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Piggymojo Hooks up with Brooklyn FCU to Power "Impulse Savings"

imageLast June, we wrote about Piggymojo’s unique “impulse saving” tool designed to help couples motivate each other to save (previous post). Basically, you text your spouse when you save cash during the day, e.g., drinking the company’s free swill instead of trekking to Starbucks.

The concept is great, but it needs direct integration to financial accounts so those “virtual saves” are translated into actual dollars sitting in a savings account.

imageToday, the Brooklyn-based startup announced the first financial institution integration with Brooklyn Cooperative Federal Credit Union. The program is being funded in part with a $300,000 CFSI grant to gauge whether the program helps lower-income members to increase their savings (press release). Four other projects shared in the $1.5 million total grant (details). 

Weekly summary of savings activity via Piggymojo (7 March 2011)

Weekly summary of savings activity via Piggymojo (7 March 2011)

Longer-term tracking

Longer-term tracking at piggymojo


Note: For more info, see our Online Banking Report, where we wrote in late 2008 about various ways to leverage your online/mobile channel to boost deposits (here).