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Serverside’s Technology Creates Viral Marketing Through Facebook

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: FinovateEurope 2012, Serverside Group

Second up this afternoon, Serverside showed how its technology leverages Facebook to engage customers of financial institutions:

“A Card Customization Facebook app. The app uses card customization as a new and unique way to leverage Facebook in an exciting and engaging way that can drive real brand value, loyalty, and engagement from a bank’s customers. Customers can design a card using an image from one of their Facebook photo galleries. Once the design is approved, it is posted to the user’s wall where all their friends can view it and click on the link to design their own card and thus creating a viral marketing effect!”

Product Launched: January 2012

HQ Location: London, UK
Company Founded: February 2003
Metrics:

Partly owned and controlled by Gemalto NV

Approximately 50 employees

2010 Revenue: £4.61 million

2009 Revenue: £4.35 million

Has worked with 200 financial issuers in 27 countries, issued over 2,000 customized card programs.

Over 45 million cards have been designed using Serverside software

Website: ssgl.com

Presenting Connor Kinnear (Global Head of Marketing)

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eToro Introduces Guru Finder, Launches iPad App

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: eToro, FinovateEurope 2012

To start the afternoon session, eToro showed us Guru Finder that allows investors to quickly create and implement trading strategies:

“eToro’s newest innovation on its social trading platform OpenBook is the Guru Finder, which allows users to create personalized and detailed trading strategies that they can easily implement in minutes. It supports copy trading with a very detailed analysis/filter tool to enable users to create their own customized, people-based portfolio. Investors can filter and dissect the largest trading community by different dimensions such as Activity, Risk, Performance and Instruments traded and pick a personalized trader line-up for their people-based portfolio. The visual implementation resembles e-commerce filtering mechanisms, ensuring seamless and intuitive dissection of large data sets to achieve fast and meaningful results.”

Product Launched: February 7, 2012

HQ Location: Limassol, Cyprus
Company Founded: January 2007
Metrics: 190 employees, offices in the U.S., Europe, and Australia, $16.6 million raised, over 1.75 million registered users
Website: etoro.com

Presenting Yoni Assia (CEO) & Alon Levitan (Head of Strategic Marketing)

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Dynamics Shows Off Smart Credit Card

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: Dynamics, FinovateEurope 2012

In the last presentation before lunch, Dynamics demonstrated its secure, battery powered credit card:

“Chip & Choice is intended for the EU and other markets that utilize EMV (~85% penetration in EU). The battery-powered card has multiple “chips” including a central processing chip and a secondary “EMV” chip. The applications are loaded in a central “chip.” Based on what button a user pressed on the card, the appropriate application is provided to the secondary “chip.” Thus, the POS reader believes the card is a single-application card when, in fact, the card is a multiple application card.”

Product Launched: Currently in trials

HQ Location: Pittsburgh, PA
Company Founded: 2007
Metrics: Over $40 million in funding raised, approximately 35 employees
Website: poweredcards.com

Presenting Jeff Mullen (CEO)

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VALid from ValidSoft Uses Voice Authentication

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: FinovateEurope 2012, ValidSoft

ValidSoft took the stage next to demonstrate its voice-based authentication technology:

“Our product can protect M-banking transactions from all of the attacks that affect Internet banking today, while using out-of-band, real-time voice based authentication, and transaction verification. A smart phone contains multiple channels, both voice and data. Therefore the concept of channel separation, critical for the detection of manipulated transactions caused by Man-in-the-Mobile-Browser or phone resident Trojans, is fully supported.

Our product as used for Online Banking, with all the same visible and invisible protection, including Pseudo Device Theft, is configured specifically for mobile banking usage. This means no keying of OTPs into the phone, and even a completely hands-free model using speech recognition if required. Biometric voice verification can also be layered for even greater security. Our product combines usability, portability, and security that will drive the adoption of M-banking.”

Product Launched: September 2011

HQ Location: London, UK

Company Founded: 2003

Metrics: ValidSoft was acquired by Elephant Talk in March 2010 for a combination of Elephant Talk stock plus warrants. For details, see the Elephant Talk Annual Report.

Website: validsoft.com

Presenting Patrick Carroll (CEO) & Emmanuelle Filsjean (Global Head of Marketing)

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InvestorBee From DCisions Helps Users Make Sound Investment Decisions

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: DCisions, FinovateEurope 2012

Then, DCisions showed how InvestorBee helps users make better investment decisions:

“For the first time, InvestorBee puts data at consumers’ fingertips so they can make smart, confident investments.

It’s fact, not opinion. Users can tap into the database to learn from the experiences of over a million UK investors.

It’s an investment health check. Users can compare themselves to their peers to set realistic saving targets and investment goals.

It’s simple investing without guesswork. Users can choose an objective risk-based strategy that’s right for them in a few easy steps.

Our users extract wisdom from the crowd to make better, simpler investment decisions – all for free at InvestorBee.”

Product Launched: November 2011

HQ Location: London, UK
Company Founded: 2005

Metrics: 12 employees

Website: investorBee.com

Presenting Graham Mannion (Managing Director & Founder) & Maya Kuzalti (Information Director)

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Liqpay’s Zip.liqpay.com Allows for Easy Online Payments

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: FinovateEurope 2012, Liqpay.com

Afterwards, Liqpay debuted its new website:

“Zip.liqpay.com allows recipients of a payment (companies and/or individuals) to shorten payment details transforming them into a short code. As a result, the short digital code is easy to dictate or pass to a payer over SMS or e-mail.

Zip.liqpay.com has an API, which can be integrated to billing systems of other companies. For example, mobile operators, utility companies, banks, etc.

Privatbank (the largest bank in Ukraine) has already integrated the zip.liqpay.com API into its online banking. Privatbank customers are able both to shorten payment details and use a short code to make a payment via online banking.”

Product Launched: February 2012

HQ Location: Dnepropetrovsk, Ukraine

Company Founded: 2007

Metrics: There are three employees working on the project – CEO & Founder, one developer, and a designer.

Website: zip.liqpay.com

Presenting Maria Gurina (Business Development Manager) & Kristina Chaykovska (Head of Electronic Business Center)

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Aimia and Cardlytics Help Merchants Track Offers and Revenue

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: Aimia, Cardlytics, FinovateEurope 2012

Then, Aimia and Cardlytics demonstrated a solution that will help merchants keep track of offers and revenue:

“Aimia will be demonstrating the merchant-facing portal, powered by Cardlytics, that is used by merchants to track offers served, activated, and revenue earned. All bank-facing channels and capability are pointless elements if the merchants aren’t engaged. The Aimia solution enables that merchant engagement.”

Product Launched: October 2011

HQ Location: Atlanta, GA, U.S.A. and London, U.K.
Company Founded: February 2008
Metrics: Raised $60 million, 100 employees, 70 million U.S. households (Q1-12)
Website: aimia.com
cardlytics.com

Presenting Lynne Laube (President & COO at Cardlytics), Jonathan Harman (Chief Development Officer, EMEA at Aimia), & Rod Witmond (SVP Product & Marketing at Cardlytics)

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Fiserv Introduces Mobiliti M-Cash

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: FinovateEurope 2012, Fiserv

Next, Fiserv unveiled Mobiliti M-Cash:

“Mobiliti M-Cash is a complete bank-driven personal payments platform. It allows leading financial institutions to set up their own mobile-centric P2P brand and enable:

a) Consumer to consumer payments

b) Consumer to business payments

c) Consumer payments to online retailers”

Product Launched: February 2012 (original product in 2006)

HQ Location: Brookfield, WI
Company Founded: 1984
Metrics: $4.1 billion in revenue, 19,000 employees, 16,000 financial institutions as customers

Website: fiserv.com

Presenting Serge van Dam (VP, Mobile Solutions) & Jonathan Atkinson (Pre-Sales Consultant)

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Actiance’s Socialite Engage Helps Advisors Manage Social Media

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: Actiance, FinovateEurope 2012

Actiance, a company that gives advisors better control of social media, is up next:

“Socialite Engage empowers distributed teams to share pre-approved content, engage with clients and prospects, and analyze the impact of the content on social media sites such as Facebook, LinkedIn, and Twitter. Socialite Engage has been designed specifically to enable investment and insurance professionals to manage social media securely and comply with FINRA and FSA regulations.”

Product launched: January 2012

HQ location: Belmont, CA

Company founded: 1997

Metrics: 250 employees; offices in the U.S.A., U.K., and India

Website: actiance.com

Presenting David Oates (VP, EMEA)

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Mootwin Enables Users to Better Manage Mobile Apps

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: FinovateEurope 2012, MOOTWIN

Later this morning, Mootwin demonstrated how its technology helps clients create and manage mobile apps:

“Mootwin’s patented technology offers a “one stop shop” value-added solution for all customer-centric mobile needs. It consists of one tier of native application on a mobile device and two tiers of transactional data access on the middleware platform (the Mootwin Foundation). No sensitive data is stored in the device.

The value proposition is based on the ability to:

• Easily connect devices to enterprise information system

• Manage and guarantee secured, resilient and reliable links

• Complete any transaction

• Manage scalability

• Push real-time content.”

Product Launched: February 2011

HQ Location: Palo Alto, CA USA and Paris, France
Company Founded: February 2008
Metrics: $7.5 million raised
Website: mootwin.com

Presenting Claude Lemardeley (CEO) & Nicolas Gruet (VP of Channels)

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miiCard Launches Open Beta of a Digital Passport for Online Identification

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: FinovateEurope 2012, MiiCard

Next, miiCard launched an online identity verification service to help consumers prove that they are who they say they are:

“miiCard uses information only a user would know, accesses details to their online bank account, and creates a secure, encrypted link to this account which has already approved a primary identity check to meet AML/KYC regulations.

miiCard utilizes Yodlee’s global account aggregation to provide validation weightings and traceability of source required by finance industry guidelines. Each point of validation is rechecked daily for accuracy and suitability. Vendors establish appropriate level of assurance requirements for their product/service. miiCard then allows those vendors to identify an individual with enough assurance to support the transaction, like the sale of a regulated financial product.”

Product Launched: February 2012

HQ Location: Edinburgh, Scotland

Company Founded: September 2011

Metrics: £550K seed funding, 5 employees

Website: miicard.com

Presenting James Varga (CEO)

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ETRONIKA Revolutionizes How Users Interact with their Online Bank

By Julie Muhn (@julieschicktanz) Posted on February 7, 2012
Categories: ETRONIKA, FinovateEurope 2012

Beginning the second session this morning, ETRONIKA showed how users can interact with their online bank in a new way:

“We often hear that we live in a world full of impossible. Trapped inside little boxes, filled with needless habits that aren’t necessary anymore. It doesn’t have to be that way. Technology has advanced so much, so when we can speak with our PCs, why do we bother to type? Yes, financial institutions and online banking solutions refer to a serious, unshakable, respectable realm, but we want to challenge this point of view by introducing a new UX approach to financial online services. ETRONIKA introduces a financial application that recognizes your face, congratulates you, analyzes your voice to identify you, and navigates you into online banking. You choose what is most convenient for you at that time: using your voice, motion-activated user interface, or keyboard – if you feel old-fashioned.”

Product Launched: 2Q, 2012

HQ Location: Vilnius, Lithuania
Company Founded: 2000
Metrics: 50 employees, self funded
Website: etronika.lt

Presenting Kestutis Gardziulis (CEO) & Jelena Kravcenko (Analyst)

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