Female Finance: Digital, Mobile, Networked

Female Finance: Digital, Mobile, Networked

This is a guest post co-written by Dr. Anette Broløs, an independent fintech analyst, and Dr. Erin B. Taylor, author of the book Materializing Poverty: How the Poor Transform Their Lives.


Have you ever thought how strange it is that financial solutions for women should be marketed in pink? Or what financial services firms are missing by not fully meeting female customers’ needs? After all, studies indicate that financial services are missing out on nearly $800 billion in profits because they do not provide services developed with women in mind.

We set out to answer these questions in a recent report, published by the European Women Payments Network (EWPN) in partnership with Keen Innovation.

What was the impetus of this report?

It is well documented—across countries and cultures—that women undertake most daily household economic activities (transactions and decisions). Women control or influence 80% of financial decisions and 85% of consumer spending.

Women’s income, retirement savings and investments are lower than men’s – but are now rising fast. And though 25% to 30% of entrepreneurs are women, they only access 2% to 5% of venture capital.

We wondered why so few financial services were developed for women – and why this does not seem to be a concern for researchers. We found that there is a nascent industry developing in this area, and there are products on the market for women to invest, insure, save, manage money, access credit, and more.

We discovered more than 60 organizations and their range of new services provided for women or primarily used by women.

We found that these services are anchored in women’s everyday life situations, and are often delivered in a community setting that offers learning possibilities. Organisations like Ellevest or Voleo help women start saving and investing, and companies like I Fund Women support female entrepreneurs. Financial management apps, such as Nav.it, help women see an overview of their finances and feel more comfortable with their economy.

What are you hoping that readers get out of the report?

We hope that readers from all parts of the industry will consider following up on the potential to serve women better. We hope they will design and develop services with and for their customers.

We also hope that this first overview will bring about more studies in financial decision making and people’s ability to talk about their finances. Research shows that people generally, but especially women, are under-equipped to have the conversations they need to help them make informed decisions.

Finally, we want you to help us update the ecosystem. We are planning a new publication that looks further into the market for financial services for women and the characteristics of the companies that offer them. We invite you to tell us about your own efforts to develop financial services for women, and your experiences in trying to close the gender gap.


Dr. Anette Broløs of Broløs Consult is a network leader working with strategic innovation and partnerships. Broløs spent six years as CEO of Copenhagen FinTech Innovation and Research, and has extensive experience as a C-level banking executive. She is co-organizer of the Research section of the European Women Payments Network.


Dr. Erin Taylor of Canela Consulting is the author of the book Materializing Poverty: How the Poor Transform Their Lives. Taylor has been designing and carrying out empirical research since 2003 in diverse contexts across the globe. She is co-organizer of the Research section of the European Women Payments Network.


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Is XRP the new ESG? Ripple Takes Carbon Neutral Pledge

Is XRP the new ESG? Ripple Takes Carbon Neutral Pledge

Payments network Ripple announced a move today that will make its climate change activist users happy. The company has pledged to be carbon net-zero by 2030 and to decarbonize public blockchains.

“The blockchain and digital asset industry will play a critical role in building a sustainable future for global finance,” the company said in a blog post. “We, as an industry, need to come together to dramatically reduce our collective environmental impact as broad adoption takes hold.”

Ripple plans to decarbonize public blockchains in partnership with the XRP Ledger Foundation, Energy Web, and Rocky Mountain Institute. To achieve this goal, the group is using Energy Web’s EW Zero, an application to find and source emissions-free renewable energy. EW Zero provides an open-source tool that enables any blockchain, not just Ripple’s XRP Ledger, to decarbonize by purchasing renewable energy in local markets in partnership with Energy Web Foundation.

In addition to this, Ripple announced it is:

  • Measuring its own carbon footprint and reducing it by purchasing clean, renewable energy for its offices and business activities
  • Investing in carbon removal technology with the goal of removing all of its emissions by 2030
  • Driving new research with the University College London (UCL) and the National University of Singapore to evaluate energy consumption across digital assets, credit card networks, and cash; and understand environmental impact of crypto adoption

Cryptocurrencies don’t have the same negative environmental impacts as paper currencies, which contribute to pollution, deforestation, and a large carbon footprint. The mining techniques that cryptocurrencies require, however, consume large amounts of energy. This is especially true with Bitcoin. Ripple reported that XRP is 61,000x more energy efficient than Bitcoin, which last year consumed almost as much energy as the country of Portugal does on average.

Ripple is the first major player in the crypto space to make a move like this but it likely won’t be the last. According to a report by Morningstar, over the past three years Environmental, Social and Governance (ESG) index funds have doubled in both number and asset size. Ripple’s new environmentally friendly approach will likely piggyback on the success of ESG investing.


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The ‘Amazon One’ Palm Print Biometrics Tool Delivers Contactless Payments

The ‘Amazon One’ Palm Print Biometrics Tool Delivers Contactless Payments

After a a deluge of new announcements during its hardware event last week, Amazon is coming to us with something new again this week.

The company revealed Amazon One, a contactless palm reading device to help users make a transaction in-store, present a loyalty card, or authenticate themselves for entry into a secure location.

Amazon is piloting the new devices in select Amazon Go stores, concept stores that offer consumers a checkout-free shopping experience by using AI to track what they place in their cart. The Amazon One terminals will be offered as an option for consumers to authenticate themselves upon entering the store.

There is a slight bit of friction involved. Upon arriving at the store, the shopper enters their credit card into the Amazon One terminal, hovers their palm over the device, and follows prompts on the screen that associate their card with their unique palm print. Shoppers can enroll with one palm or both.

After enrolling, shoppers can use their palm print to enter Amazon Go stores. In the coming months, Amazon One will be available at additional Amazon stores, as well.

“[W]e believe Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office buildings so that more people can benefit from this ease and convenience in more places,” said Dilip Kumar, Vice President of Physical Retail and Technology at Amazon.

The tech giant cited a handful of reasons for using a palm print over other biometrics. First, unlike many facial recognition solutions, humans can’t identify a person by simply looking at the palm of their hand. Also, unlike facial recognition, Amazon One requires users to make an intentional gesture by holding their hand up in front of the device. And, of course, the palm reader is contactless, easing fears about virus transmission.

If you’ve been following fintech for any length of time you’re likely aware that Amazon isn’t the first company using contactless palm print biometrics. Both iProov and Redrock Biometrics have been working in the space since 2011 and 2015, respectively.

As biometric authentication methods rise in popularity, we’ll likely see palm prints being the body part of choice for authentication. That’s because, in addition to Amazon’s point regarding the ability to recognize others’ palm prints, it is also much more difficult to spoof someone else’s palm than it is to spoof their fingerprint of face.

Gusto Launches Challenger Banking Service

Gusto Launches Challenger Banking Service

Is there room for another challenger bank aimed at serving the underbanked? Payroll, benefits, and HR solutions firm Gusto thinks so.

The San Francisco-based company announced the launch of Gusto Wallet today. Exclusive to employees of the 100,000+ businesses that use Gusto’s payroll services, the mobile wallet offers direct deposit, banking tools, savings accounts, and access to emergency funds.

Among the benefits of Gusto’s new account are savings goals, a debit card with free ATM withdrawals, and a unique feature called Gusto Cashout. The new tool allows employees to access money in between paydays. The amount borrowed comes with no fees and no interest, and is repaid automatically from the employee’s next paycheck.

The accounts are aimed to promote financial wellness. In addition to the Gusto Cashout feature, Gusto pays a higher-than-average return on savings goals. Users can earn 0.34% APY on up to five goals. And in order to help encourage accountholders to save, Gusto Wallet offers users the ability to automatically route a portion of their paycheck into their savings accounts.

Like most U.S.-based challenger banks, Gusto is partnering with an incumbent to power its accounts. The company has teamed up with Kansas City, Missouri-based nbkc bank to back its accounts. Other fintechs that use nbkc bank to offer challenger banking services include Betterment, Joust, and Truebill.

Unlike most challenger banks, however, Gusto Wallet has direct deposits built into its design. Most banks fight hard to get their users to directly deposit their paycheck into their account by using expensive promotions and incentives. My personal bank once offered me $300 to sign up for direct deposit. Gusto, however, doesn’t need to do this, since payroll deposit is built into its mobile wallet and it is limited to users whose employers pay them via Gusto’s payroll service.

Along with the Gusto Wallet launch, the company also announced today it is helping small businesses set up health reimbursement accounts via a program called QSHERA.

While Gusto’s Cashout feature may be appealing to the lower income, underbanked population, the company may need to add another feature or two to compete with popular challenger banks such as Chime and Dave. For example, Chime offers fee-free overdrafts, and pays 1% APY on savings goals and Dave helps users build their credit score via a partnership with LevelCredit.


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5 Ways Mortgage Lending In 2030 Will Look Nothing Like It Does Today

5 Ways Mortgage Lending In 2030 Will Look Nothing Like It Does Today

The following is a blog post by mortgagetech veteran Caleb Skinner.

This year’s historically low interest rates are creating rare opportunities for homebuyers and mortgage refinance applicants — and, by extension, for the mortgage industry.

Unprecedented as the present economic situation is, though, it’s not unexpected. Indeed, it’s already old news.

What’s more interesting to real estate professionals, financial professionals, and fintech executives whose livelihoods depend on a vibrant real estate lending industry is how that industry looks two, three, or four business cycles out from the present.

Like It or Not, Big Changes Are Coming

Comforting as it is to imagine that business will continue as usual through the coming decade, all available evidence suggests that won’t happen. We need to gear up now for years of potentially wrenching change and prepare for a mortgage industry that, come 2030, bears little resemblance to today.

Here are five ways that lending will dramatically change in the next 10 years.

  1. (Virtually) touch-free origination

“Disruptive” originators like Quicken Loans’ Rocket Mortgage combine slick marketing with legitimate process improvements to insinuate that the mortgage application process of today is radically different than 15 years ago. Today’s buyers and refinancers shuffle less paper and enjoy a far better digital user experience. Still, the basic, labor-intensive workflow is about the same.

That’s not likely to be the case in 2030. We already see the contours of a (virtually) touch-free origination process that requires little if any person-to-person interaction. For example, platforms like Mortgage Cadence offer consolidated digital lending platforms for lending professionals. Meanwhile, “hybrid close” suites like SimpleNexus and automated borrower support tools like Capacity facilitate borrower self-service and reduce lender workloads.

For lenders, this makes for leaner, more productive origination; for applicants, a dramatic reduction in time, effort, and awkward phone calls.

  1. Appraisal as afterthought

For most lenders in most markets and submarkets, in-person appraisal is already strictly optional. Experts can easily compare comps and take the market’s temperature from afar.

If the early success of AI-powered valuation tools like Clear Capital holds, those experts won’t have much to do by 2030. That might be a good thing. Human appraisers bring their blind spots and built-in biases to their work, potentially putting their employers on the wrong side of borrower protection laws like the Fair Housing Act.

  1. In-person close: strictly optional

This is the year remote closings went mainstream. In the short term, the in-person close is likely to make a comeback as pandemic-era habits fade. But the fact that deals got done this year, and the market held up better than anyone expected in March, is a warning sign for anyone betting on in-person closings over the long term.

  1. Responsive, humane delinquency management

Presently, lenders’ and servicers’ risk management departments accept that a certain proportion of their loans will lapse into delinquency and that foreclosure is inevitable in many of these cases.

The first condition won’t change much by 2030, but the second can and probably will. AI-powered servicing solutions like Brace, which spots troubled loans early and keeps borrowers current, will help servicers identify looming delinquencies, jumpstart the workout process, and stop costly foreclosures before they happen. With widespread implementation, lender foreclosures could become less common by decade’s end.

  1. Remote work

Many of the office-based jobs that evaporated in the pandemic-induced shift to remote work earlier this year aren’t coming back — to the office, at least.

They still exist, just in dispersed form. In time, they’ll disperse further, as newly location-independent workers seek out lower-cost, higher-quality-of-life alternatives to expensive coastal hub cities threatened by climate change and income inequality. A 2020 study of the best places to work remotely identified clear competitive advantages for small and midsize cities in the Midwest and interior South, mainly due to low living costs and excellent Internet infrastructure. As the knowledge economy gains ground in places like Grand Rapids, Michigan, and Des Moines, Iowa, fintechs clustered in major U.S. metros will need to broaden their horizons and cast a wider net for talent.

Final Thoughts

This year taught us that trying to predict too far into the future is risky. We can’t say for certain how the world will look 10 months from now, let alone 10 years.

That said, no one disputes that an ambitious cohort of fintechs are revolutionizing the mortgage industry in real time. By 2030, homebuyers and homeowners will take for granted a host of new capabilities now in their infancy.

In-person appraisals and closings will be strictly optional. The entire origination process will involve few person-to-person conversations and take a matter of days, not weeks, for well-qualified borrowers. And the lender foreclosure process, at least in its current form, could be all but obsolete.

You read it here first.

Caleb Skinner worked in a mortgage lending company for 15 years. He is now a finance consultant.


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Linqto’s Pivot to Wealthtech

Linqto’s Pivot to Wealthtech

While many fintechs were working on digital transformation, Linqto was focused on complete transformation. That’s because the San Francisco-based company recently made a major pivot.

Linqto was founded in 2010 as a digital banking technology company that provided software-as-a-service to fintechs. Perhaps most notable during the company’s first few years of operation was the launch of its Otter API which, along with a partnership with LEVERAGE, powered Linqto’s App Store for Banks, a marketplace where banks could select from new apps to brand them as their own and launch them in app stores for their end customers to download.

“By working with Linqto, credit unions are still able to offer their traditional services, but now they can also pair those services with premium technology from branded apps, enhancing mobile strategies and changing their members’ mobile experience,” said LEVERAGE President and CEO Patrick La Pine when the deal was announced in 2016. “This brings a dramatic shift in the relationship members have with their credit union and their mobile devices.”

Fast forward two years and Linqto had raised $1.6 million in two funding rounds and transformed itself into an investment service with its Global Investor Platform. Key to this transition, the company acquired investment trading platform PrimaryMarkets for $33 million in December 2018.

“Linqto is acquiring PrimaryMarkets, an established global trading platform, to launch its platform as part of the Global Investor Platform,” said Linqto Founder and CEO Bill Sarris. “The Takeover will allow the establishment of an inclusive trading platform and the capability for the Linqto Platform to broaden our revenue model from a strictly SaaS model to a transaction-based model, whereby Linqto will share in commissions and broker fees realized by the Platform.”

PrimaryMarkets a global online marketplace that enables users to conduct secondary trading of existing securities and investments, manage secondary securities trading on behalf of companies, and assist unlisted companies in raising new funds.

In February of this year, while the world’s attention was consumed with the threat of the then-epidemic-now-pandemic coronavirus, Linqto announced Equity in Unicorns, a new investing platform for private securities. Equity in Unicorns is designed to help accredited investors invest in the private market via a simple, quick, and relatively inexpensive platform.

“Small Accredited Investors now have the opportunity to participate in the growth and superior returns of private markets, as large institutional investors have done over the past 30 years,” said Sarris. “Private investing made simple.”

Since its pivot, Linqto now counts more than 100,000 accredited investors in its global network. Currently, Linqto allows these users to invest in a range of pre-IPO startups, including Upgrade, Uphold, Ripple, SoFi, Blockchain Coinvestors, Kraken, and even in its own company.

Linqto was slated to debut its new platform at FinovateSpring earlier this year. However– thanks to COVID– the conference, along with Linqto’s demo, will be featured at FinovateWest on November 23 through 25.


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Bitpanda Raises $52 Million in Round Led by Peter Thiel’s Valar Ventures

Bitpanda Raises $52 Million in Round Led by Peter Thiel’s Valar Ventures

Digital asset platform Bitpanda announced a round of venture funding today. The $52 million Series A round marks the largest Series A round in Europe so far this year.

The round was led by Valar Ventures, a VC firm backed by Peter Thiel. Today’s investment, combined with Bitpanda’s $51 million ICO last year and undisclosed venture round last year, brings its total funding to over $103 million.

As part of the agreement, Andrew McCormack and James Fitzgerald from Valar Ventures will join Bitpanda’s board. “With their extensive track record in growing digital champions like PayPal in its early years and supporting Peter Thiel during its IPO and eventual sale to eBay in 2002, we are more than confident in the choice,” Bitpanda CEO and Co-founder Eric Demuth said.

The company will use the funds to promote geographical expansion. Specifically, after its successful launches in France, Spain, and Turkey this year, Bitpanda plans to expand to more European countries before year-end.

The investment will also be used to “bring the Bitpanda platform and all our services to a new level.” The company has already slated new products for launch, including a new stock trading tool which will launch in 2021.

Much of Bitpanda’s focus is on financial empowerment and the democratization of investment. “Bitpanda will become an investment platform for asset classes for everyone,” Demuth said. “We will provide education, empower our users to take their future into their own hands and remove all those barriers that prevent people from taking part.”

Founded in 2014, Bitpanda has seen significant growth this year, boosting its client base to more than 1.3 million. Additionally, the company has brought on more than 70 new employees this year and plans to boost its total workforce to more than 300 by the end of this year.


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Finicity Launches Open-Banking- Friendly Underwriting Tools

Finicity Launches Open-Banking- Friendly Underwriting Tools

Finicity is unveiling a new tool set this week. The new solution, Finicity Lend, promises to accelerate lenders’ decisioning processes by tapping into the power of open banking.

The tools will help lenders with the credit decisioning process by enabling prospective borrowers to permission their data to be used during underwriting. Ultimately, Finicity anticipates the consumer-provided data will offer lenders data in real-time and lead to more accurate decisions.

“Our new Finicity Lend integrated solution set will complement the current credit rating system while leveraging the tremendous advantages of open banking to create an industry standard for assessing a borrower’s ability to manage a loan going forward,” said Finicity CEO and Co-founder Steve Smith. “Real-time, permissioned data from multiple financial accounts is the lifeblood of our secure open banking platform, and empowers consumers to make better financial decisions, to mitigate risk for lenders and can increase overall financial inclusion.”

Along with the data permissioning aspect of Finicity Lend, the toolset offers a host of other capabilities. Among those are Cash Flow Analytics, CRA Data Services, and Payroll Data, which leverage the data intelligence layer of the company’s open banking platform.

Cash Flow Analytics uses an automated process to look at an applicant’s financial account data to glean insights about their cash flow. Finicity has positioned itself as a Consumer Reporting Agency (CRA) to ensure that the consumer-permissioned data meets the legal requirements of the Fair Credit Reporting Act. The move also places more control in the hands of the customer by offering them the ability to review, dispute, and correct any inaccurate information. Finally, the company has added ADP as a payroll data source to enhance its ability to verify income and employment details (with the prospective borrower’s permission, of course).

Placing the consumer in control of their data is one of the core principles of the open banking initiative. Finicity has always been a proponent of open banking. The company is a founding member of the Financial Data Exchange (FDX), an organization that helps establish industry standards for open banking in North America.

Earlier this year Finicity agreed to be acquired by Mastercard for $825 million. The deal has yet to be finalized.


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FIS and The Clearing House Help Bring Real Time Payments to Small Banks

FIS and The Clearing House Help Bring Real Time Payments to Small Banks

Financial services company FIS announced this week it has partnered with The Clearing House (TCH) in an effort to bring real-time payment processing and settlement to small-to-mid-sized banks and credit unions.

FIS will help its core banking system clients quickly and cheaply connect to TCH’s RTP network, a payments infrastructure that enables instant payments settlement and immediate availability of funds for banks participating in the network.

“As a long-time partner with The Clearing House, we are excited to see the RTP network continue to grow and to be working with banks across the United States to take advantage of the speed, power and scalability of real-time payments,” said FIS EVP, Head of Financial Institutions Payment Solutions Royal Cole. “We’ve designed our new managed service to ease the process of connecting to this emerging platform for small-to-mid-sized banks and credit unions that lack the resources of their larger competitors.”

Among FIS bank clients already participating in TCH’s RTP network are St. Louis, Missouri-based First Bank; and Nano Banc, a relationship-based bank headquartered in Irvine, California.

FIS was founded in 1968 and made major news headlines last year when it acquired Worldpay for $34 billion.

The Clearing House launched its RTP scheme in 2017. Today the RTP network’s real-time payment capabilities are accessible to banks that hold 70% of U.S. demand deposit accounts (DDAs). The network currently reaches over half of all U.S. DDAs.


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Blend Expands with More Consumer Banking Tools

Blend Expands with More Consumer Banking Tools

Digital lending platform Blend announced this week it is moving beyond the realm of mortgagetech, broadening its focus to a wider array of consumer banking tools.

The San Francisco-based company now offers a new set of configuration capabilities that help banks dynamically respond to changing consumer needs by going to market faster with new products. New capabilities include out-of-the-box offerings for credit cards, personal loans, auto and specialty vehicle loans, home equity, and deposit accounts. Three of those products– personal loans, credit cards, and specialty vehicles– are new for Blend.

This news comes shortly after the company closed a $75 million round of funding, boosting its valuation to $1.7 billion.

“We want to enable banks and financial institutions to be there as trusted advisors for every financial milestone and to keep up with constantly changing consumer expectations and market dynamics. Blend will help lenders deliver the right product at the right time and with no friction,” said Nima Ghamsari, co-founder and CEO of Blend. “With our unified platform, our partners are able to accelerate digital innovation across every line of business.”

Blend’s no-code platform provides banks with a component library, product templates, no-code drag-and-drop workflows, integrated data services, and control over design elements. The added capabilities will help banks meet the needs of their consumers– from opening a new account to applying for a loan.

The out-of-the-box nature of Blend’s products was key for M&T Bank, which needed a quick-to-market solution for the SBA’s Paycheck Protection Program. “We needed to help them process more loans in a few hours… than we had done in a full year,” said Chris Kay, executive vice president of Consumer Banking, Business Banking and Marketing. “By partnering with Blend, we were able to move quickly and be there for our customers when they needed it the most — spinning up a new digital product to process these loans in just 72 hours. Thanks in large part to Blend’s platform, 100 percent of our customers were able to receive the essential funds that could help their businesses survive.”

Blend’s Digital Lending Platform is used by M&T Bank, Wells Fargo, U.S. Bank, and 250+ other financial services companies. Founded in 2012, the company helps these banks process more than $3.5 billion in mortgages and consumer loans each day.


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Update: Yandex-Tinkoff Deal Falls Through

Update: Yandex-Tinkoff Deal Falls Through

Here’s an update to last month’s news we reported stating Yandex had agreed to buy Tinkoff Bank for $5.5 billion. The deal has fallen through today because the parties failed to agree to the terms of the takeover.

Tinkoff parent company TCS Group told Reuters it is responsible for disrupting the deal. “Today I decided to break the possible deal with Yandex,” said TCS Founder Oleg Tinkov. “Tinkoff is not for sale, neither to Yandex, nor MTS.”

Our original reporting is below.

Yandex Agrees to Buy Tinkoff Bank for $5.5 Billion

Yandex has agreed to purchase Tinkoff for $5.5 billion. This is a pretty big deal, not necessarily because of the size of the transaction, but because of the players involved.

Yandex is essentially the Google of Russia– it is a tech giant in the region. And Tinkoff Bank is the world’s largest digital bank in terms of customers, boasting more than 10 million clients.

“The parties have come to an agreement in principle on a transaction that would consist of cash and share consideration worth approximately $5.48 billion or $27.64 per Tinkoff share,” Yandex said. The purchase amount, which will be paid out in a combination of cash and Yandex shares, is an 8% premium of Tinkoff’s share price as of September 21.

Today’s deal comes shortly after Yandex announced plans to halt its partnership with Sberbank, a traditional bank with 14,000 branch locations across Russia and more than $465 billion in assets under management.

Yandex is best known as a Russia-based search engine. The company has since expanded, however, launching taxi and e-commerce subsidiaries, Yandex.Taxi and Yandex.Market, respectively.

Tinkoff is a cloud-based bank that offers a range of financial and lifestyle services, including credit products, current accounts, business services, investment and insurance products, travel tools, and loyalty programs. The bank is Russia’s second-largest credit card issuer with 13.2% market share. Tinkoff is listed on the London Stock Exchange and has a market capitalization of $5.5 billion.

The deal is expected to increase competition with state-owned Sberbank, which also operates ride-sharing and e-commerce offerings. The transaction, which has yet to be finalized, is subject to due diligence and a formal offer.


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Have the Bots Failed Us?

Have the Bots Failed Us?

I’ve been busy catching up on all of the discussions that took place at FinovateFall last week (if you are on our attendee list, you can do the same), and a panel conversation on AI and bots stood out to me.

Leading the panel was Emmett Higdon, Director of Digital Banking at Javelin Strategy & Research, who shared the following graph:

Higdon explained that because branches were closed and call centers were overwhelmed, banks were pushing consumers to solve their issue or receive an answer to their question via digital channels. While this worked for some consumers, it frustrated others who were less digitally native or needed a more customized answer. To mitigate frustration, some banks turned to chatbots to create a hybridized approach that offered a high-tech, low-touch customer service experience.

Given the data from Higdon’s graph, it is apparent that some firms’ bots failed– they were ill equipped to handle the influx into their digital channels. Others, however, leveraged data, as well as their prior experience with their digital channels, to create a digital banking experience tailored to each customer.

Mallika Daswani VP of Digital Channels-Online and Mobile Banking at TD Bank said her firm leveraged the bank’s virtual assistant in the company’s mobile app. This tool could answer simple queries and alleviate burden from the call center, which was then able to focus on high-value activity such as conducting video calls with customers. This combination of assisted service and full service helped meet customer needs at scale.

Alexandra Mack, Solutions & Customer Marketing at Zendesk, noted that sending proactive messages to consumers can be crucial during this time. However, she noted it is important to avoid blasting a customer base with intrusive, ubiquitous messaging. Financial services companies can leverage AI to analyze customer information and direct them to self-service solutions.

The group also discussed improvements, specifically, meeting customer expectations and implementing sentiment analysis. The customer expects that the bank not only knows information about the customer, but also has details about the customer’s previous interactions, even if it occurred with a bot or in a different channel. Additionally, implementing sentiment analysis, which uses AI to sense consumer frustration and route them to the appropriate person to mitigate frustration, can vastly improve the customer experience.

When discussing customer communications and personal information, it’s impossible to leave data security out of the conversation. It can be difficult to protect consumer information (and remain compliant) when consumers switch channels or move from website-to-website. However, frustration can arise when consumers are required to authenticate multiple times. To eliminate this, banks can use voice biometrics in the background to create more efficient re-authentication and reduce wait times.

Automation can solve problems, but it takes effort to get to that point. It not requires applying new technologies but also implementing consumer data. In the end, a hybridized digital offering requires a multi-pronged approach with the entire bank on board.


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