Virtual Piggy, the under-17 payment system, is growing up.
The company announced today that it is transitioning away from its origins as a payment card system in order to embrace real-time, P2P mobile payments. In a note at the Virtual Piggy website titled "A Family Focused Mobile Banking Solution," the company explains its goal of "restor(ing) value to the company" by partnering with "telecom companies, tech firms, and banking companies; strong companies with the financial wherewithal to progress our framework to fully realized product."
Specifically, the company is abandoning its white-label, bank-oriented debit card strategy in favor of "instant P2P transfers utilizing mobile phones and online systems." How will the new approach make money? Virtual Piggy is developing an "instant revenue-generating membership system" which they believe will provide greater flexibility, security, and keep customer acquisition costs—and regulatory hurdles—minimal. Virtual Piggy also announced a set of new software utilities that enhance their…