian Panicko, SVP, Global Sales Strategy Panicko is responsible for leading CellTrust’s sales and business acquisition. Under Brian’s leadership since 2007, CellTrust’s customer base has exceeded 1,000 global organizations.

CellTrustPresenter2Dragan Marceta, Director, Sales Engineering Marceta leads CellTrust’s technical support and sales engineering teams focusing on security and mobile device communication compliance.



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