Third-party review sites have come and gone over the years, but only recently have mainstream consumers been exposed to them through prominent placement in Google organic search results.
As you can see on our search for "Wainwright Bank," a link to its Yelp review is on the first page of Google organic results. It's the third-highest result, not including those that link directly to the bank's own URL (see first screenshot).
Luckily for Wainwright , it's the top-rated bank in Boston according to Yelp. In fact, because reviews are aggregated by branch, the bank dominates Yelp, hogging the top four slots (see second screenshot).
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Analysis
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Posting bank reviews doesn't appear to be a compelling activity. Yelpers spend most of their time reviewing eating and drinking establishments. The most-reviewed bank in Boston is the Alewife Brook Parkway branch of Wainwright with a whopping 14 reviews (average: 3.5…