- Capital markets software developer Devexperts launched its latest AI-powered data analysis solution, Acomotrade, this week.
- The new offering is designed to help online trading platforms better engage new users, most of whom rarely become the kind of active traders these platforms rely on.
- Headquartered in Dublin, Ireland, and founded in 2002, Devexperts demonstrated its technology at our developers conference, FinDEVr Silicon Valley 2016.
For all the excitement experienced when markets are soaring toward new highs, life for brokerage companies can actually be more complicated. While trading volumes are climbing, the fact of the matter is that many of the new traders and investors who decide to start participating in the market often don’t end up sticking around very long at all. The average new user lifetime on a trading platform is less than six months—to say nothing of those traders who abandon the platform shortly after registering, never even placing their first trade. New traders rarely become the kind of active traders that online trading platforms crave, which complicates the acquisition cost equation and makes it hard for platforms to recoup their investment in new users.
The new offering from capital markets software developer Devexperts, Acomotrade, is designed to help online trading platforms better manage these challenges. An AI-powered data analysis solution, Acomotrade leverages insights into user behavior to help brokers improve the return on acquisition via better engagement and lower early user churn.
Acomotrade features personal instrument recommendations, analyzing trader activity and behavioral patterns to suggest tools like watchlists that match the individual trader’s habits and preferences. The solution also includes disengagement detection, leveraging large-scale behavioral data to detect signs of user disengagement. At this point, brokers can intervene with personalized communications or incentives before the user leaves the platform entirely.
Acomotrade also relies on user representation to group traders together based on characteristics such as risk appetite, trading style, and engagement duration. This helps brokers personalize their engagement with different user groups. All of these features are designed to help platforms better understand, communicate with, and support their newest users when they are most vulnerable to becoming disenchanted with the online trading experience.
“Acomotrade gives brokers a practical way to strengthen user engagement and retention, directly improving profitability without additional acquisition spend,” Devexperts Data Science Team Lead Ivan Kunyankin said. “It will initially be offered as an opt-in feature within the DXtrade platform and we look forward to seeing our clients benefit from the advanced insights and functionalities Acomotrade has to offer, as well as working with our clients to develop these further over time.”
Dublin, Ireland-based Devexperts participated in our developers conference, FinDEVr Silicon Valley 2016. The company specializes in providing trading platforms and brokerage automation, complex software development products, and market data products. The company also provides consulting services for financial institutions, particularly in the areas of real-time transaction monitoring, trading automation, and risk management. Devexperts’ DXtrade platform is a multi-asset, broker-agnostic trading platform for brokers and prop firms that offer trading in stocks, derivatives, FX, CFDs, spread bets, and blockchain-based currencies. More than 20 million users rely on Devexperts’ technology every day. Nikolaj Mosejev is CEO.
Photo by Sophie Popplewell on Unsplash