Loyalty program provider Affinity Solutions reported that the company had raised $6.75 million in a combined equity/convertible securities offering.
Lemon’s Premium Digital Wallet Carries Monthly Fee
I’ve spent a fair amount of time playing with digital wallets during the past few weeks. The one with the most traction, at least measured by download activity, is the Lemon Wallet which has been a top-20 free finance app for some time.
While it’s free, does cool tricks with the mobile camera, and is seemingly liked by users, it’s not a transactive service just yet. Basically, using the mobile camera as a scanner, it digitizes all the bank cards, loyalty cards, IDs and various detritus we haul around on our person or stuff into the back of a desk drawer.
Right now, there aren’t many places willing to accept a copy of your card stored on your smartphone. But if you need your healthcare plan number, driver’s license number, or any of your card numbers, they are all stored in a handy location (you could do the same thing with the iPhone’s notepad too).
Obviously, Lemon has bigger plans than simply being a card-number archive. You don’t score $8 million in venture capital unless you have a path towards a $75+ mil valuation.
The startup’s first step towards revenue generation is its $4.99 per month (or $39.99 annually) premium option. For that, users get a bundle of benefits including:
- Card transaction scanning powered by BillGuard,
which downloads transactions to monitor up to 10 cards
(1 account can be tracked in the free version) - Lost wallet service (aka credit card registration) so that if you lose your physical wallet, Lemon will handle getting all your cards replaced
- Extra password for more security
- Transaction sharing
- Export data to CSV (Excel), Evernote, Dropbox or Concur
My take: For power users, the BillGuard integration makes Lemon premium worth the $3.33.mo on an annual plan. One mistaken charge discovered every year covers the cost. But account aggregation is not something consumers are used to paying for, so by simply providing fee-based PFM services, it will take time to get meaningful revenues.
But with a solid base of cards aggregated onto the platform, Lemon can leverage the info in many ways. And as mobile proximity payments become technically feasible, the company is in a good position to be one of the major wallet players (or be acquired by one).
Email upsell for the Lemon premium option (5 Feb 2013)
Banno Appoints Industry Veteran Charles Potts as President
Digital banking solutions startup Banno announced last week that it has appointed industry veteran Charles Potts to fill the newly created role of President.
Potts, who has been working in the fintech industry for 25 years, has an impressive work history. His previous experience includes:
- SVP of Business Development at ProfitStars
- Founder and President & CEO of Beacon Software
- Co-Founder and President & CEO of iBank
- VP of Business Development for nFront (now Digital Insight)
- Global Accounts Manager at Interactive Planning Systems or IPS-Sendero (now a Fiserv company)

Potts (pictured right) previously sat on Banno’s advisory board, and will now be helping the Iowa-based company accelerate the product delivery strategies of their partnerships and direct growth within the financial services marketplace.
We caught up with Potts this week to get some insight on his recent move:
To learn more about Banno, watch its FinovateFall 2012 demo.
Correction: CoverHound Brings in $5.5 Million
Earlier this month, we incorrectly reported that CoverHound raised $8.1 million, citing the San Francisco Business Times. Below is the corrected report.
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Insurance comparison tool, CoverHound recently raised $4.5 million in Series A funding. The round was led by RRE Ventures of New York. Bullpen Capital and existing investor Blumberg Capital also participated.
This funding, combined with the $750,000 in seed money raised from Blumberg Capital in 2011, brings the San Francisco-based startup’s total funding to $5.25 million.
With this release, CoverHound also disclosed that it is now manages $1 million worth of premiums.
To learn more about CoverHound, watch its FinovateSpring 2012 demo.
Finovate Alumni News– February 7, 2013
Market Watch’s Jennifer Openshaw reviews the ReadyForZero user experience.
- Movenbank drops the “bank”, changes name to Moven. Come see the launch of its new features at FinovateEurope February 12 and 13 in London.
- Kabbage appoints Simon Yoo, former co-head and managing director of Citigroup’s FI Group, as CFO. Come see Kabbage’s live demo at FinovateEurope.
- Lending Club opens low-interest, fixed-rate personal loan platform to Tennessee residents.
- Fuze Network guarantees no late fees for credit card payments made before noon CST on due date.
- True Office partners with Thomson Reuters to develop new, ramified compliance applications.
- Affinity Solutions raises more than $6 million in equity and convertible securities.
- InComm wins in 4 categories in seventh annual
Paybefore Awards.
Less than 75 Tickets Remain for FinovateEurope 2013 — Get Yours Now!
FinovateEurope 2013 is only 6 days away and we are thrilled to be so close to a capacity crowd at Old Billingsgate Market Hall. There are less than 75 70 tickets remaining and more are selling each hour.
The room is going to be packed with leading executives, entrepreneurs and investors to watch our awesome presenter lineup demo Europe’s latest fintech innovations (sneak peak #1, #2, #3).
Here is just a small sample of the high-quality organizations that will be watching the future of finance and banking unfold live on stage:
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If you’d like to join this audience and find your next competitive innovation edge, limited tickets are still available but selling fast. We’ll see you in London next week!
FinovateEurope 2013 is sponsored by: Bluerock Consulting, Financial Technology Partners, The Bancorp & Yodlee
FinovateEurope 2013 is partners with: BankersHub, Celent, Finance On Windows, Financial Services Innovation Centre, The Financial Services Club, and Hotwire PR
Less than 75 Tickets Remain for FinovateEurope 2013 — Get Yours Now Before They Sell Out!
FinovateEurope 2013 is only 6 days away and we are thrilled to be so close to a capacity crowd at Old Billingsgate Market Hall. There are less than 75 70 tickets remaining and more are selling each hour.
The room is going to be packed with leading executives, entrepreneurs and investors to watch our awesome presenter lineup demo Europe’s latest fintech innovations (sneak peak #1, #2, #3).
Here is just a small sample of the high-quality organizations that will be watching the future of finance and banking unfold live on stage:
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If you’d like to join this audience and find your next competitive innovation edge, limited tickets are still available but selling fast. We’ll see you in London next week!
FinovateEurope 2013 is sponsored by: Bluerock Consulting, Financial Technology Partners, The Bancorp & Yodlee
FinovateEurope 2013 is partners with: BankersHub, Celent, Finance On Windows, Financial Services Innovation Centre, The Financial Services Club, and Hotwire PR
CashStar Reports Record Holiday Season
Strong holiday sales for the company’s eGift Cards have made CashStar optimistic about the prospects for mobile gift card and “last-minute gifting” demand in 2013.
- The company enjoyed a 800% increase in mobile eGift Cards purchased compared to 2011
- Brands with mobile-optimized eGift Card websites outperformed non mobile-optimized websites in purchases by smartphone by more than 50% in December 2012
- Brands from mobile-optimized sites earned 3,700% more in sales in 2012
Finovate Alumni News– February 6, 2013
Lend Acadamey reports: SocietyOne May Be the Most Innovative P2P Lender on the Planet.
- American Banker reports: Experian providing prepaid card service provider Cardplatforms with its global authentication services.
- ValidSoft’s Secure Mobile Architecture for Real-time Transactions selected to be an integral element in Spindle’s payment acceptance service.
- Cortera’s Pulse is winner of the 2013 SIIA CODiE Award for Best Business Information Solution.
- SumUp partners with blue solution software to integrate API into Top Reparatur. See them demo at FinovateEurope next week.
- Acculynk‘s PayLeap reaches strategic agreement with Spindle to integrate platforms.
- IgniteSales reports 100% revenue growth for 2012.
Navigating FinovateEurope 2013: Now There’s an App for That
In order to help you take full advantage of our biggest FinovateEurope show yet, we’ve launched a mobile app available for iPhone, iPad, and Android devices.
Attendees and followers of FinovateEurope 2013 can download the free app, which features:
- Full event agenda
- Short descriptions of presenting companies
- Ability to manage your Finovate schedule with calendar integration
On February 12, the first day of the event, the app will update to unveil full demo information for all 64 presenting companies and allow users to:
- Contact presenters with email integration
- Search within the app
- Take notes and save them with each company’s profile
- Quickly register for the upcoming conferences, find Finovate alumni, follow Finovate tweets, and more
It’s available for download in the Apple App Store for iOS devices and the Google Play Store for Android devices. To download, use the QR codes or links below.
Apple App Store

If you still haven’t registered for FinovateEurope, there’s still time. Get your ticket here.
Plastyc Adds Instant Access Fee to Mobile Check Deposit
Pionneering alternatives to traditional banking sine 2006, Plastyc is unveiling a new option that provides quicker access to checks deposited into their prepaid Visa accounts.
Finovate Alumni News– February 5, 2013
Cachet Financial Solutions integrates with CU Mobile Apps, a provider of mobile banking solutions.
- Finextra reports SafetyPay opens up to German-speaking markets.
- Lendio reports 2012 growth metrics.
- Expensify listed as 1 of 4 apps to helps save and manage your money.
- TechFaster interviews BillGuard CMO Mary Anne Keegan.
- Business Insider interviews Josh Reich, Simple founder and CEO.
- Xero makes Bank Reconciliation available to Android users.
- edo Interactive’s new Marketplace platform targets small, local businesses.
- Check out Finovate’s infographic of FinovateEurope 2013 innovation themes.
- Billhighway named as finalist in the 2013 Stevie Awards for Sales & Customer Service.
- SigFig-powered USA Today Money Portfolio Tracker launches
in app store.
- CashStar reports record holiday season; 800% increase in mobile eGift Card purchases.
- Continuity Control partners with Community BancService Corporation.
- TSYS technology at work in Visa’s Saral Money program in India.
- Rabobank launches Figlo-powered widgets for online banking homepage.
- BrightScope ranks top 25 law firms with highest-rated 401(k) plans.